#214 - It’s Not a Midlife Crisis. It’s a Midlife Opportunity | Kim Keating

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So I just said and I said, Hey Dave,

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let's get started. I just said,

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~ but you're confident, right?

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And we won't be able to to regurgitate the
same conversation,

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but I just picked that up 'cause before
that what caused me to s

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to say you're confident is you were
talking about maybe being undervalued

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or underestimated as a woman and walking
into the room and maybe having

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to compensate for that or something where
the room's not giving And I said,

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But you're confident and you were then
discussing

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And I said, Now it wasn't always that way.

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~ and it's taken, you know, get to get to
midlife,

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~ to see what life, you know, leave behind
in nuggets.

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But, you know, I used to walk into the
room and and be the quiet one hoping

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not to get picked on. Not because I didn't
think I had something to say,

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but you know, I didn't know anybody wanted
to hear it or that I

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had something that would be val of value.

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I look back on my career and I see that
I've been in,

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you know, PR, marketing, sales,

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business development, and strategy,

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you know, executive level roles,

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but I always preferred being behind the
scenes,

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right? I was always promoting a client or
a,

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you know, a personality or someone else's
brands,

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writing their speeches, booking their
appointments,

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and you know, their panel discussions.

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And then all of a sudden I realized like,

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Hey, you know what? Maybe it's time that I
should be doing this for me.

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Because I kind of knew that I should be
doing that,

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but I wasn't listening. ~ yeah,

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so I let that sort of just brew.

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And I started to just become,

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you know, get become, I guess,

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a little more comfortable with trying
things out of my comfort zone,

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you know, so that I could see,

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like, hey.

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'Cause I know I'm I'm passionate,

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I know I care, I know as a marketing you
can s you know,

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someone in marketing you could see the
forest through the trees.

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But div was I gonna be able to pull it
off?

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Would I give myself permission?

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Do you think it was Do you think it was
always inside of you?

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Do you remember being the young woman?

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Was it in there? Could could you sense it?

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Not my no ~ no. Because you know,

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we didn't grow up like my my my
children's,

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you know, their gen Y ~ and we didn't have
social media.

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We didn't publicly speak. So I don't
really find myself

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as that ~ you know, had that opp
opportunity to even test it.

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And you know, in my twenties,

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I've always worked for you know,

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industries where

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It's predominantly men, you know,

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whether it's manufacturing or commercial
insurance or financial services,

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at the on the leadership positions or at
the top.

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So I really didn't feel that I could speak
very 'cause there were big voices

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in the room. I thought it was because
mostly because of my age.

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I'm not, you know, today I look back and
I'm not so sure about that.

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But I did have the little nuggets.

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I worked for the CEO of the company who
was amazing.

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And he said, ~ you know.

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you you're you should really get more
comfortable with being in front of this
group.

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You have something to say. You have and
use kindness and influence.

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And like so he saw he saw a leader in me.

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And all you had to do was say that once.

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So and then, you know, other down the road
hearing that same thing.

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So and people in the business may say,

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like, hey, you know, you should go try
that.

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You go should go advocate for women.

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And then I just started testing myself to
do the things that I was scared to do.

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I started calling this phase of my life

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The opposite of me. And if I was afraid to
talk about AI and marketing

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or poster panel, you know, I pushed myself
to do it.

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But just giving myself permission to try
those other things.

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And what I'm so happy to say is like,

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I said I can't for a lot of my life.

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And, you know, just because you get to 50
or 51 or 48,

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it doesn't matter. You know, you can still
grow into who you are.

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There's still rebirth. There's still
change.

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You don't have to feel.

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You know, the same I don't feel the same
as when I'm in my twenties,

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thank goodness. Yeah. You know,

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and and I'm sure, you know, you feel the
same way.

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There were good parts of it. And thirties
and forties.

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I feel even like the forties, you're
raising children and family,

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and it's just ~ there's a lot going on.

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And as I hit fifty, I'm like, there's
another side to this,

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you know, this is this is great.

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So I wanna share that message.

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Sorry.

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You

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think that no, we'll get into the fifty
factor and what you're building.

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We'll talk about that. It's funny,

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I thought about coming into this
conversation and I thought,

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okay, I'm gonna have a female that fits
into this segment of

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the fifty factor talking to a male that
just fits into the segment of

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the thing that if we're saying it on the
opposite side of what we're talking about.

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And not and not that it's an opposing
argument.

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But what could help is is to try to
understand each other.

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And maybe right. And maybe by
understanding each other,

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there's big groups that millions of people
that represent the same thing.

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And it's like, how do we understand the
other side?

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And if acknowledging so what I want to dig
deep on is because I come to this

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as a forty seven year old male running
businesses.

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You don't look a day over forty six.

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No.

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Not forty-four, not forty-two.

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So, but yeah, but so but and then you're
gonna come to it from this perspective

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of the life and the experience that you've
had of a female that fits into that side.

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And so the question I have, not because
we're gonna get all the way into

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the 50 factor Yeah, and what you're doing,

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but ~ I wonder in doing this, because I'm
seeing it through my lens,

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and I actually had a dinner last night.

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I'm taking maybe our top seventy-five
percent ~ performers in the company

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to dinners at really nice restaurants over
the next

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Five weeks. And it's it's like it's I can
call it pivot two point It's this real

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estate company I own. That's the day job.

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This is the medium, mid afternoon,

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night job. But I and eight of them were
women,

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two were men. And I wasn't talking to them
as men and women.

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Right. They all had similar questions,

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but they it was a lot of it was around
self-confidence.

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It was around belief or a lack of belief.

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It was, do you think the average person
could do this?

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And so in this world where we're trying to
have equality in everything,

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the great conversation I can say is what
is the difference that we could help

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and could assist in these different
segments that might be unique,

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that there might be different experiences.

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So maybe we need today, because I see this
isn't gonna be that podcast.

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This is for another one with a with a guy
in this range.

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It's I see a lot of problems.

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And I'm gonna take away from today what we
talk about the 50 factor

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and middle aged women.

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in entrepreneurship and business.

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I'm gonna di and I'm gonna match that up
with big deficiencies

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and big self confidence issues I'm seeing
with guys in the same range too.

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Absolutely. And you're correct.

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and that it does exist.

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And when I started the fifty factor,

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the original focus was on women and men.

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And what I found was that women were
asking

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for their own place, their own voice to
share.

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Because sometimes when you see a confident
woman or you're you know you're having

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a round table and you're lucky because
you're you you had eight women at the
table.

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So that probably helped them feel
comfortable and ask questions.

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~ but for this piece, women were coming up
to me saying,

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I just, you know, I we have different we
have different needs with different issues

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that we want to focus on, opportunities
and solutions.

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Sometimes I don't feel like it's a,

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you know, I want this to be real,

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unfiltered. So that and I understood that
as I thought about it.

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And we have di look, we have different
experiences.

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And at the same time we're all looking to
move forward.

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So if we could shed light on our
experiences,

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you know, it isn't to work on in
opposition,

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but to work together. And there maybe
we'll be that fifty factor male.

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Or maybe we're you know, maybe we'll just
be working together.

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'Cause that that's the ultimate goal,

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really.

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The awesome thing I think we should do,

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because today I'm gonna be in this
position.

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Yeah, it's my podcast and all that.

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But the guest is I'm coming from this
place of like,

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let me seek to understand. Let's have this
conversation around

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the things that you've experienced that
you've seen and lean in on this.

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And hopefully I walk away and all the
listeners walk away with

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a greater gratitude or understanding of
hey,

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because here's what I want all the women
in the companies that I'm building.

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I want them all to crush. I want them all
to succeed.

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Because when they succeed, what happens to
me?

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I succeed.

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Right. And so hopefully this will help
people like me and other people that look

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like me. And then also the women.

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There's a lot of there's probably sixty
percent women that work at

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the companies I run versus forty percent
men.

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And to be able to highlight this and then
half of them fit into this segment.

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So I'm I'm I'm pumped about the
conversation.

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I

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We

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do you ~ is your company focused on
residential real estate,

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commercial?

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It we've it's started it started
residential and now we're ha we're doing
more

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commercial, but the whole company's
growing in general.

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But you know the the Yeah, thank you.

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But the leadership team I have,

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~ it's funny to me looking at this,

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but I want to make this about you and the
fifty factor,

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but my

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I will have a question about that.

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There's more I think there's more well,

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there is more women in the real estate
agency field because it works with their

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families, their life. They can kind of fit
it in.

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They can take on with the work that they
want.

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You know, they can ebb and flow.

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And that's the kind of sort of industry
where that works.

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And that's awesome. But that doesn't work
in a lot of industries.

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Yeah. But I train it different.

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I train it different about

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You don't, I'm not I not at all.

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I I can just tell you from some of the
from the perspective of me when we're
women

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are talking, like, hey, you know what?

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Because I I do believe all of us ebb and
flow out of the workforce.

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We give birth, you know, we raise
children,

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we take care of households, we have
divorces,

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a girl, I mean the whole nine yards.

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But when you can have flexibility in a way
that,

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you know, and and still feel like you're
growing.

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While you're going through these things,

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it's much better.

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Wolf, I hope you give me the safe space
today,

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because I'm gonna give you the floor.

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We'll give an intro here in a second.

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I'm I wanna go deep. I was in the car this
morning with

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~ with our producer with Dave.

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We were going and doing something and we
were actually talking.

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We have two we have two episodes today and
we were talking about this one.

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And I said, Hey, let's just talk with him.

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I said, Let's just talk about the truth of
the experience of a highly skilled

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and capable woman that leaves the
workforce.

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has kids, goes home for six to eight to
ten years and comes back.

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And and I said, and me and him had a
conversation in the car that most people
aren't

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willing to have just to talk about it.

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It's like, what's that look like on coming
back into the workforce,

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but also maybe with men and women that
didn't leave?

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And I and I'm like, where would I come
from from that debate?

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Where would that person who didn't leave
the workforce,

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who continued progression, who continued
experience,

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how how's that dynamic come back together?

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Well, that's the question that's gotta be
answered.

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Yes, then, you know, and we're just
starting to answer that.

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But yeah, our generation, Gen X,

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we were college educated. You know,

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00:11:47,830 --> 00:11:54,535
it was the first generation where we ~
where women yeah had more ~ college
degrees,

233
00:11:54,535 --> 00:11:57,026
advanced degrees, professional degrees
than men.

234
00:11:57,026 --> 00:11:59,578
Forty percent women, thirty seven percent.

235
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So this is in the nineties. And we were
qualified and went well educated.

236
00:12:04,349 --> 00:12:05,538
What happened is

237
00:12:05,730 --> 00:12:10,591
This what happens is the workforce wasn't
really made for women.

238
00:12:10,591 --> 00:12:14,733
It was made to suit because it's so
inflexible.

239
00:12:14,733 --> 00:12:18,894
So what happened was the structure hadn't
really changed,

240
00:12:18,894 --> 00:12:22,455
but we had great women. And then all of a
sudden when and I I

241
00:12:22,595 --> 00:12:24,976
I when I've interviewed and spoken to
other women,

242
00:12:24,976 --> 00:12:28,817
there was this sense when we got married
or had children or had to step

243
00:12:28,877 --> 00:12:32,898
out that we like, ~ we were like kind of
shortchanged.

244
00:12:33,474 --> 00:12:35,255
Because we had all this education.

245
00:12:35,255 --> 00:12:37,977
I was I remember sitting in mommy and me
groups and I was like,

246
00:12:37,977 --> 00:12:39,859
there were attorneys, accountants,

247
00:12:39,859 --> 00:12:42,341
and it's not that they wanted to leave
their profession.

248
00:12:42,341 --> 00:12:48,685
Their profession at that time still
expected billable dollars at a certain
amount.

249
00:12:48,685 --> 00:12:51,597
You know, you can't figure it figure it
out.

250
00:12:51,597 --> 00:12:54,490
You know, you have to figure out your life
and see if this fits in.

251
00:12:54,490 --> 00:13:00,364
So I think ~ that's a deficit where

252
00:13:00,844 --> 00:13:03,206
where women are coming from. I s you know,

253
00:13:03,206 --> 00:13:04,727
I see it in my own my own life.

254
00:13:04,727 --> 00:13:09,600
I've been very blessed having a an
education and a career that I controlled.

255
00:13:09,600 --> 00:13:13,743
And, you know, there were times I call it
ebb and flow.

256
00:13:13,743 --> 00:13:17,265
You know, I had children in the work for a
while I was working full time

257
00:13:17,265 --> 00:13:18,526
as a head of marketing. And then,

258
00:13:18,526 --> 00:13:20,561
you know, took a c sales role,

259
00:13:20,561 --> 00:13:23,570
a consultant role, because lives change.

260
00:13:23,570 --> 00:13:25,841
And someone needs to, you know,

261
00:13:25,841 --> 00:13:28,193
not only watch out for their own health
and well being,

262
00:13:28,193 --> 00:13:29,464
but for someone else's.

263
00:13:30,818 --> 00:13:33,589
What do you think happens? ~ let me give
you an intro.

264
00:13:33,589 --> 00:13:35,280
How about that? Let me give an intro.

265
00:13:35,280 --> 00:13:39,142
And then I want to pick up right on this
because the question I'll ask,

266
00:13:39,142 --> 00:13:42,473
and maybe cause you know, I'm not
interested ever in like gotcha questions.

267
00:13:42,473 --> 00:13:46,435
I'm interested in questions and answered
that are truly problem solving

268
00:13:46,435 --> 00:13:48,216
in their idea. And so

269
00:13:48,204 --> 00:13:49,204
See

270
00:13:48,405 --> 00:13:50,666
that in the title, The Necessary
Entrepreneur.

271
00:13:50,666 --> 00:13:51,666
~

272
00:13:51,360 --> 00:13:53,641
Right. And so I think ~ let me give the
intro,

273
00:13:53,641 --> 00:13:55,172
but I want to pick back up and say,

274
00:13:55,172 --> 00:13:59,214
I'd like to go through this path of if a
woman would step out of

275
00:13:59,214 --> 00:14:02,116
the workplace that she's already educated
professionally

276
00:14:02,116 --> 00:14:06,118
and educated with schooling, let's just
say at 32 she steps out,

277
00:14:06,118 --> 00:14:09,700
be thinking about this, and then eight
years later she steps back in at 40.

278
00:14:09,700 --> 00:14:11,862
What's that reintroduction look like?

279
00:14:11,862 --> 00:14:13,683
I know we're trying to build
entrepreneurs,

280
00:14:13,683 --> 00:14:16,754
and maybe the maybe the corporate America
is just inflexible and

281
00:14:16,754 --> 00:14:19,596
it doesn't allow it. But does that
40-year-old

282
00:14:20,824 --> 00:14:22,603
Do they step back in where they left?

283
00:14:25,166 --> 00:14:26,166
Okay.

284
00:14:26,114 --> 00:14:27,114
Unless

285
00:14:26,444 --> 00:14:29,136
you have someone who is, you know,

286
00:14:29,136 --> 00:14:33,439
out of the extraordinary, an extraordinary
leader or vision,

287
00:14:33,439 --> 00:14:35,501
you know, and sees the potential.

288
00:14:35,501 --> 00:14:41,229
So but not we have to raise the awareness
and that's what we're you know,

289
00:14:41,229 --> 00:14:43,436
we're what we'll be doing through the
fifty factor.

290
00:14:43,436 --> 00:14:47,319
Yeah, I even noticed that I was when I
well,

291
00:14:47,319 --> 00:14:48,319
I'll let you introduce

292
00:14:48,494 --> 00:14:49,986
Let me let me introduce you. Yeah,

293
00:14:49,986 --> 00:14:52,820
we'll do this. And then we'll get back
into it because I hope that we

294
00:14:52,820 --> 00:14:56,525
can go again deep. You you're you
understand you have control of this
information.

295
00:14:56,525 --> 00:14:58,398
Like let's go deep and have the
conversation.

296
00:14:58,398 --> 00:15:00,694
And and even if I would say something
today that you're like,

297
00:15:00,694 --> 00:15:02,233
I disagree with it, let's talk about it,

298
00:15:02,233 --> 00:15:03,233
right?

299
00:15:02,806 --> 00:15:06,093
Agree. In the same fashion. I don't come
from that that way.

300
00:15:06,093 --> 00:15:09,861
So it's collaboration. That's why I feel
like I'm fitted for this.

301
00:15:09,861 --> 00:15:10,861
But

302
00:15:10,316 --> 00:15:13,347
Awesome. Okay. So today's guest is Kim
Keating.

303
00:15:13,347 --> 00:15:16,408
She's the founder and CEO of the 50
Factor.

304
00:15:16,408 --> 00:15:19,829
After more than 20 years in sales and
marketing leadership,

305
00:15:19,829 --> 00:15:23,440
Kim launched a business built around the
idea that it's never too late

306
00:15:23,440 --> 00:15:27,421
to reinvent what's next. Today we're
talking about why founders over

307
00:15:27,421 --> 00:15:31,342
50 are thriving, why experience may be one
of the most undervalued assets

308
00:15:31,342 --> 00:15:34,733
in business, and why the second half of
your career might just be

309
00:15:35,073 --> 00:15:37,133
the perfect time to build something
meaningful.

310
00:15:37,133 --> 00:15:39,064
So Kim, after the long intro.

311
00:15:39,500 --> 00:15:40,873
Welcome to the necessary entrepreneur.

312
00:15:41,294 --> 00:15:43,307
Thank you, Mark. Yes. Glad to be here.

313
00:15:43,586 --> 00:15:48,279
Yeah, this is be awesome. ~ so we can jump
right back in that we're gonna open

314
00:15:48,279 --> 00:15:51,351
up about entrepreneurship and what's
happening with middle aged women

315
00:15:51,351 --> 00:15:53,912
and and how they can lean in to continue
growing and building.

316
00:15:53,912 --> 00:15:58,415
But what when I said if you leave at
thirty two and don't have

317
00:15:58,415 --> 00:16:00,797
any professional experience and would re
enter at forty,

318
00:16:00,797 --> 00:16:05,470
what happens for an educated, experienced
female that had been

319
00:16:05,470 --> 00:16:07,221
in the workforce until thirty two?

320
00:16:07,221 --> 00:16:09,312
What happens at forty with a
reintroduction?

321
00:16:09,804 --> 00:16:13,970
Right? She's she's probably struggling
trying to figure out how

322
00:16:13,970 --> 00:16:17,604
to navigate back without many resources,

323
00:16:17,604 --> 00:16:23,783
you know, because there's all there's a
misconception that we you know,

324
00:16:23,783 --> 00:16:24,783
we're ~

325
00:16:27,128 --> 00:16:30,812
the word I want to use. There's a j just a
misconception about our strengths,

326
00:16:30,812 --> 00:16:32,884
our talents and our you know, our
weaknesses.

327
00:16:32,884 --> 00:16:38,199
And I don't think really anyone's paying
attention to how we're getting back into

328
00:16:38,199 --> 00:16:39,199
the workforce.

329
00:16:39,448 --> 00:16:40,777
Okay, let's talk about how are we?

330
00:16:41,560 --> 00:16:46,472
How are we? Yeah. There's I I we're just
on the precipice.

331
00:16:46,472 --> 00:16:48,443
When people do go back to work,

332
00:16:48,443 --> 00:16:51,474
and I can o I can only speak from what the
research that I know,

333
00:16:51,474 --> 00:16:53,635
the women I've spoken to, myself.

334
00:16:53,635 --> 00:16:56,796
You you can have all the credentials.

335
00:16:56,796 --> 00:16:59,947
If there is a gap, I mean,

336
00:16:59,947 --> 00:17:03,328
there's still this presumption that,

337
00:17:03,328 --> 00:17:05,999
like, what happened? Why does she have why
does she have a gap?

338
00:17:05,999 --> 00:17:09,481
And you know, I and I had someone who I
was working with as with

339
00:17:09,481 --> 00:17:10,751
you with a consultant and saying,

340
00:17:11,010 --> 00:17:12,512
Why is but why does she have a gap?

341
00:17:12,512 --> 00:17:15,425
And this woman, you know, had her law
degree from Penn,

342
00:17:15,425 --> 00:17:18,378
her undergrad, all this started companies.

343
00:17:18,378 --> 00:17:21,142
She left it to raise children.

344
00:17:22,358 --> 00:17:24,453
Yeah, is that not so what's funny to me is

345
00:17:24,748 --> 00:17:28,791
Yeah, I did super wanna just finish this
those so it was someone

346
00:17:28,791 --> 00:17:33,536
who understood and the snap judgment was
why is 'cause it that's what

347
00:17:33,536 --> 00:17:35,588
you would do if you saw let's say a male,

348
00:17:35,588 --> 00:17:38,050
it's linked then and there was eight a
eight years,

349
00:17:38,050 --> 00:17:40,572
why? What happened to him? Yeah.

350
00:17:40,572 --> 00:17:43,514
But there's a whole host of reasons,

351
00:17:43,514 --> 00:17:46,937
not only for that man, but even more for
for us on the other side.

352
00:17:46,937 --> 00:17:49,219
And I had to explain, you know,

353
00:17:49,219 --> 00:17:52,062
this is she had children. She took some
time off.

354
00:17:53,046 --> 00:17:55,605
You're being judged, my point is you're
being judged before you even

355
00:17:55,605 --> 00:17:56,605
get in the room.

356
00:17:57,258 --> 00:17:58,619
Here's what's tough about this.

357
00:17:58,619 --> 00:18:01,001
This is really well, I was talking to our
producers beforehand.

358
00:18:01,001 --> 00:18:03,543
Here's what's tough about for me
personally.

359
00:18:03,543 --> 00:18:08,247
I I usually understand ideas around we
could have a conversation.

360
00:18:08,247 --> 00:18:09,428
I'm like, yeah, that makes sense.

361
00:18:09,428 --> 00:18:11,940
But my brain's just not wired like this.

362
00:18:11,940 --> 00:18:15,593
And here's why it's not. And and it's
tough sometimes to think outside

363
00:18:15,593 --> 00:18:17,155
are people really thinking this way?

364
00:18:17,155 --> 00:18:20,217
But what I'm saying is like, I had we've
gone through this two

365
00:18:20,217 --> 00:18:23,210
or three times recently with women coming
back into the workforce with

366
00:18:23,210 --> 00:18:25,952
us after they raised two or three kids and
went home.

367
00:18:26,722 --> 00:18:32,630
For me personally, it didn't even do
anything to my brain that they made that

368
00:18:32,630 --> 00:18:33,831
decision to stay home and do it.

369
00:18:33,831 --> 00:18:35,233
I'm like kudos and they're coming back.

370
00:18:35,233 --> 00:18:38,828
I'm evaluating the human and the woman
that's in front of me right there.

371
00:18:39,318 --> 00:18:44,141
Yes. Now imagine being a lawyer or a
doctor or an accountant,

372
00:18:44,141 --> 00:18:46,683
right? There's not too much, you know,

373
00:18:46,683 --> 00:18:51,766
don't have to I'm there's not too much
catch up on the real estate end.

374
00:18:51,766 --> 00:18:57,160
Yes, you may have to take updated
certifications and read whole different
story,

375
00:18:57,160 --> 00:19:00,192
right? If you're someone who came out of
the workplace,

376
00:19:00,192 --> 00:19:03,004
I mean you know, and it's not like
everyone wants to leave their career
because

377
00:19:03,004 --> 00:19:05,716
there's a you know, we identify with our
careers,

378
00:19:05,716 --> 00:19:08,498
they're part of who we are. So ~

379
00:19:08,788 --> 00:19:12,750
when someone who has has had is educated
you know,

380
00:19:12,750 --> 00:19:17,165
a professional and may have stepped out
even for two years,

381
00:19:17,165 --> 00:19:21,608
you know, there's this sort of and so what
we want to do is to actually work with

382
00:19:21,929 --> 00:19:25,431
employers, you know, to develop pathways
back.

383
00:19:25,431 --> 00:19:30,956
Cause there were a lot of good sharp
quality women who had degrees,

384
00:19:30,956 --> 00:19:33,688
practiced law, got to a certain point,

385
00:19:33,688 --> 00:19:36,290
let's say, ~ and and and realized,

386
00:19:36,290 --> 00:19:38,432
look, this is too much to juggle.

387
00:19:38,978 --> 00:19:42,100
We have d ~ and that could be different
from millennials,

388
00:19:42,100 --> 00:19:44,542
but this is like our generation where,

389
00:19:44,542 --> 00:19:47,595
you know, we didn't really at some point
something had to give.

390
00:19:47,595 --> 00:19:51,107
And ~ my husband's amazing. But eventually
he was you know,

391
00:19:51,107 --> 00:19:53,129
he worked in New York City, I worked out
here.

392
00:19:53,129 --> 00:19:55,210
We wanted to be there for our children.

393
00:19:55,210 --> 00:19:57,832
If he would have done that, it would have
been frowned upon.

394
00:19:57,832 --> 00:20:01,246
You couldn't so you know, we did.

395
00:20:01,246 --> 00:20:03,717
I I always kept like a little toe in the
water,

396
00:20:03,717 --> 00:20:04,717
just

397
00:20:05,278 --> 00:20:07,999
whether or not I did a small project or
whatever,

398
00:20:07,999 --> 00:20:11,200
you know, I always had that. I've started
businesses,

399
00:20:11,200 --> 00:20:15,981
I've started but it's a little bit
challenging when you've been out.

400
00:20:16,376 --> 00:20:17,376
Yeah.

401
00:20:16,761 --> 00:20:21,442
And it doesn't mean so there needs to be
pathways to partnership because

402
00:20:21,442 --> 00:20:24,783
we have this gaping middle where we know,

403
00:20:24,783 --> 00:20:28,024
women from Gen X,

404
00:20:28,024 --> 00:20:32,445
some of them may leave the workforce for
numerous reasons.

405
00:20:32,445 --> 00:20:34,636
And they're really, you know

406
00:20:34,840 --> 00:20:37,170
There really isn't a pathway back.

407
00:20:37,730 --> 00:20:40,932
Maybe the awareness is awesome because I'm
s how my brain I'm

408
00:20:40,932 --> 00:20:44,414
I'm forty-seven and I'm just looking for
talent everywhere.

409
00:20:44,414 --> 00:20:49,537
And and what I I see the other
entrepreneurs and business owners I'm
around,

410
00:20:49,537 --> 00:20:51,498
we're looking for talented leaders.

411
00:20:51,498 --> 00:20:55,270
And so maybe there needs to be awareness
around this and you working

412
00:20:55,270 --> 00:20:58,202
to develop the path. That's what the
purpose and what you're on with the 50
factor.

413
00:20:58,202 --> 00:21:01,343
Because I'm like, show me three women
right now.

414
00:21:01,343 --> 00:21:02,454
I wouldn't care if it's men or women,

415
00:21:02,454 --> 00:21:05,846
but throw me show me three women right now
that are middle aged.

416
00:21:06,136 --> 00:21:10,241
That are highly skilled and talented to
lead people and to lead systems

417
00:21:10,241 --> 00:21:12,353
and lead organizations, line up right now.

418
00:21:12,353 --> 00:21:13,353
I've got a spot for

419
00:21:13,976 --> 00:21:16,508
That's great. I and I I I yeah,

420
00:21:16,508 --> 00:21:19,090
I just look, this is not a one size fits
all.

421
00:21:19,523 --> 00:21:20,523
Yeah.

422
00:21:20,031 --> 00:21:24,795
So for you, that's perfect. But I can tell
you a lot of women,

423
00:21:24,795 --> 00:21:28,058
even me, I was at the the head of sales
and marketing.

424
00:21:28,058 --> 00:21:33,832
I worked for Marsh McClennan agency for
twelve years in insurance.

425
00:21:33,832 --> 00:21:39,227
I tried then I was moved over to
manufacturing and like doubled the company

426
00:21:39,227 --> 00:21:43,170
in size of ~ sales and like they were like
and they'll tell you they were like

427
00:21:43,330 --> 00:21:46,834
We were flat. And then Kim came in after
twenty years and we went like this.

428
00:21:46,834 --> 00:21:49,166
I w I was interviewing. You know,

429
00:21:49,166 --> 00:21:52,660
I was interviewing with professional
insurance firms.

430
00:21:52,660 --> 00:21:56,264
So I and I know the business, I'm
successful in the business,

431
00:21:56,264 --> 00:22:00,709
I worked for CEOs. I went through seven or
eight interviews

432
00:22:01,930 --> 00:22:05,274
and did not the last interview

433
00:22:07,820 --> 00:22:10,753
And I'm I don't want to blame it on any
anything with gender.

434
00:22:10,753 --> 00:22:12,354
It just happened to be an older man.

435
00:22:12,354 --> 00:22:17,859
But the last interview there they they
thought that I might not have been capable

436
00:22:18,740 --> 00:22:24,004
to do the job. That's and so they hired a
younger male.

437
00:22:24,004 --> 00:22:28,428
And I said, Do you realize that you have
only six men on your team?

438
00:22:28,428 --> 00:22:32,862
And they wouldn't any like they like you
could bring some d and not like,

439
00:22:32,862 --> 00:22:35,072
hey, the there's diversity. I

440
00:22:35,256 --> 00:22:37,548
Bringing but they they didn't have the
confidence.

441
00:22:37,548 --> 00:22:41,312
It had been in sales for twenty years and
exceeded numbers.

442
00:22:41,312 --> 00:22:44,955
So I'm not and that that happened one or
two times and I really thought I was like,

443
00:22:44,955 --> 00:22:46,887
no, I've heard people say this.

444
00:22:46,887 --> 00:22:48,899
Is this really true? When you're younger,

445
00:22:48,899 --> 00:22:51,771
you can walk in, it's a little easier.

446
00:22:51,771 --> 00:22:54,003
You but if I'm going through this,

447
00:22:54,003 --> 00:22:55,965
are other women going through this?

448
00:22:55,965 --> 00:22:59,498
And mention men too. That's so no doubt.

449
00:22:59,498 --> 00:23:01,130
But men when you

450
00:23:01,432 --> 00:23:04,977
have a different sort of penalty because
they may never have never left

451
00:23:04,977 --> 00:23:06,101
the walk workforce.

452
00:23:06,380 --> 00:23:10,143
Yeah. I was and I want to jump into like
how you're helping build this through

453
00:23:10,143 --> 00:23:12,886
entrepreneurs because the other
conversation today and

454
00:23:12,886 --> 00:23:15,358
and the entrepreneur opportunity for women
now for everyone,

455
00:23:15,358 --> 00:23:20,923
I actually have a friend who's in the C
suite space of technology,

456
00:23:20,923 --> 00:23:23,085
really good friend, know known him for
twenty five years,

457
00:23:23,085 --> 00:23:25,126
and he works for a manufacturing company.

458
00:23:25,126 --> 00:23:26,487
And me and him

459
00:23:25,934 --> 00:23:26,934
Yeah no.

460
00:23:26,668 --> 00:23:28,229
you I can't say why I can't Rick,

461
00:23:28,229 --> 00:23:29,730
can't say those things, who it is and all
that.

462
00:23:29,730 --> 00:23:31,902
But here's the conversation. We I said,

463
00:23:31,902 --> 00:23:33,864
Hey, at what point it's still privately
owned.

464
00:23:34,082 --> 00:23:37,403
And it's a it's hundreds of millions of
dollars the revenue in this company.

465
00:23:37,403 --> 00:23:42,074
Still privately owned. And it feels like
sometime over the next three to five
years,

466
00:23:42,074 --> 00:23:44,625
they're gonna sell. And we get how that
goes.

467
00:23:44,625 --> 00:23:46,585
When it sells and things are combined,

468
00:23:46,585 --> 00:23:49,046
they don't usually keep two people in the
same position.

469
00:23:49,046 --> 00:23:51,147
What he and I were talking about,

470
00:23:51,147 --> 00:23:54,338
I said, Hey man, here's what's gonna be
tough for you if that happens

471
00:23:54,338 --> 00:23:57,549
and by some chance you end up not having
this role.

472
00:23:57,549 --> 00:24:00,789
It's gonna be really tough for you to
reproduce that same role

473
00:24:00,789 --> 00:24:02,540
in an organization you didn't come up
through.

474
00:24:02,986 --> 00:24:04,867
And to reproduce that same income,

475
00:24:04,867 --> 00:24:07,188
and you're going to be in your late 40s.

476
00:24:07,188 --> 00:24:10,830
And so that's just a conversation a guy to
a guy was having.

477
00:24:10,830 --> 00:24:13,952
And I said, What allowed you to grow is
you knew the people,

478
00:24:13,952 --> 00:24:16,274
you grew in teams, you had this respect.

479
00:24:16,274 --> 00:24:18,964
I don't know if looking at you from the
outside,

480
00:24:18,964 --> 00:24:23,338
if this manufacturing company you're
working for now would give you this same
job.

481
00:24:23,338 --> 00:24:26,920
So I'm just, I'm just wondering the
experience out here.

482
00:24:26,920 --> 00:24:28,741
I had that organic conversation,

483
00:24:28,741 --> 00:24:30,482
nothing else in my head. And he went,

484
00:24:30,482 --> 00:24:31,482
You're right, man.

485
00:24:31,480 --> 00:24:34,253
This is gonna be tough for me to
reproduce,

486
00:24:34,253 --> 00:24:36,355
even if I'm out of the job for six months.

487
00:24:36,355 --> 00:24:39,968
So I I think this new world of
entrepreneurship is

488
00:24:40,054 --> 00:24:42,295
And you have to look at things
differently.

489
00:24:42,295 --> 00:24:45,657
You may be out of the workforce for some
time,

490
00:24:45,657 --> 00:24:49,318
but let's say just to be devil's advocate,

491
00:24:49,318 --> 00:24:52,079
a woman who's been home raising children.

492
00:24:52,079 --> 00:24:57,061
~ she maybe did part-time work throughout
and now you know,

493
00:24:57,061 --> 00:25:01,683
now she's ready to return. The b employer
on the other side,

494
00:25:01,683 --> 00:25:03,964
or she's been working and now she's like,

495
00:25:03,964 --> 00:25:05,185
you know what, my kids are grown.

496
00:25:05,185 --> 00:25:07,946
There's another profession I would love to
join.

497
00:25:08,310 --> 00:25:09,310
Because we're gonna, you know,

498
00:25:09,150 --> 00:25:10,892
we talk about a multi career life.

499
00:25:10,892 --> 00:25:15,116
~ you the assumptions on the other side,

500
00:25:15,116 --> 00:25:18,359
and ~ this has nothing to do with who's on
the other side.

501
00:25:18,359 --> 00:25:19,680
He let's just pretend it's HR,

502
00:25:19,680 --> 00:25:22,603
right? But the

503
00:25:20,770 --> 00:25:21,973
Male, female, whoever.

504
00:25:22,723 --> 00:25:26,727
~ she's too experienced. She makes too
much money.

505
00:25:26,727 --> 00:25:31,591
She you know, ~ she is getting neck near
retirement.

506
00:25:31,591 --> 00:25:33,573
How long is she going to stay?

507
00:25:33,573 --> 00:25:34,573
You know?

508
00:25:35,202 --> 00:25:38,354
But that's those questions are are really
they're changing.

509
00:25:38,354 --> 00:25:40,485
They're not as relevant today.

510
00:25:40,485 --> 00:25:43,167
So we have to teach that behind the other
side.

511
00:25:43,167 --> 00:25:45,388
Because women, let's say I want to change
a career.

512
00:25:45,388 --> 00:25:51,301
Maybe I have worked, right? As a I have a
nested and I decide my kids have left

513
00:25:51,301 --> 00:25:53,853
or my you know, maybe my husband's left me
or whatever.

514
00:25:53,853 --> 00:25:55,994
You want to go back to the workforce.

515
00:25:55,994 --> 00:25:59,196
So there's all these snap judgments.

516
00:25:59,196 --> 00:26:01,837
That's where human nature, that's how we
process.

517
00:26:01,837 --> 00:26:02,837
Right.

518
00:26:02,718 --> 00:26:03,718
Yeah,

519
00:26:02,821 --> 00:26:03,821
I hate it.

520
00:26:03,938 --> 00:26:04,938
So

521
00:26:04,108 --> 00:26:07,620
we have to teach, educate, awareness and
educate.

522
00:26:07,620 --> 00:26:11,101
So you say, ~ so you're thinking of
getting into a new profession.

523
00:26:11,101 --> 00:26:14,363
How do you feel about this particular
role?

524
00:26:14,363 --> 00:26:17,304
You know, they may people are moving
laterally,

525
00:26:17,304 --> 00:26:20,106
new, starting with lower salaries,

526
00:26:20,106 --> 00:26:22,927
because we're gonna live hopefully to one
hundred.

527
00:26:22,927 --> 00:26:26,029
So we've got some, you know, it's a
different not like we're gonna quit

528
00:26:26,029 --> 00:26:28,460
or there's an investment that can be made.

529
00:26:29,566 --> 00:26:32,767
I this is what we just talked about is why
I love entrepreneurship.

530
00:26:32,767 --> 00:26:36,429
Because I talk on a daily basis around
people,

531
00:26:36,429 --> 00:26:38,408
whether I'm trying to convince them to get
into real estate,

532
00:26:38,408 --> 00:26:40,371
because it's it's entrepreneur light.

533
00:26:40,371 --> 00:26:42,682
They're not responsible for hiring all the
folks,

534
00:26:42,682 --> 00:26:48,024
doing HR, full but I love it because no
one can take it away except

535
00:26:48,024 --> 00:26:49,024
for the marketplace.

536
00:26:49,432 --> 00:26:50,432
That's right.

537
00:26:50,515 --> 00:26:55,977
I absolutely love it. And so that middle
aged women,

538
00:26:55,977 --> 00:26:58,058
that this could be their reentry.

539
00:26:58,804 --> 00:27:00,857
Entrepreneurship, looking at the
marketplace,

540
00:27:00,857 --> 00:27:04,891
what value can I serve? Not just that is a
tremendous opportunity because there's

541
00:27:04,891 --> 00:27:08,886
nothing limiting me or you or anyone else
in the marketplace if we do our thing.

542
00:27:08,886 --> 00:27:12,310
So what's your what's the idea about re
entering a workplace,

543
00:27:12,310 --> 00:27:15,284
changing careers, and it being an
entrepreneurial venture?

544
00:27:16,588 --> 00:27:18,360
Well, I'm one, so I believe in it.

545
00:27:18,360 --> 00:27:24,477
And there are definitely I'm there's some
great research out there about midlife

546
00:27:24,477 --> 00:27:29,964
female founders and building their
businesses ~ more quickly than younger.

547
00:27:30,557 --> 00:27:31,740
They kick men's ass.

548
00:27:32,172 --> 00:27:33,172
Now

549
00:27:32,362 --> 00:27:34,243
I know this isn't having to have to do
with men,

550
00:27:34,243 --> 00:27:40,428
but it just it's just says ~ mil ~
millennials and they're they're quicker

551
00:27:40,428 --> 00:27:43,596
~ because they've have experience,

552
00:27:43,596 --> 00:27:47,164
right? Wisdom. They saw saw a structural
problem.

553
00:27:47,164 --> 00:27:48,175
Like that's really what I'm seeing,

554
00:27:48,175 --> 00:27:49,726
right? I'm seeing a structural problem,

555
00:27:49,726 --> 00:27:53,199
which is funny. And they have an
opportunity,

556
00:27:53,199 --> 00:27:54,880
you know, they have time, wisdom,

557
00:27:54,880 --> 00:27:58,293
may money to invest in themselves.

558
00:27:58,293 --> 00:28:01,215
They don't necessarily need to go and
they're not gonna get money half

559
00:28:01,215 --> 00:28:02,215
the time anyway.

560
00:28:02,050 --> 00:28:06,237
but a VC route. So, you know, they're not
burning through cash.

561
00:28:06,237 --> 00:28:10,624
So there's more there there's a there's a
like better likelihood

562
00:28:11,610 --> 00:28:16,474
of sis succeeding over time in
stabilization.

563
00:28:17,858 --> 00:28:23,522
What do you how valuable do you think that
experience is in life,

564
00:28:23,522 --> 00:28:26,924
years, ~ education,

565
00:28:26,924 --> 00:28:32,183
just the human experience? How valuable is
that compared to the

566
00:28:32,183 --> 00:28:34,730
way people were valuing traditional
education?

567
00:28:37,358 --> 00:28:39,328
'Cause they're separate. They're
completely separate.

568
00:28:39,736 --> 00:28:41,515
Yeah, you know, that's hard.

569
00:28:44,024 --> 00:28:46,926
I don't know enough about that to talk
comfortably about that.

570
00:28:46,926 --> 00:28:50,679
Yeah, I know that this is was our first
generation.

571
00:28:50,679 --> 00:28:52,740
We were the generation where we're like,

572
00:28:52,740 --> 00:28:54,388
for whim, we're gonna have it all.

573
00:28:54,388 --> 00:28:57,384
We're gonna work, right? We're gonna get
married and have kids,

574
00:28:57,384 --> 00:29:02,387
we're gonna do it all. And then you kinda
get in and you're maybe

575
00:29:02,554 --> 00:29:04,609
a little midway through your career,

576
00:29:04,609 --> 00:29:07,311
or you leave it less, and then you
realize,

577
00:29:07,311 --> 00:29:09,843
hey, but wait, nothing else has changed.

578
00:29:09,843 --> 00:29:11,264
I still, you know, I only get

579
00:29:11,852 --> 00:29:15,264
If I'm lucky, twelve weeks of maternity
leave.

580
00:29:15,264 --> 00:29:20,108
Because if I have a C section and a dis
which is a disability,

581
00:29:20,108 --> 00:29:22,642
I get twelve weeks. Like, so we were like,

582
00:29:22,642 --> 00:29:25,141
Wait, it wasn't that we didn't want to go
back.

583
00:29:25,141 --> 00:29:30,475
And and some of us have gone back and
wanted to just be a sort

584
00:29:30,475 --> 00:29:33,937
of normalized where you can enter and you
can leave.

585
00:29:33,937 --> 00:29:36,839
You can enter and you can leave,

586
00:29:36,839 --> 00:29:41,222
both men and women. So I think that that
there is

587
00:29:41,496 --> 00:29:47,109
change that's coming, but at ~ what's
being missed is the opportunity right
here.

588
00:29:47,109 --> 00:29:51,511
Because we are educated, because we're
talented,

589
00:29:51,511 --> 00:29:56,213
because we have experience, because we
have confidence that we may have

590
00:29:56,213 --> 00:30:00,335
not have had in our twenties. And we're
going to live a long time.

591
00:30:00,335 --> 00:30:05,337
So, you know, we're in a great position
and the there's this gaping middle where

592
00:30:05,337 --> 00:30:07,028
midlife women could really fill it.

593
00:30:08,140 --> 00:30:12,944
Yeah. I mean, there's a huge ~ I even
called it willing.

594
00:30:12,944 --> 00:30:19,839
There's a huge gap in a willingness or
something's happening that

595
00:30:19,839 --> 00:30:22,631
I'm seeing. And I'm talking to a lot of
people,

596
00:30:22,631 --> 00:30:26,404
not just in entrepreneurship, but in in
the public sector,

597
00:30:26,404 --> 00:30:33,089
private sector, everywhere. There is a
significant void of really good leaders

598
00:30:33,089 --> 00:30:34,089
that's happening right now.

599
00:30:35,180 --> 00:30:38,297
That normally people in their forties and
fifties are filling and coming

600
00:30:38,297 --> 00:30:41,103
up with the experience and there's a huge
gap for some reason,

601
00:30:41,103 --> 00:30:42,105
something has happened.

602
00:30:42,860 --> 00:30:44,651
May baby boomers are not retiring.

603
00:30:47,144 --> 00:30:50,516
One of the reasons is that they are
healthier,

604
00:30:50,516 --> 00:30:53,118
right? We're not gonna say most people say
like,

605
00:30:53,118 --> 00:30:55,239
okay, you retire when you're sixty five.

606
00:30:55,239 --> 00:30:58,641
But if you're still healthy and able
bodied and like what you do,

607
00:30:58,641 --> 00:31:00,002
you're not gonna leave your position.

608
00:31:02,958 --> 00:31:05,760
So that's hurting, I think, millenni you
know,

609
00:31:05,760 --> 00:31:11,834
the millennials. And for the last twenty
years or so,

610
00:31:11,834 --> 00:31:17,188
twenty four years, we haven't moved the
needle in leadership positions at the top,

611
00:31:17,188 --> 00:31:18,809
like say Fortune five hundred.

612
00:31:18,809 --> 00:31:23,852
There are only you know there's ~ as of
today,

613
00:31:23,852 --> 00:31:27,835
three w African American women who are
five hundred.

614
00:31:27,835 --> 00:31:31,698
There's a scant amount. It varies from
eleven to thirteen.

615
00:31:32,056 --> 00:31:34,750
For all midlife women who are in Fort
Fortune five hundred.

616
00:31:34,750 --> 00:31:40,297
And some of that is because of that issue
is that the people

617
00:31:40,297 --> 00:31:43,622
at the top are not bring are either,

618
00:31:43,622 --> 00:31:46,626
you know, not retiring or not bringing us
with them.

619
00:31:47,938 --> 00:31:51,421
Yeah, I was referring to almost a not
bringing I was speaking to a female,

620
00:31:51,421 --> 00:31:56,226
a very highly skilled, high position
female

621
00:31:56,606 --> 00:32:01,581
in the public sector. And we were talking
about them promoting people into

622
00:32:01,581 --> 00:32:04,834
leadership positions. And these happen to
be positions that they were looking at.

623
00:32:04,834 --> 00:32:08,137
It's a field that a lot of women are in
leadership positions versus men.

624
00:32:08,137 --> 00:32:12,822
And they told me the person that was being
promoted into this position.

625
00:32:13,334 --> 00:32:16,777
And the things that I had heard over the
years about the struggles that that that

626
00:32:16,777 --> 00:32:19,620
that female had had, I went, hold on.

627
00:32:19,620 --> 00:32:23,813
You're talking about the same person that
you're putting into this significant

628
00:32:23,813 --> 00:32:26,516
leadership role that has had all these
struggles that hasn't developed.

629
00:32:26,516 --> 00:32:29,168
I said, Isn't there, aren't there other
people,

630
00:32:29,168 --> 00:32:32,761
other women, anybody that is prepared
because this person isn't prepared?

631
00:32:32,761 --> 00:32:34,693
And they went, that's the best we got.

632
00:32:34,693 --> 00:32:38,056
And they even knew there were significant
deficiencies.

633
00:32:38,056 --> 00:32:40,298
So I'm like, there is a void, there's
something going on.

634
00:32:40,588 --> 00:32:42,057
Yeah, they're not looking hard enough.

635
00:32:44,934 --> 00:32:49,568
And I worked for Women O Manufacturing
Company started by her husband,

636
00:32:49,568 --> 00:32:55,603
you know, their co-founders. ~ it is where
women there's less there's less

637
00:32:55,723 --> 00:33:00,988
representation. But one of the one one of
the things is I'm kind of like a

638
00:33:00,988 --> 00:33:03,310
I am a see something, say something
person.

639
00:33:03,310 --> 00:33:09,135
And within this specific there's a like a
new there's a manufacturer's

640
00:33:09,135 --> 00:33:12,674
day held every year where they have
conferences around ~

641
00:33:13,698 --> 00:33:15,398
They stated the industry, you know,

642
00:33:15,398 --> 00:33:17,579
workforce, recruiting, all of that.

643
00:33:17,579 --> 00:33:19,890
And the key every year they have the
panel.

644
00:33:19,890 --> 00:33:25,161
And the panel had twelve white

645
00:33:25,161 --> 00:33:31,423
men on it to talk about hiring women and
people of color.

646
00:33:31,423 --> 00:33:33,853
And this isn't like the first time.

647
00:33:33,853 --> 00:33:37,344
This was like three or four times.

648
00:33:37,344 --> 00:33:42,886
And and what was bothering me so much
about it is like there are women there.

649
00:33:44,362 --> 00:33:49,106
And you you know, it's nothing changes if
you keeps having the same conversation.

650
00:33:49,106 --> 00:33:52,038
So I say I said to my CEO, I said,

651
00:33:52,038 --> 00:33:53,680
Do you I I have to say something,

652
00:33:53,680 --> 00:33:57,143
this goes on every year. And so she was
like,

653
00:33:57,143 --> 00:34:02,297
Yeah, sure, you know, and I my point is
when I got to the stage,

654
00:34:02,297 --> 00:34:04,369
~ I said, Hey guys, you keep, you know,

655
00:34:04,369 --> 00:34:07,221
we're talking about this year after year
after year.

656
00:34:07,221 --> 00:34:13,016
Why not have some women on the panel who
can actually engage you and help you?

657
00:34:13,399 --> 00:34:18,471
Come up with a pathway to women in
manufacturing because it gets stuck.

658
00:34:18,471 --> 00:34:21,953
You say it on the the you know the stage
and then that's it.

659
00:34:21,953 --> 00:34:24,994
And I told him, look, because I have heard
this,

660
00:34:24,994 --> 00:34:29,235
don't, you know, if you can't find anyone
who's a CEO,

661
00:34:29,235 --> 00:34:32,578
find a great, you know,

662
00:34:32,578 --> 00:34:35,840
vice president, find a a rising star,

663
00:34:35,840 --> 00:34:39,981
find people other than the traditional
route that's up there.

664
00:34:39,981 --> 00:34:40,982
And if you don't,

665
00:34:41,154 --> 00:34:43,907
I mean, 'cause we were always the ones
called upon because we were women,

666
00:34:43,907 --> 00:34:47,120
but I don't want to be my CEO didn't want
to be the only woman called upon,

667
00:34:47,120 --> 00:34:50,963
neither did I. So I was like, but I did
say call us and we'll help

668
00:34:50,963 --> 00:34:54,527
you fill your panels if you can't if you
can't find them,

669
00:34:54,527 --> 00:34:56,889
'cause that's what usually like I was like
what I heard.

670
00:34:56,889 --> 00:35:01,653
And let me tell you, the next year they
had integrated,

671
00:35:01,653 --> 00:35:06,328
made sure they integrated women on
different panels and people of color.

672
00:35:06,722 --> 00:35:09,835
You know, before 'cause if you're talking
diversity of perspective,

673
00:35:09,835 --> 00:35:12,468
then you really have to have diversity of
perspective.

674
00:35:12,468 --> 00:35:15,551
And they changed. And that's, you know,

675
00:35:15,551 --> 00:35:18,194
wasn't about me being on the stage or
anything like that.

676
00:35:18,194 --> 00:35:22,148
It was making a change. And this is was
kind of when I got the idea

677
00:35:22,148 --> 00:35:24,210
for the fifty factor, because when I
walked off,

678
00:35:24,210 --> 00:35:27,233
what I didn't expect was the people in the
room saying,

679
00:35:27,233 --> 00:35:30,166
Thank you for saying what I was afraid to
say.

680
00:35:30,764 --> 00:35:33,776
Yeah. Yeah, that's what I think should
happen these days

681
00:35:33,857 --> 00:35:36,939
to have respectful conversations over the
things that most people but that's

682
00:35:36,939 --> 00:35:38,981
a part of the confidence piece we're
talking about as well.

683
00:35:38,981 --> 00:35:42,874
I I think back on the side, I always hear
people give Warren Buffett

684
00:35:42,874 --> 00:35:45,846
all this credit for being one of the best
investors of all time.

685
00:35:45,846 --> 00:35:47,968
So, but he's highly accomplished,

686
00:35:47,968 --> 00:35:53,503
highly skilled. But he actually said what
helped him the most turn into

687
00:35:53,503 --> 00:35:56,314
the human that he is, it wasn't his
degrees from Wharton or any

688
00:35:56,314 --> 00:36:00,108
of the other degrees. It was being in
Toastmasters.

689
00:36:00,596 --> 00:36:03,626
It was going to the classes that helped
him develop the ability

690
00:36:03,626 --> 00:36:07,198
and willingness to speak. And so do you
think that's a part of what you're doing

691
00:36:07,198 --> 00:36:08,198
with fifty facts?

692
00:36:10,062 --> 00:36:12,201
As an entrepreneur or for with

693
00:36:12,640 --> 00:36:14,192
Or a middle-aged woman just to say,

694
00:36:14,192 --> 00:36:16,434
hey, listen, if this helped someone,

695
00:36:16,434 --> 00:36:18,676
a man that we look at as being elite,

696
00:36:18,676 --> 00:36:20,518
even become more elite than other men,

697
00:36:20,518 --> 00:36:24,142
there's more happening here than just the
traditional things we talked about,

698
00:36:24,142 --> 00:36:26,464
about education, about experience.

699
00:36:26,464 --> 00:36:31,139
It's about turning yourself into this
human that will succeed and elevate

700
00:36:31,139 --> 00:36:32,139
in the roles.

701
00:36:32,312 --> 00:36:37,844
So the fifty factor is designed to is
designed to host workshops,

702
00:36:37,844 --> 00:36:41,655
networking or experiences, panel
discussion,

703
00:36:41,655 --> 00:36:47,547
communication, ~ all of those ways so that
you can be ex

704
00:36:47,547 --> 00:36:50,608
you can excel at whatever it is you want
to do,

705
00:36:50,608 --> 00:36:54,269
whether you want to go return to your
previous career,

706
00:36:54,269 --> 00:36:56,162
you want to go to another one,

707
00:36:56,162 --> 00:36:58,270
second act, whatever it is.

708
00:36:58,946 --> 00:37:03,188
But that you have the the skills to get
there and the confidence to get.

709
00:37:03,188 --> 00:37:06,530
And a lot of women are starting their own
businesses.

710
00:37:06,530 --> 00:37:10,783
And I don't mean like a one off consultant
business,

711
00:37:10,783 --> 00:37:13,395
right? They're making things, they're
manufacturing,

712
00:37:13,395 --> 00:37:15,576
they're creating professional service
firms.

713
00:37:15,576 --> 00:37:18,017
So and they're doing it their way.

714
00:37:18,017 --> 00:37:22,330
Not that we, you know, because if you're
if you're having difficulty

715
00:37:22,330 --> 00:37:25,642
the original route, you gotta just go
around it.

716
00:37:26,092 --> 00:37:33,066
Yeah. The ~ what about what's something
that people in their forties and fifties,

717
00:37:33,066 --> 00:37:34,417
what's something they don't realize?

718
00:37:34,417 --> 00:37:37,038
Because a lack of confidence is just not
it's not a realization.

719
00:37:37,038 --> 00:37:39,749
It's not the proper belief, it's not the
understanding that

720
00:37:39,749 --> 00:37:41,991
you probably already have all the tools
you need.

721
00:37:41,991 --> 00:37:44,312
They're probably there. You just gotta
wake up.

722
00:37:44,312 --> 00:37:48,114
What do you think that's that's something
that these females that you're gonna help

723
00:37:48,394 --> 00:37:50,045
in their forties and fifties, middle age,

724
00:37:50,045 --> 00:37:53,677
what's something that they don't realize
that actually has tremendous value?

725
00:37:53,677 --> 00:37:55,628
Is there something that they're not aware
of?

726
00:37:56,632 --> 00:37:57,632
That has

727
00:37:58,112 --> 00:38:01,305
Yeah. I mean, I wouldn't even say that I'm
going to help because there's

728
00:38:01,305 --> 00:38:06,689
a lot we did our launch party and was
celebrating midlife women and women from

729
00:38:06,690 --> 00:38:09,332
all walks of life came out to celebrate.

730
00:38:09,332 --> 00:38:11,394
We expected a small group, it doubled.

731
00:38:11,394 --> 00:38:15,117
And ~ you know, they came out to support
each other,

732
00:38:15,117 --> 00:38:19,931
but they're, you know, very accomplished
women too who want to share

733
00:38:19,931 --> 00:38:23,024
and learn from others. So it's not this
sense of help,

734
00:38:23,024 --> 00:38:25,506
but it's more of this sense of ignition.

735
00:38:26,262 --> 00:38:30,424
Right. We're igniting something that's not
really in the marketplace right now.

736
00:38:30,424 --> 00:38:35,836
~ and confidence, I mean, there are and
definitely we host empowerment coaching.

737
00:38:35,836 --> 00:38:38,487
~ so that's part of it. The pledge,

738
00:38:38,487 --> 00:38:41,969
it's telling my story. I was not always
confident.

739
00:38:41,969 --> 00:38:45,370
I didn't always, you know, I've gone
through hard times at times,

740
00:38:45,370 --> 00:38:46,831
but that in midlife, you know,

741
00:38:46,831 --> 00:38:53,544
I guess the can't, don't let the can't
preclude you from doing whatever

742
00:38:53,544 --> 00:38:54,574
it is you want to do.

743
00:38:55,534 --> 00:38:57,595
'Cause they're just cans. You know.

744
00:38:57,595 --> 00:38:59,615
And if we can help them get there,

745
00:38:59,615 --> 00:39:02,136
whether that's by lifting, you know,

746
00:39:02,136 --> 00:39:05,037
their s their self esteem or finding it,

747
00:39:05,037 --> 00:39:06,827
you know, some things are just like you
said,

748
00:39:06,827 --> 00:39:08,898
hidden. Gotta like dust them off.

749
00:39:08,898 --> 00:39:10,418
But if we can hire them and say,

750
00:39:10,418 --> 00:39:12,059
It's okay to feel the way you feel,

751
00:39:12,059 --> 00:39:14,089
we're all gonna get to through this
together,

752
00:39:14,089 --> 00:39:17,677
it's a better way. And if we could share
stories that are,

753
00:39:17,677 --> 00:39:21,461
you know, personal accounts of women doing
things,

754
00:39:21,461 --> 00:39:23,942
even, you know, go feeling the same way.

755
00:39:23,942 --> 00:39:24,942
I mean I f I

756
00:39:24,824 --> 00:39:28,956
Like I said, I w if I who would have seen
me if I would have been this person today

757
00:39:28,956 --> 00:39:30,245
of my younger self would have said,

758
00:39:30,245 --> 00:39:31,417
What the heck is wrong with you?

759
00:39:31,417 --> 00:39:34,808
We don't like stages. We don't you know we
don't like speaking,

760
00:39:34,808 --> 00:39:38,940
we don't like video. I was like a little
very reserved wallflower.

761
00:39:38,940 --> 00:39:43,862
So, you know, you take the cans away and
you there's something else there.

762
00:39:44,332 --> 00:39:47,784
Yeah. At at one at dinner last night I was
sitting next to you know

763
00:39:47,784 --> 00:39:50,345
a female that I've worked with for a long
time that's really successful.

764
00:39:50,345 --> 00:39:54,727
And I went around the room and I asked
everyone a ~ individual question.

765
00:39:54,727 --> 00:39:56,778
I pulled out a card with their name and I
asked them a question that

766
00:39:56,778 --> 00:39:58,599
was really specific about, you know,

767
00:39:58,599 --> 00:39:59,859
what we've done together, what we've
built,

768
00:39:59,859 --> 00:40:01,850
what they still want to do, reflection,

769
00:40:01,850 --> 00:40:06,702
growth. And she led into something came
out,

770
00:40:06,702 --> 00:40:08,273
she's like, Well, you know, I'm not doing
great.

771
00:40:08,273 --> 00:40:09,664
And I let her get to the end, I went,

772
00:40:09,664 --> 00:40:10,664
Hold on.

773
00:40:12,716 --> 00:40:15,178
We need to make sure we provide the proper
context because when

774
00:40:15,178 --> 00:40:17,509
you started working at this company ten
years ago,

775
00:40:17,509 --> 00:40:22,473
your life has exponentially increased in
value,

776
00:40:22,473 --> 00:40:26,115
benefit, the lifestyle, what your family's
doing.

777
00:40:26,115 --> 00:40:29,918
Right. It's just I said, So what are you
saying great because you think

778
00:40:29,918 --> 00:40:32,140
the world's expecting something different
out of you?

779
00:40:32,140 --> 00:40:35,492
Because in 10 years ago, if I would have
laid down and said,

780
00:40:35,492 --> 00:40:36,823
put your head down for 10 years,

781
00:40:36,823 --> 00:40:39,265
work, be a great mom to your two kids,

782
00:40:39,265 --> 00:40:40,756
you have the family that you want.

783
00:40:41,142 --> 00:40:42,363
And let me tell you in ten years,

784
00:40:42,363 --> 00:40:43,363
the house you're gonna live in,

785
00:40:43,294 --> 00:40:45,345
the vacations you take, the investments
you've built,

786
00:40:45,345 --> 00:40:47,107
the accounts that you've built for your
kids,

787
00:40:47,107 --> 00:40:48,748
the lifestyle you get to live,

788
00:40:48,748 --> 00:40:51,310
the freedom, would you have exchanged it
right now and said,

789
00:40:51,310 --> 00:40:53,262
I'll take it? And she said, Absolutely.

790
00:40:53,262 --> 00:40:56,174
I said, Then how is it coming out of your
mouth that you're not doing great?

791
00:40:57,356 --> 00:41:00,054
Right. You know how we redefine things?

792
00:41:00,290 --> 00:41:01,290
Yeah.

793
00:41:01,680 --> 00:41:03,786
The words are so significant.

794
00:41:04,086 --> 00:41:05,197
I said to her and everyone else,

795
00:41:05,197 --> 00:41:06,197
I looked around the table and I said,

796
00:41:06,168 --> 00:41:07,919
It's really important how we talk talk to
ourselves,

797
00:41:07,919 --> 00:41:10,972
you all. It's really important because it
matters.

798
00:41:10,972 --> 00:41:13,755
Because I don't think anything in your
brain about where you're at right

799
00:41:13,755 --> 00:41:16,287
now should say that you haven't done
great.

800
00:41:16,287 --> 00:41:18,459
It's okay to say I still want more,

801
00:41:18,459 --> 00:41:21,912
I still want to grow, but acknowledge it
for what it is.

802
00:41:21,912 --> 00:41:24,845
And so I just think just that redirection
of even that two

803
00:41:24,845 --> 00:41:26,356
or three minute conversation, not

804
00:41:26,296 --> 00:41:27,296
Changing

805
00:41:26,757 --> 00:41:31,753
the way that we see it. I mean to me like
I midlife,

806
00:41:31,753 --> 00:41:33,004
I didn't look at that as like,

807
00:41:33,004 --> 00:41:35,948
hey, we're being wronged. I look at the as
hey,

808
00:41:35,948 --> 00:41:41,355
we have so much opportunity. This is not a
midlife crisis for men,

809
00:41:41,355 --> 00:41:44,048
women. This is a midlife opportunity.

810
00:41:44,048 --> 00:41:45,430
Opportunity changes everything.

811
00:41:47,286 --> 00:41:48,655
Well we've already solved all the
problems,

812
00:41:48,655 --> 00:41:49,655
shouldn't we?

813
00:41:49,076 --> 00:41:50,076
I

814
00:41:49,248 --> 00:41:50,248
guess so.

815
00:41:51,230 --> 00:41:54,074
~ what what makes you so passionate about
this?

816
00:41:54,074 --> 00:41:56,757
Usually we build these things from our
personal experience,

817
00:41:56,757 --> 00:41:58,450
but what makes you so passionate,

818
00:41:58,450 --> 00:41:59,451
and I'm not just saying passionate,

819
00:41:59,451 --> 00:42:02,224
but excited about about what you're
building,

820
00:42:02,224 --> 00:42:03,306
about the fifty factor?

821
00:42:04,032 --> 00:42:06,794
It's real change. It's a I s you know,

822
00:42:06,794 --> 00:42:10,856
I have a sense of purpose. I can see that
I'm meant for this role.

823
00:42:10,856 --> 00:42:14,668
Like that I had never felt like that
before.

824
00:42:14,668 --> 00:42:17,869
~ and I and I see that it's not only gonna
benefit,

825
00:42:17,869 --> 00:42:22,102
you know, women, it's gonna benefit a co
our economy,

826
00:42:22,102 --> 00:42:24,153
having more money in it, society,

827
00:42:24,153 --> 00:42:26,574
culturally, you know, our children.

828
00:42:26,574 --> 00:42:33,418
So ~ there is I I there's this is a
generation that had so much

829
00:42:33,880 --> 00:42:38,274
To offer and still have and some of us are
st in a way in leadership

830
00:42:38,435 --> 00:42:41,458
and maybe you have an opportunity to bring
the next l you know,

831
00:42:41,458 --> 00:42:44,731
level up with you. But we can't just kind
of die on the vine.

832
00:42:44,731 --> 00:42:48,905
And some women feel that way. You know,

833
00:42:48,905 --> 00:42:49,905
no reason to.

834
00:42:50,316 --> 00:42:52,648
Hmm. Yeah, every time I hear something
like that,

835
00:42:52,648 --> 00:42:55,431
I go to an origin. It's not a why just a
whole other problem,

836
00:42:55,431 --> 00:42:56,642
but I'm like, why do they feel that way?

837
00:42:56,642 --> 00:42:59,094
Because it's like that conversation last
night.

838
00:42:59,094 --> 00:43:00,555
I didn't want to go deep into like,

839
00:43:00,555 --> 00:43:03,558
why do you feel this way? But I think I
hit on it really quick.

840
00:43:03,558 --> 00:43:07,026
It's like quit perceiving what the rest of
the world is judging you.

841
00:43:07,026 --> 00:43:11,035
What they're judging you through and with
is irrelevant to what the success

842
00:43:11,035 --> 00:43:13,747
you want to have is. It is irrelevant,

843
00:43:13,747 --> 00:43:16,460
right? And so Yeah. ~

844
00:43:16,854 --> 00:43:19,004
Has social media the the advent of it,

845
00:43:19,004 --> 00:43:21,204
has it been positive or negative for
women?

846
00:43:23,532 --> 00:43:25,323
And midlife women? ~

847
00:43:25,826 --> 00:43:27,970
Guess, yeah. Yeah, the people that you're
working with now.

848
00:43:27,970 --> 00:43:30,354
So the so let's say forty five to sixty,

849
00:43:30,354 --> 00:43:32,688
is social media has it been positive for
them or not?

850
00:43:32,688 --> 00:43:34,701
Because there's all these studies about
young girls,

851
00:43:34,701 --> 00:43:36,504
how it can negatively impact them.

852
00:43:36,504 --> 00:43:37,504
But

853
00:43:37,644 --> 00:43:42,727
You know, look, we all see people like
friends maybe we haven't spoken to

854
00:43:42,727 --> 00:43:45,979
in a long time or colleagues and every
picture looks beautiful,

855
00:43:45,979 --> 00:43:49,200
right? But we don't know what's really
going on.

856
00:43:49,200 --> 00:43:51,882
I think for me I just limit time.

857
00:43:51,882 --> 00:43:53,863
I don't really go on Facebook.

858
00:43:53,863 --> 00:43:59,236
I do use LinkedIn a lot because there's
the other point about the fifty factor

859
00:43:59,236 --> 00:44:01,937
is not only are we capable, we have
finances,

860
00:44:01,937 --> 00:44:06,860
we have investments, we're inheriting a
ten amount of money and we're being
ignored.

861
00:44:07,148 --> 00:44:11,319
right now in a way that it because with it
not being fo focusing on women,

862
00:44:11,319 --> 00:44:13,340
midlife women have different needs.

863
00:44:13,340 --> 00:44:15,299
They're retiring, starting new businesses,

864
00:44:15,299 --> 00:44:17,801
maybe going back to school. All of these
different things.

865
00:44:17,801 --> 00:44:24,773
And the fifty factor is sort of is that
conduit that can link these women,

866
00:44:24,773 --> 00:44:28,754
you know, with other companies who can
provide guidance,

867
00:44:28,754 --> 00:44:32,385
financing. So ~ in my head,

868
00:44:32,385 --> 00:44:35,306
it's like we're we're mark we're also
marketing.

869
00:44:35,306 --> 00:44:36,306
We know how to market.

870
00:44:36,460 --> 00:44:40,293
and engage midlife women by creating that
trust engagement.

871
00:44:40,293 --> 00:44:42,822
So we're working with on the other side,

872
00:44:42,822 --> 00:44:48,519
you know, bi business to business ~
leaders and and companies to,

873
00:44:48,519 --> 00:44:51,721
you know, reach our audience, not through
just like a sponsorship,

874
00:44:51,721 --> 00:44:54,263
but through really a reeling true
engagement.

875
00:44:54,263 --> 00:44:56,284
And that's, you know, working out.

876
00:44:56,284 --> 00:44:59,026
And I think the employers who can realize
that,

877
00:44:59,026 --> 00:45:04,480
the leaders, marketers, they're gonna
they'll see their their revenue grow.

878
00:45:05,034 --> 00:45:08,878
Exponentially. What do you what what's a
midlife woman right now?

879
00:45:08,878 --> 00:45:11,360
What do you see professionally,

880
00:45:11,360 --> 00:45:14,303
yourself and then others that you're
leading and what you're building with
fifty

881
00:45:14,303 --> 00:45:17,707
fat fifty factor? What do you see the
goals are for the next twenty years?

882
00:45:17,707 --> 00:45:20,254
Like if they really sat down, like what do
what do they want to what do

883
00:45:20,254 --> 00:45:21,254
you want to do?

884
00:45:22,830 --> 00:45:27,171
We don't want to be lumped like we don't
want to be extrapolated from the group.

885
00:45:27,171 --> 00:45:30,112
We want to be included. That's really what
it is.

886
00:45:30,112 --> 00:45:34,123
So you know, with that so that we're not
like having to figure this all

887
00:45:34,123 --> 00:45:37,554
out on our own, but we're all growing
together at different points

888
00:45:37,554 --> 00:45:39,555
and different stages. And you know,

889
00:45:39,555 --> 00:45:45,457
I'm l I'm fifty four and I have mentors
that are now in their seventies

890
00:45:45,457 --> 00:45:48,878
who are on my board because I remember
what I learned from them.

891
00:45:49,506 --> 00:45:52,858
You know, at fifty and they're still do
like even if they've retired,

892
00:45:52,858 --> 00:45:55,289
let's say, you know, they still have on a
sense of purpose,

893
00:45:55,289 --> 00:45:59,191
maybe not five days a week, but they they
have so much they want to give.

894
00:45:59,191 --> 00:46:04,254
And they're thou those are role models to
our generation.

895
00:46:04,254 --> 00:46:10,097
When I go out and I see women older than
me and at events and seminars,

896
00:46:10,097 --> 00:46:12,488
like they're there. So, you know,

897
00:46:12,488 --> 00:46:14,860
they've had hardships too, but they're
continuing.

898
00:46:14,860 --> 00:46:18,742
We wanna share that, visualize that,

899
00:46:18,742 --> 00:46:19,742
you know.

900
00:46:19,214 --> 00:46:22,697
create events, conferences, panels,

901
00:46:22,697 --> 00:46:27,922
where there's more visibility so both
women and moen and men can see like,

902
00:46:27,922 --> 00:46:32,226
okay, you know, women are really capable
no matter what age they are at doing this.

903
00:46:33,618 --> 00:46:36,722
~ here's what I hope and I don't use the
word hope much.

904
00:46:36,722 --> 00:46:40,478
I don't a lot of people do, but but I I
refuse to have a relationship with

905
00:46:40,478 --> 00:46:43,702
it because I can't do much with hope.

906
00:46:43,702 --> 00:46:45,625
That seems like that's the outside world.

907
00:46:45,625 --> 00:46:48,018
I hope they're gonna do this. So I I but I

908
00:46:47,958 --> 00:46:48,958
Right.

909
00:46:48,419 --> 00:46:52,462
It's like I I look it I yes, it comes from
almost like a weakened position.

910
00:46:52,462 --> 00:46:54,177
I'll take it if it fails.

911
00:46:54,674 --> 00:46:56,915
Yeah. But but I here's what I hope.

912
00:46:56,915 --> 00:47:01,806
I hope that I know how I feel inside about
the folks I lead and

913
00:47:01,806 --> 00:47:07,778
the companies I build. I I hope that the
rest

914
00:47:07,778 --> 00:47:11,599
of the economy and especially the United
States,

915
00:47:11,599 --> 00:47:14,079
where we're talking about, that's the
things we can impact right now.

916
00:47:14,079 --> 00:47:15,680
Yes, the world's getting smaller,

917
00:47:15,680 --> 00:47:18,280
but you know, culturally what we
understand in the US.

918
00:47:18,280 --> 00:47:24,142
~ I hope that the world is naturally

919
00:47:24,778 --> 00:47:27,480
More like me on how I understand it,

920
00:47:27,480 --> 00:47:32,805
just looking at talent and not seeing any
distinction from a 52-year-old woman

921
00:47:33,605 --> 00:47:37,158
or a 27-year-old man from just trying to
say,

922
00:47:37,158 --> 00:47:39,550
what are the benefits? What's the value of
the human being?

923
00:47:39,550 --> 00:47:41,592
How can this person help me in the
businesses?

924
00:47:41,592 --> 00:47:43,414
How can I help them build? I hope,

925
00:47:43,414 --> 00:47:47,407
because inside of me, the frustrating
thing to me when I go out in the world,

926
00:47:47,407 --> 00:47:49,028
and I like having these conversations,

927
00:47:49,028 --> 00:47:53,442
is my brain just doesn't operate with
these distinctions.

928
00:47:54,102 --> 00:47:59,207
It it doesn't. It literally takes the
person currently who they are and saying,

929
00:47:59,207 --> 00:48:02,350
Can you come in and help these
organizations I'm building?

930
00:48:02,350 --> 00:48:04,483
Can I help build you? Can we do this
together?

931
00:48:04,483 --> 00:48:05,694
And the

932
00:48:05,878 --> 00:48:10,509
Let's create a program. Yeah. And you can
teach other other organizations.

933
00:48:11,062 --> 00:48:13,973
Yeah, because I I but I sit down and have
conversations.

934
00:48:13,973 --> 00:48:16,864
It seems like to me there's way more of
that under the surface.

935
00:48:16,864 --> 00:48:20,386
And the ones that get highlighted that
don't do that are just the bad actors.

936
00:48:20,386 --> 00:48:24,848
And and and I think right, and so often
the bad actors,

937
00:48:24,848 --> 00:48:28,199
I think there's a smaller percentage of
them than we give credit to.

938
00:48:28,199 --> 00:48:30,950
They're just the loudest. They're the ones
that we see.

939
00:48:30,950 --> 00:48:33,511
Maybe there's more of them, and I have my
head in the sand.

940
00:48:33,511 --> 00:48:38,683
~ but anybody who wants to be in the
workforce and wants to use their talents

941
00:48:38,683 --> 00:48:39,904
and skills and wants to grow.

942
00:48:40,480 --> 00:48:43,815
And is and is all in, not all in seventy
hours a week,

943
00:48:43,815 --> 00:48:45,558
but all in on making a difference,

944
00:48:45,558 --> 00:48:47,241
on making an impact. Are you kidding me?

945
00:48:47,241 --> 00:48:50,496
This economy, our country, this business
we need

946
00:48:50,694 --> 00:48:55,388
We're definitely not there. So I can tell
I I understand is great,

947
00:48:55,388 --> 00:48:57,506
'cause you understand your perspective,

948
00:48:57,506 --> 00:49:03,324
~ then that's important. But there's a
gaping middle where midlife women

949
00:49:03,324 --> 00:49:07,297
are not in management or in leadership
positions for whatever reason.

950
00:49:07,297 --> 00:49:09,749
So we're you know, we're not there yet,

951
00:49:09,749 --> 00:49:11,010
but we will be.

952
00:49:11,406 --> 00:49:14,420
That's your purpose. So what else as we as
we dive a little bit,

953
00:49:14,420 --> 00:49:18,585
we've talked five percent fifty factor and
ninety five percent philosophy and ideas,

954
00:49:18,585 --> 00:49:22,501
but ~ just go a little bit deeper into the
fifty factor on on really what you're

955
00:49:22,501 --> 00:49:26,185
doing. You said you're gonna host
conferences and you'll have groups and

956
00:49:26,592 --> 00:49:31,266
Yeah, it's it's a membership, it's a
member networking community designed

957
00:49:31,266 --> 00:49:33,738
for midlife women to help them,

958
00:49:33,738 --> 00:49:36,150
you know, grow, inspire, lead,

959
00:49:36,150 --> 00:49:38,612
educate through a midlife lens.

960
00:49:38,612 --> 00:49:44,797
So that looks different. We may but
whether or not you stepped out of the
workforce,

961
00:49:44,797 --> 00:49:48,260
but you know, you it just looks different.

962
00:49:48,260 --> 00:49:51,182
We want different things. We may want to
start businesses,

963
00:49:51,182 --> 00:49:56,086
but it's where you can come and we can
share and then create.

964
00:49:56,608 --> 00:50:01,861
So there's this sort of we've we've been
ho hosting sorry,

965
00:50:01,861 --> 00:50:07,914
hosting launch parties, but it's virtual
as well as in person programs.

966
00:50:07,914 --> 00:50:11,086
We have a program that's coming up called
The Pledge.

967
00:50:11,086 --> 00:50:15,468
And that's really the start and the heart
of your midlife journey.

968
00:50:15,468 --> 00:50:19,430
And it's connecting with who you are and
in midlife.

969
00:50:19,430 --> 00:50:21,054
Right? What's important to you?

970
00:50:21,054 --> 00:50:24,883
What's your purpose today? It may have
changed.

971
00:50:24,883 --> 00:50:26,034
Yeah.

972
00:50:26,324 --> 00:50:30,139
More you may have remembered something
from your twenties or you have something
else

973
00:50:30,139 --> 00:50:33,703
that's important to you. We we kinda wanna
give you the the permission

974
00:50:33,863 --> 00:50:40,271
to to reevaluate and take time and that's
those that is through workshops with other

975
00:50:40,271 --> 00:50:44,375
women and empowerment coaching so that you
leave and you have some confidence

976
00:50:45,737 --> 00:50:46,737
to continue.

977
00:50:47,510 --> 00:50:49,943
I'm on board for it. You could yeah,

978
00:50:49,943 --> 00:50:51,074
a hundred percent. I mean,

979
00:50:51,702 --> 00:50:52,939
want to sponsor a conference?

980
00:50:53,276 --> 00:50:55,819
listen to this, huh? Somebody's always
wanting some money.

981
00:50:55,819 --> 00:50:58,722
Hey, can you all give me some more
donations and share some more

982
00:51:01,465 --> 00:51:03,527
Be our voice. No, I don't need donations.

983
00:51:03,527 --> 00:51:06,371
By the way, this is a privately held
scalable company,

984
00:51:06,371 --> 00:51:09,154
which I like to preface because sometimes

985
00:51:09,900 --> 00:51:10,900
Yeah, right.

986
00:51:10,936 --> 00:51:13,980
there are like, ~ that's a nice community.

987
00:51:13,980 --> 00:51:15,702
No, this is scalable business.

988
00:51:16,002 --> 00:51:19,064
Yeah, scalable that you truly see profit
from and growth.

989
00:51:19,064 --> 00:51:20,906
And it'll be exciting. You know,

990
00:51:20,906 --> 00:51:25,509
some things catch fire, and you can't
really point to the moment or the thing.

991
00:51:25,509 --> 00:51:27,411
If something like this catches fire,

992
00:51:27,411 --> 00:51:30,353
~ I'm all about highlighting it,

993
00:51:30,353 --> 00:51:32,955
promoting it, and saying, go and build
something.

994
00:51:32,955 --> 00:51:36,158
I just see an opportunity that we have in
this country with

995
00:51:36,158 --> 00:51:37,810
how close communication is now.

996
00:51:37,810 --> 00:51:39,620
And we're talking, we hadn't met before
today,

997
00:51:39,620 --> 00:51:41,742
and we're talking via technology.

998
00:51:41,954 --> 00:51:45,858
How close we all are and the impacts that
we can make to move society forward,

999
00:51:45,858 --> 00:51:48,300
to move our economy forward. Right.

1000
00:51:48,300 --> 00:51:51,584
And so and we need it. We need people who
are skilled,

1001
00:51:51,584 --> 00:51:55,708
talented, who are willing to put forth the
effort like you are to move this forward.

1002
00:51:55,708 --> 00:51:57,470
And I'll be the champion

1003
00:51:57,503 --> 00:51:59,071
Incremental change is good.

1004
00:51:59,490 --> 00:52:05,187
Yes. Hundred percent. Yeah. ~ so what ~
what's the big message?

1005
00:52:05,187 --> 00:52:10,784
Do you think let's say you have a group of
fifty women from forty five

1006
00:52:10,784 --> 00:52:12,436
to sixty that come into a room?

1007
00:52:14,604 --> 00:52:18,999
Are there many even different shared
perspectives and experiences among them?

1008
00:52:18,999 --> 00:52:22,523
Or do you think there's something more
shared with that group,

1009
00:52:22,523 --> 00:52:27,008
with the generation? Is it easy to build
something for the group that fits,

1010
00:52:27,008 --> 00:52:32,214
or is it hard because there's there's a
wide array of experiences,

1011
00:52:32,214 --> 00:52:34,236
of perspectives, of understandings?

1012
00:52:36,168 --> 00:52:38,830
opportunity to do something like you said,

1013
00:52:38,830 --> 00:52:40,661
sort of like macro to connect.

1014
00:52:40,661 --> 00:52:45,944
because what's missing is we're not and
the opportunity is we're

1015
00:52:45,944 --> 00:52:48,256
not focusing on midlife women.

1016
00:52:50,668 --> 00:52:54,320
And midlife women, you know, they have
different needs and experiences.

1017
00:52:54,320 --> 00:52:58,812
What it's just part of life, just like
midlife men may have different right.

1018
00:52:58,812 --> 00:53:02,098
Maybe you now have no children to take
care of,

1019
00:53:02,098 --> 00:53:04,806
you know, financially and you want to
start a business,

1020
00:53:04,806 --> 00:53:06,687
right? And you need help, but it's hard,

1021
00:53:06,687 --> 00:53:10,179
you know, because maybe there's I mean
it's not it's a it's a flip side,

1022
00:53:10,179 --> 00:53:15,452
but w what I found is the women when we
host our first programs,

1023
00:53:15,452 --> 00:53:18,694
which also include midlife leaders who who
are women.

1024
00:53:18,968 --> 00:53:21,501
who talk about theirs experiences and
journeys.

1025
00:53:21,501 --> 00:53:23,803
They're very they're like very thankful.

1026
00:53:23,803 --> 00:53:26,486
They're like, thank you for, you know,

1027
00:53:26,486 --> 00:53:31,941
recognizing this need and we like and
giving us the form and opportunity to
connect.

1028
00:53:31,941 --> 00:53:35,295
Because this what I look at is as
something not only powerful but magical

1029
00:53:35,295 --> 00:53:38,979
in the room when women get together
because of the way we relate and midlife
women.

1030
00:53:38,979 --> 00:53:42,102
So, you know, organically, things will
happen.

1031
00:53:42,924 --> 00:53:46,433
Hmm. So good. I could sit here and talk
about this for another hour,

1032
00:53:46,433 --> 00:53:51,798
but the last thing midwife women want to
sit around and listen to is a midwife man.

1033
00:53:53,504 --> 00:53:54,802
No, my husband No.

1034
00:53:55,084 --> 00:53:56,084
I'm messing with you.

1035
00:53:58,374 --> 00:54:02,245
No, my husband is look, when I this didn't
happen overnight.

1036
00:54:02,245 --> 00:54:06,708
I knew something was ~ the like I told
you,

1037
00:54:06,708 --> 00:54:08,469
you know, my life experiences.

1038
00:54:08,469 --> 00:54:09,709
There were little connections.

1039
00:54:09,709 --> 00:54:11,320
I knew I was supposed to be doing
something else.

1040
00:54:11,320 --> 00:54:14,527
I was getting an idea with around
leadership and maybe,

1041
00:54:14,527 --> 00:54:17,622
you know, ~ diversity of midlife women,

1042
00:54:17,622 --> 00:54:21,444
even in business, business and but I
didn't know what it was.

1043
00:54:21,444 --> 00:54:24,365
And I sort of was getting a little closer.

1044
00:54:24,365 --> 00:54:26,036
I started to try the things like

1045
00:54:26,346 --> 00:54:32,428
speaking, I spoke about, or putting myself
in a room that I wouldn't have felt

1046
00:54:32,488 --> 00:54:34,538
comfortable like going to STEM events,

1047
00:54:34,538 --> 00:54:38,329
right? Because I was always intimidated by
it,

1048
00:54:38,329 --> 00:54:41,750
you know, and being and networking to just
try to do different things.

1049
00:54:41,750 --> 00:54:44,871
But what happened was my there was a lot
of noise in my head.

1050
00:54:44,871 --> 00:54:46,992
And I said to my husband one day,

1051
00:54:46,992 --> 00:54:49,272
well not one day, but December,

1052
00:54:49,272 --> 00:54:54,424
~ of last year, I said, I I I I know I'm
supposed to be doing something else.

1053
00:54:54,882 --> 00:54:57,364
And I I need to leave my job. You know,

1054
00:54:57,364 --> 00:55:01,928
I said, I need to take a few minutes to a
few months to figure this out.

1055
00:55:01,928 --> 00:55:05,311
~ and he believed in me.

1056
00:55:05,311 --> 00:55:07,252
So, you know, he's a wonderful guy.

1057
00:55:07,252 --> 00:55:10,975
And he said, okay. And it was scary
because I'd never had,

1058
00:55:10,975 --> 00:55:15,619
you know, I've always had finag finagled
or earned or,

1059
00:55:15,619 --> 00:55:17,161
you know, paycheck throughout my life.

1060
00:55:17,161 --> 00:55:21,374
So, but when I took that moment to stop
and think,

1061
00:55:21,374 --> 00:55:23,326
that was the greatest gift.

1062
00:55:23,456 --> 00:55:27,398
That was given to me because the 50 factor
kind that you know,

1063
00:55:27,398 --> 00:55:29,368
I started reading about second acts,

1064
00:55:29,368 --> 00:55:32,090
the living, you know, living to 100,

1065
00:55:32,090 --> 00:55:37,772
and I felt like there wasn't a lot of
research on on on on our group and

1066
00:55:37,772 --> 00:55:40,973
how men or women, like how do you get
back?

1067
00:55:40,973 --> 00:55:43,074
And I was saw that as such an opportunity.

1068
00:55:43,074 --> 00:55:48,156
And the 50 factor was born. ~ the name is
to,

1069
00:55:48,156 --> 00:55:50,987
you know, encourage, inspire, you got
Hutzpah,

1070
00:55:50,987 --> 00:55:52,698
you got spunk. So

1071
00:55:53,211 --> 00:55:56,869
~ so I I'm thankful to him. We all need
partners,

1072
00:55:56,869 --> 00:55:57,942
we're whomever they are.

1073
00:55:59,118 --> 00:56:02,207
I think it would be a very boring world if
everyone were the same.

1074
00:56:03,630 --> 00:56:04,630
Nice.

1075
00:56:04,396 --> 00:56:07,817
Yeah. Yeah. ~ so Kim Keating,

1076
00:56:07,817 --> 00:56:12,591
this is special. I I I like when I'm
around people personally that have

1077
00:56:12,831 --> 00:56:14,492
an energy about what they're doing.

1078
00:56:14,492 --> 00:56:17,824
And right. And I w yeah,

1079
00:56:17,824 --> 00:56:18,824
yeah.

1080
00:56:18,008 --> 00:56:19,008
I

1081
00:56:18,108 --> 00:56:23,794
grew into this. So, you know, I give I
wanna also give other people hope that
this

1082
00:56:23,794 --> 00:56:25,266
isn't just where you have to be.

1083
00:56:25,266 --> 00:56:28,109
This is a progression of, you know,

1084
00:56:28,109 --> 00:56:30,291
over the last thirty somewhat years.

1085
00:56:30,291 --> 00:56:35,247
And I probably wouldn't have gotten here
unless I looked back

1086
00:56:35,247 --> 00:56:36,408
and connected the dots.

1087
00:56:37,762 --> 00:56:40,113
feels like you're ready. It it wouldn't
have mattered what the thing

1088
00:56:40,113 --> 00:56:43,365
we were talking about today, but coming
with the energy and the belief.

1089
00:56:43,365 --> 00:56:45,626
And, you know, passion's overused,

1090
00:56:45,626 --> 00:56:50,559
right? I might I might d go put pottery on
a wheel and do that might be passion,

1091
00:56:50,559 --> 00:56:53,670
but it feels like you have purpose around
this.

1092
00:56:53,670 --> 00:56:58,073
And you yeah, you combine energy and
purpose and intelligent experience.

1093
00:56:58,073 --> 00:56:59,734
There's a lot of big things you can do.

1094
00:56:59,734 --> 00:57:00,734
So ~

1095
00:57:00,632 --> 00:57:02,384
I appreciate that. Yeah, I hope.

1096
00:57:02,384 --> 00:57:07,485
Yes. And I would love to learn more about
your model and re I know in real estate.

1097
00:57:07,485 --> 00:57:12,022
I really, I truly, in hiring and get to
understand that.

1098
00:57:12,022 --> 00:57:16,326
And I hope today you have a better
understanding in the audience does of,

1099
00:57:16,326 --> 00:57:22,562
you know, this is this is valid and truth
and together we can make a change.

1100
00:57:23,564 --> 00:57:25,396
Absolutely. So not enough about me.

1101
00:57:25,396 --> 00:57:27,618
That'sn another time about me and my mom.

1102
00:57:27,510 --> 00:57:28,884
I'm gonna call you after this.

1103
00:57:29,379 --> 00:57:31,831
Yeah. Yeah. I'm happy I'm happy to share
all that stuff.

1104
00:57:31,831 --> 00:57:34,103
And ~ but the f the fifty factor,

1105
00:57:34,103 --> 00:57:38,334
tell us the one place that folks it won't
just be at the end because people might

1106
00:57:38,334 --> 00:57:39,538
be like, I'm done listening to him.

1107
00:57:39,538 --> 00:57:40,809
I want to know more about Kim.

1108
00:57:40,809 --> 00:57:44,392
~ so we'll highlight this, but what what's
the one place they could come

1109
00:57:44,392 --> 00:57:46,154
and engage and find out and learn more?

1110
00:57:47,928 --> 00:57:51,700
They can learn more and engage at ~ on
LinkedIn with me,

1111
00:57:51,700 --> 00:57:54,781
actually. ~ so my you know,

1112
00:57:54,781 --> 00:57:56,542
my handle is it's Kim Keating.

1113
00:57:56,542 --> 00:57:59,510
And please reach out, share your story.

1114
00:57:59,510 --> 00:58:02,044
I I would love to answer my messages.

1115
00:58:02,044 --> 00:58:06,806
So ~ you can also, you know, find me on
Facebook and LinkedIn.

1116
00:58:06,806 --> 00:58:09,677
and in our website, you can join our
community right now.

1117
00:58:09,677 --> 00:58:14,089
That that community is free and offers
access to webinars,

1118
00:58:14,089 --> 00:58:16,940
podcasts, interviews with women who are
doing

1119
00:58:17,314 --> 00:58:19,978
different things and what we're all
learning together.

1120
00:58:19,978 --> 00:58:25,706
So so my website is five zero hyphen
factor dot com.

1121
00:58:26,584 --> 00:58:27,876
What do you know? Fifty factor.

1122
00:58:27,876 --> 00:58:30,040
So ~ you all follow her, check her out.

1123
00:58:30,040 --> 00:58:32,766
Give me some reports back on how impactful
it is.

1124
00:58:32,766 --> 00:58:36,974
~ I'll be excited to hear to see if this
energy and this purpose if it's gonna

1125
00:58:37,036 --> 00:58:38,647
Yeah, I mean I can tell you this.

1126
00:58:38,647 --> 00:58:43,621
We're having financial service firms who
are signing on who recognize

1127
00:58:43,621 --> 00:58:50,026
the investment and the inheritance that
these we are having and see,

1128
00:58:50,026 --> 00:58:53,238
you know, this is an opportunity to grow.

1129
00:58:54,478 --> 00:58:57,631
Kim Keating, 50 Factor, sharing
opportunities to grow.

1130
00:58:57,631 --> 00:58:59,288
You all go check her out. Thank you for
joining us.

1131
00:58:59,350 --> 00:59:01,263
Thank you, Mark. I really appreciate it.

1132
00:59:01,474 --> 00:59:02,474
Yeah,

1133
00:59:01,696 --> 00:59:04,233
yeah. This was great. I'm seeking to
understand more.

1134
00:59:05,208 --> 00:59:07,295
That's com conversation. Yeah,

1135
00:59:07,295 --> 00:59:08,719
hey, Rome wasn't built in a day,

1136
00:59:08,719 --> 00:59:09,719
right?

1137
00:59:09,976 --> 00:59:13,306
We're trying stone by stone. Yeah,

1138
00:59:12,206 --> 00:59:13,206
Thank you. Thank you.

1139
00:59:13,306 --> 00:59:14,306
thank you.