#171 - How Synchrony Is Redefining Social Connection for Neurodivergent Adults: Rebecca Matchett

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your first startup, you know, having no idea what it's going to take, I think is
important.

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I mean, I think you need to not understand what it takes in order to start your first
company.

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All right, you all, I know you can already tell that today's guest is going to be an
absolute killer.

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I cannot wait.

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So I got a laugh out of her.

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Um, I'm really excited about the conversation.

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It's going to go in a lot of different places, marketing, branding, building businesses,
entrepreneurship, scaling a new business that she's starting.

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So today's guest, I struggle with names, but I think I have this one down and if not,
she'll correct me.

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Um, but today's guest is Rebecca.

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Match it.

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Wow.

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A serial entrepreneur.

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and original co-founder of Alice and Olivia.

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Rebecca brings firsthand experience building and scaling a global consumer brand in one of
the most competitive industries there is.

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Beyond fashion, she has a deep understanding of founder dynamics, brand longevity, and
what it really takes to turn a creative vision into a lasting business, which is essential

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for this podcast and conversation.

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I'm excited to have a thoughtful conversation about entrepreneurship, growth, and the
lessons that only come from building something real.

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Welcome.

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Thank you for having me.

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Yes.

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Let's talk about building things that are real with a couple of decades of experience here
in the big city and impacting the world through your brands.

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Building something real in 2025 and 26 where everything we don't know if it's real or not.

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It's true.

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This is very much real though.

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And it's feeling filling a very real gap in the marketplace and gap for the neurodivergent
adult community.

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So um there's nothing sort of more base and real than human connection.

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And that's exactly what we're building with Synchrony.

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So speak to this little bit.

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mean, where, where'd the idea come from?

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Where did you see the void that showed up and said, yes, we're for-profit entities.

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We want to make money.

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We want to scale.

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need ROIs, but where was the void?

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Where was the opening and the opportunity that needed to be filled?

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you saw.

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Well, so that actually uh credit is due to my partner, Jamie, for the idea.

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Jamie is the mom with the autistic son and the firsthand experience with the world of
trying to find connection and friendship for her son.

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Her son is uh named Jesse and he's now 21.

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And so as all of these supports, it sort of fell away to the wayside as Jesse grew from
adolescence into adulthood.

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All those social supports went by the wayside and they were left with a lot of uh
opportunity in housing or in employment, but not really that social piece.

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So Jamie had the idea.

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She had this concept that she wanted to be able to leave Jesse with a platform that would
be sustainable for him to create new friendships, make connections and hone his social

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skills.

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um And so

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we were friends, we are friends.

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And she approached me with this idea, knowing that I've had and started several companies
and I might have an idea of what I'm doing with at least how to get things off the ground,

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ran it by me.

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And, you know, it's something that not only do I see as a very big uh opportunity in the
business sector, but also socially.

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I mean, this is just fills my heart and is specifically, especially this time in my life,
what motivates me.

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So that sort of, you know, financial success and building a company has always been
motivating, but this has that extra layer of doing something that the world needs and that

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will make it a better place.

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How many people are affected by autism in this country?

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Not even, not the families in the world, but how many people are directly affected ah by
having autism in this country?

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And is there a worldwide number that we're tracking at all?

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Yeah, I mean, this is where it's a little bit of a gray area.

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know, the numbers sort of range in the US.

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Three million, five million can go all the way up if you include neurodivergent adults,
which is a very broad spectrum and also includes a lot of self-diagnosis.

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You know, that number can be 15 million.

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I mean, it really, it's not a number we can track down, um but there is a very distinct
population that

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struggles with making human connection and being able to navigate their social lives.

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You know, how to decode a conversation, how to know how often it's appropriate to reach
out to somebody, how to get out of a situation you might be uncomfortable with.

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So there's a no matter your diagnosis, if it's a formal diagnosis or a self diagnosis, if
you fall within that population, that that's who we're trying to help.

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What's the platform look like if it were engaged with?

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What iteration are you on?

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Does feel like this the final version that really is great for the market to go all in
with?

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So we are not launched yet.

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We've gone through alpha testing.

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We're about to start beta testing.

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uh what it looks like is uh kind of multi-layered.

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And what really differentiates for us from what's out there is in part the onboarding
process.

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So in order to keep our community authentic, so there are not evildoers out there.

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There are not people trying to log on with uh malintent.

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We have uh our members go through a referral system.

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So if you're an interested adult, neurodivergent adult, you go to a parent or advisor or a
therapist or a teacher or an employer and say, you know, I'd really like to check out

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Synchrony.

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um Could you please verify that I am appropriate for this community?

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And so they get referred.

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They take a photograph of themselves to verify they are in fact the person that was
referred.

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um And then they start building their profile.

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And their profile is pretty in depth because we want to not only connect based on, you
looking for friendship?

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Are you looking for romance?

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Are you interested in same sex, um you know, connection or the opposite sex?

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We're looking to connect based on interests.

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So there's a pretty in-depth survey on where do your interests fall?

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Are you into baseball, the arts, gaming, crafting?

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um And then where are you geographically?

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And who are you?

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What type of person are you interested in meeting?

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And so once you create that profile, you'll be matched with like-minded members, and you
can get chatting.

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And chatting, it's a uh structure that everyone's comfortable with, just sort of like
texting.

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um And if you need help, this is where a big differentiator comes in, which is

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our AI chat assist tool named Jesse and named after Jamie's son.

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And Jesse is on demand social coach for if you need help with that decoding, if you don't
know what to say next, if you're stuck in a conversation or think you're misinterpreting

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something or someone said something that made you uncomfortable, how do you respond to
that?

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em And so Jesse's there to help make sure those conversations proceed smoothly.

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um and that you feel really confident um in your communication.

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uh

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What do you think with all your experience that, um, you know, your business partner came
to you and said, Hey, I have this idea and I'd like to implement it and really scale it

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up.

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Why do you think she chose you?

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Um, I'd like to say it because she thought I was super capable, but I think she was just
sort of spitballing with me at the time.

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And, um, you know, and then when I showed interest and I said, you know what?

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Let me just send you some ideas I have.

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And at this point, I didn't even, she wasn't actually pitching me.

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She was running the idea by me and I, and I could not stop thinking about it.

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And I could see different ways that the app could grow.

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and different segments they could go into with employment opportunities, with off app
meetups, and sort of how do and white labeling it for other organizations for an internal

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communication system.

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You know, there just many different ways I could see the business going.

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And as I sort of laid things out to her, she then said, oh, well, actually, would you be
interested in a more official, you know, more official involvement?

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from there.

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Yeah.

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So what about her also makes you sign up for this commitment?

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I know it's a passion project and you can buy into it, but there's a lot of people that
have good ideas.

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There are.

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She is an absolute bulldog.

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mean, she knows anyone and everyone, and if she doesn't, she has absolutely no problem
standing outside your door or calling you seven times.

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It's a remarkable skill, one that's not my strong suit.

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So I really appreciated that because getting the word out.

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This is a flop if no one's on the platform, right?

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I mean, we need members.

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We need people to sign up.

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We need the legitimacy of partners to sign on with us so people trust us.

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And she is wonderful at that.

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And I knew through, um you know, just her past, how she would react.

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She also, we also have a third uh partner who is an autism specialist.

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So.

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I feel that we've covered sort of all of these bases um where we then are able also to
bring in Britt, um who has that expertise in the autism space.

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Hmm.

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Um, when do you see this launching and what do you think the scale of this looks like?

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You know, it's wild to me that we're now in a world.

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I forget the exact number, but back when Google launched and then Facebook launched an
Instagram, they have these numbers of people that signed up in what timeframe when open AI

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launched a few years ago.

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They had, I forget what the million signup was.

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They broke all the records for new users within a day or two.

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Um, this is the new environment we're out.

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What we're able to do.

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through relationships, through sponsorships, through just engagement.

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What do you think this can be and do?

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Because you're probably, when you get that awareness, you have to do it quick, right?

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Well, yes.

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We are hoping to capitalize on numbers just like any other social app or dating app.

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We are not a dating app.

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However, we're sort of structuring our pricing model and things based on those other
existing apps.

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um And if we can capture 10 % of the market, dare I say 20 % of the market, I think that
that is our initial goal.

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We want to penetrate a similar

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percentage of these dating apps do dating apps are different, of course, because the goal
is to get off them.

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You know, you get on it, you get off it.

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That is not our desire, of course.

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um But, you know, our initial engagement.

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So we have two, two prongs of how we are trying to, to grow our membership.

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And right now it's just a wait list.

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But one is sort of the one off, right?

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End user, one by one sign up.

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Grassroots.

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grassroots.

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But the other and an approach that is really fascinating to me is what I touched on
before, which is this working with other larger partners, whether it's a nonprofit or a

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university or an employment agency, and that specifically targets and works with this
adult community.

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You know, I see that as a wonderful way to grow our

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membership pretty quickly and through a trusted pathway.

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So if we can and we will be partnering with let's say a university who not only wants to
provide this as an internal closed loop communication system, but also offer the broader

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public synchrony platform to their members, you know, I see us growing that way at a uh
faster rate.

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Hmm.

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Um, what do you do with, there's this idea about, um, you read a book a long time ago,
everything's figure outable Marie for Leo.

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Great book.

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Um, there's some people that say, Hey, I think with her, I'm never failing.

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I'm always learning and people say fail fast and fall in love with losing.

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It's a part of business and entrepreneurship.

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So no doubt you're facing some of this in the early stages of the app and of trying to
white label, but what's been your all's approach, um, for your team.

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about when you hit some roadblocks and it might feel like failure is not going your way.

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What's your approach to still operating and moving forward and succeeding in these
moments?

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Yeah, and I think it's a matter of prioritizing and being really clear about what is most
important.

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And there's certainly, we have certainly run into roadblocks with our app development.

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And to me, this has been the scariest part because I'm not tech savvy.

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I am never built an app before.

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I don't know how to build an app.

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I can't get into the back end of that.

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So trusting our third party app developer was a huge leap of faith.

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And I think for all three of us partners,

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And I think that was the first hurdle we had to get over, which is we are so clear on what
we want our vision to be, and we think that we can put it into words and black and white

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on a document that we can continue to refer back to and educate these third party
developers on.

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And so we felt confident that at least they would understand what the mission is, and they
had their marching orders.

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And then when things came up, like, you know what, this is actually take this one aspect
is taking a really long time or

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Even for App Store approval, we might run into a roadblock with App Store approval, so we
might want to sideline this uh feature for now.

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As long as we felt like we were able to deliver our base product very well, we were able
to pivot and sort of push things aside and the noise aside to get to the end goal of a

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very easy to use, functional, intuitive platform for messaging.

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And so when we broke it down to that base level, you know, we're able to accomplish that.

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How'd you decide on who the partner was going to be to help you build that?

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How do you know?

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Well, you never know until you're in it, but we did interview a couple of developers and
app designers.

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And oh the amazing thing about our team, our PR company, our marketing company, our app
developer, our app designer, all of these different teams, everyone is touched by someone

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on the spectrum by one degree of separation.

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I mean, it has been an unbelievable experience because

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I've worked with plenty of PR agencies.

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They care as much as the next paycheck.

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It shows, right?

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It's plug and play, and you either fit their mold or you don't.

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For this, it has been very personal.

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Everyone is touched.

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Everyone is asking probing questions, and good is not good enough.

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It has to be excellent.

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It's been an incredible experience because we all...

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are in this to make a profit, but um that human connection has been unprecedented for me
personally.

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So you spoke on this PR, there are a lot of people in the PR business.

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That's been so essential to this process as well.

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But you spoke to them passionately.

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If everyone's been affected directly through knowing someone on the spectrum, does, what
does that, all the past business experience you've had and being in an entrepreneurial

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world, what's that say about needing passion?

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Is there a debate?

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Like, do you need to show up with passion?

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Do you need to find it?

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Do you have to ensure you're moving forward with it every day?

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Because this is a passion project and a profit profit project.

214
00:16:41,906 --> 00:16:42,967
But what if?

215
00:16:43,513 --> 00:16:44,896
What if we didn't have that?

216
00:16:46,464 --> 00:16:52,946
I don't think that this higher order altruistic goal is necessary.

217
00:16:54,367 --> 00:16:57,478
Being financially successful is very motivating.

218
00:16:57,478 --> 00:17:00,329
That is really all some people need.

219
00:17:00,329 --> 00:17:02,927
And by the way, it was all I needed for a very long time.

220
00:17:02,927 --> 00:17:13,174
It was later in life when I've had other companies and I'm where I am personally with my
family and everything like that, where that just wasn't enough for me anymore.

221
00:17:13,174 --> 00:17:15,635
um

222
00:17:15,772 --> 00:17:23,112
I could do a good job, but it was not something I would be jumping out of bed or thinking
to do in the morning or thinking about in the shower.

223
00:17:23,732 --> 00:17:33,672
I needed this to motivate me to go into to start another company because it takes
everything.

224
00:17:35,132 --> 00:17:43,112
And that financial bit of it is always motivating, but it wouldn't have lit the same fire
that this has in me.

225
00:17:43,558 --> 00:17:50,336
Can you look back on the person that you've become now capable of doing this and not even
capable of then deciding I'm going to cause you know what's ahead.

226
00:17:50,336 --> 00:17:51,468
You knew it when you were signing up.

227
00:17:51,468 --> 00:17:54,952
There was probably these moments and conversations with you and even with your family.

228
00:17:54,952 --> 00:17:56,808
Like, Hey, do we want to do this?

229
00:17:56,808 --> 00:17:58,737
Cause it's not just a me when I'm going to have to give.

230
00:17:58,737 --> 00:18:00,217
mean, y'all in this too.

231
00:18:00,454 --> 00:18:00,784
Right.

232
00:18:00,784 --> 00:18:09,766
oh And it's funny because my daughter, my youngest daughter actually, this was a year, two
years ago, because I've been doing this for almost two years.

233
00:18:09,827 --> 00:18:13,988
She said, mom, are you, are you going to work again?

234
00:18:13,988 --> 00:18:16,788
Cause I had, it had been, you know, a year or two with nothing.

235
00:18:16,788 --> 00:18:18,269
And that hit me.

236
00:18:18,269 --> 00:18:20,570
I mean, that was right in my gut.

237
00:18:20,570 --> 00:18:23,440
My daughter now thinks I'm someone who doesn't work.

238
00:18:23,440 --> 00:18:24,631
That's not my self image.

239
00:18:24,631 --> 00:18:29,472
You know, it's, I've been, feel like I've been grinding for 20 years, but

240
00:18:30,256 --> 00:18:39,369
But so, yeah, I mean, it was sort of a family decision, but really it was a me saying, I
need to do this for many reasons, including my daughter.

241
00:18:39,369 --> 00:18:49,362
yeah, you know, the ignorance, you sort of touched on this of uh first, your first
startup, you know, having no idea what it's going to take, I think is important.

242
00:18:49,362 --> 00:18:54,724
I mean, I think you need to not understand what it takes in order to start your first
company.

243
00:18:54,812 --> 00:18:56,747
because if we knew we wouldn't do it.

244
00:18:56,944 --> 00:18:58,625
Sort of, yeah.

245
00:18:58,625 --> 00:19:01,086
Because you're never prepared, right?

246
00:19:01,086 --> 00:19:05,699
So it's not just the time, but it's the, my gosh, I didn't think about that.

247
00:19:05,699 --> 00:19:07,290
Wait, I need to file that paperwork?

248
00:19:07,290 --> 00:19:13,894
I mean, it's everything from that to understanding how important the marketing is or the
timing or the scalability.

249
00:19:13,894 --> 00:19:17,055
All of it is vitally important.

250
00:19:17,175 --> 00:19:24,819
And there's no way you can know all of that and have experience with all of that
beforehand.

251
00:19:25,710 --> 00:19:38,128
I, but I also, you know, I'm a really true believer in, I think it's important, or at
least for me has been helpful to not be an expert when you're going into something.

252
00:19:38,128 --> 00:19:43,441
I mean, because I, my first company, Alison Olivia, I had no idea what I was doing.

253
00:19:43,441 --> 00:19:44,422
I was also a child.

254
00:19:44,422 --> 00:19:45,852
I was in my twenties.

255
00:19:47,314 --> 00:19:51,096
but it allowed me to do things that were.

256
00:19:52,376 --> 00:19:53,506
unprecedented.

257
00:19:53,506 --> 00:19:58,859
Like you don't use upholstery materials to make pants, which is what I did.

258
00:19:58,859 --> 00:20:02,290
And had I known better, I wouldn't have done that and I wouldn't have started the company.

259
00:20:02,290 --> 00:20:03,981
It wouldn't have been a success.

260
00:20:03,981 --> 00:20:11,284
So ignorance to me is bliss in many ways um as an entrepreneur.

261
00:20:11,284 --> 00:20:21,436
And it sounds a little crazy, um but to me, it's given me that sort of additional drive
and determination to make sure I'm doing it right, to educate myself.

262
00:20:21,436 --> 00:20:28,960
and to not just rest on my laurels that I know what's happening or I know what to expect,
because really you never know what to expect.

263
00:20:29,156 --> 00:20:31,126
Yeah.

264
00:20:31,126 --> 00:20:33,475
What rooms have impacted you the most?

265
00:20:35,536 --> 00:20:36,842
What room?

266
00:20:36,842 --> 00:20:38,854
Could be a room that you were in doing it yourself.

267
00:20:38,854 --> 00:20:41,880
It could have been a room filled with people that influenced you.

268
00:20:45,308 --> 00:20:55,428
And it's not even a gotcha question because I think the challenge for most people is if
you just said to, not be the expert or our egos have to learn that.

269
00:20:55,468 --> 00:20:55,988
Right.

270
00:20:55,988 --> 00:21:00,008
Because we're so we're in our twenties, like we're just, we're, want to tell the world.

271
00:21:00,008 --> 00:21:00,368
Right.

272
00:21:00,368 --> 00:21:02,248
We, know we have this figured out and it's right.

273
00:21:02,248 --> 00:21:03,924
Well, we have a lot to learn.

274
00:21:05,116 --> 00:21:05,585
Yeah

275
00:21:05,585 --> 00:21:08,333
what environments and rooms have impacted you the most?

276
00:21:08,732 --> 00:21:24,372
So one comes to mind, and I don't want to really name names, but when I started Alison
Olivia, we had a mentor, later investor, who was very influential, both on the positive

277
00:21:24,372 --> 00:21:25,412
and the negative.

278
00:21:25,412 --> 00:21:36,660
And I think what I observed from him was this high level of orchestrating and
understanding the business from

279
00:21:36,772 --> 00:21:44,668
a very high level that provides a freedom that you don't get involved or tied down by the
weeds.

280
00:21:44,668 --> 00:21:46,540
You don't get caught up in the weeds.

281
00:21:46,540 --> 00:21:52,965
You're allowing yourself to see in the future past the roadblocks or past the bumps in the
road.

282
00:21:53,085 --> 00:22:00,491
And how he interacted with his staff, both positively and negatively, um impacted me a
lot.

283
00:22:00,512 --> 00:22:06,436
The other thing I would say is really around my dinner table growing up, my father was

284
00:22:06,556 --> 00:22:11,296
started a real estate company, which is a family business now my brother runs.

285
00:22:11,636 --> 00:22:15,616
every night at dinner, it was a conversation about business.

286
00:22:15,616 --> 00:22:25,456
It was a conversation about the different aspects of what the struggles were, how the
political climate was impacting things, how it impacted our lives.

287
00:22:27,396 --> 00:22:34,806
And degrading business and that type of entrepreneurship just into daily conversation and
into daily life.

288
00:22:34,806 --> 00:22:41,559
Um, made it less scary, uh, and, and also made me understand sort of the impact that you
have at many levels.

289
00:22:41,559 --> 00:22:45,001
And it's first in so many, how you can impact so many lives.

290
00:22:45,001 --> 00:22:49,303
Real estate, of course, is different because you literally are providing housing for
people.

291
00:22:50,183 --> 00:22:59,348
You know, just, just the idea that, that entrepreneurship or starting something is a leap
of faith that's, that's worth taking.

292
00:23:00,476 --> 00:23:01,376
What is being in?

293
00:23:01,376 --> 00:23:03,696
We were just, me and my team were just in New York city.

294
00:23:03,696 --> 00:23:11,616
talked a little bit about it and, I thought about, know, we called the big city and been
to a ton of the cities in the U S and a lot around the world.

295
00:23:12,196 --> 00:23:16,532
What benefits have you received from being in a big city like New York city?

296
00:23:17,702 --> 00:23:23,495
Well, I mean, everyone talks about the energy of this city and, you know, I have to
completely agree.

297
00:23:23,495 --> 00:23:29,607
I think that even people who say, you know, they don't work, there's always some sort of
side hustle or there's something going on.

298
00:23:29,607 --> 00:23:31,979
And I think it's incredibly motivating.

299
00:23:31,979 --> 00:23:38,222
You know, for, I referenced a year or two that I wasn't working and I felt like, what the
hell am I doing?

300
00:23:38,222 --> 00:23:39,792
You know, like this is crazy.

301
00:23:39,792 --> 00:23:41,673
I'm wasting, time is ticking.

302
00:23:41,673 --> 00:23:43,284
I'm wasting my life.

303
00:23:43,284 --> 00:23:44,104
And

304
00:23:44,378 --> 00:23:45,939
You know, not that that's necessarily good.

305
00:23:45,939 --> 00:23:50,871
think everyone could use as emotional, a mental everything break once in a while.

306
00:23:51,491 --> 00:24:00,031
But I don't know that I would have been as motivated to jump back on the horse had I not
lived in this city if I weren't currently here and I weren't seeing people go by in 100

307
00:24:00,031 --> 00:24:02,816
miles an hour every day of the week.

308
00:24:02,816 --> 00:24:12,026
You know, and of course, it's access to so many smart people and just the conversations
are not superficial, you know.

309
00:24:12,026 --> 00:24:14,190
level, bunch of small talk, all that.

310
00:24:14,210 --> 00:24:16,361
It's not.

311
00:24:16,401 --> 00:24:22,875
you know, and it's, keeps your brain going and your interest in just the intrigue is
always high.

312
00:24:22,875 --> 00:24:31,500
And there's always someone else to meet and people are, you know, I just had a friend of a
friend moved to the city and she's curating a dinner party because she wants to get, you

313
00:24:31,500 --> 00:24:34,261
know, a bunch of thought leaders in a room together.

314
00:24:34,261 --> 00:24:36,622
And I just, it's so easy to do.

315
00:24:36,622 --> 00:24:38,764
And she said, you know, anyone that can join.

316
00:24:38,764 --> 00:24:41,785
And instantly there were two people that said these people have to join.

317
00:24:41,785 --> 00:24:43,016
So

318
00:24:43,398 --> 00:24:51,226
You know, the access to that type of um energy, it's unparalleled and I think it really
has influenced me.

319
00:24:51,226 --> 00:24:52,220
m

320
00:24:52,220 --> 00:24:58,818
Do you have those illusions of living in a more calm environment at times though?

321
00:25:00,144 --> 00:25:02,274
Well, yes.

322
00:25:03,536 --> 00:25:08,519
You probably get away and have some of that, but I mean, actually living and breathing
there more than here.

323
00:25:08,519 --> 00:25:09,993
You probably did that for a year or two.

324
00:25:09,993 --> 00:25:11,556
Maybe you had your little break.

325
00:25:12,144 --> 00:25:13,946
mean, COVID was that break for me.

326
00:25:13,946 --> 00:25:15,627
That was a while ago now, I guess.

327
00:25:15,627 --> 00:25:17,108
um And it was nice.

328
00:25:17,108 --> 00:25:17,849
It really was.

329
00:25:17,849 --> 00:25:29,379
But I always wondered, was it so nice because I knew I was going to come back here after
six months or four months or however long that was.

330
00:25:29,599 --> 00:25:32,972
But sure, I'm not an adrenaline junkie.

331
00:25:32,972 --> 00:25:36,645
I don't need to be around this craziness all the time.

332
00:25:36,645 --> 00:25:40,128
um But it also doesn't wear me down.

333
00:25:40,144 --> 00:25:43,026
I never feel like, my God, I need to get the hell out of here.

334
00:25:43,026 --> 00:25:46,022
This is too much, which I understand for some people it does.

335
00:25:46,022 --> 00:25:47,684
I completely get that.

336
00:25:47,684 --> 00:25:49,687
I don't know, I'm kind of a chameleon.

337
00:25:49,687 --> 00:25:51,868
Like it doesn't really matter where I am.

338
00:25:51,868 --> 00:25:52,828
Yeah, that's good.

339
00:25:52,828 --> 00:25:56,530
What approach do you think that, um, you take to this?

340
00:25:56,530 --> 00:25:58,931
Cause you're, can tell you're highly capable.

341
00:25:58,931 --> 00:26:05,394
You just come around people and you just get it, you know, and I don't need to see the
resume of success.

342
00:26:05,394 --> 00:26:06,771
Um, it's there.

343
00:26:06,771 --> 00:26:08,614
I have, there's no doubt in my mind.

344
00:26:08,976 --> 00:26:12,377
What approach do you take to performance though?

345
00:26:13,158 --> 00:26:19,364
And not being overly critical and put too much pressure on yourself because you're so
capable.

346
00:26:19,364 --> 00:26:21,507
And you have high expectations of your performance.

347
00:26:21,507 --> 00:26:23,189
can feel that and see that.

348
00:26:23,410 --> 00:26:33,616
How do you have this relationship and this with yourself on to drive high performance, to
hold yourself accountable for delivering, delivering something in the elite level, but

349
00:26:33,616 --> 00:26:35,308
sometimes it doesn't go well.

350
00:26:37,078 --> 00:26:40,449
Yeah, I can be pretty rough on myself.

351
00:26:40,449 --> 00:26:46,660
um I definitely feel like I, even at my old age, I have imposter syndrome.

352
00:26:46,660 --> 00:26:53,295
know, like I, there are things that might not make any sense, but you know, it's the
internal dialogue you have.

353
00:26:53,295 --> 00:26:57,207
I think that at least with this, there's a higher order.

354
00:26:57,207 --> 00:27:00,808
mean, there's something that's more important than my insecurities, you know what I mean?

355
00:27:00,808 --> 00:27:03,559
Or like me beating myself uh up.

356
00:27:03,559 --> 00:27:05,658
And I think just...

357
00:27:05,658 --> 00:27:11,730
keeping things in perspective, no matter what goes wrong, it's not the end of the world.

358
00:27:13,647 --> 00:27:20,934
I guess I feel like I'm able to take things seriously enough, but not blow them out of
proportion.

359
00:27:20,934 --> 00:27:24,876
And I think that age and experience gives you that perspective.

360
00:27:24,876 --> 00:27:30,138
And you get beat down in your personal life too, or with health, or with family members.

361
00:27:30,198 --> 00:27:34,650
And it doesn't serve anybody to be incapacitated with

362
00:27:34,650 --> 00:27:37,764
with guilt or with, you know, blaming yourself.

363
00:27:37,764 --> 00:27:39,015
Is that the advice that you go back?

364
00:27:39,015 --> 00:27:49,373
I don't like reflecting to all these lessons, but honestly, if, if you could go back and
give yourself to go back and give Rebecca advice, which I actually say, what can we do

365
00:27:49,373 --> 00:27:50,074
with that now?

366
00:27:50,074 --> 00:27:51,755
How can we mentor the other folks?

367
00:27:51,755 --> 00:27:58,380
Would it be like, Hey, like don't slow down, keep going, but it's all going to work out.

368
00:27:58,746 --> 00:27:59,867
Right, exactly.

369
00:27:59,867 --> 00:28:07,622
And I do think there is a lot to be said that you can't succeed to the extent you want
without these failures.

370
00:28:07,622 --> 00:28:11,305
you know, it's so trite, but it's true.

371
00:28:11,305 --> 00:28:21,061
mean, I do think that failure is critical and it doesn't need to look like devastation,
but I think it needs to build resilience.

372
00:28:21,061 --> 00:28:22,106
And I think you

373
00:28:22,106 --> 00:28:26,375
In order to be a successful entrepreneur, you have to be resilient and you just have to
roll with it.

374
00:28:26,375 --> 00:28:27,618
You have to be able to pivot.

375
00:28:27,618 --> 00:28:33,882
You have to be able to take the criticism or understand that you made a misstep and you
just move on.

376
00:28:33,882 --> 00:28:34,233
Yeah.

377
00:28:34,233 --> 00:28:36,367
Like, that your approach to when it doesn't go well?

378
00:28:36,367 --> 00:28:41,898
think you just, the challenges is getting over this idea of being surprised that it didn't
go well.

379
00:28:42,746 --> 00:28:49,702
Right, and I think that one of the important things is to be able to acknowledge when
something failed, right?

380
00:28:49,702 --> 00:28:54,926
Like don't keep doubling down and don't blame external factors, just say it doesn't
matter.

381
00:28:54,926 --> 00:29:02,532
The point is this didn't work and this is a measurable uh proof that this didn't work and
it didn't work in this specific way.

382
00:29:02,532 --> 00:29:04,114
So let's address it.

383
00:29:04,114 --> 00:29:11,664
And maybe the solution isn't correct either, ah but what you know for sure is that
whatever it is that failed, failed.

384
00:29:11,664 --> 00:29:13,677
So it's time to move on for it.

385
00:29:14,500 --> 00:29:23,988
Being able to not tie our identity to us being the outcome of the project, like to go find
the other solution to not just because it's not working out the way you thought.

386
00:29:23,988 --> 00:29:27,011
Well, go find someone who can help you work through this process.

387
00:29:27,011 --> 00:29:28,336
That can help you find the solution.

388
00:29:28,336 --> 00:29:29,327
Yeah, absolutely.

389
00:29:29,327 --> 00:29:33,331
I also, you know, and there are many people whose companies define who they are.

390
00:29:33,331 --> 00:29:36,276
That's never been some someone who I am.

391
00:29:36,276 --> 00:29:45,634
I, know, I have a lot of other things going on in, you know, my life and I this is
something that is unbelievably critically important to me.

392
00:29:45,634 --> 00:29:51,356
But if it goes down, I'm not, you know, I'm not my life's not over.

393
00:29:51,356 --> 00:29:52,168
do balance that?

394
00:29:52,168 --> 00:29:57,758
think that's an awesome perspective, but how do you balance that and still make sure you
do everything you can to have it succeed?

395
00:29:57,758 --> 00:30:01,114
Because that is a balance and there's not a lot of things in life that balance.

396
00:30:01,114 --> 00:30:02,496
I've learned that they don't.

397
00:30:03,046 --> 00:30:04,796
Well, you have to make the balance.

398
00:30:05,137 --> 00:30:08,658
I just think that I've become very efficient with what I have to do.

399
00:30:08,658 --> 00:30:12,720
And my two partners are incredible with this.

400
00:30:12,720 --> 00:30:16,442
we're all at different points in our lives and have different things going on.

401
00:30:16,442 --> 00:30:21,184
But we all understand that when something needs to be done, we will get it done.

402
00:30:21,184 --> 00:30:26,166
We are not into like FaceTime for the sake of FaceTime.

403
00:30:26,166 --> 00:30:31,848
We are operating for a result and for a very specific purpose.

404
00:30:32,344 --> 00:30:35,386
If someone doesn't need to be on a call or a FaceTime, they're not on it.

405
00:30:35,746 --> 00:30:42,270
So I think that we're really honed what we need to accomplish and what success looks like.

406
00:30:42,270 --> 00:30:52,396
So it kind of puts all that noise to the side and allows us to live the other aspects of
our lives in the way that we want to.

407
00:30:52,442 --> 00:30:53,272
Yeah.

408
00:30:53,312 --> 00:31:01,162
So what's your approach in this sales environment that I come from so often, anything's
just people, but it's about what are our business development tactics?

409
00:31:01,162 --> 00:31:02,444
What's marketing look like?

410
00:31:02,444 --> 00:31:04,058
But I try to break it down for everybody.

411
00:31:04,058 --> 00:31:06,148
It's like, Hey, let's just look at the daily test today.

412
00:31:06,148 --> 00:31:07,399
We've reverse engineered it.

413
00:31:07,399 --> 00:31:10,873
We've inverted it all the way to this is the daily task.

414
00:31:10,994 --> 00:31:13,526
What you're smiling that must've hit on something.

415
00:31:13,996 --> 00:31:19,725
No, no, no, I was, we were just, I was just on a call about the different, our different
approaches to marketing and things.

416
00:31:19,725 --> 00:31:21,638
That's why I was, I was smiling.

417
00:31:21,638 --> 00:31:22,268
That was good.

418
00:31:22,268 --> 00:31:23,119
You could have been on the call.

419
00:31:23,119 --> 00:31:23,750
Yeah.

420
00:31:23,750 --> 00:31:27,172
what, um, what do you, what do you all need to do on a daily basis?

421
00:31:27,172 --> 00:31:36,540
So for example, on this Thursday, what are the tactical things on Thursday and then on
Friday that you all need to be doing consistently to make sure this starts to stack and

422
00:31:36,540 --> 00:31:37,371
grow in scale?

423
00:31:37,371 --> 00:31:39,302
Like what needs to happen from today?

424
00:31:39,302 --> 00:31:40,373
Who do you need to reach?

425
00:31:40,373 --> 00:31:41,774
What needs to happen?

426
00:31:42,298 --> 00:31:54,006
Right, so uh today, so right before this, I actually, we had a uh call with our marketing
and PR companies and we're talking about um onboarding a brand ambassador.

427
00:31:54,006 --> 00:31:55,317
What does that look like?

428
00:31:55,317 --> 00:32:01,281
We would like someone from the ND community to be able to be a spokesperson for us.

429
00:32:01,281 --> 00:32:07,165
You we're talking about our launch event and how are we going to structure that launch
event?

430
00:32:07,185 --> 00:32:08,886
What's our budget for the launch event?

431
00:32:08,886 --> 00:32:11,348
Oh, and then,

432
00:32:11,578 --> 00:32:20,181
And then there are calls with the lawyer, know, trademark situations, ah you know, how
does the mark look in Europe versus in the US for us right now?

433
00:32:20,181 --> 00:32:23,812
are our odds and what's the pathway to secure that?

434
00:32:23,812 --> 00:32:27,972
ah You know, and then we're in testing on our phones.

435
00:32:27,972 --> 00:32:37,786
So, you know, we have this testing app where we have the, we have synchrony on our phones
um and we're just trying to break it, you know, we're trying to mess around with it and

436
00:32:37,786 --> 00:32:39,136
see what it does.

437
00:32:39,416 --> 00:32:44,629
And we're in Slack, which, you know, all these sort of text situations, which I had no
idea what was going on.

438
00:32:44,629 --> 00:32:49,202
And now my computer dings all day long with different, different types of chimes.

439
00:32:49,202 --> 00:32:50,082
that's Slack.

440
00:32:50,082 --> 00:32:52,313
no, that, you know, that's from this Gmail account.

441
00:32:52,313 --> 00:32:54,685
Well, that's from the other Gmail account.

442
00:32:54,685 --> 00:33:05,381
So, uh yeah, you know, that the app testing right now is huge, of course, you know, we're,
within a month or two of launch and we're really trying to, we're trying to break it.

443
00:33:05,381 --> 00:33:07,842
We're trying to see where the holes are.

444
00:33:08,476 --> 00:33:10,856
What do we do to, uh, not get too distracted?

445
00:33:10,856 --> 00:33:12,356
Cause this is the new world.

446
00:33:12,356 --> 00:33:13,436
have slack going off.

447
00:33:13,436 --> 00:33:15,976
You had the problem is once you're in a slam, you just get hit with everything.

448
00:33:15,976 --> 00:33:21,536
It's like, man, 90 % of that is not relevant to me now, but something in our brain still
looks at, you want to tap your Apple watch.

449
00:33:21,536 --> 00:33:23,436
It's like, can I shut this down?

450
00:33:23,776 --> 00:33:28,976
Do you have an approach to focus and even how you lead and how you share that with people
not to get distracted?

451
00:33:30,356 --> 00:33:30,976
It's hard.

452
00:33:30,976 --> 00:33:31,616
It's really hard.

453
00:33:31,616 --> 00:33:32,956
Like I'm just honest about these things.

454
00:33:32,956 --> 00:33:34,580
It's really dang hard now.

455
00:33:34,756 --> 00:33:35,416
It's hard.

456
00:33:35,416 --> 00:33:39,837
It's hard and there's noise all day long.

457
00:33:39,837 --> 00:33:51,941
em And while I don't feel responsible for every single aspect of the business as the lead
on it, still, I I need to be, I have to have my finger on all of it, of course.

458
00:33:51,941 --> 00:33:54,502
That's what it is to be a founder.

459
00:33:54,502 --> 00:34:02,182
um so I do, more information, the better for me, but I...

460
00:34:02,182 --> 00:34:06,135
don't need it in real time, I will process it when I can.

461
00:34:06,135 --> 00:34:13,392
And I am someone who likes to lock into a specific task for a period of time.

462
00:34:13,392 --> 00:34:21,149
So I'm not really great at going from a spreadsheet to a marketing presentation to testing
on the app.

463
00:34:21,149 --> 00:34:27,885
I want a certain set amount of time to really to lock in on one thing before I move on to
the next.

464
00:34:28,186 --> 00:34:31,683
That's all I sitting here wondering is what's your decision making like?

465
00:34:32,928 --> 00:34:40,192
Um, yeah, I mean, I think the decision making is pretty swift with our partners.

466
00:34:40,192 --> 00:34:44,365
We are all so completely on the same page about everything.

467
00:34:44,365 --> 00:34:49,097
Um, you know, one of my partners and I are the financial investors in it.

468
00:34:49,097 --> 00:35:00,374
So we have sort of potentially side conversations sometimes depending on, on, you know, if
we're talking about a big investment in a certain area, but, but really it's a very quick

469
00:35:00,374 --> 00:35:01,168
process.

470
00:35:01,168 --> 00:35:06,183
We are just shooting each other texts on the side or emails and just saying, hey, this is
what I think.

471
00:35:06,183 --> 00:35:08,615
And everyone gives a thumbs up.

472
00:35:08,998 --> 00:35:10,132
Yeah.

473
00:35:10,132 --> 00:35:15,138
Do you have, um, are you a three to five to 10 year plan person?

474
00:35:16,060 --> 00:35:30,164
Um, not on paper, but in my mind, I just, you know, over the years of spreadsheets and
projections and all this stuff, I just, it's important to have something on paper, but

475
00:35:30,164 --> 00:35:35,380
it's not something I spend hours and hours honing and tweaking the numbers.

476
00:35:35,380 --> 00:35:37,726
I want to see what's happening.

477
00:35:37,726 --> 00:35:45,678
know, it always changes and you know, folk, just think my time is better spent.

478
00:35:45,852 --> 00:35:52,556
trying uh to make the numbers that I've come up with, the first set of numbers work.

479
00:35:52,636 --> 00:35:59,420
I don't need to see, what if I distract myself with, you know, what ifs.

480
00:36:00,080 --> 00:36:02,933
Yeah, just be honest and transparent with the moment.

481
00:36:03,780 --> 00:36:04,547
Right.

482
00:36:04,547 --> 00:36:06,819
Which is hard enough as it is.

483
00:36:06,832 --> 00:36:07,292
Yeah.

484
00:36:07,292 --> 00:36:07,893
Yeah.

485
00:36:07,893 --> 00:36:10,104
What, um, what do you hope?

486
00:36:10,104 --> 00:36:11,514
Do you hope that?

487
00:36:12,155 --> 00:36:13,975
Cause hope, I don't love that word.

488
00:36:13,975 --> 00:36:26,281
I don't, I don't, I don't care what people say because hope is like, it's out of my
control, but, but do you see this being so successful that this is the last

489
00:36:26,281 --> 00:36:28,582
entrepreneurial venture?

490
00:36:28,662 --> 00:36:30,503
Does it have, does it have those legs?

491
00:36:30,503 --> 00:36:32,504
Is that the hope and the desire?

492
00:36:34,044 --> 00:36:37,324
It is, it absolutely is for me.

493
00:36:37,664 --> 00:36:46,084
This sort of checks all the boxes of what I would want to do for the rest of my life.

494
00:36:46,144 --> 00:36:53,264
However long that is, if it's 10 or 20 or 30 years, I don't know, but it's, this really
checks those boxes.

495
00:36:53,264 --> 00:36:57,444
It is, I absolutely love filling a market gap.

496
00:36:57,444 --> 00:37:03,706
I think it is so exciting and it's market that exists.

497
00:37:03,706 --> 00:37:04,056
Right?

498
00:37:04,056 --> 00:37:10,820
It's, and I, I have reinvented the wheel and tweaked things now, you know, on the margins
in business.

499
00:37:10,820 --> 00:37:26,158
This is something that I feel incredibly excited about because not only have we identified
a gap, but it's a gap that just shouldn't exist because of the lack of support and

500
00:37:26,158 --> 00:37:27,879
services for this population.

501
00:37:27,879 --> 00:37:32,924
I mean, it is very upsetting to understand that there's an entire

502
00:37:32,924 --> 00:37:37,846
higher aspect of these people's lives that is not supported.

503
00:37:37,846 --> 00:37:46,020
mean, there's so much about mental, emotional well-being um that we hear about constantly
every day.

504
00:37:46,020 --> 00:37:51,572
are articles and news broadcasts about it um for us.

505
00:37:51,572 --> 00:37:59,735
And then there's this community that needs far more support, I would argue, than we do,
and um it doesn't exist.

506
00:38:01,370 --> 00:38:13,142
To talk about hope, mean, my hope really is that we can effectively address this gap
because it is there and someone's going to do it and someone should do it and I hope it's

507
00:38:13,142 --> 00:38:13,872
us.

508
00:38:14,598 --> 00:38:15,840
So good, good on the waiting list.

509
00:38:15,840 --> 00:38:19,245
So is this just for people that have been touched by autism?

510
00:38:19,245 --> 00:38:21,148
Do they need or neurodivergent?

511
00:38:21,148 --> 00:38:22,114
Do they need assistance?

512
00:38:22,114 --> 00:38:22,811
Do they need help?

513
00:38:22,811 --> 00:38:24,003
Is there somebody in their life?

514
00:38:24,003 --> 00:38:27,938
Is the app set up for that or is it just engaging with the end user?

515
00:38:27,940 --> 00:38:29,121
It's the end user.

516
00:38:29,121 --> 00:38:35,226
a big, one of our big goals is to create social independence.

517
00:38:35,226 --> 00:38:45,034
And so, you know, we do impact families because right now the families are the ones who
are supporting this social side of their loved ones.

518
00:38:45,034 --> 00:38:47,967
And that is incredibly time consuming.

519
00:38:47,967 --> 00:38:56,364
I mean, to make a plan for July 4th is probably going to start, you know, in March.

520
00:38:56,364 --> 00:38:57,462
It is like,

521
00:38:57,462 --> 00:39:08,512
working out all the questions, what if it's raining, what if the car breaks down, what if
my friend gets sick, and there are all these uncertainties and it's just all engaging and

522
00:39:08,512 --> 00:39:22,085
encompassing for this population that it frees not only them as the end user, but the
family member or whatever the support system is around them to say, you know what, they

523
00:39:22,085 --> 00:39:23,036
are able to

524
00:39:23,036 --> 00:39:29,761
create this experience for themselves and feel really proud about that and therefore it's
and it's sustainable.

525
00:39:29,761 --> 00:39:38,967
Because if they understand that they can make this plan or make this connection on their
own, then not only does it free me up, but you know, it's incredibly fulfilling and

526
00:39:38,967 --> 00:39:41,109
sustainable for the end user.

527
00:39:41,109 --> 00:39:52,314
yeah, I mean, there are the end user to us is of course the member who's chatting, but it
really does impact everyone in their life.

528
00:39:52,314 --> 00:39:53,144
Yeah.

529
00:39:53,184 --> 00:39:56,961
So how do people go get in line if we don't have the app right now, but you have to sign
up and wait.

530
00:39:56,961 --> 00:39:58,794
Um, cause there's gonna be a lot of people.

531
00:39:58,794 --> 00:40:06,545
think that from my personal experience, almost everyone, I think all of us are touched by
someone, a direct, a direct connection, all of us.

532
00:40:06,545 --> 00:40:09,068
So this is going to reach some people for sure.

533
00:40:09,122 --> 00:40:10,494
Yeah, I hope so.

534
00:40:10,494 --> 00:40:21,770
Right now, uh you can find us at joinsynchrony.com or um through joinsynchrony uh on
Instagram and Facebook and TikTok.

535
00:40:21,770 --> 00:40:26,286
um So Synchrony app is on the socials.

536
00:40:26,360 --> 00:40:26,973
Awesome.

537
00:40:26,973 --> 00:40:28,792
it available yet or it's still in development?

538
00:40:28,792 --> 00:40:29,114
Right.

539
00:40:29,114 --> 00:40:29,988
Can you download it?

540
00:40:29,988 --> 00:40:31,162
Can you access it?

541
00:40:31,162 --> 00:40:39,644
You can't, it's the waiting list right now, but we have a bunch of really fun marketing,
engaging experiences coming up, leading up to the month.

542
00:40:39,644 --> 00:40:41,125
Fun is a good thing.

543
00:40:41,405 --> 00:40:42,246
Yes.

544
00:40:42,246 --> 00:40:43,735
Well, Rebecca, thank you for joining us.

545
00:40:43,735 --> 00:40:44,447
I think this is awesome.

546
00:40:44,447 --> 00:40:45,708
It's an awesome message to get out.

547
00:40:45,708 --> 00:40:51,031
I love talking about businesses that are going to make a profit and going to build
something substantial with revenue.

548
00:40:51,031 --> 00:40:57,935
But at the same time that really are going to impact people's lives, not just these things
that we think our business is going to not in the space where it's already being done.

549
00:40:57,935 --> 00:41:02,238
I love that you guys have found an opportunity to fill a gap here and it has a chance to
change a lot of lives.

550
00:41:02,238 --> 00:41:03,798
So kudos.

551
00:41:04,899 --> 00:41:05,269
Yes.

552
00:41:05,269 --> 00:41:06,530
Thanks for joining us.