#210 - Why Luxury Clients Pay More Than $10,000 for Trust, Not Just Clothing | Albert Lukonga

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Holy cow, man, this is bigger than me.

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So I gotta be a hundred percent every
time.

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I gotta be a thousand percent all the
time.

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And which comes back to that place like
you mentally,

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myself, you and us, right? As
entrepreneurs,

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how do we take care of ourselves so we can
be a hundred percent for other people?

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For me, that's my biggest battle.

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I know we have somebody significantly
fashionable on today,

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but you got good old Mark from the country
and the back roads of Kentucky.

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But we're gonna see what fashion looks
like in Kentucky and how it goes

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to the rest of the world. So our guest
today has one of

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the most remarkable entrepreneurial
stories we've had on the show.

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Albert Lukonga fled civil unrest in the
Democratic Republic of Congo and came

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to the United States as a refugee.

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Today he's the founder of Albert Couture,

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Kentucky's first luxury fashion house.

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Creating bespoke garments and footwear for
executives,

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professional athletes, entertainers,

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and public officials across the country.

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But this conversation isn't just about
fashion,

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it's going to be about resilience,

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building a premium brand, earning trust,

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and creating something exceptional in a
world full of commodities.

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Albert, welcome to the Necessary
Entrepreneur Man.

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Thank you, Mark. I appreciate you guys for
having me and for your time

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and what an amazing place to be,

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you know. I'm excited.

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You know what I think we have full studios
here.

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What I love is your studio is your shop,

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your store. Right. And I and I I love when
people are showing

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up where they're working, where the
activity,

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where the magic's happen every day.

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So what are we looking at behind you?

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Is this your what do you call this?

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Yeah, man. So this is, this is here,

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the shop downtown. So you could see very
minimum inventory.

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And then this is where clients come in
and,

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they do their thing. You know,

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when you get an appointment with us,

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you come and sit down here. We have here,

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you got the balls, we got all the stuff
that you could want to have or drink.

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And then we have all the shootware here,

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which is all manufacturers in Spain.

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So on this side, Mark, we have the
clothing.

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Okay, which is all Italian and on this
side we have Spain,

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which is all our leather goods I mean from
duffel bags right all the

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way to all these different accessories
that you can actually pick from

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do you buy this? No, you do not buy this
you Get inspired by this and then

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we make your own items, right and we put
MP on it.

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Let's go, right and then so Over here we
got pillows and stuff.

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So you name it. We make it we design it
and then

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That's not my desk, that's my assistant's
desk.

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We got some items there. You can see,

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you guys are off in Cincinnati.

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So we have, we actually have a jacket here
from Mr.

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Ruby that just got in, JR, right?

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And so we have things like that and we can
be as wild as you want and we

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can be as minimums as you want for both
men and women,

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yeah.

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This looks like I'm walking into a design
studio for a private jet or a Rolls Royce,

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but this is for apparel. Is that is that a
good analogy?

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That is a great analogy because I mean
that was the whole point,

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right? So, but could I have done more?

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Yes, I could have, but I think it is just
good enough for us to

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get started as entrepreneurs. You you
don't want to,

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you you at least want to have 20 bucks in
your bank account before you open up,

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right?

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That goes away quick, doesn't it?

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The twenty dollars.

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100 % like yesterday.

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So, hey, so we go all the way back in the
beginning,

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because we're going to dig into,

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you know, this journey and
entrepreneurialism and and what you've
built,

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but also, but but the big question is it's
a big conversation.

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People always look at someone like you.

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Deep inside, you know the failures,

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you know all the struggle, right?

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You know that. But once you build the
facade that you've built now

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and you develop the clientele that you've
built,

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no one sees that anymore. Right?

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They they they s they see themselves.

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From this place of struggle for not
achieving anything yet,

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or maybe looking at a place in life where
they haven't they haven't lived

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up to their expectations, and they look at
you and they just seem like that bridge

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is so far. But what I always try to
connect with them when that happens to me,

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I'm like, you all have to go back in time
and talk about the mark of 20 years ago.

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And so the big question is how do you go
from arriving in America as

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a refugee to dressing governors and
professional athletes?

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Like really

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How's that happen?

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I think it all starts with the person
within right and a lot of us we

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are born with that person if they are but
the question is that the race

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of life is how do you discover that person
right and when do you discover

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it doesn't matter it could be five years
you know sometimes it could be

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20 40 60 years right did and a lot of
people when we come

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to entrepreneurship story and we'll get
caught up into the act speed that we end

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We are in this lifestyle of like,

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I want it now, I want it yesterday,

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I wanna build a business and I wanna
succeed tomorrow.

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But one thing that I told myself was,

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I'm willing to do whatever it takes,

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right? If it's gonna take me the rest of
my life to build this,

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it's gonna take me the rest of my life,

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right? And I knew what I was willing to
sacrifice before,

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right? I even built it. And we want it
all,

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we can't have it all. And I'm speaking as
a man who's married.

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who's got a son already, right?

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And how do you balance all that stuff,

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right? You got employees, got a family,

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and you also have clients on one side,

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and you also have to grow and take care of
yourself,

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right? And as a former athlete,

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I've always used the term team building,

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right? And everybody's on one level,

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right? And it's like, how can I contribute
to this and this and that all at once,

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right?

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My wife was willing to say, honey,

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you are not gonna ever be 100 % for me
because you have to

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be 100 % elsewhere, right? And you also
have to be so she understood

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way before they're married, which was a
big thing for me,

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Mark, right? Having a person that believes
in you and trust you

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and that's willing to say, I'm gonna take
a step back.

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I'm gonna let you take lead and I'm gonna
let you grow this and I'm gonna

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be here to support you, right?

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Emotionally, whatever you need.

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So I have that in which I'm so so so lucky
man to say that's the first thing

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I wanted to put out there so if you are in
business finding that extra that person

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a partner and That's there for you man.

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That's willing to just like you know what?

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Even just kind of like hey here's some
water has some tea I made you some

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tea like and you have had a long day bad
day terrible day Those things go

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a long way right so once you're done with
that part the other part is

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Honestly being able to understand,

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okay, what do I want to do with my life,

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right? Not just me, but also like,

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how do I want to serve other people?

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We think about business the wrong way in
terms of like,

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I want to create this product because I
think it's cool,

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right? I want to build this because it's
going to make me a lot of money

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or generate me a lot of revenue or
whatever.

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The question we should be asking ourselves
is,

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how can I serve people, right?

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In the most efficient way, right?

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And and what do people actually need you
know,

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what is something that I love that I can
add right Into people's lives

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in people value like you show up you say
Albert Thank you so much

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for making this talk of shopping
experience very efficient for me.

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I I hate shopping I want my I like things
to I like them and I want them

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now right and those things are so
important to realize and I so when I've
discovered

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and I wasn't better in this car fashion I
was born in fashion

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You know, went to Kentucky to become a
cardiologist.

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Right? was, that was a good idea.

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The plan was to go to medical school and
all that.

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But my whole life has been fashion,

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right, Mark? Since college, I've worn one
piece suits and your friends will

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get drunk. They'll say, Hey man,

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you're the best dressed guy. Since high
school time,

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they had to put me in newspaper like this
guy dresses crazy,

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right? Too well, right? And so,

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and, I never realized those little...

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traits, you know, and I had to connect the
dot eventually is I grew up

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and I got more matured and say,

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know what, I'm going to take a break.

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Let me, let me actually see what people
are talking about.

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So eventually I decided to listen to 80 %
of the individuals instead of 20%.

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Right. And said, okay, let me see what I
can do.

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I know I'm not really big fan of,

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you know, this because I grew up around
that.

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That's what my mom does. Right.

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And, but I do it. I didn't, I had no idea
that I was doing this.

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effortlessly like you know without even
thinking subconsciously right

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and people notice that but I had to tap
into that and honestly Once

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I discovered that man That was the
beginning of everything else

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Do you remember thinking, okay,

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I'm gonna make it now? Did one big thing
happen?

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Was it meeting a a certain celebrity?

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Was it dressing someone in fashion?

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Was it receiving recognition on YouTube?

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Was there one thing that happened?

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I it's gonna be the completely different
answer that

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you expected because I went for me when it
happened was when I actually

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had a client call me and say, hey,

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are you busy? I know it's COVID,

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but I need some clothes. And I'm like.

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Oh, I mean, yeah, I'm a little bit busy.

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Let me see if I can squeeze in tomorrow.

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had zero client mark, right? like,

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let me see if can squeeze in tomorrow and
see what I can do.

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So this guy shows up. He's like,

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he's got like a bottle of blends.

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He goes, hey man, thank you so much for
having me in.

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And I just want to give this as a gift.

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And it was a small 400, 500 square feet,

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like office space, right? He goes,

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hey man, I need some clothes, man.

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I know it's COVID, but it's okay if I take
a mask off.

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So we started ordering stuff.

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Mark and we're ordering stuff and then he
picked this he picked that

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he did this today and then I went from
making $50,000 or so right in

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the job right that's after tax to making
my first transaction with a client

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in front of me which was about $27,000
right and I sweating right so I'm like

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I'm at I give this guy a copy discount I
gotta do something like what

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did that call as I listen give him a
discount as I miss mr.

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So so the invoice is ready

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He looked at he goes, hey, what's this
info?

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What's this discount for? And I was like,

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well, you know, it's COVID and appreciate
you for coming in.

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He goes, look, Albert, if everything that
I just purchased today is exactly what

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you told me and it's the same value,

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same quality, and I'm going to get it on
time,

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then charge me the full price.

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But if it's not, and you think you're
ripping me off,

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then give me the discount. Right.

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And

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My gosh, Mark, that changed my life
forever,

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right? One thing that I did not notice was
I didn't understand the value.

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I didn't understand the value that I
offered.

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And I had a client remind me and say,

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hey man, if it's you've been honest with
me,

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you've been transparent and this is a good
price,

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this is right, this is fine. Didn't just
charge me that.

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What's going on with this guy,

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right?

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Yeah, did did your did your did you have a
complete mind shift at that moment?

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I'm assuming that's what happened because
the thing is,

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nothing changed in the world.

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100 % 100 % nothing should my mental cycle

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my my psyche Completely changed and I
never talked about prices again.

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I just when people walked into my place I
was okay.

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What do you need? This is how I'm gonna
I'm gonna offer you This is what this

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is how long it's gonna take and this is
why I'm gonna do it This is when

232
00:11:47,209 --> 00:11:51,629
I want to I'm gonna do it. This is like I
was it was so organized and then

233
00:11:51,629 --> 00:11:53,329
I never I realized

234
00:11:53,501 --> 00:11:57,083
I just created an invoice and I just send
it and they just paid right

235
00:11:57,403 --> 00:12:03,807
and it's rare when somebody goes How much
is this right and I realized I was like,

236
00:12:03,807 --> 00:12:10,100
man, like I have to understand my value
right and once I understood that part Then

237
00:12:10,100 --> 00:12:15,633
I understood like okay. That was my big
big change in transactions right even
later

238
00:12:15,694 --> 00:12:21,927
on when I met at Grammys or around all the
celebrities I had with her I like

239
00:12:22,077 --> 00:12:24,038
If I'd never had that moment, Mark,

240
00:12:24,038 --> 00:12:29,847
I would not have understood how to move
and make things in those environments,

241
00:12:29,847 --> 00:12:31,318
right? Like somebody asked me,

242
00:12:31,318 --> 00:12:33,498
like, how do you, do you make the same
decision?

243
00:12:33,498 --> 00:12:35,559
Are you not nervous when you're on the
celebrities,

244
00:12:35,559 --> 00:12:37,099
when you're taking care of them?

245
00:12:37,099 --> 00:12:39,837
And I'm like, I'm not because I look at
them as,

246
00:12:39,837 --> 00:12:41,911
and my mentor is like, I'm the physician,

247
00:12:41,911 --> 00:12:43,781
they're the patient, they have a problem,

248
00:12:43,781 --> 00:12:47,222
right? And then after you've realized
you've solved the problem,

249
00:12:47,222 --> 00:12:49,041
the situation, then you go, okay,

250
00:12:49,752 --> 00:12:53,192
Yeah, you and Mark Perkins. That's
awesome.

251
00:12:53,192 --> 00:12:56,572
know what I mean? And, you gotta do the
job first,

252
00:12:56,572 --> 00:12:58,552
right? You gotta do the job first.

253
00:12:59,126 --> 00:13:02,840
Yeah, I mean, I think what what you find
from hanging around people that

254
00:13:02,840 --> 00:13:05,502
not only are wealthy, but that are famous.

255
00:13:05,502 --> 00:13:11,098
What you find is is that if you can make
it into the service inner circle where

256
00:13:11,098 --> 00:13:16,373
you're really trusted, yeah, they look at
themselves as a normal human

257
00:13:16,373 --> 00:13:19,896
in that circle and they only want to be
treated that way there.

258
00:13:19,896 --> 00:13:22,819
That's what you've 'cause that's what I
found.

259
00:13:22,819 --> 00:13:23,819
That's what you found.

260
00:13:23,736 --> 00:13:25,596
No, no, no, these celebrities,

261
00:13:25,596 --> 00:13:28,616
they want the people, know,

262
00:13:28,616 --> 00:13:33,336
the individuals, right? And not even
celebrities like you

263
00:13:33,336 --> 00:13:36,456
got very wealthy individuals, right?

264
00:13:36,456 --> 00:13:42,056
New York and Florida, and they just want
to have a regular conversation,

265
00:13:42,056 --> 00:13:48,136
you know, you know, I had a client that I
addressed and he was like,

266
00:13:48,136 --> 00:13:50,176
okay, we better invoice. was like,

267
00:13:50,176 --> 00:13:52,016
like, okay, spent $80,000 in clothes,

268
00:13:52,016 --> 00:13:53,016
right?

269
00:13:53,484 --> 00:13:54,895
This is Florida. He goes, hey,

270
00:13:54,895 --> 00:13:56,026
you want to have some Jimmy Jones?

271
00:13:56,026 --> 00:13:58,940
And I was like, yeah, let's have some
Jimmy Jones.

272
00:13:58,940 --> 00:14:02,833
Like, it's like, it's not what we expect
and what we see in movies.

273
00:14:02,833 --> 00:14:04,425
And these guys just, you know,

274
00:14:04,425 --> 00:14:06,757
regular guys, you know, and they trust
you.

275
00:14:06,757 --> 00:14:09,300
They want you to be transparent with them
and straightforward.

276
00:14:09,698 --> 00:14:14,510
So on that moment when the bill was twenty
seven thousand dollars,

277
00:14:14,510 --> 00:14:18,712
right, and you wanted to offer a discount
because you felt like maybe it

278
00:14:18,712 --> 00:14:21,040
was still a desperation. This is what I
have to do to get the business.

279
00:14:21,040 --> 00:14:22,551
I don't know how to operate in a different
way.

280
00:14:22,551 --> 00:14:26,175
Right. At that moment, was it intentional
that you were going after,

281
00:14:26,175 --> 00:14:30,057
I'll just put it out here, the top one
percent clientele base.

282
00:14:30,057 --> 00:14:31,517
Not and people get that wrong,

283
00:14:31,517 --> 00:14:34,549
not necessarily in money, but top one
percent in success,

284
00:14:34,549 --> 00:14:37,460
what they're doing. Money just follows the
person that you are.

285
00:14:37,768 --> 00:14:39,690
Right, the w the world has this wrong.

286
00:14:39,690 --> 00:14:43,293
You don't usually become wealthy before
you're one percent success,

287
00:14:43,293 --> 00:14:46,386
one percent mindset, right? One percent
characteristic.

288
00:14:46,386 --> 00:14:49,349
So was it intentional that you were gonna
try to market there?

289
00:14:49,349 --> 00:14:50,400
Were you trying?

290
00:14:51,382 --> 00:14:52,742
I mean, the goal was marketing.

291
00:14:52,742 --> 00:14:54,166
Yes, I wanted to market, right?

292
00:14:54,166 --> 00:14:56,684
But the question is like, Mark,

293
00:14:56,684 --> 00:14:59,565
how do you even market to the one
percenter?

294
00:14:59,565 --> 00:15:04,407
How do you even know? I didn't even know
how to deal with things like that because

295
00:15:04,407 --> 00:15:06,897
I've never even been around individuals
like that,

296
00:15:06,897 --> 00:15:10,692
right? So like, it's hard when you don't
come from that world,

297
00:15:10,692 --> 00:15:13,863
try to move like you from that world.

298
00:15:14,401 --> 00:15:16,084
So how'd you do it? Is it just being you?

299
00:15:16,847 --> 00:15:19,755
think just humble, generous. use my story,

300
00:15:19,755 --> 00:15:21,226
man. just say, listen, I'm just,

301
00:15:21,226 --> 00:15:24,267
I'm the simple guy. I'm building it.

302
00:15:24,267 --> 00:15:26,377
I have a vision. This is the deal.

303
00:15:26,377 --> 00:15:28,008
And I know it's something's missing.

304
00:15:28,008 --> 00:15:30,948
I have enough research. I know I'm here to
do it.

305
00:15:30,948 --> 00:15:33,850
I know I can provide it. I was very
confident in my business,

306
00:15:33,850 --> 00:15:37,191
in my model, in my product. That's what I
could rely on.

307
00:15:37,191 --> 00:15:38,611
Right. At that time, you know,

308
00:15:38,611 --> 00:15:40,692
I knew nobody could beat me at that.

309
00:15:40,692 --> 00:15:41,692
Right.

310
00:15:41,608 --> 00:15:45,708
And I knew that I had enough information
and background and like I

311
00:15:45,708 --> 00:15:47,188
had all that stuff already set up.

312
00:15:47,188 --> 00:15:49,708
So because I didn't have that 1 % of that
money,

313
00:15:49,708 --> 00:15:53,388
I knew that I had the grades like you
cannot outwork me,

314
00:15:53,388 --> 00:15:56,168
man. I'm gonna go above and beyond to make
sure like Mark,

315
00:15:56,168 --> 00:15:58,128
you get the stuff that you need the right
way.

316
00:15:58,128 --> 00:16:00,528
like I would drive to Cincinnati if I have
to,

317
00:16:00,528 --> 00:16:01,828
you don't have to pay me for nothing.

318
00:16:01,828 --> 00:16:07,848
Like, so those things that I was willing
to do set me apart,

319
00:16:07,848 --> 00:16:09,728
right? And kind of.

320
00:16:10,364 --> 00:16:14,375
I was able to use that as a springboard to
into that world.

321
00:16:15,111 --> 00:16:17,183
Do you think that if you think back,

322
00:16:17,183 --> 00:16:19,796
you were always the valuable person.

323
00:16:19,796 --> 00:16:21,147
The world just didn't know yet.

324
00:16:21,147 --> 00:16:23,460
And I'm sure that you refined your skills
too,

325
00:16:23,460 --> 00:16:27,014
but did you in the beginning we hear this
idea that you gotta work

326
00:16:27,014 --> 00:16:31,318
for free until you show and establish
enough value that people will pay for it?

327
00:16:31,318 --> 00:16:33,941
And so in and it's more about the brand
and marketing.

328
00:16:33,941 --> 00:16:37,435
Did in the beginning were you doing a lot
for free?

329
00:16:38,700 --> 00:16:41,374
man, so very good question on that.

330
00:16:41,374 --> 00:16:45,530
never did, know, a lot of people when they
start this business mark,

331
00:16:45,530 --> 00:16:47,706
they go, hey.

332
00:16:49,831 --> 00:16:53,703
Can I call for your suit for free so you
can do this much marketing for me?

333
00:16:53,703 --> 00:16:55,843
It was never that intention for me.

334
00:16:55,843 --> 00:17:00,084
My thing was, okay, look. I want you to
advertise me,

335
00:17:00,084 --> 00:17:04,865
UK basketball player so-so, but you're
have to pay for this suit,

336
00:17:04,865 --> 00:17:06,965
right? You're gonna have to pay for this.

337
00:17:06,965 --> 00:17:08,531
They're like, I don't know, man.

338
00:17:08,531 --> 00:17:12,068
I don't know, because I'm getting offered
everywhere,

339
00:17:12,068 --> 00:17:13,729
right? And I was like, listen,

340
00:17:13,729 --> 00:17:15,619
I'm the best at this. Trust me.

341
00:17:16,250 --> 00:17:17,651
But whenever you're ready, just let me
know.

342
00:17:17,651 --> 00:17:23,296
So each and every person that I have
fitted and I've designed for have paid.

343
00:17:23,296 --> 00:17:27,408
Now it got to a point where today with the
grace of God,

344
00:17:27,408 --> 00:17:32,810
I mean, you have companies like Apple
paying for actors' clothes,

345
00:17:32,810 --> 00:17:35,072
right, for movie premieres and stuff like
that.

346
00:17:35,072 --> 00:17:37,614
So I'm like, man, I got a check from
Apple,

347
00:17:37,614 --> 00:17:40,610
right? That's right. To fit so and so,

348
00:17:40,610 --> 00:17:42,822
which is quite interesting. But because...

349
00:17:43,100 --> 00:17:47,681
Because of that value from that $27,000
experience right from that guy.

350
00:17:47,681 --> 00:17:50,882
I was moving with confident You know,

351
00:17:50,882 --> 00:17:57,104
I was moving with great and then my
shoulders were back Chin up right I knew
what

352
00:17:57,104 --> 00:18:01,330
I could offer so I can't just walk up to
you say this is free right or this

353
00:18:01,330 --> 00:18:04,481
is a discount especially if you want to
get into my top of industry

354
00:18:04,481 --> 00:18:08,522
the luxury business right you have To it's
not about the discount.

355
00:18:08,522 --> 00:18:11,923
It's about the value people forget that
when you have to add

356
00:18:12,179 --> 00:18:16,510
a discount on top of what of the service
that you're actually offering

357
00:18:16,510 --> 00:18:21,842
is because that person in front of you
mark does not think the value

358
00:18:21,842 --> 00:18:24,458
is with the price that you're offering.

359
00:18:24,458 --> 00:18:29,791
So I've always gone. I've always done that
for every dollar mark gives me

360
00:18:29,791 --> 00:18:31,642
I have to give him three dollars back in
value.

361
00:18:31,642 --> 00:18:35,553
Right. I want you to be like a man.

362
00:18:35,553 --> 00:18:37,603
This is a steal. This is a deal.

363
00:18:37,603 --> 00:18:40,254
So I had to understand psychologically.

364
00:18:41,012 --> 00:18:43,152
What do I need to do? What do I need to
learn?

365
00:18:43,152 --> 00:18:46,952
What do I need to know in order for me to
create that?

366
00:18:46,952 --> 00:18:49,848
And that's what made me separate.

367
00:18:47,380 --> 00:18:48,380
Mm-hmm.

368
00:18:50,836 --> 00:18:55,198
So what do you see? Take us into your eyes
and your brains when

369
00:18:55,198 --> 00:18:58,480
you are designing and dressing for a
specific individual.

370
00:18:58,480 --> 00:19:01,172
What happens in your mind? You see them.

371
00:19:01,172 --> 00:19:04,083
Are you listening to them? Do you already
see it yourself?

372
00:19:04,083 --> 00:19:08,146
Do you have ideas? What happens when that
new client walks through the door?

373
00:19:08,146 --> 00:19:11,287
You had the appointment. What's happening
in this brain so the world

374
00:19:11,287 --> 00:19:14,509
can understand part of the elite thinking,

375
00:19:14,509 --> 00:19:16,220
part of what it takes to be great?

376
00:19:16,220 --> 00:19:18,782
Because I don't think this is just in
designer apparel.

377
00:19:18,782 --> 00:19:19,782
Mm-hmm.

378
00:19:19,636 --> 00:19:22,864
'Cause you're gonna describe what it is
probably in your mind of what what

379
00:19:22,864 --> 00:19:25,762
an elite human being does. But what's
going on in your brain when you

380
00:19:25,762 --> 00:19:27,396
get that new customer when they come
through the door?

381
00:19:28,084 --> 00:19:31,333
So for me it's fear, number one.

382
00:19:31,333 --> 00:19:33,277
A lot of people get excited, right,

383
00:19:33,277 --> 00:19:36,618
when they see new clients. I get nervous,

384
00:19:36,618 --> 00:19:42,278
I feel my skin is moving because that's an
extra person,

385
00:19:42,278 --> 00:19:47,651
a new person that I have to prove that I'm
worthy,

386
00:19:47,651 --> 00:19:49,561
right? It's a sense of like, hey man,

387
00:19:49,561 --> 00:19:54,183
I'm here, I need to make sure that this
thing is accurate,

388
00:19:54,183 --> 00:19:55,183
this is beautiful.

389
00:19:55,283 --> 00:19:58,143
And is every entrepreneur, every owner out
there,

390
00:19:58,143 --> 00:20:00,343
they want the best for every customer that
they have,

391
00:20:00,343 --> 00:20:02,723
every client that they have. But for me,

392
00:20:02,723 --> 00:20:06,123
it's like, all right, I need to do a great
job.

393
00:20:06,123 --> 00:20:09,503
I need to be a hundred percent because I
need to understand who Mark Perkins is,

394
00:20:09,503 --> 00:20:12,483
his background, his story in order for me
to create,

395
00:20:12,483 --> 00:20:16,483
because I am not creating, I'm not just
going to make you a white shirt because
it's

396
00:20:16,483 --> 00:20:19,383
a white shirt. I want to make you a white
shirt because man,

397
00:20:19,383 --> 00:20:22,359
I want you to be like, this guy
understands me.

398
00:20:22,803 --> 00:20:25,883
He understands how comfort, like when it
comes to my comfort zone,

399
00:20:25,883 --> 00:20:27,763
he understood that when it comes to my
fit,

400
00:20:27,763 --> 00:20:29,683
quality zone, he understands that.

401
00:20:29,683 --> 00:20:30,783
And the way everything was delivered,

402
00:20:30,783 --> 00:20:34,103
he understood everything, just for white
shirt,

403
00:20:34,103 --> 00:20:38,263
right? So for me, it's how do I absorb as
much information as possible

404
00:20:38,263 --> 00:20:42,223
so I can create, I can be efficient when
it comes to designing.

405
00:20:42,223 --> 00:20:45,543
So what do I do? I just ask questions,

406
00:20:45,543 --> 00:20:46,703
like it's random questions too.

407
00:20:46,703 --> 00:20:50,643
It's like, all right, a good experience
would be you walk in and say,

408
00:20:50,643 --> 00:20:51,643
okay.

409
00:20:51,421 --> 00:20:52,672
Thank you so much for coming in.

410
00:20:52,672 --> 00:20:56,084
Mark, please take a seat. Would you like
anything to drink?

411
00:20:56,084 --> 00:20:57,645
Let's talk about you. Let's have fun.

412
00:20:57,645 --> 00:20:59,987
know, like, like everything that you think
about shopping,

413
00:20:59,987 --> 00:21:02,118
forget it for like, just put it out the
window.

414
00:21:02,118 --> 00:21:04,590
We're to hang out today. We're just going
to talk,

415
00:21:04,590 --> 00:21:08,025
have a conversation. And, but I want to
start with things that you hate,

416
00:21:08,025 --> 00:21:11,227
right? I want to go from T-shirts to jeans
to sneakers.

417
00:21:11,227 --> 00:21:15,690
I want suits. want to hear everything that
you like about each and every Adam

418
00:21:15,690 --> 00:21:17,532
and everything that you hate about each
and every Adam,

419
00:21:17,532 --> 00:21:19,353
right? And then where you shop.

420
00:21:19,719 --> 00:21:21,370
Man, when I wear a t-shirt, I hate this,

421
00:21:21,370 --> 00:21:22,781
I love this. When I wear jeans,

422
00:21:22,781 --> 00:21:25,413
I like this, I hate this. I have this
brand that I love,

423
00:21:25,413 --> 00:21:27,625
this is why I love it, but they take too
long to ship.

424
00:21:27,625 --> 00:21:31,353
And I'm just absorbing and I have an
assistant there and she's taking notes

425
00:21:31,614 --> 00:21:33,155
and sometimes we even have a recorder.

426
00:21:33,155 --> 00:21:36,525
That's what I do. Now, once we have that,

427
00:21:36,525 --> 00:21:41,108
say, okay, Mark, tell me, what do you
wanna do today?

428
00:21:41,108 --> 00:21:44,601
How do you think today might be different?

429
00:21:44,765 --> 00:21:46,667
You know, what what are you anticipating
today?

430
00:21:46,667 --> 00:21:52,501
Like like so then you go man. I saw some
story I saw this I saw this podcast right

431
00:21:52,501 --> 00:21:56,354
I was at the the necessary entrepreneurial
podcast and I heard about this

432
00:21:56,535 --> 00:22:01,369
and I want to have this experience I just
want something different.

433
00:22:01,369 --> 00:22:03,360
That's what they say. I want something
different.

434
00:22:03,360 --> 00:22:08,735
That's a great I say look someone I do I'm
gonna design

435
00:22:08,735 --> 00:22:14,139
you Stuff not for you to wait now for who
you are

436
00:22:14,281 --> 00:22:17,501
but for who you're becoming. So I wanna
hear more about your career,

437
00:22:17,501 --> 00:22:20,561
your goals and your plans.

438
00:22:20,561 --> 00:22:25,001
For instance, now I know all your pros and
cons of this and that,

439
00:22:25,001 --> 00:22:28,541
and I wanna know who do you wanna become
and why you wanna become that person.

440
00:22:28,541 --> 00:22:30,321
Because that's the person I wanna design
for.

441
00:22:30,321 --> 00:22:32,261
And that's the same thing I did for the
governor,

442
00:22:32,261 --> 00:22:34,081
Mr. Andy Bichir, right? I'll say,

443
00:22:34,081 --> 00:22:36,421
look, if you're gonna run for office,

444
00:22:36,421 --> 00:22:39,021
this is who we're gonna address you for,

445
00:22:39,021 --> 00:22:42,061
right? We're not gonna address you as the
governor of Kentucky.

446
00:22:42,621 --> 00:22:44,802
And I promise I'm not gonna make you look
like Gavin Newsom,

447
00:22:44,802 --> 00:22:49,306
right? So like, so those things are so
important too.

448
00:22:49,306 --> 00:22:52,994
And I have to do all that research and all
those decisions within

449
00:22:52,994 --> 00:22:55,415
at least under five minutes, right?

450
00:22:55,415 --> 00:22:57,897
Because when I start bringing you stuff,

451
00:22:57,897 --> 00:22:59,838
I'm like, hey Mark, touch this.

452
00:22:59,838 --> 00:23:02,400
What do you think? my gosh, what is that?

453
00:23:02,400 --> 00:23:05,102
this is bamboo. Bamboo fabric?

454
00:23:05,102 --> 00:23:07,064
my gosh. Like, you know what? Forget about
that.

455
00:23:07,064 --> 00:23:08,995
Look at this shoe. What do you think about
this shoe?

456
00:23:08,995 --> 00:23:10,406
So I don't go, I think you should wear
this.

457
00:23:10,768 --> 00:23:12,599
I think I like, what do you think about
this fabric?

458
00:23:12,599 --> 00:23:14,719
What do you think about this leather for
your shoe?

459
00:23:14,719 --> 00:23:16,010
What do you think about your comfort?

460
00:23:16,010 --> 00:23:17,980
Let me see your arch underneath your foot,

461
00:23:17,980 --> 00:23:19,781
right? Let me see all that stuff.

462
00:23:19,781 --> 00:23:22,281
Because what I do is my mental state,

463
00:23:22,281 --> 00:23:26,353
I remove myself as Albert. And now that I
know your background story,

464
00:23:26,353 --> 00:23:27,663
I your family, I know your kids,

465
00:23:27,663 --> 00:23:30,207
I become you. It's weird how that does,

466
00:23:30,207 --> 00:23:33,461
like I, my spirit goes out, becomes Mark
for the moment.

467
00:23:33,461 --> 00:23:37,322
And I start imagining you, your day in and
day out lifestyle.

468
00:23:37,646 --> 00:23:39,447
Like where you shop, how you travel,

469
00:23:39,447 --> 00:23:42,039
where you go, podcasts, this, all that
stuff,

470
00:23:42,039 --> 00:23:43,885
right? Then I'm like, okay, I'll mark.

471
00:23:43,885 --> 00:23:45,767
What do I want from Albrecht Couture?

472
00:23:45,767 --> 00:23:50,050
So now I start reverse engineer that and I
started designing from your perspective

473
00:23:50,070 --> 00:23:52,107
over my perspective. And then that's how I
do it.

474
00:23:52,973 --> 00:23:55,974
What do you think? So you you mentioned
that people want something different.

475
00:23:55,974 --> 00:23:58,156
Yeah. What so that's one thing.

476
00:23:58,156 --> 00:24:00,287
Maybe that's the answer here, but when
they come in,

477
00:24:00,287 --> 00:24:04,279
what do you think their goals are when
they come to see you?

478
00:24:04,279 --> 00:24:06,500
Because they already have an idea what
they're coming into.

479
00:24:06,500 --> 00:24:08,161
They understand this is high fashion,

480
00:24:08,161 --> 00:24:10,692
this is personalized, the the experience,

481
00:24:10,692 --> 00:24:12,603
the receipt you already have for what
you've done.

482
00:24:12,603 --> 00:24:15,764
Right. What do you what do you think
they're really doing inside their soul?

483
00:24:15,764 --> 00:24:16,855
What are they trying to do?

484
00:24:17,453 --> 00:24:18,914
I think they're trying to find themselves.

485
00:24:18,914 --> 00:24:23,622
I think they're trying to, because fashion
and it's about,

486
00:24:23,622 --> 00:24:27,328
you know, it's more, it's not just putting
a shirt on and jeans and going

487
00:24:27,328 --> 00:24:30,426
to dinner with your wife. It's how people
perceive you.

488
00:24:30,426 --> 00:24:33,884
It's the first resume that we have as
individuals.

489
00:24:33,884 --> 00:24:36,286
Now, before you open your mouth,

490
00:24:36,286 --> 00:24:38,388
people go, who's that guy? Why is he
dressed like that?

491
00:24:38,388 --> 00:24:40,890
That's it, maybe I don't like that guy.

492
00:24:40,890 --> 00:24:42,451
Or maybe I should meet that guy,

493
00:24:42,451 --> 00:24:43,451
right?

494
00:24:43,276 --> 00:24:45,337
Because it just by the way you dress,

495
00:24:45,337 --> 00:24:49,969
you know think about me for example I've
built my whole entire business just

496
00:24:49,969 --> 00:24:54,171
by dressing properly and being in the
right environment and people walk up

497
00:24:54,171 --> 00:24:55,441
to me and say hey Can I get your card?

498
00:24:55,441 --> 00:25:02,104
right and so imagine for somebody who's
already in this business

499
00:25:02,104 --> 00:25:03,933
of Was not in the business of appearance,

500
00:25:03,933 --> 00:25:07,184
but you have they actually have to bring
the product in front of you

501
00:25:07,184 --> 00:25:10,916
to show The first thing that they need is
this appearance.

502
00:25:10,916 --> 00:25:11,916
I tell people like

503
00:25:11,772 --> 00:25:14,576
you gotta look the right way. gotta,

504
00:25:14,576 --> 00:25:16,858
that fits your personality and your
character.

505
00:25:16,858 --> 00:25:20,280
If you're an introvert, I'm not gonna put
you into a bunch of red colors

506
00:25:20,280 --> 00:25:22,442
and stuff like that, because that's gonna
attract a bunch of extroverts.

507
00:25:22,442 --> 00:25:25,164
So like you have to understand that
psychological trait,

508
00:25:25,164 --> 00:25:26,955
right? Something that goes well with your
skin tone,

509
00:25:26,955 --> 00:25:28,366
your hair color, your eye color.

510
00:25:28,366 --> 00:25:30,497
Those things, I just, I don't go,

511
00:25:30,497 --> 00:25:32,629
I think you wear this navy suit because
it's a navy suit.

512
00:25:32,629 --> 00:25:35,871
I'm like, I think you should wear this
kind of navy because Mark,

513
00:25:35,871 --> 00:25:39,825
your eyes are like this color and trust me
and put.

514
00:25:40,043 --> 00:25:43,143
Right. So like I do or we do all those
research.

515
00:25:43,143 --> 00:25:46,523
We have a color palette test that we do in
store as well.

516
00:25:46,523 --> 00:25:49,263
And then on top of that, what I do is I
say,

517
00:25:49,263 --> 00:25:51,023
look, we're going to start small.

518
00:25:51,023 --> 00:25:53,703
I'm going to make you this one outfit,

519
00:25:53,703 --> 00:25:57,263
this one fit. Put it on, go out there.

520
00:25:57,263 --> 00:25:59,663
I want you to the experience. Once you
like that,

521
00:25:59,663 --> 00:26:04,163
just let me know. But we have my plan is
to create this for you,

522
00:26:04,163 --> 00:26:07,383
to create that for you. But the goal is
there's a versatility.

523
00:26:07,383 --> 00:26:08,383
Everything's going to.

524
00:26:08,245 --> 00:26:11,156
Coexist like this. So if you're
colorblinded mark,

525
00:26:11,156 --> 00:26:14,375
you don't know this colors you walk into
wardrobe I don't go what am

526
00:26:14,375 --> 00:26:17,259
I gonna wait today because Albert told me
to wear this and I would have worried

527
00:26:17,259 --> 00:26:19,500
So what I'm gonna wait, it's like it's a
serious problem.

528
00:26:19,500 --> 00:26:25,242
So what I do is we psychologically
organize everything that you get from

529
00:26:25,242 --> 00:26:29,454
us to wear when you just grab it and put
it on it fits you grab it and put

530
00:26:29,454 --> 00:26:31,885
it on it fits you grab and put on a seat
it's like man,

531
00:26:31,885 --> 00:26:35,116
man, you got stout man. No, it's not about
having stout.

532
00:26:35,116 --> 00:26:36,527
It's about having organization

533
00:26:36,797 --> 00:26:40,695
and having the right essential things in
your wardrobe.

534
00:26:40,695 --> 00:26:42,699
Not a lot of things, not quantity,

535
00:26:42,699 --> 00:26:47,419
quality, and that are organized in a way
that fits your lifestyle.

536
00:26:47,419 --> 00:26:48,419
That's going to be more convenient.

537
00:26:49,131 --> 00:26:51,092
All right, so a big question. Yeah.

538
00:26:51,092 --> 00:26:57,745
What do you do with the typical tech CEO
that they wear the same color shirt,

539
00:26:57,745 --> 00:27:01,307
the same gear every day? Is that the
biggest challenge you could face?

540
00:27:01,307 --> 00:27:02,307
What do you do with them?

541
00:27:02,568 --> 00:27:06,468
No, so let's say you got a guy and we have
guys like this.

542
00:27:06,468 --> 00:27:11,668
So I have a have a client who buys every
two months every quarter.

543
00:27:11,668 --> 00:27:17,148
I think every two to three months he buys
three pairs of boots same color same

544
00:27:17,148 --> 00:27:24,148
design same everything right. He goes
every month it's clockwork just

545
00:27:24,148 --> 00:27:26,268
like clockwork boom boom boom.

546
00:27:26,268 --> 00:27:29,644
He doesn't buy anything else. So we have
guys like that.

547
00:27:30,504 --> 00:27:33,576
Just obsessed with one thing you can be
just obsessed with jeans with

548
00:27:33,576 --> 00:27:37,773
me like you got the best jeans I'm gonna
buy 10 pairs every month.

549
00:27:37,773 --> 00:27:44,329
We also have clients who buy 50 t-shirts
in 50 different colors right every

550
00:27:44,449 --> 00:27:50,231
single six months 50 They weren't three
times they get rid of it and we order
more.

551
00:27:50,231 --> 00:27:52,792
It's T-shirts custom t-shirts.

552
00:27:52,792 --> 00:27:56,434
Can you imagine now then we have clients
who are like,

553
00:27:56,434 --> 00:27:57,434
hey

554
00:27:57,686 --> 00:28:01,207
This is what I'm obsessed with those guys
who wear that one t-shirt like

555
00:28:01,207 --> 00:28:05,627
you say that one jacket It's not about the
item per se.

556
00:28:05,627 --> 00:28:09,677
It's about the color, right? So it's the
black,

557
00:28:09,677 --> 00:28:12,528
know, you got designers only wear black
because it's convenient,

558
00:28:12,528 --> 00:28:16,416
right? It's just black looks good makes
you look skinnier and it's just like it's

559
00:28:16,416 --> 00:28:18,907
great You don't have to think twice it
matches with everything.

560
00:28:18,907 --> 00:28:21,988
That's black done White is the same thing.

561
00:28:21,988 --> 00:28:24,618
So those neutral colors when you see guys
who are in neutral colors

562
00:28:24,618 --> 00:28:26,529
and grays black and white the

563
00:28:26,777 --> 00:28:28,729
It's never about the items. What we do,

564
00:28:28,729 --> 00:28:34,595
I just focus on enhancing the quality of
the product and how we're gonna actually

565
00:28:34,595 --> 00:28:37,450
deliver that product to them over focusing
on,

566
00:28:37,450 --> 00:28:40,593
let's get you into a pink, let's get you
into purple.

567
00:28:40,593 --> 00:28:41,945
That's when you lose people.

568
00:28:43,527 --> 00:28:49,111
What do think the difference is between an
expensive product and a luxury product?

569
00:28:51,845 --> 00:28:54,666
You know, lecture is kind of overrated at
this point.

570
00:28:54,666 --> 00:28:57,070
What do I say that? When you go to
restaurants,

571
00:28:57,070 --> 00:28:58,420
when you go to a really high place,

572
00:28:58,420 --> 00:29:01,192
you see Gucci and money, little bit tall,

573
00:29:01,192 --> 00:29:05,026
you see this. It used to be this thing
that was scarce and rare,

574
00:29:05,026 --> 00:29:09,714
you know. Now, men gravitate towards
watches,

575
00:29:09,714 --> 00:29:11,978
example. You know, I got to protect
Philip,

576
00:29:11,978 --> 00:29:14,007
I got Richard Mille, but

577
00:29:14,289 --> 00:29:17,889
So as Mr. So-and-so next door has a
Richard Mille as well.

578
00:29:17,889 --> 00:29:23,709
So one thing that I've discovered is these
individuals,

579
00:29:23,709 --> 00:29:27,109
they want an experience. They want
something for themselves because

580
00:29:27,109 --> 00:29:30,989
now they because they can go to Louis
Vuitton and get this store to shut down

581
00:29:30,989 --> 00:29:33,509
and they can spend half a million dollars.

582
00:29:33,509 --> 00:29:36,869
So the next day, somebody else is going to
do the same thing.

583
00:29:36,869 --> 00:29:41,409
And I'll tell you a story of a client that
I have.

584
00:29:41,409 --> 00:29:43,477
He goes, Albert, I spent over

585
00:29:43,633 --> 00:29:48,773
$3 million in sex that area And he goes I
have status there.

586
00:29:48,773 --> 00:29:52,893
Did you send me stuff and I just buy it he
goes We see what you'll be able

587
00:29:52,893 --> 00:29:56,593
to do because we did a first wardrobe
because I want every brand

588
00:29:56,593 --> 00:30:01,333
Out of this wardrobe out of this closet
out and I want everything I work with

589
00:30:01,333 --> 00:30:04,153
all Right, and we started with t-shirts.

590
00:30:04,153 --> 00:30:05,513
We've got jeans. We've got hoodies.

591
00:30:05,513 --> 00:30:11,693
We got you name it we designed it we made
it and It wasn't about

592
00:30:11,693 --> 00:30:13,429
the money per se

593
00:30:13,529 --> 00:30:15,670
And actually I did it at a cost.

594
00:30:15,670 --> 00:30:18,180
I did it like a fraction of what he's not,

595
00:30:18,180 --> 00:30:20,233
you know, expense, right? The same
quality.

596
00:30:20,233 --> 00:30:23,715
This only different was I had,

597
00:30:23,715 --> 00:30:26,316
I was walking into his home and I was
like,

598
00:30:26,316 --> 00:30:30,208
Mark, take this off, right? Take that off,

599
00:30:30,208 --> 00:30:35,168
put this on, right? And every single
quarter we send people there

600
00:30:35,328 --> 00:30:39,479
to reorganize his wardrobe because he
throws things away.

601
00:30:39,479 --> 00:30:41,600
He throws things out on the floor and all
that stuff.

602
00:30:41,908 --> 00:30:46,230
You know, and so we go back, we do the
service out of complimentary.

603
00:30:46,230 --> 00:30:51,832
Why? Because the goal, what do you want it
to buy Mark was not the clothes per se.

604
00:30:51,832 --> 00:30:56,314
He wanted to buy freedom of mind so he can
think clear,

605
00:30:56,314 --> 00:30:57,774
so he can focus on businesses.

606
00:30:57,774 --> 00:31:01,416
And he also wanted to be ready to go
whenever he had to.

607
00:31:01,416 --> 00:31:07,038
Right. And it also unique and in style and
up to date.

608
00:31:07,038 --> 00:31:10,280
Those are the things that I needed to take
off,

609
00:31:10,280 --> 00:31:11,280
you know.

610
00:31:11,616 --> 00:31:13,677
And that's why these guys are buying.

611
00:31:13,677 --> 00:31:17,501
So once you understand what people are
buying is more than clothes.

612
00:31:17,501 --> 00:31:22,788
Okay, is this guy buying time or is this
guy buying parents and

613
00:31:22,788 --> 00:31:24,450
is he buying confident, right?

614
00:31:24,450 --> 00:31:26,211
Is it what exactly are they buying?

615
00:31:26,211 --> 00:31:27,763
Once you understand what they're
purchasing,

616
00:31:27,763 --> 00:31:29,404
it's easy for me to create things around.

617
00:31:30,626 --> 00:31:34,930
I'm sure it's a combination of
personalized experience and custom.

618
00:31:34,930 --> 00:31:39,920
Right. Yes. And when I say I mean custom
one off specifically for them

619
00:31:40,220 --> 00:31:42,002
and the personalized experience it goes
with it.

620
00:31:42,002 --> 00:31:43,002
Is that what we're talking about?

621
00:31:43,477 --> 00:31:44,806
Yes, sir. That's exactly right.

622
00:31:45,311 --> 00:31:50,024
Yeah. Yeah. Who is you probably can't say
who your favorite customer is,

623
00:31:50,024 --> 00:31:53,567
but I know your team knows. I know you all
know because we all have

624
00:31:53,997 --> 00:31:58,280
I have my favorite client that you've so
I've sold all their real estate to them.

625
00:31:58,280 --> 00:32:00,121
They call and they call, you know,

626
00:32:00,121 --> 00:32:01,662
he texted me the other day. He said,

627
00:32:01,662 --> 00:32:03,373
Hey, what about Vero Beach? I like,

628
00:32:03,373 --> 00:32:04,373
Yeah, we're in Vero Beach, man.

629
00:32:04,364 --> 00:32:05,705
We have an office in Sarasota.

630
00:32:05,705 --> 00:32:07,206
I'll fly down and meet you there.

631
00:32:07,206 --> 00:32:09,668
Whatever we have to do, you tell me when
you look at the properties,

632
00:32:09,668 --> 00:32:14,571
I'll be there. And so the the goal for a
top-tier realtor around the world is

633
00:32:14,815 --> 00:32:17,238
To be your real estate resource
everywhere.

634
00:32:17,238 --> 00:32:20,171
Yeah. And and even if we're not licensed
in a state,

635
00:32:20,171 --> 00:32:22,203
we have a connection that we can be there
for it.

636
00:32:22,203 --> 00:32:24,806
Right. And that's what they're looking
for.

637
00:32:22,539 --> 00:32:23,539
100%.

638
00:32:24,806 --> 00:32:26,768
And and a lot of people think it's about
the money.

639
00:32:26,768 --> 00:32:29,091
The money just buys you convenience,

640
00:32:29,091 --> 00:32:31,003
access, exactly personalization,

641
00:32:31,003 --> 00:32:34,848
right? And so I'm assuming it's exactly
the same in the world and

642
00:32:34,848 --> 00:32:35,848
the space that you're in.

643
00:32:35,915 --> 00:32:36,915
100

644
00:32:36,215 --> 00:32:41,612
% 100 % I think I wouldn't say the names
but you're right about that

645
00:32:41,612 --> 00:32:42,685
but what I'll say is

646
00:32:43,048 --> 00:32:45,476
Tell us about them though. Tell us what
you love about them.

647
00:32:45,566 --> 00:32:50,686
Yeah, I think I'll say in the old
different ways.

648
00:32:50,686 --> 00:32:56,626
So I'll tell you I have a client right now
and he hired us

649
00:32:56,626 --> 00:32:59,766
to go down to Palm Beach. He's like,

650
00:32:59,766 --> 00:33:03,166
hey man, I got private jet and I need
clothes.

651
00:33:03,166 --> 00:33:06,526
I got two private jets. need those private
jets.

652
00:33:06,526 --> 00:33:08,666
They have closets and I need clothes.

653
00:33:08,666 --> 00:33:13,026
I need you to get on the jet. I want you
to design the clothes for the jets.

654
00:33:13,026 --> 00:33:14,986
know, as like from pajamas.

655
00:33:15,666 --> 00:33:18,674
And I want to come in ready to go and then
when I'm going out on podcasts

656
00:33:18,674 --> 00:33:22,597
and stuff like that I'm just like I said
because I got this plane that only goes

657
00:33:22,597 --> 00:33:25,625
to the West Coast and I got this plane
that only goes to the East Coast,

658
00:33:25,625 --> 00:33:28,706
know and all the way to Paris So I just
need you so I'll sit in that

659
00:33:28,706 --> 00:33:32,318
jet and I'll just hang out and I'll just
think and I'm like,

660
00:33:32,318 --> 00:33:34,749
okay Let's think about weather in this
thing.

661
00:33:34,749 --> 00:33:36,169
What's he said? This goes to West Coast.

662
00:33:36,169 --> 00:33:39,471
It's going to East Coast We're talking
about like snow we're talking about this

663
00:33:39,471 --> 00:33:42,722
sometimes wintertime and all that anyway
this guy goes so like we have to

664
00:33:43,121 --> 00:33:46,852
design everything from like shorts like
trunk shorts like for him to swim

665
00:33:46,852 --> 00:33:50,794
on it and did it and It's one thing I love
about these guys.

666
00:33:50,794 --> 00:33:56,683
They have an obsession You would think
just because they have They've done so
well.

667
00:33:56,683 --> 00:33:59,624
They're very successful. They don't care
right?

668
00:33:59,624 --> 00:34:04,376
They're just how you this so detailed
Orientated they're like wait

669
00:34:04,656 --> 00:34:08,398
the shirt that you made me last year had a
different color like this But

670
00:34:08,398 --> 00:34:11,559
why is this one like this color like this
and you gotta explain yourself

671
00:34:11,967 --> 00:34:14,148
So you're gonna what made you this color
because of the data data.

672
00:34:14,148 --> 00:34:15,699
Well, what about the stitching on this?

673
00:34:15,699 --> 00:34:19,240
This is a little bit off the shoulder Why
is this one off the other one

674
00:34:19,240 --> 00:34:20,541
was on the shoulder a little bit?

675
00:34:20,541 --> 00:34:26,215
No, but you know, it's like a couple half
an inch back and so is those detailed that

676
00:34:26,455 --> 00:34:28,746
That you like you end up realizing like my
gosh,

677
00:34:28,746 --> 00:34:33,818
like you're designing for the most
obsessed Individual in the world.

678
00:34:33,818 --> 00:34:36,139
That's why they are where they are,

679
00:34:36,139 --> 00:34:39,871
right? Right. So with you you have to have
the same mentality

680
00:34:40,365 --> 00:34:43,898
Yeah, and I think that's I'm assuming you
said in the beginning you were gonna

681
00:34:43,898 --> 00:34:49,312
be a cardiologist. Yeah. And what I know
from being around human beings,

682
00:34:49,312 --> 00:34:52,765
all types, all income, all levels of
society,

683
00:34:52,765 --> 00:34:55,918
yeah. If you would have been a
cardiologist,

684
00:34:55,918 --> 00:34:59,371
you wouldn't have rested and stopped until
you were one of the best.

685
00:35:00,705 --> 00:35:07,315
No, I think for me it was the idea of
someone walking up to you and say,

686
00:35:07,315 --> 00:35:12,137
my life is in your hands and please help
me or please help my son,

687
00:35:12,137 --> 00:35:14,938
help my husband. And that mentality is
like,

688
00:35:14,938 --> 00:35:18,870
okay, let's go. Like I am going to come in
sharp as ever.

689
00:35:18,870 --> 00:35:21,531
I'm going to make sure I'm here
physically,

690
00:35:21,531 --> 00:35:24,572
spiritually, mentally, like everything's
aligned.

691
00:35:24,572 --> 00:35:29,194
Right. And then the thing about it is I
want to be a better

692
00:35:29,406 --> 00:35:32,766
I would have been one of the best better
college that I want that I was yesterday.

693
00:35:32,766 --> 00:35:34,626
So it goes like I always compete with
myself.

694
00:35:34,626 --> 00:35:36,806
I'm like, let's go. Like yesterday I did
two miles today.

695
00:35:36,806 --> 00:35:37,986
We're to go two and a half miles.

696
00:35:37,986 --> 00:35:42,706
Let's go. Right. So I got the mentality of
obsession and wanting to read

697
00:35:42,706 --> 00:35:47,446
and I'm a big reader. So I consume a lot
of information and I apply them rather

698
00:35:47,446 --> 00:35:50,726
quickly. Right. So with me is yes,

699
00:35:50,726 --> 00:35:53,206
I want to be that one for one because I
want to,

700
00:35:53,206 --> 00:35:55,386
you know, in my dream was to make,

701
00:35:55,386 --> 00:35:57,046
can you imagine doing surgery on a
president?

702
00:35:57,046 --> 00:35:58,882
Right. Like, so like

703
00:35:59,338 --> 00:36:03,522
Wanted to be that was the mentality that I
was had but then I just switched

704
00:36:03,522 --> 00:36:06,284
it into Fashion I said, okay, right,

705
00:36:06,284 --> 00:36:08,929
know, I still use the same in anatomy,

706
00:36:08,929 --> 00:36:13,023
you know theories of like, okay the body
movement moves like this I have

707
00:36:13,023 --> 00:36:14,734
to create clothes that are functional.

708
00:36:14,734 --> 00:36:16,065
I was used to what functional,

709
00:36:16,065 --> 00:36:20,259
you know, it could be amazing You got
these guys who are in like super fitted
suit,

710
00:36:20,259 --> 00:36:21,916
but they can't pick up a pen, right?

711
00:36:21,916 --> 00:36:24,858
But and then you got this women who are
wearing beautiful clothes,

712
00:36:24,858 --> 00:36:27,320
but they can't make a move. They can't
move they can't do anything

713
00:36:27,826 --> 00:36:29,946
So my goal is, it functional? Is it,

714
00:36:29,946 --> 00:36:31,486
how is it made? Is it going to be made on
time?

715
00:36:31,486 --> 00:36:33,406
And then if I cannot do those things,

716
00:36:33,406 --> 00:36:35,726
man, it's not with it. I'm not going to
take your money.

717
00:36:35,726 --> 00:36:37,646
I'm going say, I'm not the right person
for this,

718
00:36:37,646 --> 00:36:39,626
man. It's not going to work. And,

719
00:36:39,626 --> 00:36:42,386
I'm so lucky to be in a position to maybe
say that.

720
00:36:42,386 --> 00:36:44,486
But again, yeah, obsession is there,

721
00:36:44,486 --> 00:36:47,486
man. You, gotta, but I don't know how you
get it,

722
00:36:47,486 --> 00:36:48,506
man. I don't know how you get it.

723
00:36:48,506 --> 00:36:50,146
I don't know if I, was born with it.

724
00:36:50,146 --> 00:36:52,406
I just, I've always been super
competitive.

725
00:36:52,406 --> 00:36:55,526
And now I just compete with myself.

726
00:36:56,036 --> 00:36:58,457
Yeah. But that's how you can connect with
these folks.

727
00:36:58,457 --> 00:37:00,878
I think that's what everybody you talked
about in the beginning,

728
00:37:00,878 --> 00:37:02,369
you prepare a lot for the client.

729
00:37:02,369 --> 00:37:04,130
You do a lot of research. Who are they?

730
00:37:04,130 --> 00:37:06,231
And I think if I go out here in the world,

731
00:37:06,231 --> 00:37:08,171
whether it's in my business, your
business,

732
00:37:08,171 --> 00:37:09,632
all my friends, acquaintances,

733
00:37:09,632 --> 00:37:14,464
they prepare so much. Mm-hmm. And that it
carries across all lines,

734
00:37:14,464 --> 00:37:16,145
whether it be the sports analogy of,

735
00:37:16,145 --> 00:37:17,936
you know, a Michael Jordan or a Kobe,

736
00:37:17,936 --> 00:37:21,418
what they know is people talk about their
work ethic and all the extra shots that

737
00:37:21,418 --> 00:37:22,418
other people would take.

738
00:37:22,886 --> 00:37:26,389
The preparation, all the preparation that
that's what shows up on the court.

739
00:37:26,389 --> 00:37:29,932
It's not because they were elite talented
so much different than someone else before

740
00:37:29,932 --> 00:37:34,777
the preparation. And if if we can convince
the people that you're influencing,

741
00:37:34,777 --> 00:37:36,478
that you're leading, that you're going to
mentor,

742
00:37:36,478 --> 00:37:40,382
you can convince them to do more work on
the preparation on the front end.

743
00:37:40,382 --> 00:37:44,340
So when you show up, you come across as
the individual that the customers that

744
00:37:44,340 --> 00:37:45,872
you want to work with want to work with
you.

745
00:37:45,872 --> 00:37:47,629
Because if you have to give them a sales
pitch,

746
00:37:47,629 --> 00:37:48,629
you're already losing.

747
00:37:48,862 --> 00:37:52,255
No, these guys are the best sales people
you could ever be.

748
00:37:52,255 --> 00:37:56,397
Like that's the reason why they're where
they are.

749
00:37:56,397 --> 00:37:58,987
So my concept is, and I talk about team is
like,

750
00:37:58,987 --> 00:38:01,789
we don't sell here. We help. As soon as
you start saying,

751
00:38:01,789 --> 00:38:05,930
Mr. So-and-so, I think you should get this
because I like it.

752
00:38:05,930 --> 00:38:09,072
I think you should also add this because
no,

753
00:38:09,072 --> 00:38:10,988
I say, listen, put them in clothes,

754
00:38:10,988 --> 00:38:13,979
let them stand in the mirror and say,

755
00:38:15,227 --> 00:38:18,332
How are you feeling? My gosh, I've had
people cry in the mirror.

756
00:38:18,332 --> 00:38:21,381
My gosh, my wife doesn't see me the same
anymore.

757
00:38:21,381 --> 00:38:23,958
This is incredible. She told me to come
over to you.

758
00:38:23,958 --> 00:38:26,981
had people, Mark, people go,

759
00:38:26,981 --> 00:38:33,556
hey, what I wanna do is I wanna be able to
create something that I've

760
00:38:33,556 --> 00:38:37,074
never really experienced, also wasn't able
to have.

761
00:38:37,074 --> 00:38:38,074
And I'm like.

762
00:38:38,322 --> 00:38:39,762
But you're buying white shirts.

763
00:38:39,762 --> 00:38:43,582
He goes yeah, but I want something
completely different and I think about
those

764
00:38:43,582 --> 00:38:49,582
things man and When you sit there you go
Holy cow,

765
00:38:49,582 --> 00:38:52,442
man. This is bigger than me, right?

766
00:38:52,442 --> 00:38:56,982
This is bigger than me and So I gotta be a
hundred percent every time I gotta

767
00:38:56,982 --> 00:39:00,002
be a thousand percent all the time and
which comes back to that place like

768
00:39:00,002 --> 00:39:04,142
you mentally myself you and us right is
entrepreneurs How do we take care

769
00:39:04,142 --> 00:39:07,562
of ourselves? Right, how do we take care
of ourselves?

770
00:39:08,655 --> 00:39:10,833
So we can be 100 % for other people.

771
00:39:10,833 --> 00:39:12,573
And for me, that's my biggest battle.

772
00:39:13,141 --> 00:39:17,134
Mm-hmm. Right now. All right. So a couple
more things here.

773
00:39:17,134 --> 00:39:19,866
Who's the person? You can say this if you
haven't worked with them yet.

774
00:39:19,866 --> 00:39:25,301
We're not gonna talk who's the one that
like is your that is your your your dream.

775
00:39:25,301 --> 00:39:26,832
This is the person I want to design for.

776
00:39:26,832 --> 00:39:28,053
Who's your who's your person?

777
00:39:28,572 --> 00:39:29,572
The Royal Family.

778
00:39:31,137 --> 00:39:32,582
That's a hard one. You're not British.

779
00:39:32,582 --> 00:39:33,582
That's a hard one.

780
00:39:33,635 --> 00:39:38,275
100 % and I was just at the World Cup
Congo game in Atlanta

781
00:39:38,275 --> 00:39:43,615
and I gotta say you got Prince,

782
00:39:43,615 --> 00:39:46,015
you know, the family of Monaco,

783
00:39:46,015 --> 00:39:50,835
Luxembourg, England. I'm going to wake my
way up there to England.

784
00:39:50,835 --> 00:39:57,555
But I think it's what it's what they

785
00:39:51,659 --> 00:39:52,659
Why why? Why?

786
00:39:57,555 --> 00:40:03,015
actually represent. They represent a long
dynasty.

787
00:40:04,315 --> 00:40:10,215
of perfection and greatness and you want
it

788
00:40:10,215 --> 00:40:13,015
to be at 1000 % being the most.

789
00:40:13,015 --> 00:40:14,575
You know, you got to have the right
manners.

790
00:40:14,575 --> 00:40:17,435
You got to have this and it's been
generation of that.

791
00:40:17,435 --> 00:40:22,035
And Mark, wasn't born in it. But what I
tell you,

792
00:40:22,035 --> 00:40:25,735
my son is like, sometimes you got to
create it,

793
00:40:25,735 --> 00:40:30,235
right? And I know I'm going to build it
for him so he can have that.

794
00:40:30,235 --> 00:40:31,395
I've always wanted to be that.

795
00:40:31,395 --> 00:40:32,647
I've always wanted to be

796
00:40:32,803 --> 00:40:37,663
that James Bond in 007 movies when I was a
young kid,

797
00:40:37,663 --> 00:40:38,903
I'm like, man, look at that bow tie,

798
00:40:38,903 --> 00:40:41,243
man, look at that. You know, he's got the
right drink,

799
00:40:41,243 --> 00:40:43,463
he's got this, but I didn't have it.

800
00:40:43,463 --> 00:40:48,963
and thankfully I was able to build it with

801
00:40:48,963 --> 00:40:51,583
the platform that God has blessed me with,

802
00:40:51,583 --> 00:40:56,963
you know, and me, I used God second time
here and I really gravitated towards that

803
00:40:56,963 --> 00:40:59,843
because I cannot, some of these things
that I've done,

804
00:41:00,617 --> 00:41:04,567
It's so hard to define and hard to
describe and hard to explain if

805
00:41:04,567 --> 00:41:06,955
you don't believe in something bigger than
yourself.

806
00:41:07,625 --> 00:41:11,441
So it sounds it so it sounds like you need
to be the designer for the next bond,

807
00:41:11,441 --> 00:41:12,493
whoever the next one is.

808
00:41:13,227 --> 00:41:16,765
Hey, you never know, I think we might be
out of something there.

809
00:41:17,171 --> 00:41:19,218
Huh? They haven't said who it is yet,

810
00:41:19,218 --> 00:41:20,713
but Daniel Craig would have been good,

811
00:41:20,713 --> 00:41:21,986
but whoever the next one is.

812
00:41:22,427 --> 00:41:28,833
I think I had a long list of actresses and
musicians that I want to design for.

813
00:41:28,833 --> 00:41:32,943
There's the T.A. Top and man, sometimes
you ask yourself,

814
00:41:32,943 --> 00:41:34,709
you're like, man, like how am I gonna get
there?

815
00:41:34,709 --> 00:41:37,480
But you know what? The how is not your
business.

816
00:41:37,480 --> 00:41:39,530
It's not your business. I think,

817
00:41:39,530 --> 00:41:42,618
and my father passed away last year and he
used to tell me this,

818
00:41:42,618 --> 00:41:47,000
he's like Albert, never have fear and
never have,

819
00:41:47,000 --> 00:41:48,000
don't be shy and

820
00:41:48,310 --> 00:41:52,132
Fear and shyness are the most weirdest
things to have is be individuals

821
00:41:52,272 --> 00:41:55,503
and they can rob you your dreams right in
your goals,

822
00:41:55,503 --> 00:41:57,111
right? You can say is that mark Perkins?

823
00:41:57,111 --> 00:41:59,445
Yeah, but he's eating I don't go there,

824
00:41:59,445 --> 00:42:02,900
you know because you don't want to disturb
me I'll just talk to him later

825
00:42:02,900 --> 00:42:05,161
and before you know it I go to restroom I
come back and you're gone.

826
00:42:05,161 --> 00:42:09,958
So it's how do you seize opportunity
within opportunity cost right and

827
00:42:09,958 --> 00:42:12,600
And how do you say you know what heck?

828
00:42:12,900 --> 00:42:16,111
I'm gonna do this. gonna walk up to this
guy I'm gonna go to Rob and Dunir

829
00:42:16,111 --> 00:42:18,953
and like he let's say man This is what I
want to do with you like my name

830
00:42:18,953 --> 00:42:23,101
is so so and I just admire you and one day
I know this is what I tell them.

831
00:42:23,101 --> 00:42:25,963
I didn't say I want to do this with you I
said I'm gonna fit you one day.

832
00:42:25,963 --> 00:42:27,843
That's what I say. That's what I tell
them.

833
00:42:27,843 --> 00:42:29,494
They're like, man, so confident I'm like,

834
00:42:29,494 --> 00:42:33,826
I know I will I will and I'm Somewhere
somehow I I do fit them,

835
00:42:33,826 --> 00:42:36,417
you know, and I like to remember that I'm
like you're the guy that told

836
00:42:36,417 --> 00:42:39,839
me you gonna fit me a victim of being Yama
and those guys in San Antonio

837
00:42:39,839 --> 00:42:40,839
for the spurs

838
00:42:40,793 --> 00:42:45,233
Right. It was about two, three months out
when I found out about Victor.

839
00:42:45,233 --> 00:42:47,293
was like, you know what? I don't think I'm
going to fit that guy.

840
00:42:47,293 --> 00:42:50,233
And I killed Gennad. Got a call three
months later.

841
00:42:50,233 --> 00:42:53,553
I was already in San Antonio. That's
before the playoffs started.

842
00:42:53,553 --> 00:42:56,073
I'm fitting Bismarck, Biyombo.

843
00:42:56,073 --> 00:42:59,293
And I'm like, hey, I got to get connected
to this guy.

844
00:42:59,293 --> 00:43:01,133
He's like, man, that's my best friend.

845
00:43:01,133 --> 00:43:03,813
He's like, we'll figure out a way to do
something.

846
00:43:03,813 --> 00:43:05,853
Right. So I'm always one call away.

847
00:43:05,853 --> 00:43:09,193
And because of that, I show up,

848
00:43:09,193 --> 00:43:10,193
man.

849
00:43:09,741 --> 00:43:11,306
I don't have to the answers, but I just
show up.

850
00:43:11,905 --> 00:43:16,027
Yeah. Albert Lukonga is just one call
away.

851
00:43:16,027 --> 00:43:18,870
That's the statement he said from Albert
Couture.

852
00:43:18,870 --> 00:43:20,191
Boy, I could sit here and talk forever,

853
00:43:20,191 --> 00:43:23,773
but at some point we're gonna get in the
sprinter van and we'll just drive right

854
00:43:23,773 --> 00:43:25,424
down the road to Lexington with a couple
of me,

855
00:43:25,424 --> 00:43:27,506
my people, and we'll jump in there and
say,

856
00:43:27,506 --> 00:43:29,077
Hey, let's see what this is all about.

857
00:43:29,625 --> 00:43:34,705
Oh my gosh, man. I cannot wait to have you
guys and we'll make sure plate I'll make

858
00:43:34,705 --> 00:43:37,345
sure my sister reach out to you guys
before letting know what you guys like

859
00:43:37,345 --> 00:43:40,305
to eat and what you guys like to drink We
have it all prepped up for

860
00:43:40,305 --> 00:43:42,445
you guys and it's gonna be a great time,

861
00:43:42,445 --> 00:43:43,445
man

862
00:43:42,841 --> 00:43:44,370
Okay, I can I can see this. so hey,

863
00:43:44,370 --> 00:43:47,112
what's the best place? We're gonna tag all
the socials and websites.

864
00:43:47,112 --> 00:43:50,195
What's the best place for people to come
and see your work and really what you do?

865
00:43:50,195 --> 00:43:51,568
What's the one place? Yeah.

866
00:43:52,184 --> 00:43:56,375
One place it's my social is my personal
Albrecht Albrecht,

867
00:43:56,375 --> 00:44:01,110
it's on Instagram and you can so you can
see some stuff a lot of Unfortunately,

868
00:44:01,110 --> 00:44:06,497
a lot of my clients 80 % of my clients are
not Public individuals if you know what

869
00:44:06,497 --> 00:44:09,721
I mean So but whoever we posted there,

870
00:44:09,721 --> 00:44:10,908
they're like we want to be public.

871
00:44:10,908 --> 00:44:14,452
Let's do it So you can find me on there
you can that's when you

872
00:44:14,452 --> 00:44:17,463
can personally reach out to me I like to
reply to my own messages,

873
00:44:17,463 --> 00:44:18,463
but when you go to the

874
00:44:18,453 --> 00:44:20,188
Outbrook with Toll Instagram page,

875
00:44:20,188 --> 00:44:22,662
you'll reach out to the team. And then
after that,

876
00:44:22,662 --> 00:44:24,447
man, the website has everything that you
need.

877
00:44:25,069 --> 00:44:26,421
Perfect. Hey, so when we came on,

878
00:44:26,421 --> 00:44:27,793
I think you can talk about the person.

879
00:44:27,793 --> 00:44:29,746
You had a jacket over hanging up.

880
00:44:29,746 --> 00:44:32,420
You spoke about it with it was for
somebody in the restaurant business.

881
00:44:32,420 --> 00:44:35,154
I think you can talk about Everybody knows
that you dress it.

882
00:44:35,154 --> 00:44:37,487
Can you take us back to that? Mr.

883
00:44:37,487 --> 00:44:39,310
Ruby, can you take us back to that one?

884
00:44:39,310 --> 00:44:41,343
Are we allowed to see it before you give
it to him?

885
00:44:42,251 --> 00:44:45,866
Yeah, you can actually that one actually
is a sample piece Let me bring

886
00:44:45,866 --> 00:44:50,908
it up sure It's mr. Ruby. This is is a so
he was supposed to

887
00:44:46,280 --> 00:44:47,280
Bring it up.

888
00:44:50,908 --> 00:44:56,053
get this for is Hall of Fame Cincinnati
Hall of Fame business Hall of Fame

889
00:44:56,433 --> 00:44:58,802
and we ended up meeting Doing something
else.

890
00:44:58,802 --> 00:45:03,003
So this is a hand made I'll say a dinner
jacket,

891
00:45:03,003 --> 00:45:05,134
but you could have it also have it as a

892
00:45:05,844 --> 00:45:09,245
as a black tie so it's a tuxedo so you can
have that as tuxedo.

893
00:45:09,245 --> 00:45:11,583
But then this stuff here for example,

894
00:45:11,583 --> 00:45:14,371
these things here, I'm gonna zoom in a
little bit,

895
00:45:14,371 --> 00:45:18,913
it's all hand stitched. Took about a month
to do.

896
00:45:18,913 --> 00:45:21,989
One person doing this. And the inside is
red,

897
00:45:21,989 --> 00:45:24,260
he's a big red guy so I did that,

898
00:45:24,260 --> 00:45:27,861
I did some diamond lines in there because
he's a big diamond guy,

899
00:45:27,861 --> 00:45:28,861
he just likes.

900
00:45:28,977 --> 00:45:31,458
those two colors and his restaurant is
super lavish.

901
00:45:31,458 --> 00:45:37,352
Jeff Ruby steakhouse. Now I'm showing you
this because he is super thorough,

902
00:45:37,352 --> 00:45:41,787
super specific. He used to have a client
named Manuel in some ways

903
00:45:41,787 --> 00:45:43,629
out of somewhere in Nashville.

904
00:45:43,629 --> 00:45:46,875
And that guy used to design for Elvis
Presley.

905
00:45:46,875 --> 00:45:48,787
He used to do dusters and all that stuff.

906
00:45:48,787 --> 00:45:50,958
he had, you know, obviously,
unfortunately,

907
00:45:50,958 --> 00:45:52,529
all those guys are all gone now.

908
00:45:52,529 --> 00:45:56,041
So he's been looking for that next guy who
can.

909
00:45:56,809 --> 00:45:59,831
You know, get almost to that level where
he can design for Oz X or not.

910
00:45:59,831 --> 00:46:03,133
The fact that he trusts me, he trusts that
I can deliver.

911
00:46:03,133 --> 00:46:08,287
can pull that off, man. It almost reminds
me like if Elvis Presley was still around,

912
00:46:08,287 --> 00:46:10,769
could have been designing for Elvis
Presley,

913
00:46:10,769 --> 00:46:14,592
you know, himself. So those things matters
and man,

914
00:46:14,592 --> 00:46:20,556
and it's a headache, but it's an obsession
for me for what I do.

915
00:46:20,556 --> 00:46:23,258
It's an obsession because if you're not
obsessed with this stuff,

916
00:46:23,258 --> 00:46:24,969
man, you could be super overwhelmed.

917
00:46:25,331 --> 00:46:29,104
because it's super detailed things and
like you gotta remember the buttons that
Mark

918
00:46:29,104 --> 00:46:31,536
Perkins ordered while you're doing this as
well,

919
00:46:31,536 --> 00:46:34,048
right? And while you're doing other stuff
and your team,

920
00:46:34,048 --> 00:46:37,611
you are the designer so they rely on you
and you gotta be able

921
00:46:37,611 --> 00:46:40,763
to release that information as quickly as
possible and thorough as possible.

922
00:46:40,763 --> 00:46:43,956
So the client comes back two months later
and they're happy,

923
00:46:43,956 --> 00:46:48,268
not upset. Yeah, but hey, I got some
serious issues though,

924
00:46:48,268 --> 00:46:49,549
but it's fine, we learn from that.

925
00:46:49,881 --> 00:46:52,081
so hey so hey guys, Albert Lukonga,

926
00:46:52,081 --> 00:46:56,363
Albert Couture from Kentucky's first
luxury fashion house.

927
00:46:56,363 --> 00:46:59,645
And what I love is I love being
underestimated.

928
00:46:59,645 --> 00:47:01,793
And when people in the past would hear
you're from Kentucky,

929
00:47:01,793 --> 00:47:04,157
they're like, What? Aren't you from Paris
or New York,

930
00:47:04,157 --> 00:47:07,629
right? Or or from LA or from Vegas or
Miami.

931
00:47:07,629 --> 00:47:11,501
I love when we're est underestimated
because it gives us an opportunity

932
00:47:11,501 --> 00:47:13,932
to show what we're capable of as humans
and what's possible.

933
00:47:13,932 --> 00:47:14,932
So

934
00:47:14,956 --> 00:47:16,708
Kudos for doing this, man, from Lexington,

935
00:47:16,708 --> 00:47:19,792
Kentucky from just bringing this worldwide
brand home.

936
00:47:19,792 --> 00:47:21,900
I'm pumped to follow you. We're gonna come
out and see you,

937
00:47:21,900 --> 00:47:24,477
but I'm pumped to see what you already
accomplished,

938
00:47:24,477 --> 00:47:25,658
the next place you're gonna go.

939
00:47:25,658 --> 00:47:29,653
And I'm watching for the moment that the r
that the royal family.

940
00:47:29,653 --> 00:47:32,136
Let's go. And and James Bond.

941
00:47:32,792 --> 00:47:35,655
Let's go. Let's go, man. Let's get the
Amy's.

942
00:47:35,655 --> 00:47:38,298
Let's get the Tony's award with this to
everything.

943
00:47:38,298 --> 00:47:39,939
But we're to do right here, Mark.

944
00:47:40,482 --> 00:47:42,054
Love it, man. Hey, thanks for coming on.

945
00:47:42,054 --> 00:47:45,182
We're gonna we're gonna follow you and g
get back to making all that big money,

946
00:47:45,182 --> 00:47:47,170
man, because cause 'cause isn't time
money?

947
00:47:47,170 --> 00:47:49,014
I mean, isn't isn't it really as we wrap
up here?

948
00:47:49,112 --> 00:47:51,583
I'll be smiling and yeah, the bills are
not gonna wait.

949
00:47:51,989 --> 00:47:53,723
All right, man. Hey, thanks for joining
us.

950
00:47:53,723 --> 00:47:54,723
We'll get down there and see you.

951
00:47:54,696 --> 00:47:56,500
But congrats on all the success.

952
00:47:56,500 --> 00:48:00,289
Thank you so much. Yeah, man, and starting
to really live the dream that that

953
00:48:00,289 --> 00:48:01,713
you probably laid out for yourself in the
past.

954
00:48:01,791 --> 00:48:05,313
Thank you so much. God bless you for such
a time for having been here

955
00:48:05,313 --> 00:48:07,206
the love and support that you've offered
me man.

956
00:48:07,206 --> 00:48:08,308
I will never forget

957
00:48:08,769 --> 00:48:09,769
Okay,

958
00:48:09,215 --> 00:48:10,248
man. All right, man. Thank you.