#185 - How AI Can 10X Your Business in 2026 | David Asarnow (Business Nitrogen)

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We're not able to do it unless someone else pulls it out of us.

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And that's where I say artificial intelligence could be our greatest collaboration
partner.

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All right, you all welcome back for another episode of the necessary entrepreneur.

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know today's guest is going to say this isn't going to be another episode.

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It's going to be the episode.

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And what I just shared with, what I just shared with them was, Hey, Thursdays are our day
to do a lot of episodes and you are book ending the end of our day.

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since Dave Asarnow is so confident, we're just going to just be quiet.

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This will be the first time I don't answer questions.

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And this is like contemporary art.

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sit back and we imagine.

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Hold on, it'll be a little bit different than that.

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But today's guest is Dave Asarnow.

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He's a serial entrepreneur, investor, and AI leadership consultant.

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Here we go, the hot topic.

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uh Dave's built multiple eight-figure companies and helped leaders generate over $745
million.

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I don't know why we don't use a billion, but maybe we'll talk about that.

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He works with business owners to create clarity, confidence, and sustainable growth using
proven strategies amplified by AI.

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Today we'll dig into the systems, the frameworks and decisions that drive real business
growth and how founders can scale smarter, not just harder.

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Dave, welcome to the necessary entrepreneur man.

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Thanks, Mark.

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Thanks for having me.

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Yeah, we're laughing.

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What are we laughing about today?

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We're bookin' it.

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What are we laughing about?

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laughing because you and I literally have been just going off and I just said we should
have this online.

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Let's just let's start recording and the conversation will continue.

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so what's the conversation we want to continue?

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We were talking about, was like, I have a mentalist on today, but maybe we can get into
it.

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We were talking about awareness at a deeper level than most people comprehend or they're
intentional about.

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But I said, Hey, what happened to your wife?

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You were partnered with a couple of guys.

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I'll let you drop the names if you want to in a speaking gig about 15 years ago.

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And I said, from being around them, I'm not as interested in the two people you could name
them, but what happened for you and your wife from doing that?

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And then you were starting to.

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say it and by the way I would say that nothing came because of the association with them
it was the opportunity and how I use that opportunity.

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That's the question, what happened because of it?

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So here's an interesting thing.

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was, became a top speaker for Tony Robinson, Chet Holmes and business break.

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There's the business development, not the rattle off, pound your chest side of things.

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What, what happened is I came into the company and I learned their, their, their, their
pitch, so to speak, the training that we did, the workshop.

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And one of the things that I did differently, well, first of all, within,

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60 days, I increased the close rate by over 34%.

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And people were like, what are you doing differently?

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And it was, we talked about it earlier.

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My grandfather always told me when I was a kid, Dave, you've got two ears and one mouth
for a reason.

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You got to listen to what people say before you respond.

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thinking to, you know, listening to, to, to hear and understand for most people, listen to
respond conversation we had a little bit earlier.

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And so I would ask a lot of questions in sales and in business growth in anything, you've
got to listen and hear what's going on with people, the pains, their challenges, the

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problems, what are their dreams, goals, desires.

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And then, and only then can you move it to the next level.

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So what happened?

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Yeah, I was speaking three to five times a week.

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So how did my life change in about a year and a half to two and a half years?

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I can't remember exactly when I started and when I...

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When I know I left when after Chet passed away, what happened is sharpening the saw.

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Literally when you're running a two to three and a half hour workshop for entrepreneurs,
helping them build, grow and scale.

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see commonalities of problems.

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You see ways that you can connect the dots and show them blind spots and opportunities for
success.

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What happened out of that is I launched out business nitrogen.

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Uh, in fact, the,

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The former president of coaching after Chet passed away said to me, Dave, when you, when
you're going to go off on your own, it's time.

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And so I did, I listened to her.

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What do you take from that now 15 or 12 years later after that moment that you had a
catalyst moment with one individual who asked you that question?

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Well, it happened because 30 days earlier, I told her what I was working on with business
nitrogen.

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I saw her 30 days later.

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She said, what do you, why haven't you launched?

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She's like, she said this to me.

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said, perfect is the enemy of done.

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Dave it's time.

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I love you.

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I want you to be successful.

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You've got bigger things to do.

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And I said, okay, thank you.

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And I did.

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That's still relevant today.

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In 2026, that statement is, right, is extremely relevant because what I'm finding is I'm
like, it this simple as looking at something, deciding that's what you want and taking

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action?

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It feels really simple to me.

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is that simple.

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And for some reason, I was actually just speaking this morning and I asked the group,
said, how many of you have that little voice inside your head that you know that you want

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something?

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It's something that you're passionate about, something that you really want to do.

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In fact, you start taking action on it and then you let it go by the wayside.

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You say, I'll do it tomorrow, I'll do it next week.

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And then all of sudden tomorrow never comes and then you're looking for that next shiny
object.

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And everyone...

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laughed or started nodding their heads.

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And so many times we give up on ourselves.

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We will hold ourselves accountable if we tell someone else we'll do something.

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But when it comes to us as humans, unfortunately, so many people and most people will let
ourselves down.

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And that's where we've got to create that accountability.

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But what you just said, yes, if you want to do something, you just do it.

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In fact, I'm launching something out now.

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I started five weeks ago.

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I'd actually built more in five weeks while still doing everything that I'm doing.

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five complete programs, all the videos, the content, the course, and everything, and we're
launching actually tomorrow.

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And I said to myself, wow, on top of everything that I'm doing, I've done more in five
weeks than I've ever seen a client do in the past 15 years.

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You want to get something done, give it to a busy person.

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They'll figure out how to make it done.

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Hmm.

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Why is that?

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Well, I would say not just a busy person, a busy person that's productive.

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So there's a call, a lot of people are busy.

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Why?

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Because we have a sense of urgency.

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You create priorities.

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What is important?

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Why is it important?

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And for me, it's been a passion project and I've always wanted to launch and I had some
time between Christmas and New Year's and I came up with an idea and figured it out and

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put time into it.

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You know that's only six days,

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I know.

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I did it through it was through the first week of January.

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I was putting all this stuff I literally consumed from morning to late at night, weekends.

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By the way, if you want something bad enough, why do you want it and then just make it
happen?

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You got to figure out how.

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Does this mean anything to you that when you decide you want something and you find
yourself in the midst of it?

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I mean all the bad and everything goes together.

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Dave just finds a way.

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You have to find a way.

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You've got to, I mean, it's too easy to quit.

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It's too easy to give up.

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It's too easy to find all the reasons why something cannot happen.

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There's plenty of reasons.

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There's always stuff going on.

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Things, things always happen.

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You've got to figure out how.

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So what the hell is going on with AI now?

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I mean, it is, I'm getting ready to put on, I have never been this guy that's put on the
events.

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And I've realized with all the so-called successful business I've built, was like, man, if
I don't establish this personal brand, it's gonna stay real small and we're not gonna grow

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this thing and tell the world about it and impact lives and make money.

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Cause I'm all about making some damn money.

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Cause I know when I'm making money, somebody else is making some money too.

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Cause we're doing it together.

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But I'm gonna hold an event in April and I tacked on top of it.

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I was in New York city, hanging out with some really cool folks having dinner.

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You've been in way more of those rooms than I have, but I'm starting to be in more.

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And it's a girl who is leaving a Salesforce.

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She's been very impactful in the company.

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She rose to the top.

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She's working with the right and left-hand people of the company, but she's going out and
starting an AI venture with someone else.

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It's not just the things we're talking about.

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It's here.

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And I guess we're all just figuring out how's it going to play in society?

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What's it going to impact?

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I'm just like.

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Screw all that, just use it and start taking action on the thing.

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what are you using AI for?

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What are you doing with it?

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I'm using AI for a lot of things right now.

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uh As far as I'm doing a lot of speaking uh at entrepreneur events and companies, teaching
them how to actually use it to create leverage and profits.

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So many people are scared to use it, but the fact of the matter is, and I tell right up
front, if you don't use it, you're gonna be replaced by someone who's willing to.

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So what does it do?

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It creates leverage.

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You can get five to 10 times leverage is an amazing

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an employee in a company, is an entrepreneur, you're going to be able to figure out how to
automate certain tasks, but it's not going to replace humans humaning, talking to each

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other.

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Today more than ever, because of AI, I heard one of your recent guests, it's so true.

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People want to talk to people.

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So what AI can do is it can create leverage.

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It can make you better.

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instance, before every client meeting, I will put up the previous transcriptions and I'll
ask questions.

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What are the takeaways?

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What are the problems?

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I will be informed before I have a conversation.

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I will, I will know everything and what my team was supposed to do.

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So what does AI do?

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It actually, and that happens in minutes.

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So it creates leverage, it creates speed.

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And what you need to do is yeah, it could do a lot of things, but there's so many apps,
there's so many things coming out and will it automate jobs?

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Yeah, it's going to replace some jobs.

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It's going to replace a lot of jobs.

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However, the people who are going to be the most valuable to companies today are the ones
that learn how to harness artificial intelligence and it's just not one tool.

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There's a lot of them out, you the main ones, you've got Google Gemini, you've got Chachi
BT, et cetera.

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If you learn how to just utilize those, that's what you need to focus on because all these
other gadgets and apps, going to be in and out so fast because the big ones have all the

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money.

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Yeah, I mean, I'm not focused on like, know me running my businesses of a few hundred
people working in them.

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I'm not trying, see, this is what everybody needs to be honest with about.

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I'm not trying to replace them.

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I'm not.

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have, I have no interest in replacing them.

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What I do want to do is make us more efficient, make us more capable.

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I want us to three and five and 10 X what we're doing for output.

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It, I think what it's going to do, it's going to affect the volume of hiring going
forward.

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I think we're going to exponentially grow with the people that we have that are willing to
use it.

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The ones who aren't willing to use it, they're just not going to find themselves here.

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Somebody else will be in the seat who does.

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the same conversation I had three and a half years ago with my team.

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Here's what people need.

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They need to know how to become a prompt boss.

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Plain and simple.

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The AI will give you average.

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And if you think about it, we have 140 plus IQ that could be, and which is near Mensa
Smart that we have as our collaborators.

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So if you're on a team and you want to have someone challenge you, how do you think about,
help you think about something differently?

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How can you approach this client?

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If you know how to have that conversation in intelligent way, you get 140 plus IQ answer
that helps you become better in your business.

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So you said have it in an intelligent way.

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I do think people are going to have to learn how to prompt it properly,

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And that's what I, that's what I'm going out to companies and teaching that I start at the
basics.

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Everything starts with foundation.

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You want to build a big building, you've got to have a strong foundation.

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If you become knowledgeable and how to prompt it, it, it, it a one-on-one level, you will
be 90 % ahead of most people out there because it is so intelligent, but you've got to

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give it construct.

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You've got to tell it what you want, why you want it, how you want it to think, how you
want to operate and how you want the output to come.

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And then we'll actually give it to you.

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It's actually pretty cool.

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So we get to interact with it the way that we want to interact with humans, but no human
wants to interact with us this way.

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And just think about it.

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You've got something that has pretty much perfect recall.

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You can create uh custom projects.

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You can create custom GPTs or gems in Google, et cetera.

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You can give it all the information about whatever it is you want it to know.

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And you can play with it and help you become better as a human.

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Iron, silver, and iron.

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I have so much fun because I can create more faster.

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better because of artificial intelligence.

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Yep.

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So good.

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You know, I used to get worried inside chat GPT when I first started using it.

221
00:13:39,237 --> 00:13:40,358
I would get worried.

222
00:13:40,358 --> 00:13:42,116
Like it would come up with amazing things.

223
00:13:42,116 --> 00:13:44,010
And I'm like, wow, we're having a great conversation.

224
00:13:44,010 --> 00:13:45,061
That's what I'm looking for.

225
00:13:45,061 --> 00:13:47,222
But you know, it's like, do you want more?

226
00:13:47,222 --> 00:13:48,983
Do you want, should I angle it this way?

227
00:13:48,983 --> 00:13:49,904
And I'm like, yeah, let's do it.

228
00:13:49,904 --> 00:13:50,884
But wait a minute.

229
00:13:50,884 --> 00:13:52,565
I don't want to forget what that is.

230
00:13:52,565 --> 00:13:57,358
You know, our human brains, we have a thought and if we don't write it down, but it's
building its brain for us.

231
00:13:57,358 --> 00:13:59,189
It's not forgetting any of this.

232
00:13:59,189 --> 00:14:00,280
It's, it's lost.

233
00:14:00,280 --> 00:14:04,582
do it in the same conversation, but, here's an interesting thing.

234
00:14:04,582 --> 00:14:07,053
When, when you, you think about it.

235
00:14:07,233 --> 00:14:08,153
Yeah.

236
00:14:08,153 --> 00:14:13,710
It has an amazing intelligent, it has an amazing brain and it.

237
00:14:14,476 --> 00:14:21,499
The problem is when most people use it, they say, write me this email or write this
marketing piece.

238
00:14:21,959 --> 00:14:29,438
It's going to give average unless you tell it this, frameworks, unless you tell it that
you need is a part, is a client.

239
00:14:29,438 --> 00:14:31,979
a problem aware, they solution aware.

240
00:14:31,979 --> 00:14:40,083
If you don't tell it who it's communicating to that everything that puts out because that
is perfect grammar, it sounds really good.

241
00:14:40,103 --> 00:14:44,115
What the problem so many people have is it doesn't work and they don't know why it doesn't
work.

242
00:14:44,115 --> 00:14:53,640
And that's where understanding the foundations and communication and how, who it's
communicating with, and then letting it get you more opportunities to speak with people.

243
00:14:53,902 --> 00:14:54,253
All right.

244
00:14:54,253 --> 00:14:59,052
So you said you're using this now in clients and people that you serve and then their
companies, right?

245
00:14:59,052 --> 00:15:01,517
You started doing it in your company three and a half years ago.

246
00:15:01,517 --> 00:15:03,391
Now you're going out here and teaching other people.

247
00:15:03,391 --> 00:15:04,121
So.

248
00:15:04,312 --> 00:15:06,077
We're doing it so many ways, man.

249
00:15:06,077 --> 00:15:07,512
So many ways from it.

250
00:15:07,512 --> 00:15:10,058
We don't have, yeah, we could talk for 10 hours about the Wage.

251
00:15:10,058 --> 00:15:15,820
Okay, we have automation patient booking systems for natural healthcare doctors.

252
00:15:15,820 --> 00:15:20,572
It is literally, we've got the funnel, the quiz, they go to book appointment.

253
00:15:20,572 --> 00:15:25,364
If they don't book the appointment, the AI agent starts having a conversation with them.

254
00:15:25,364 --> 00:15:30,486
What we send is actually open-ended questions to try to get the person to actually check.

255
00:15:30,486 --> 00:15:32,507
ah It can talk to them.

256
00:15:32,507 --> 00:15:34,408
It can have a real world conversation.

257
00:15:34,408 --> 00:15:39,650
And the funny thing is, even though it says it's artificial intelligence and we listen to
the recordings,

258
00:15:39,672 --> 00:15:41,473
People aren't even saying, you AI?

259
00:15:41,473 --> 00:15:44,185
It's just having a conversation with it as if it's human.

260
00:15:44,185 --> 00:15:47,287
By the way, I just said something that I think is important.

261
00:15:47,307 --> 00:15:51,891
I do not believe in trying to fool people and saying artificial intelligence is real.

262
00:15:51,891 --> 00:15:58,415
Always open the conversation if it's a voice agent saying, hi, I'm an AI agent for XYZ
company.

263
00:15:58,415 --> 00:16:00,557
Give me an opportunity to serve you.

264
00:16:00,557 --> 00:16:04,600
If I can't help you at any time, let me know and I'm happy to transfer you to live agent.

265
00:16:04,600 --> 00:16:08,392
I believe in transparency and honesty and not trying to fool people.

266
00:16:08,503 --> 00:16:08,853
Yeah.

267
00:16:08,853 --> 00:16:11,385
And if it's valuable enough though, we won't want to be transferred.

268
00:16:11,385 --> 00:16:16,030
I know the only time when I call, I mean call an airline or something, try to get
something changed.

269
00:16:16,030 --> 00:16:25,198
But if I call an airline to get a change, what I, what I know is how long is it going to
take me to get to being able to hit a button that gets me to talk to a live person?

270
00:16:25,198 --> 00:16:29,842
And I am looking for that, but if they would solve my problem, I wouldn't be looking for
that.

271
00:16:30,040 --> 00:16:35,276
They have antiquated, they have more of a remote tree type system.

272
00:16:35,276 --> 00:16:37,639
They're not using true artificial intelligence.

273
00:16:37,639 --> 00:16:40,362
uh Yeah, I agree with you.

274
00:16:40,362 --> 00:16:43,986
hit zero, zero, zero, zero, zero, until I can get to someone.

275
00:16:44,000 --> 00:16:45,610
and the system fights me every time.

276
00:16:45,610 --> 00:16:46,541
That was not an option.

277
00:16:46,541 --> 00:16:47,551
That is not a prompt.

278
00:16:47,551 --> 00:16:49,832
Oh, don't make me dial this back over.

279
00:16:49,832 --> 00:16:52,432
So what do you think you building your business?

280
00:16:52,432 --> 00:16:53,123
Talk about it.

281
00:16:53,123 --> 00:16:56,073
Not just this question of what do you think AI is going to become?

282
00:16:56,073 --> 00:16:57,174
Is it going to affect society?

283
00:16:57,174 --> 00:16:57,954
Screw that.

284
00:16:57,954 --> 00:17:00,255
We're all asking that a million times a week.

285
00:17:00,255 --> 00:17:02,675
What do you think it's going to become for your business?

286
00:17:02,675 --> 00:17:12,518
So so I know that you probably have I don't know if you're a three or five, a 10 year goal
guy, but you have optics and metrics that you're trying to achieve inside your company.

287
00:17:13,250 --> 00:17:15,843
So there's revenue goals, there's whatever it is.

288
00:17:15,843 --> 00:17:17,775
We're all working towards something.

289
00:17:18,196 --> 00:17:27,137
What type, what's going to happen inside your company with you, not just you teaching AI,
with you utilizing AI and implementing it into all the systems that you have.

290
00:17:27,137 --> 00:17:29,250
Cause you're very deep in what you just explained.

291
00:17:29,250 --> 00:17:32,233
You're building GPD, you're building stuff significant.

292
00:17:32,486 --> 00:17:46,530
agents, we're looking at how a what I'm looking at right now is all of the the the tasks,
the projects, the things that we do on a day-to-day basis.

293
00:17:46,731 --> 00:17:53,032
I'm looking at custom uh proprietary agents that can do most of most of it.

294
00:17:53,032 --> 00:17:56,774
Now I'm not looking at doing it autonomously by itself.

295
00:17:56,774 --> 00:17:58,390
I'm looking at humans

296
00:17:58,390 --> 00:18:02,762
someone on my team can interact with it because I want that human collaboration.

297
00:18:02,762 --> 00:18:07,744
Uh, because as I said, I don't want it to write content.

298
00:18:07,744 --> 00:18:11,195
I don't want it to auto post without anything being, being read.

299
00:18:11,195 --> 00:18:12,866
We're, I don't believe we're at that point.

300
00:18:12,866 --> 00:18:14,937
Where do I think this is going to go?

301
00:18:15,230 --> 00:18:19,429
I think that we will be able, what I'm looking at doing is totally different.

302
00:18:19,429 --> 00:18:28,000
So if you look at, I have two companies, business nitrogen.com, which is, you know, our,
our business growth strategy company, our business nitrogen AI.

303
00:18:28,000 --> 00:18:38,189
And I'm focused a lot right now on business nitrogen AI and developing systems and
solutions, not only for us, but the funny thing is everything that I create for myself, I

304
00:18:38,189 --> 00:18:39,970
talked to about a client, like, can I have that?

305
00:18:39,970 --> 00:18:41,362
I'm like, sure, you can have that.

306
00:18:41,362 --> 00:18:46,387
So it's like, I'm building things for me that create freedom and leverage.

307
00:18:46,387 --> 00:18:55,284
What I told you was able to do in the last five weeks is only because I leveraged
artificial intelligence as my thinking partner.

308
00:18:55,970 --> 00:19:02,773
Because if I had to sit there and just create on my own, I don't think that I, don't
believe that I would have been able to do that.

309
00:19:02,773 --> 00:19:06,854
However, because I can literally have that conversation you just mentioned.

310
00:19:06,915 --> 00:19:09,296
Yes, I can go down rabbit trails.

311
00:19:09,296 --> 00:19:11,430
I go down rabbit trails all the time.

312
00:19:11,430 --> 00:19:17,659
I can get lost in, by the way, you can get lost in the world of AI, which is one of the
dangerous things with it.

313
00:19:17,659 --> 00:19:21,441
However, if you go with intentionality and I do it in 40 minute sprints.

314
00:19:21,441 --> 00:19:24,706
So I literally usually put on some kind of music.

315
00:19:24,706 --> 00:19:27,908
That has a dinger at 40 minutes and I will go into a 40 minutes for it.

316
00:19:27,908 --> 00:19:31,250
Let me see how much I can create and work on in that 40 minutes.

317
00:19:31,250 --> 00:19:36,974
And then as soon as it's done, I get up, I walk away and I'll come back whenever I've got
the time blocked out for it next time.

318
00:19:36,974 --> 00:19:37,995
So what am I doing?

319
00:19:37,995 --> 00:19:43,579
I'm creating a lot of cool shit that a lot of companies are going to go, I believe are
going to want.

320
00:19:43,579 --> 00:19:48,382
And because of that, I believe five to 10 years from now I'll be folk.

321
00:19:48,382 --> 00:19:51,164
I will still be involved in artificial intelligence.

322
00:19:51,164 --> 00:19:54,134
I'm going to have written some books and.

323
00:19:54,134 --> 00:19:59,446
you know, people are going to be using some tools I've created and it's going to really
impact their lives and their businesses.

324
00:19:59,468 --> 00:20:05,771
Is this going to be from a SaaS perspective, or are you going to sell this proprietary
stuff for specific companies?

325
00:20:06,540 --> 00:20:07,710
I don't know yet.

326
00:20:07,730 --> 00:20:11,201
I'm, it's, I'm doing, I'm building things for clients.

327
00:20:11,201 --> 00:20:12,792
Here's the interesting thing.

328
00:20:12,892 --> 00:20:17,673
I've had, I'll collaborate with a client and we'll come up with an idea that will create
leverage for them.

329
00:20:17,673 --> 00:20:18,773
And then I'll have a client.

330
00:20:18,773 --> 00:20:20,934
This just happened two weeks ago.

331
00:20:20,934 --> 00:20:27,556
They said, if you can do this, I can sell it to every company in my industry.

332
00:20:27,656 --> 00:20:29,156
No one's been able to solve this.

333
00:20:29,156 --> 00:20:36,000
And I've got a PhD engineer who heads up the AI dev team and he.

334
00:20:36,000 --> 00:20:37,761
said, oh yeah, I can do this.

335
00:20:37,761 --> 00:20:41,172
we're debating, had the beta on Monday.

336
00:20:41,173 --> 00:20:43,454
And so I'm doing a lot of collaboration.

337
00:20:43,454 --> 00:20:51,188
So someone comes up with an idea and they're like, Hey, if you can actually help create
this and it works for us, let's just share the profits selling it going forward.

338
00:20:51,188 --> 00:20:52,458
I'm like, okay, cool.

339
00:20:52,504 --> 00:20:56,617
Do you see a danger in all these things we're building on who really owns the thing?

340
00:20:57,282 --> 00:20:59,441
Well, you've got to be clear with that upfront.

341
00:21:01,208 --> 00:21:03,981
That's why you have the conversations you put in in writing.

342
00:21:04,784 --> 00:21:05,194
Yeah.

343
00:21:05,194 --> 00:21:06,687
I mean, it's like anything.

344
00:21:06,687 --> 00:21:15,681
It's well, the other thing you have to be really careful with in using artificial
intelligence is making sure you're not using someone else's IP because that can be very

345
00:21:15,681 --> 00:21:16,672
dangerous.

346
00:21:17,038 --> 00:21:20,805
Yeah, I I see that is gonna start to have massive conflict.

347
00:21:20,805 --> 00:21:23,469
who, know, right now we're in a world of patents.

348
00:21:23,469 --> 00:21:31,602
How is that idea of a patent gonna apply to millions and billions of people creating the
same thing at the same time?

349
00:21:31,650 --> 00:21:41,208
Well, there's a reason why Elon Musk never patented some of the things that he does
because once you patent it, you give someone the blueprint on what you're doing, how

350
00:21:41,208 --> 00:21:41,758
you're doing it.

351
00:21:41,758 --> 00:21:44,240
And then they can just make tweaks here or there.

352
00:21:44,360 --> 00:21:47,482
So I just something to consider.

353
00:21:48,624 --> 00:21:57,241
But yes, you have, there's so many things that are going to change because of artificial
intelligence, but here's the thing we can easily get lost in it.

354
00:21:57,241 --> 00:22:01,378
The basic, the basic first step is figure out.

355
00:22:01,378 --> 00:22:11,062
how can I use it in my business more effectively in order to build, grow and scale, to get
my team more productive, to let the people know that I'm not looking to replace you as you

356
00:22:11,062 --> 00:22:19,516
said, I'm looking to help make you more productive, to make you better so we can be more,
that we can do more, that we can serve more people and because of that, our profits are

357
00:22:19,516 --> 00:22:20,824
going to increase.

358
00:22:20,824 --> 00:22:24,374
So just do and don't worry about the protectionism of the damn thing.

359
00:22:25,742 --> 00:22:36,642
Listen, I was just reading something the other day that every LCD TV in our house that the
government could actually tap in and listen to us in our own home.

360
00:22:36,862 --> 00:22:40,802
I'm not as worried about, yes, do I do secure passwords?

361
00:22:40,802 --> 00:22:42,842
Do I change passwords for everything?

362
00:22:42,842 --> 00:22:44,482
Yes, I do.

363
00:22:44,642 --> 00:22:49,342
You can do everything that you can do to protect yourself, but that's slow.

364
00:22:49,522 --> 00:22:51,736
Just do, just launch.

365
00:22:51,736 --> 00:22:52,748
How do you get things done?

366
00:22:52,748 --> 00:22:56,236
You figure out what you want and then put a stopwatch down.

367
00:22:56,236 --> 00:22:57,518
Mine's 40 minutes.

368
00:22:57,518 --> 00:23:01,827
But you will be so impressed at what you can accomplish in 40 minutes.

369
00:23:01,827 --> 00:23:03,580
It's 40 minutes break.

370
00:23:05,042 --> 00:23:05,822
All right.

371
00:23:05,822 --> 00:23:12,262
So this past 15 years of your life, what is it?

372
00:23:12,262 --> 00:23:13,802
I'm going to ask you a question.

373
00:23:13,802 --> 00:23:18,102
What do you fundamentally know now about business and entrepreneur?

374
00:23:18,102 --> 00:23:22,062
Because you deal with your clients, you help them solve problems or they give you a
problem.

375
00:23:22,062 --> 00:23:26,522
But what do you fundamentally know right now about business in 2026?

376
00:23:26,522 --> 00:23:27,654
What do you know?

377
00:23:28,344 --> 00:23:29,554
What do I know?

378
00:23:29,975 --> 00:23:31,716
Everything's solvable.

379
00:23:31,916 --> 00:23:41,742
And so many people get really concerned about what's going on, whether it's the economy,
the world, et cetera.

380
00:23:41,742 --> 00:23:44,644
And we can only control what we can control.

381
00:23:44,644 --> 00:23:52,708
And as long as you're doing the best that you can do and you focus your team on doing the
best that you can, that they can do, you'll get through it.

382
00:23:52,809 --> 00:23:55,734
I've been in places where I've been at the lowest of lows.

383
00:23:55,734 --> 00:23:57,416
And I've been at the highest of highs.

384
00:23:57,416 --> 00:24:00,621
It's, really is an entrepreneurial roller coaster.

385
00:24:00,621 --> 00:24:01,622
It is.

386
00:24:01,810 --> 00:24:04,755
Isn't what you just said, was the same thing 15 years ago?

387
00:24:05,038 --> 00:24:06,058
It's the same thing.

388
00:24:06,058 --> 00:24:07,478
It's nothing changes.

389
00:24:07,718 --> 00:24:08,858
Nothing changes.

390
00:24:08,858 --> 00:24:10,138
People are people.

391
00:24:10,138 --> 00:24:13,698
Um, you know, we're not working for me.

392
00:24:13,698 --> 00:24:16,358
People say, well, AI, I just want to work less.

393
00:24:16,538 --> 00:24:19,158
My brother asked me this a couple of weeks ago.

394
00:24:19,158 --> 00:24:20,418
said, when you want to retire?

395
00:24:20,418 --> 00:24:22,138
said, what do you mean retire?

396
00:24:22,738 --> 00:24:24,898
And he said, when you want to retire?

397
00:24:24,898 --> 00:24:27,578
And I said, I don't think I'll ever retire.

398
00:24:27,578 --> 00:24:28,498
He's like, why?

399
00:24:28,498 --> 00:24:31,238
said, because I actually have fun doing what I'm doing.

400
00:24:31,238 --> 00:24:33,190
So it doesn't feel like work to me.

401
00:24:33,310 --> 00:24:40,946
And so the best thing I could say in today's day and time is figure out what you love
doing and just do more of it.

402
00:24:42,622 --> 00:24:45,364
it's funny, I just had a conversation earlier.

403
00:24:45,364 --> 00:24:54,550
It was actually with a guy who was an artist, but he makes a lot of money selling his
paintings and he's written the book on how to make a profit selling your, and I agreed

404
00:24:54,550 --> 00:24:55,370
that.

405
00:24:57,496 --> 00:25:06,232
There's this statement that very elite folks that have become billionaires, many of them
have said, find a thing you love doing and you won't feel like you have to work a day in

406
00:25:06,232 --> 00:25:07,093
your life.

407
00:25:07,093 --> 00:25:10,946
I call bullshit on that because here's what let's have a debate on.

408
00:25:10,946 --> 00:25:12,036
is good.

409
00:25:12,977 --> 00:25:13,797
Well, here's the thing.

410
00:25:13,797 --> 00:25:16,820
Cause I know I wake up every day and I'm really inspired.

411
00:25:16,820 --> 00:25:21,162
I love doing a lot of things I'm doing, but there's a lot of work.

412
00:25:21,823 --> 00:25:22,274
I see.

413
00:25:22,274 --> 00:25:26,006
I still know that there are things that are going to show up in my day.

414
00:25:26,146 --> 00:25:34,654
that I don't have solved yet that I previously haven't developed mastery at that if I'm
growing and scaling, there's going be new problems I've never faced.

415
00:25:34,654 --> 00:25:37,716
And there are really stressful moments in those sometimes.

416
00:25:37,877 --> 00:25:41,220
And that is what people, so what to me is that does feel like work.

417
00:25:41,220 --> 00:25:45,564
And the reason, even if it doesn't feel like it to me, that's what people are talking
about.

418
00:25:45,564 --> 00:25:47,726
They think they're not going to have to deal with that stuff.

419
00:25:47,726 --> 00:25:49,547
You're going have to deal with all that stuff.

420
00:25:49,547 --> 00:25:51,008
That's not going away.

421
00:25:51,008 --> 00:25:52,668
But here's the thing.

422
00:25:52,789 --> 00:26:01,893
When you're doing something that you're excited about, while you're doing that stuff,
there's, there's, there's shit you have to deal with anyway.

423
00:26:02,834 --> 00:26:12,740
if you enjoy 20%, 30 % of what you're doing, when you're doing this, you forget about it.

424
00:26:12,740 --> 00:26:15,862
It's like you forget about all that other stuff, but that's just business.

425
00:26:15,862 --> 00:26:17,108
That's just life.

426
00:26:17,108 --> 00:26:20,249
Life is not meant, I don't think life was meant to be easy.

427
00:26:20,249 --> 00:26:23,861
If everything came easy, would you be appreciative of it?

428
00:26:23,861 --> 00:26:24,942
Would you be grateful?

429
00:26:24,942 --> 00:26:25,742
No.

430
00:26:25,742 --> 00:26:34,546
So it's because you have to make things happen, because you work hard, the gratitude and
gratification on the other side feels so much better.

431
00:26:34,892 --> 00:26:36,725
Aren't you the guy I'd make an argument?

432
00:26:36,725 --> 00:26:37,136
love this.

433
00:26:37,136 --> 00:26:38,408
It's like, man, I want to battle.

434
00:26:38,408 --> 00:26:46,942
want to battle with Dave for 20 minutes on this, but aren't you the guy that showed up
doing a bunch of other things in the past too, with passion and charisma.

435
00:26:47,308 --> 00:26:50,165
I'm pretty much passionate about whatever I choose to do.

436
00:26:50,222 --> 00:26:51,685
That's what I'm talking about, right?

437
00:26:51,685 --> 00:26:57,263
And so I think if I drop you in something maybe that you don't love, you're gonna take the
same approach.

438
00:26:57,263 --> 00:27:03,102
And what I found is the approach that you're probably gonna take is most likely gonna make
it successful in some metric.

439
00:27:03,298 --> 00:27:06,561
Well, can I tell you something that I learned early on?

440
00:27:07,102 --> 00:27:14,769
And my, because I'm getting, when you said that, I got a flash to when I, when I was
younger and I'll give you an example.

441
00:27:14,769 --> 00:27:20,724
Do we always love everyone that we're working with or least clients or they may give us a
hard time.

442
00:27:20,782 --> 00:27:21,819
Is that a question?

443
00:27:21,819 --> 00:27:22,825
Cause no.

444
00:27:22,862 --> 00:27:23,462
Of course.

445
00:27:23,462 --> 00:27:24,282
Right.

446
00:27:24,282 --> 00:27:36,202
So my, my grandfather told me this because I had a very challenging client once when I was
younger, I was in my twenties and he was giving me a hard time.

447
00:27:36,202 --> 00:27:39,042
And my grandfather said, what do you like?

448
00:27:39,042 --> 00:27:43,822
What do you, what do you, when you look at this person, what do you like about them?

449
00:27:43,822 --> 00:27:47,942
And I, when I said nothing, he's like, no, seriously, are they a good father?

450
00:27:47,942 --> 00:27:49,522
Are they a good parent?

451
00:27:49,582 --> 00:27:51,978
Do they, you know, they good teammates?

452
00:27:51,978 --> 00:27:55,380
What, what do they do really well that you can respect?

453
00:27:56,300 --> 00:28:06,926
And I said, he said, because when you meet with someone, if you can find that spark of
humanity of what you like about them, you can tune out the things that you don't like.

454
00:28:06,926 --> 00:28:09,277
And it makes it much easier to have that conversation.

455
00:28:09,277 --> 00:28:14,990
And I, that client ended up being growing from $250,000, $2 million in the next year.

456
00:28:16,011 --> 00:28:21,304
Because I took that advice from my grandfather and so yeah, things.

457
00:28:21,304 --> 00:28:22,935
Things are challenging.

458
00:28:23,215 --> 00:28:24,206
Things are hard.

459
00:28:24,206 --> 00:28:27,739
We in NLP and I'm, got trained.

460
00:28:27,739 --> 00:28:30,592
I've invested a lot of trainings and certifications over the years.

461
00:28:30,592 --> 00:28:35,186
One of them was getting a master strat certified in NLP and NLP.

462
00:28:35,186 --> 00:28:41,992
What happens if you think about in business life, everything we have these ups and we have
these downs so many times.

463
00:28:41,992 --> 00:28:43,273
It's like a roller coaster.

464
00:28:43,273 --> 00:28:46,675
When you start going down on the roller coaster, where are you looking?

465
00:28:47,556 --> 00:28:48,957
You're looking down.

466
00:28:49,922 --> 00:28:57,346
So soon as you realize that you have to create your next up, where do I want to go and get
excited about that?

467
00:28:57,346 --> 00:29:02,449
So as you're going down, you pull your head up and that's still going down, but you're
looking at where you're going.

468
00:29:02,449 --> 00:29:13,115
And it, what it does is it helps short circuit it, that, that depth because life is, I
think about relationships, people who are mad have been married for 31 years.

469
00:29:13,135 --> 00:29:18,190
And it, there, when people are down in their lowest, they

470
00:29:18,190 --> 00:29:24,410
so many times give up, but if you look at what do I like about this person, what do love
about this person, what am I grateful for?

471
00:29:24,410 --> 00:29:28,270
And then you start saying, well, let me create that, how do I create that back?

472
00:29:28,270 --> 00:29:31,670
And all of a sudden, boom, you turn things around really quickly.

473
00:29:32,942 --> 00:29:35,583
So the metaphor or the moral of the story is...

474
00:29:36,450 --> 00:29:42,897
Look up, look up where you want to go and focus in on that and you'll create that.

475
00:29:42,897 --> 00:29:45,039
It's like, it's whatever you focus on expanded.

476
00:29:45,039 --> 00:29:48,372
mean, Tony Robbins says it and came from a lot of other people too.

477
00:29:48,404 --> 00:29:49,505
secret and all this book.

478
00:29:49,505 --> 00:29:52,037
mean, that's really the thing about the thing you think about the thing you're going to
achieve.

479
00:29:52,037 --> 00:29:52,237
Right.

480
00:29:52,237 --> 00:29:54,539
I mean, we've seen it play out in our lives.

481
00:29:54,539 --> 00:29:57,262
So what is the importance?

482
00:29:57,262 --> 00:30:04,938
I'm thinking so often you're getting clients that are coming to you with problems and
they're doing what we don't want any of our employees or people.

483
00:30:04,938 --> 00:30:06,409
We don't want them bringing problems.

484
00:30:06,409 --> 00:30:08,892
What do we want them bringing solutions?

485
00:30:08,892 --> 00:30:09,182
Yeah.

486
00:30:09,182 --> 00:30:10,893
There's something happening in their brain.

487
00:30:10,893 --> 00:30:12,094
They just can't solve it.

488
00:30:12,094 --> 00:30:16,962
So do you have an expertise of simplifying strategy?

489
00:30:16,962 --> 00:30:19,218
to accelerate or accomplish what they want.

490
00:30:19,374 --> 00:30:20,894
Well, a couple of things.

491
00:30:20,894 --> 00:30:21,354
Yes.

492
00:30:21,354 --> 00:30:30,754
And I was at a seminar workshop where there was a, they had a competition where you bring
an idea that, and present it to the entire group.

493
00:30:30,754 --> 00:30:41,694
And I remember was, uh, this gentleman brought his operations person, uh, and she was like
in her early twenties and she got up on stage and she won the thousand dollar poker chip.

494
00:30:41,694 --> 00:30:45,494
Everyone selected her and she called it the one three one system.

495
00:30:45,494 --> 00:30:49,574
I heard someone else said Dan Martell launched it out, but.

496
00:30:49,578 --> 00:30:53,621
And we, I've launched that on my, my companies, I've had clients launch it out.

497
00:30:53,742 --> 00:30:57,505
And if you've got a problem, great, write the problem.

498
00:30:57,505 --> 00:31:03,170
What are three potential solutions that you think could solve the problem and why do you
think that?

499
00:31:03,170 --> 00:31:07,013
And then what is the best out of those three?

500
00:31:07,114 --> 00:31:14,040
And what happens is when you do that and people start thinking it through themselves,
they're more than likely not even going to bring it to you because they solve their own

501
00:31:14,040 --> 00:31:15,140
problems.

502
00:31:15,501 --> 00:31:16,532
Now, if you don't.

503
00:31:16,532 --> 00:31:18,313
Like, I don't know what the solutions could be.

504
00:31:18,313 --> 00:31:22,054
This is where artificial intelligence, hey, I'm doing the one three one framework.

505
00:31:22,054 --> 00:31:23,844
And you say exactly what it is.

506
00:31:23,844 --> 00:31:31,046
I need you to, to act as a master strategist, business strategist or on this topic with
10,000 hours of experience.

507
00:31:31,046 --> 00:31:33,817
I think I need three solutions to this problem.

508
00:31:33,817 --> 00:31:35,527
I think it could be this, this and this.

509
00:31:35,527 --> 00:31:43,290
Ask me three questions one at a time to help uncover and pull out of me the information
you need to help me come up with three solutions.

510
00:31:43,290 --> 00:31:44,844
So this is where you can actually use.

511
00:31:44,844 --> 00:31:47,337
And by the way, I'm talking about how to use artificial intelligence.

512
00:31:47,337 --> 00:31:49,279
You see the specificity in that.

513
00:31:49,279 --> 00:31:50,521
You're asking it for help.

514
00:31:50,521 --> 00:31:54,846
You're asking it to interview you because so many times we have the answers in us.

515
00:31:54,846 --> 00:31:58,210
just don't, we're not able to do it unless someone else pulls it out of us.

516
00:31:58,210 --> 00:32:02,504
And that's where I say artificial intelligence could be our greatest collaboration
partner.

517
00:32:04,686 --> 00:32:06,344
What does Dave want?

518
00:32:07,320 --> 00:32:09,274
But what do I want?

519
00:32:09,817 --> 00:32:10,773
Guards.

520
00:32:10,773 --> 00:32:14,197
Well, you know, we can watch the movie, the notebook, right?

521
00:32:14,197 --> 00:32:17,182
And she's trying to decide which dude she gonna be with.

522
00:32:17,182 --> 00:32:20,136
And he's standing out front and he's remodeled the whole house.

523
00:32:20,136 --> 00:32:22,690
And am I gonna, and he's like, what do you want?

524
00:32:22,690 --> 00:32:24,162
And he's just trying to get her to decide.

525
00:32:24,162 --> 00:32:26,284
So what do you want?

526
00:32:26,466 --> 00:32:29,928
Well, I, I just did something that I've wanted to do.

527
00:32:29,969 --> 00:32:35,803
My son, uh, about nine months ago, asked me to go do a father son trip.

528
00:32:35,803 --> 00:32:37,254
He's 25 years old.

529
00:32:37,254 --> 00:32:43,098
He said he was going to go hike or going around Asia and he said, dad, would you like to
meet me and we'll go do a thing together.

530
00:32:43,098 --> 00:32:46,980
It ended, the thing we did, it was hiking, uh, trekking in the Himalayas.

531
00:32:48,101 --> 00:32:50,843
And so what do I want?

532
00:32:50,843 --> 00:32:52,544
I want more of that.

533
00:32:52,564 --> 00:32:55,232
To me, that was like the best, one of the best.

534
00:32:55,232 --> 00:33:07,608
experiences that I've had in my adult life, not only being in Himalayas on a father, son,
private, uh, trekking tour, but the, the, the, more of those conversations, having the

535
00:33:07,608 --> 00:33:18,173
time with my kids and re-engineering what I'm doing and how I'm doing it to be able to buy
back my time to quote Dan Martell.

536
00:33:18,173 --> 00:33:21,398
So that way I can, if I want to go off for three weeks,

537
00:33:21,398 --> 00:33:22,799
I can go off for three weeks.

538
00:33:22,799 --> 00:33:30,166
If I have a speaking engagement or some, can plan my, my business around doing more things
at this point in my life.

539
00:33:30,166 --> 00:33:31,446
I'm 57 years old.

540
00:33:31,467 --> 00:33:39,944
I realized how much I enjoyed getting away and just doing fun things like that and doing
it with my, family.

541
00:33:40,472 --> 00:33:41,976
Can you use 131 for that?

542
00:33:43,948 --> 00:33:45,359
I could, guess.

543
00:33:45,580 --> 00:33:56,169
And by the way, I sort of have the thing that I, the idea that I came up with and the
thing that I'm launching right now is one of those things because it doesn't need me.

544
00:33:56,389 --> 00:33:57,771
I've created it.

545
00:33:57,771 --> 00:33:58,932
I've launched it.

546
00:33:58,932 --> 00:34:00,112
I can create some ads.

547
00:34:00,112 --> 00:34:05,117
can do those from, I can do those from Monossiloo or Everest Base Camp if I wanted to.

548
00:34:05,117 --> 00:34:06,378
Do you know what I mean?

549
00:34:10,070 --> 00:34:12,890
What do you go back knowing what you know now?

550
00:34:12,890 --> 00:34:24,010
Because this question isn't for reflection regret or any of that it's to help the folks
that go back 20 years ago, a 37 year old Dave, what do you tell that guy?

551
00:34:24,010 --> 00:34:27,450
And I think I really want you to think about what you would tell him.

552
00:34:27,450 --> 00:34:30,090
And then we can frame it on what do we think?

553
00:34:30,090 --> 00:34:34,170
How can that help everyone else at 37 as well?

554
00:34:35,010 --> 00:34:36,389
What do you tell that guy?

555
00:34:37,814 --> 00:34:39,187
No hesitation, no fear.

556
00:34:39,187 --> 00:34:42,162
The worst thing that can happen.

557
00:34:43,446 --> 00:34:46,332
It's not six months later, you'll forget about it.

558
00:34:46,332 --> 00:34:47,934
It will be a learning lesson.

559
00:34:49,676 --> 00:34:52,734
So then is that the same thing for the 37 year olds now?

560
00:34:53,164 --> 00:34:59,016
I would say right now, so many people are scared to take action.

561
00:34:59,016 --> 00:35:02,347
They're scared to take that leap of faith in themselves.

562
00:35:02,347 --> 00:35:06,938
They're scared of what, if I do this, it could affect me here.

563
00:35:06,938 --> 00:35:09,819
if I do this, take risks in your job.

564
00:35:09,819 --> 00:35:12,059
I've tell people this all the time.

565
00:35:12,199 --> 00:35:17,581
If you take risks for the betterment of the company, you won't get fired.

566
00:35:17,581 --> 00:35:21,812
You'll get appreciated because they know that you're treating the business like their own.

567
00:35:22,094 --> 00:35:30,074
I had this conversation with the, one of the things with my son, we were in the, in the,
in the Himalayas was Josh, you're 25 years old.

568
00:35:30,634 --> 00:35:31,674
What do you want to do?

569
00:35:31,674 --> 00:35:32,774
Just do it.

570
00:35:32,774 --> 00:35:35,194
And he's thinking about getting a job and a career.

571
00:35:35,194 --> 00:35:38,654
And I'm like, things are going to change in the next 10 years.

572
00:35:38,654 --> 00:35:40,014
What do you want to do?

573
00:35:40,014 --> 00:35:42,934
And you can, the thing is you could create whatever you want.

574
00:35:42,934 --> 00:35:45,774
You have no responsibilities at that young age.

575
00:35:45,774 --> 00:35:47,234
Now I did it in my thirties.

576
00:35:47,234 --> 00:35:50,094
had my kids and my, wife and my family.

577
00:35:50,454 --> 00:35:51,270
So.

578
00:35:52,052 --> 00:35:54,027
How do I take that to today?

579
00:35:54,842 --> 00:35:57,832
I know what to do now and I'm just doing it.

580
00:36:00,854 --> 00:36:05,355
What that's, should you think now you say, you know what to do and you're just doing it.

581
00:36:05,535 --> 00:36:09,176
Do you think you're outside of the bubble enough in these moments that you really can?

582
00:36:09,176 --> 00:36:11,147
And let me, I'm going to frame this 30 seconds.

583
00:36:11,147 --> 00:36:13,077
And there's a reason why I'm asking this.

584
00:36:13,658 --> 00:36:23,020
I found myself in, I was in Tampa a couple of weeks ago and, Avis rental car has this new
thing where you book it in the app, you have this preferred priority number.

585
00:36:23,020 --> 00:36:26,401
They'll meet you at almost the gate and they walk into your car.

586
00:36:26,401 --> 00:36:26,821
Right.

587
00:36:26,821 --> 00:36:28,662
So maybe hurts has had it, but Avis has it.

588
00:36:28,662 --> 00:36:29,346
So.

589
00:36:29,346 --> 00:36:35,551
This young kid meets me, he's got my name on the sign and, um, I'm not that guy, but
whatever it's the service.

590
00:36:35,551 --> 00:36:38,313
So we're walking to the car, but we had to go stop at baggage.

591
00:36:38,313 --> 00:36:41,576
Cause the people that I was with, unfortunately, they checked some bags.

592
00:36:42,097 --> 00:36:42,797
Okay.

593
00:36:42,797 --> 00:36:46,360
So we're standing there and I do what I do, probably what Dave does.

594
00:36:46,360 --> 00:36:51,704
And I started asking him about him and he ends up being a 19 year old kid.

595
00:36:51,805 --> 00:36:53,126
his mom was from Senegal.

596
00:36:53,126 --> 00:36:54,076
His dad was from here.

597
00:36:54,076 --> 00:36:54,997
And I said, what do do, man?

598
00:36:54,997 --> 00:36:55,447
At 19?

599
00:36:55,447 --> 00:36:56,589
said, you're 19.

600
00:36:56,589 --> 00:36:57,730
What got you into this job?

601
00:36:57,730 --> 00:36:58,508
You're doing.

602
00:36:58,508 --> 00:36:59,428
And I said, what do you love?

603
00:36:59,428 --> 00:37:00,699
And he said, I love playing football.

604
00:37:00,699 --> 00:37:03,420
And I was like, I know that means soccer these days.

605
00:37:03,420 --> 00:37:04,921
And I said, you were pretty good, huh?

606
00:37:04,921 --> 00:37:05,931
And he pulls out his phone.

607
00:37:05,931 --> 00:37:06,962
shows me some games.

608
00:37:06,962 --> 00:37:15,525
I said, why are you at 19 meeting me at the gate, taking them to my car when you have the
ability to do that?

609
00:37:15,525 --> 00:37:16,896
And he started telling the story.

610
00:37:16,896 --> 00:37:24,259
And about five minutes later, he said, you know, I had an offer to go to Spain to play
some minor league football and everything inside.

611
00:37:24,259 --> 00:37:27,720
Everything inside of me wants to jump out immediately and yell at him.

612
00:37:28,472 --> 00:37:33,004
But I keep asking, I keep listening because I'm like, why is he not going?

613
00:37:34,345 --> 00:37:40,629
when things got hard and he would hit the bench and wouldn't get much playing time, he
found himself quitting all the time.

614
00:37:41,049 --> 00:37:44,811
And so, but, but I found out that his mom's wanting him to go.

615
00:37:44,811 --> 00:37:46,622
And so I asked him, said, why, why wouldn't you go?

616
00:37:46,622 --> 00:37:48,193
And he's, brought back to this job.

617
00:37:48,193 --> 00:37:49,284
And so I got to this moment.

618
00:37:49,284 --> 00:37:53,076
I'm like, I have to tell this kid this because I'm not in his nucleus.

619
00:37:53,076 --> 00:37:55,057
I'm not trying to get him to do what I want.

620
00:37:55,057 --> 00:37:57,088
I looked at him and I said,

621
00:37:57,420 --> 00:38:01,471
Man, if you don't go to Spain, you're crazy.

622
00:38:01,471 --> 00:38:04,412
And I said, I think you're going to regret it for the rest of your life.

623
00:38:04,832 --> 00:38:07,153
I said, you're talking about a job.

624
00:38:07,273 --> 00:38:11,954
You can go there and whatever the outcome is, at least you're going to go and fulfill it
and try and give everything.

625
00:38:11,954 --> 00:38:14,075
You can always come back to this job.

626
00:38:14,075 --> 00:38:16,496
And to me, it seemed like that advice was to you.

627
00:38:16,496 --> 00:38:19,816
It's like, of course that's, that's the advice to give him.

628
00:38:20,057 --> 00:38:25,186
Why do you think you're now in the moment where you can give yourself this advice?

629
00:38:25,186 --> 00:38:28,681
because so often we don't and we can't and something's going wrong.

630
00:38:28,681 --> 00:38:31,594
And it's so simple for everybody else about what we should do.

631
00:38:31,618 --> 00:38:34,840
Well, it's easier for other people and it's all in how people say it.

632
00:38:34,840 --> 00:38:37,701
It's we were so many times we reject it.

633
00:38:37,701 --> 00:38:48,707
And I, I, I led a workshop and a few years back and I gave this prompt to people and then
I had them videotape it.

634
00:38:48,707 --> 00:38:50,068
So you'll hear.

635
00:38:50,068 --> 00:38:52,710
So instead of saying, will regret it.

636
00:38:52,710 --> 00:39:00,928
I said, I want you to imagine right now you're 94 years old and your great grandchild
comes up to you and.

637
00:39:00,928 --> 00:39:08,203
and sits on your lap and says, grandma, grandpa, you did a lot of amazing things.

638
00:39:08,864 --> 00:39:13,096
What are one, two or three things that you wish you accomplished in your life that you
didn't?

639
00:39:15,639 --> 00:39:16,618
And why?

640
00:39:18,220 --> 00:39:23,394
And then I want you to videotape yourself telling your great grandchild that story.

641
00:39:23,495 --> 00:39:25,156
Because guess what?

642
00:39:25,337 --> 00:39:31,822
Right now, when we came back, people were crying because it's like life of regret.

643
00:39:31,822 --> 00:39:36,086
I said, but here's the thing, you're 20, 30, 40, 50 years old.

644
00:39:36,086 --> 00:39:42,772
Everything that you just told yourself that you regretted you didn't take action on, you
can actually take action on today.

645
00:39:43,573 --> 00:39:44,714
And so.

646
00:39:45,012 --> 00:39:49,713
I actually have used that a few times with people like in this situation with that kid.

647
00:39:49,713 --> 00:39:50,904
I do that all the time.

648
00:39:50,904 --> 00:39:53,044
My wife's like, you'll talk to anyone.

649
00:39:53,044 --> 00:39:53,584
She will.

650
00:39:53,584 --> 00:39:57,225
Like I'll be anywhere and I'll just start talking to people and asking them questions
about them.

651
00:39:57,225 --> 00:39:58,346
I'm curious.

652
00:39:58,346 --> 00:40:10,169
When I was a kid, my favorite book was Curious George and sort of like I wrote a book, I
haven't published yet, but the character is Charlie George after Curious George, CJ.

653
00:40:10,169 --> 00:40:14,150
uh

654
00:40:14,508 --> 00:40:23,853
You got, if you have that curiosity, I like to have people who put people in that kind of
situation where now they're telling themselves, my gosh, I should do this.

655
00:40:23,853 --> 00:40:24,782
And that's how.

656
00:40:24,782 --> 00:40:25,362
That's how I do it.

657
00:40:25,362 --> 00:40:26,482
Maybe you'll pat myself.

658
00:40:26,482 --> 00:40:30,082
Maybe you'll pat me on the back because I kind of did that.

659
00:40:30,102 --> 00:40:36,542
Um, but, but I told him, said, Hey man, I'm going to tell you a story about a friend I
have now who I'm going to see while I'm here in Florida.

660
00:40:36,542 --> 00:40:45,478
And I said, he made a premier league team in England at 17 and he didn't start.

661
00:40:47,192 --> 00:40:48,199
He quit.

662
00:40:50,134 --> 00:40:54,324
And he went, like I said, he quit a premiere week when he's like, man, that's crazy.

663
00:40:54,324 --> 00:40:54,749
That's me.

664
00:40:54,749 --> 00:40:55,776
And I said,

665
00:40:57,688 --> 00:41:00,119
think about if you're doing the same type of thing.

666
00:41:01,701 --> 00:41:02,652
That's it.

667
00:41:02,652 --> 00:41:05,604
said, man, he's a good friend of mine.

668
00:41:05,604 --> 00:41:12,599
And I said, he still avoids having the conversation with me to this day, but he's
unlocking a little bit more.

669
00:41:12,599 --> 00:41:18,793
And I said, man, I know there's not many days of his life that he doesn't go by that it's
not what could it have been.

670
00:41:18,793 --> 00:41:21,315
It's not that he tried and it didn't work.

671
00:41:21,315 --> 00:41:22,676
It's what could he have been?

672
00:41:22,676 --> 00:41:25,888
And I said, man, you just got to make sure that you don't have that same thing for your
life.

673
00:41:26,922 --> 00:41:30,554
And part of that, by the way, is why I'm launching the things that I'm launching.

674
00:41:30,554 --> 00:41:39,807
I'm like, seriously, I had one of those moments going through this on my, my own is I've
helped clients generate over three quarters of a billion dollars.

675
00:41:39,987 --> 00:41:40,838
Why not the billion?

676
00:41:40,838 --> 00:41:44,169
Because I can't calculate the billion yet when I can, I'll use the billion.

677
00:41:44,169 --> 00:41:50,732
Um, but why have I not launched things out for myself?

678
00:41:51,692 --> 00:41:54,273
And so I said, well, that ends today.

679
00:41:54,293 --> 00:41:55,874
And that was the decision I made.

680
00:41:55,874 --> 00:41:56,448
And.

681
00:41:56,448 --> 00:42:05,474
I've created instead of just one product, I created five products because I know to be
profitable, I have to have, you know, upsells and, you know, cross sells down sells.

682
00:42:05,474 --> 00:42:07,505
And because this what I do for other people.

683
00:42:07,505 --> 00:42:09,576
So I just did it for myself.

684
00:42:09,784 --> 00:42:14,356
Who's your ideal customer client right now that you can have the biggest impact for?

685
00:42:15,702 --> 00:42:21,524
Well, the clients that I can have the greatest impact for are, I work best with
entrepreneurs.

686
00:42:21,524 --> 00:42:30,746
I just, because I am one, I understand the pain challenge problems we have uh that are
looking at how can I integrate AI in my company?

687
00:42:30,746 --> 00:42:33,927
How can I be an AI empowered or assisted?

688
00:42:33,927 --> 00:42:40,889
Because I don't think that we still have to create a lot of things ourselves and humans,
but how do we do that?

689
00:42:40,889 --> 00:42:42,480
That's why I love serving and supporting.

690
00:42:42,480 --> 00:42:44,102
In fact, the product I've launched,

691
00:42:44,102 --> 00:42:46,803
is to help them have better communication with their client.

692
00:42:46,803 --> 00:42:48,686
It's called objection proof sales.

693
00:42:48,807 --> 00:42:53,252
And listening in when people say, got to think about it or, or I'll get back to you.

694
00:42:53,252 --> 00:42:59,879
It's what did we, what was said earlier in that conversation that gave them permission not
to move forward.

695
00:42:59,879 --> 00:43:03,392
And, and it's to point out the blind spots that we have.

696
00:43:03,820 --> 00:43:05,051
What, what's the best place?

697
00:43:05,051 --> 00:43:06,872
Cause I know we're, we're five one.

698
00:43:06,872 --> 00:43:07,273
I know.

699
00:43:07,273 --> 00:43:08,463
think we have a little extra time.

700
00:43:08,463 --> 00:43:10,054
think, right.

701
00:43:10,595 --> 00:43:19,606
However, what, uh, what's the best place for, cause you know, so many people, I don't have
many frustrations anymore.

702
00:43:19,606 --> 00:43:21,456
Cause I cut what I used to get frustrated about.

703
00:43:21,456 --> 00:43:23,304
And it's like, well, let's just solve the problem.

704
00:43:23,304 --> 00:43:26,567
Let's not be frustrated and have no expectations of other human beings.

705
00:43:26,567 --> 00:43:28,238
Look at them and tell them what needs to happen.

706
00:43:28,238 --> 00:43:29,109
If they want to do it great.

707
00:43:29,109 --> 00:43:31,400
If not, I'm going to move on and do some other stuff.

708
00:43:31,500 --> 00:43:34,292
So you're going to get a lot of people that come and they want to.

709
00:43:34,292 --> 00:43:39,975
There seems to be this very divergent thought between the ones who want to and the ones
who are going to.

710
00:43:40,595 --> 00:43:50,161
How do you cut through that on all the people that now are going to reach out to you from
the brand that you have and what you're doing on the ones who just, they just want to

711
00:43:50,281 --> 00:43:52,372
versus the ones who are going to.

712
00:43:52,844 --> 00:44:04,988
I've actually, it's funny you said that I just created a new um qualification uh
questionnaire on the front end that, you know, I work best with people who know what they

713
00:44:04,988 --> 00:44:06,990
want or willing to make a decision on what they want.

714
00:44:06,990 --> 00:44:10,013
And if that's not you, we're probably not a good fit to work together.

715
00:44:10,734 --> 00:44:14,230
Just say it right off the People self disqualified themselves.

716
00:44:14,230 --> 00:44:14,550
Yep.

717
00:44:14,550 --> 00:44:16,452
And like, man, that doesn't sound like me.

718
00:44:16,452 --> 00:44:23,649
Um, what do you love about, what do you, what do you think you're, cause right now you're
in the midst of, what do you think you're going to love about this venture and what you're

719
00:44:23,649 --> 00:44:23,899
doing?

720
00:44:23,899 --> 00:44:25,555
Cause now it's nitrogen AI, right?

721
00:44:25,555 --> 00:44:28,604
I mean, that's what, yeah.

722
00:44:28,604 --> 00:44:34,349
So what do you think you're going to love the most about it as you get into it you're
operating and running, what do you think you're going to love the most?

723
00:44:34,349 --> 00:44:35,628
Cause you're pumped about

724
00:44:35,628 --> 00:44:41,340
What, what I, what, not what I'm going to, what I am excited about when I'm playing in it
is I'm playing.

725
00:44:41,340 --> 00:44:42,650
I don't feel like I'm working.

726
00:44:42,650 --> 00:44:44,321
I'm actually playing.

727
00:44:44,321 --> 00:44:50,562
My clients are like, cause I'm, I'm actually where before we would do things.

728
00:44:50,562 --> 00:44:58,905
I'm actually doing, using AI empowered conversations with my clients and I'm letting them
see how I'm using it to help them in their businesses.

729
00:44:58,905 --> 00:45:01,035
And they're just like, I don't know how you do it.

730
00:45:01,035 --> 00:45:03,506
I'm, I'm showing you everything, right?

731
00:45:04,194 --> 00:45:06,725
But what they're seeing is we can create more together.

732
00:45:06,725 --> 00:45:11,656
And I'm not trying to hide behind the curtain saying, I'm using it.

733
00:45:11,656 --> 00:45:13,797
I'm just like, here's how we're doing it.

734
00:45:13,797 --> 00:45:15,207
Here's how I'm making you better.

735
00:45:15,207 --> 00:45:18,438
And I want you to eventually be able to use this without me.

736
00:45:18,438 --> 00:45:19,718
This is great.

737
00:45:19,718 --> 00:45:21,259
what am I excited about?

738
00:45:21,259 --> 00:45:29,161
I'm playing, I'm having fun, and I'm seeing people's brains open up to new possibilities
and they're getting results.

739
00:45:29,161 --> 00:45:32,750
I mean, we're talking about clients getting massive results.

740
00:45:32,750 --> 00:45:38,550
And the conversation used to be, Hey, how do we, you know, double our business in the next
three to five years?

741
00:45:38,550 --> 00:45:42,550
And I'm saying, how do we 10X, 100X our businesses?

742
00:45:42,550 --> 00:45:44,750
Let's look at all the ways we can create leverage.

743
00:45:44,750 --> 00:45:50,430
And then who do we need on our team and what leverage do we need to create?

744
00:45:50,430 --> 00:45:51,830
So these are the conversations we're having.

745
00:45:51,830 --> 00:45:52,878
We're having fun doing it.

746
00:45:52,878 --> 00:45:54,799
Now that's smiling, that's great, man.

747
00:45:54,799 --> 00:45:58,433
What's the place, I have one or two questions I want to ask right when we jump off of
here, right?

748
00:45:58,433 --> 00:45:59,604
You just never know the thing.

749
00:45:59,604 --> 00:46:11,416
And maybe I'll use some context in the introduction, but what's the best place for
somebody to come and self audit themselves on if they should do this and reach out and

750
00:46:11,416 --> 00:46:16,260
partner and realize like Dave's my guy to really help 10X, uh 100X.

751
00:46:16,260 --> 00:46:18,632
Where should they come to figure that out and find that out?

752
00:46:18,936 --> 00:46:22,309
Business nitrogen.ai, business nitrogen.com.

753
00:46:22,309 --> 00:46:27,873
I've got, you know, the same qualification, same process.

754
00:46:28,014 --> 00:46:32,768
And if they want to see what I'm speaking on personally, davidassarnor.com.

755
00:46:33,070 --> 00:46:33,260
Okay.

756
00:46:33,260 --> 00:46:33,810
So that's good.

757
00:46:33,810 --> 00:46:36,452
Here's the final question on the podcast.

758
00:46:36,452 --> 00:46:44,388
Back when you started speaking and speaking was helping sell and sell systems and products
for a couple of guys.

759
00:46:44,388 --> 00:46:51,072
increased their close rate by 30 something percent over the entire organization, just from
you within a few months, I think.

760
00:46:51,626 --> 00:46:52,522
Yes.

761
00:46:54,944 --> 00:47:04,662
Why and how, what was going on and happening that if they were as good as they were
identifying talent, hiring people, why was it different with you?

762
00:47:04,662 --> 00:47:09,185
I know exactly why, because most people memorize the script.

763
00:47:09,285 --> 00:47:11,777
Most people, most people memorize.

764
00:47:11,777 --> 00:47:13,228
I almost knocked over my tea.

765
00:47:13,228 --> 00:47:18,071
Um, most people memorize the script and delivered the script.

766
00:47:18,291 --> 00:47:21,113
I internalized the script and I made it my own.

767
00:47:21,113 --> 00:47:27,457
didn't just give their case studies and examples because I realized this people buy from
people.

768
00:47:27,898 --> 00:47:29,639
I was just the representative.

769
00:47:29,639 --> 00:47:32,411
where most people would say, Hey, can I tell you about Tony?

770
00:47:32,411 --> 00:47:33,402
Can I tell you about Chet?

771
00:47:33,402 --> 00:47:34,282
I said,

772
00:47:34,368 --> 00:47:42,461
I would say this, said, any of you curious who I am, why I'm here and why I'm even
qualified to listen to me teaching you this information?

773
00:47:43,302 --> 00:47:45,543
And people would laugh and say, yes.

774
00:47:45,543 --> 00:47:48,234
said, well, let me tell you what I've done over the past 10 years.

775
00:47:48,234 --> 00:47:51,215
built one eight figure company from zero to 45 million.

776
00:47:51,215 --> 00:47:52,218
I started another.

777
00:47:52,218 --> 00:47:58,728
In fact, I bought out a private equity company, rebranded, launched and grew that to eight
figures in the last five years.

778
00:47:58,829 --> 00:48:02,342
And I wanted to learn, I wanted to be a speaker.

779
00:48:02,342 --> 00:48:07,164
And just so happens that I got an opportunity to be on one of the biggest stages the first
time.

780
00:48:07,284 --> 00:48:11,286
And so I can tell you the information that I'm going to teach you today.

781
00:48:11,286 --> 00:48:14,287
I've used to scale multiple eight figure businesses.

782
00:48:14,287 --> 00:48:15,998
We're going to come up with some really good things.

783
00:48:15,998 --> 00:48:20,710
And some of you are going to want to take it forward and figure out how you can implement
this at the end.

784
00:48:20,710 --> 00:48:22,651
For those of you do, I'm not going to disappoint you.

785
00:48:22,651 --> 00:48:25,517
ah Until then, I'm going to serve you 110%.

786
00:48:25,517 --> 00:48:26,742
So what did I do?

787
00:48:26,742 --> 00:48:27,993
I told them about me.

788
00:48:27,993 --> 00:48:29,760
connected with them and then.

789
00:48:29,760 --> 00:48:33,753
I served them, but one of the other things I didn't just use their case studies.

790
00:48:33,753 --> 00:48:38,537
So when we would do something, I say, you want to hear how I use this over the past couple
of years?

791
00:48:38,537 --> 00:48:40,018
And I would tell real stories.

792
00:48:40,018 --> 00:48:41,159
So why did I do it?

793
00:48:41,159 --> 00:48:44,031
I didn't just do a dry, I listened to them.

794
00:48:44,031 --> 00:48:45,523
I'd ask, what are you dealing with?

795
00:48:45,523 --> 00:48:47,805
I still, every talk, what brings you here today?

796
00:48:47,805 --> 00:48:49,606
What are you looking to get out of it?

797
00:48:49,606 --> 00:48:56,041
I made sure that I was able to solve the people's problems and connect the dots to the, to
the outcome that they wanted.

798
00:48:56,041 --> 00:48:57,592
So that's why did it.

799
00:48:57,592 --> 00:48:59,618
I was good at listening and.

800
00:48:59,618 --> 00:49:01,137
tying everything together.

801
00:49:02,478 --> 00:49:02,938
All right.

802
00:49:02,938 --> 00:49:05,419
People can see what they're going to get when they come get them some nitrogen.

803
00:49:05,419 --> 00:49:06,919
If they haven't heard about it before.

804
00:49:06,919 --> 00:49:10,350
ah Thanks for giving us this time today, man.

805
00:49:10,350 --> 00:49:12,341
It's the first time that we've met.

806
00:49:12,341 --> 00:49:13,701
I just knew right from the beginning.

807
00:49:13,701 --> 00:49:15,392
I was like, what energy and what charisma.

808
00:49:15,392 --> 00:49:24,624
So I think that any time that people are going to spend with you, whether it's 45 minutes,
an hour listening to a podcast, whether it is engaging with you and having them be one of

809
00:49:24,624 --> 00:49:30,382
your clients, just spend time around people like Dave and your wife is going to get
better.

810
00:49:30,382 --> 00:49:32,322
And I don't think you should just spend time around one.

811
00:49:32,322 --> 00:49:39,422
If you start to surround yourself with people that are passionate, with charisma, that
have receipts on things they've done in the past, I don't necessarily believe you got to

812
00:49:39,422 --> 00:49:40,282
buy their thing.

813
00:49:40,282 --> 00:49:44,002
Just spend time around them and you're going to start having some of the same outcomes.

814
00:49:44,702 --> 00:49:46,182
So thanks for coming on, man.

815
00:49:46,182 --> 00:49:47,342
This was fun for me.

816
00:49:47,342 --> 00:49:49,202
Thanks for bookending it well.

817
00:49:49,272 --> 00:49:49,587
Thanks.

818
00:49:49,587 --> 00:49:51,124
Thanks for having me, Mark.