#164 - John Mitchell Reveals the Hidden Pattern Holding Entrepreneurs Back

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What you envision in detail with emotion on a daily basis is what shows up in your life.

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Hey you all welcome back today on the necessary entrepreneur.

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I'm joined by John Mitchell, founder of think it be it and author of the missing secret.

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You'll understand that connection of one of the greatest books of all time and about
something that he found that was missing in that book that he has enlightened us on after

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more than 20 years as an entrepreneur, John discovered what he calls the missing secret
and think and grow rich and developed a 12 minute daily method that transformed his

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business and his income.

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Now he teaches entrepreneurs how to harness mindset, focus, and subconscious programming
to scale their companies and achieve real, measurable results.

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John, it's great to have you on the show.

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Hey, Mark, my pleasure.

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Um, you know, I think, I think a lot of your audience is going to find where we're going
to, what we're going to talk about interesting, but I dare say some of them are going to

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find it life altering.

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So I'm looking forward to this.

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Absolutely.

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So if you go back to that 50 year old John, making a couple hundred grand, probably
succeeding the way the rest of the world evaluates us, probably found a semblance of it

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felt like a little bit of success at some moments, but something must have happened at
that age.

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And then there was a conduit that took you to this next place.

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Right.

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Right.

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Well, essentially, you know, I became an entrepreneur when I was 30.

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I started out as a CPA, clearly didn't want to be a CPA all my life.

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And so at 30, I became an entrepreneur in my thirties and forties.

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was in seven different businesses and I get to 50 and Mark, I'm just not as successful as
I think I should be.

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And I really had two goals in my life to make enough money so I didn't have to work.

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And to find the woman in my dreams.

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And so I'm falling short on both of them.

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And on the money, like you, you said, I always did pretty well made two or $300,000 a
year.

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But, and I know this sounds materialistic, but when I hit 50, I'm like, I'm just doing the
math for me to have the exceptional life.

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I always dreamed of I've got to start netting a million dollars a year.

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I can't get there unless I'm netting a million a year.

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And then on the girl at 50, I'd never been married.

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uh Although I got to say, I did a lot of interviewing.

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ah Well, I called it interviewing.

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My friends called it begging.

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Yeah, maybe they were interviewing you and you didn't get the job.

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Yeah, that's entirely possible.

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That's entirely possible.

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anyway, at 50, I'm like, well, how am going to change things?

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And Mark, probably, I don't know, three months after I turned 50, this, this pearl of
wisdom comes into my head, go find the top book of the world on success and apply that

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book literally word for word to my life.

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And so I'm, I remember the night that came to me, I jump out of bed and I

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Start doing the research.

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And to my surprise, I discovered there's one book that's been read by literally 150
million people.

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And it's the top book of the world on success by a factor of 10.

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And that book is obviously thinking grow rich, which I bet you've read.

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Right.

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And so I'm like, what, wow, this is setting up perfect.

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So I rush out, I buy the book, I read the book and then Mark, I discovered the problem.

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In the book, it says there's a secret for success, but the author only gives us half of
the secret is on the reader to figure out the other half.

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And I'm like, Oh, great.

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I'm bummed out and I mope around for three weeks.

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like, I need the full secret.

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And it's just one day.

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I just wake up and go, John, just man up, figure out the damn secret.

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And so I immersed myself in the book and probably read it literally 20 times over a two or
three month period of time.

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And I ultimately figure out the secret and create a 12 minute a day technique to apply it.

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And I start applying it to a new business.

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was starting in the reverse mortgage field and quickly my income starts doubling and
doubling and doubling to where approximately four or five years later.

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I'm netting 25 times the 200 to 300 grand a year I'm making the prior 20 years.

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And, and of course I felt so blessed.

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Mark, what was particularly cool about it, I could see exactly why it was happening.

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I was just playing the game of life at a higher level.

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I could do things I could never do before.

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I had a level of control over myself.

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I'd never had before.

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And I became fascinated that you could take two key scientific principles and apply them
to your life.

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so the cheerily impact your success.

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And so about 12 years ago, I finally have enough money.

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So I didn't have to work.

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I'm like, well, I'm going to share this with the world.

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sell my company and a month or two later, I meet the former chancellor and president here
at the university of Texas.

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And I tell him my story.

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says,

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Hey, you got to teach us at the university of Texas and why don't we teach it together?

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And then he introduces me to the athletic director and he says, Hey, I want to learn this
12 minute a day technique.

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So I teach it to him.

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And that leads to becoming the mental coach for our 18 head coaches.

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And so today I teach my class, the science of success, the science of leveraging yourself
to students.

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And I teach my methodology to adults.

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through my book.

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that's essentially my story.

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So does it take a 15 week course to teach this, the science of success?

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Uh, no, it doesn't.

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In fact, in my class, I, there's four, there's six core classes, know, class is about, an
hour and 45 minutes.

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And, uh, so I can teach it, uh, over six classes and, and, but I can fully teach it in my
book too.

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Uh, but the great thing about having those kids is I got them for three and a half months.

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And so I, and they're all a younger version of me.

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So I get close to them and, and it's that trust that, that I care about them that is so
impactful.

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And I can't do that with adults, uh, near to that level.

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So since we're giving all the secrets today, books are written about secrets.

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You figure out the second half of the secrets.

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ah What's the two scientific parts about the secrets of success?

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What are they?

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Well, basically, and I'll get into this a little deeper, but to answer your question, the
first one is that 95 % of your daily thoughts and actions are unconscious.

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Just think about the profound ramifications of that.

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95 % of your daily thoughts and actions are unconscious.

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And here's a question for you.

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Do you think based on, on your intelligence that your results have reflected your level of
intelligence?

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I don't, we'd have to establish what intelligence is and that's not some trick way, right?

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so, um, intelligence is just what I perceive the wisdom I have from the things that I've
learned from the things I've studied from my experiences.

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So it's, it's, it's what my brain tells me and knows.

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So, um, but I also know where you're going.

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I want to say yes, but I'm on board with the subconscious stuff happening and I've

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Let me, let me, let me rephrase it a little.

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This is how I felt at 50 and I dare say that most of your audience will feel this way.

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Um, I'm looking at my results and I'm looking at what I feel like my potential is, and
they're not matching up.

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Well, why is that?

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That was the, and here's why it is.

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Just think about the profound aspect of this.

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If 95 % of your daily thoughts and actions are unconscious, then your intelligence and
intellect and logic is not driving your actions.

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And yet those actions are the very thing that determines your success.

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And that's the foundation of what I'm going to explain in a minute, but to me it's mind
blowing.

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You start to see, now I see why I feel like there's more in the tank, but why can't I get
it out?

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Well, of course, because your intelligence is not driving your actions.

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Let's fix that.

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Yeah, I think.

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um

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if you would have asked me that question.

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18 or 20 years ago, I would have said no.

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That my intelligence doesn't drive it, which that's aligned with the majority of people.

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But I'd have to tell you that now it does more.

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Right.

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Right.

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And I think that's what you're working on.

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That we are working on getting people from that 50 year old John to the John now to drive
your life, to fulfill your capacity, to actually live in what your true potential is by

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driving with your intelligence.

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Is that what we're talking about?

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Right.

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Well, and, think about this, Mark.

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Um, and this is maybe mainly to your audience.

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How do you create success in life?

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Big picture, 30,000 foot view.

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How do you create success in life?

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And when I'm with somebody one-on-one, I'll ask them that question and they'll stumble
around for an answer and they'll come up with something and I'll recap whatever they said.

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And then the more pertinent question is, so how's that working for you?

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Well, not so well, not so well.

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And, and the reality is they're just winging life.

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They don't have a way of doing life.

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I didn't have a way of doing life until I got to be 50.

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And, and I think the reason they're winging life is because nobody gave them the
alternative.

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I mean, what do you think you buy that?

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Yeah, think if it's, you know, I talked to somebody earlier today.

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I think you probably have these intriguing impactful conversations more throughout a day
than you probably don't.

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But I talked to somebody earlier today and I said, this idea, said, are we taught or are
we found?

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And what she said was, she's like, well, I think I was found.

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And we talked about exposing people to it.

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Well, if you expose people to it, can you be the conduit and can you provide the resource
of someone beginning to think?

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Can it be the catalyst or the spark behind it?

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I do believe that.

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But in the beginning, when you said, how do you become, well, first you gotta think about
it.

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I have to have a thought, like, what do I want out of my life?

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And then I have to be really intelligent to find someone who's either done it or be very
intentional about making a direct plan from here to there, a straight line on these are

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the exact tactical things I need to do day after day after day after day until I start
seeing results.

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But I have to have the desire and the thought and the want to first.

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Exactly.

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Exactly.

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I see everything in my life.

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I don't know what I don't know, but I see there's people that know things I don't know.

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I'm like, teach me that.

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And that's sort of the role I hope to play with your audience.

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I discovered something that radically changed my life and I hope that I can change their
life by this podcast.

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100%.

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So when you are, let's take somebody that, cause you have your students in college.

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Let's take this mid tier entrepreneur that John was until you had this unlock.

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How do you think you could connect with them right now?

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Yes, we can say go out and buy the book, The Missing Secret.

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That's the second half of Think and Grow Rich.

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Well, they're all going to do it, but think about how many times you had to read the first
one.

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to try to answer this question, to try to learn.

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As a professor, as somebody that's teaching and things you've known, can you skip a bunch
of grades, help these people skip a bunch of grades and connect with them and have them

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understand this so they don't have to go through the same exact tough journey?

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Is that possible?

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Yeah.

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And, let me correct you a little bit.

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Yes.

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I'm an entrepreneur.

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I'm not a professor.

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I'm an entrepreneur.

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Yeah, I'm not, I don't have a PhD.

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Um, and it's always funny that they'll say, professor Mitchell, this I'm like, okay, I'm
going with it, but I'm an entrepreneur.

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That's why I was so look forward to doing your show.

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You know, I think you have a PhD, but you do have a PhD.

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And knowledge, yeah, I do.

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Right.

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The three letters don't matter.

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I'm sorry, they don't matter.

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It's what does that PhD, what does that person know that they can transfer to the, to
others.

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Well, and, and I know where you're going with the question because like I said, in, my
thirties and forties, I seem to work harder than all my friends, but the results weren't,

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uh, materially better than my friends.

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And so I'm, I was just like everybody in your audience.

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And I'll tell you the thing I learned when I got into my fifties is hard work doesn't
work.

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Doesn't work.

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It works.

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It works for having the average life does not work for having the exceptional life.

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You got to work smarter.

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And that's the essence of what I'm going to teach your audience is, and everybody talks
about working smarter, but nobody tells you here's exactly how to do it.

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Well, that's what I'm going to teach your audience.

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Well, if I turned over the next 12 minutes to you.

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Okay.

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Okay.

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Well, let me explain the secret then.

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And I think, I think the easiest way to do it is basically, uh, tell you how I discovered
it and what it is.

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And, everybody will, will understand this.

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So again, I'm 50 years old and not as successful as I think I should be.

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And, and Mark, there's a little more going on in my life than just feeling that that
scarcity of time.

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My mom was dying of pancreatic cancer.

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And so every day after work, I'd go and see my mom in the hospital.

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And again, I'm at this point I'm living in Dallas and where I grew up and, um, and so
every day I'd go see her in the hospital and I'd hold her hand and I'd love honor.

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And I would, it was everything I could do to keep from breaking down in front of her.

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And, and so every night I would go in the cold, dark hospital parking lot and cry my eyes
out, like for 45 minutes to an hour every single night.

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And this is going on for like eight weeks.

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Well, obviously I'm feeling the impending loss of my mom, but I'm telling you, Mark, I've
never experienced that level of gut wrenching crying.

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every night for an hour.

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I've never experienced anything like that.

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I didn't put this all together at the time, but it's easy to sort of see it now.

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uh I just felt like I was letting my mom down with my life because my mom and dad gave me
all the advantages.

216
00:17:23,454 --> 00:17:26,016
They sent me to Jesuit High School in Dallas.

217
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ah

218
00:17:28,844 --> 00:17:35,596
They really couldn't afford it, but they, sent me, they then sent me to the university of
Texas here in Austin.

219
00:17:35,596 --> 00:17:37,777
I didn't have to pay for a thing.

220
00:17:37,777 --> 00:17:52,881
And as my mom is leaving this world, um, I'm reflective on, on my life and all I've got to
show for all the advantages I had was an average life.

221
00:17:53,841 --> 00:17:57,772
And I hated the average life because

222
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I just knew I was capable of so much more.

223
00:18:01,435 --> 00:18:16,110
And what's ironic though, and I now see this is that feeling of letting my mom down was
like rocket fuel and causing me to go deeper into thinking grow rich and figure out the

224
00:18:16,110 --> 00:18:19,511
full secret where other people couldn't do that.

225
00:18:19,511 --> 00:18:21,484
Does that make sense?

226
00:18:21,484 --> 00:18:21,774
Yeah.

227
00:18:21,774 --> 00:18:22,756
A hundred percent.

228
00:18:22,756 --> 00:18:32,090
think in that moment, when you can pick it back up here, um, what do you think allowed you
to feel, even though you were living a mediocre average life?

229
00:18:32,272 --> 00:18:36,818
What do you think allowed you to feel that you were capable of so much more?

230
00:18:38,286 --> 00:18:39,593
Boy, that's a good question.

231
00:18:39,593 --> 00:18:40,838
ah

232
00:18:42,966 --> 00:18:49,949
You know, I don't, you know, you're, you're basically asking me what is the logic of how
did I feel?

233
00:18:49,949 --> 00:19:03,154
just, I just had the feeling that I was smart enough, but why, why did my, did my results
not reflect my intelligence?

234
00:19:03,154 --> 00:19:07,996
Why, you know, what's, why is there more in the tank that won't come out?

235
00:19:08,196 --> 00:19:12,948
And everybody I teach this methodology to feels that same way.

236
00:19:13,310 --> 00:19:14,770
every one of them.

237
00:19:14,971 --> 00:19:19,392
And they just know they're destined for more than they're getting.

238
00:19:19,673 --> 00:19:26,776
And now, you know, I'll share with you sort of what, how the secret came to me.

239
00:19:26,776 --> 00:19:37,640
And again, you know, it's during this time that I'm going to every night to see my mom and
love and honor and going in the hospital parking lot and crying my eyes out.

240
00:19:37,640 --> 00:19:40,801
And this is probably in the seventh or eighth.

241
00:19:40,801 --> 00:19:42,860
ah

242
00:19:42,860 --> 00:19:44,652
week of doing that.

243
00:19:44,652 --> 00:19:59,684
And uh this particular night, which I can almost, it's like as yesterday, uh this
particular night, ah it was snowing in Dallas, which it rarely snows in Dallas.

244
00:19:59,785 --> 00:20:01,927
And so it just felt different.

245
00:20:01,927 --> 00:20:10,764
so as I, after I finished crying for an hour, I start driving and I see the big snowflakes
in

246
00:20:10,858 --> 00:20:20,353
I hit my windshield, I get home, I uh plop down in my comfy chair and I decide, okay, I'm
going to read some of Think and Grow Rich again.

247
00:20:20,353 --> 00:20:22,421
And so I start reading it.

248
00:20:22,421 --> 00:20:28,788
And the first thing I read that night was that your daily actions determined your success
in each year of your life.

249
00:20:28,788 --> 00:20:39,373
The cumulative effect of your daily actions determine your success in your career, in your
romantic relationship, in your health.

250
00:20:40,558 --> 00:20:41,118
Okay.

251
00:20:41,118 --> 00:20:48,677
I never thought of it so simply that your daily actions determine your success, but boy, I
certainly buy that.

252
00:20:48,677 --> 00:20:49,438
Okay.

253
00:20:49,438 --> 00:21:05,918
Um, then I read 95 % of your daily actions are in conscious that, that, that your daily
actions are in the moment are reactive and 95 % of them are unconscious.

254
00:21:05,918 --> 00:21:09,298
I'm like, huh, that's interesting.

255
00:21:09,646 --> 00:21:11,906
Well, now I'm ready to go to bed.

256
00:21:11,906 --> 00:21:13,506
I'm tired.

257
00:21:13,526 --> 00:21:18,866
So I wash my face, brush my teeth and put my little head on the pillow.

258
00:21:19,306 --> 00:21:27,946
And Mark, I cannot stop thinking about what I just read that 95 % of your daily thoughts
and actions are unconscious.

259
00:21:27,946 --> 00:21:38,086
And as I'm laying there, contemplating that it's like a lightning bolt hits me and I sit
up and I'm like, wait a minute.

260
00:21:38,606 --> 00:21:39,718
So.

261
00:21:39,982 --> 00:21:52,182
If my daily actions determine my success and 95 % of them are unconscious, then I don't
control the very thing that is determining my success.

262
00:21:52,562 --> 00:22:08,454
And, and I also start to realize my intelligence is not driving my actions because if
they're unconscious, then we've taken my

263
00:22:08,494 --> 00:22:15,434
Intellect and intelligence and logic out of the equation and then I'm like, well, wait a
minute.

264
00:22:15,434 --> 00:22:19,574
So what is driving my daily actions then?

265
00:22:19,574 --> 00:22:30,554
And then I realized, oh, it's my subconscious mind, my autopilot and the subconscious mind
only responds to repetition.

266
00:22:30,694 --> 00:22:38,062
And I remember as that hits me, I sit up in bed and I see the

267
00:22:38,062 --> 00:22:42,702
the glistening snowflakes falling in my backyard.

268
00:22:43,182 --> 00:22:48,402
Truly it was, you know, one of these, these, uh, magical moments in life.

269
00:22:48,402 --> 00:22:51,982
And I realized my life is about to change.

270
00:22:52,162 --> 00:23:00,962
And, and I think the key thing that also hit me was I'm like, Oh, I'm starting to
understand now that.

271
00:23:01,382 --> 00:23:06,966
That the reason I'm not more successful is not from lack of intelligence or.

272
00:23:06,966 --> 00:23:21,398
Or lack of drive is because I've had a false belief about success for 50 years, which is
that I control my daily actions and that my daily actions are driven by my uh

273
00:23:21,398 --> 00:23:22,646
intelligence.

274
00:23:22,646 --> 00:23:36,928
And once I sort of realize that I'm like, Oh, now this thing is coming together and the
full secret comes to me and the full secret was.

275
00:23:36,928 --> 00:23:44,403
And is what you envision in detail with emotion on a daily basis is what shows up in your
life.

276
00:23:44,403 --> 00:23:53,828
And let me say that again, what you envision in detail with emotion on a daily basis is
what shows up in your life.

277
00:23:53,828 --> 00:24:03,904
And Mark, what that means is you create immense clarity about your life, exactly the
person you want to be exactly what you want to accomplish.

278
00:24:04,212 --> 00:24:08,584
and precisely how you can achieve your clearly defined goals.

279
00:24:08,765 --> 00:24:13,584
And once you create that clarity, you put it on a template I created.

280
00:24:13,584 --> 00:24:18,410
In fact, putting it on the template helps you create that clarity.

281
00:24:18,430 --> 00:24:24,834
And then you feed that clarity to yourself and it takes 12 minutes a day.

282
00:24:24,934 --> 00:24:28,936
And once you do that, three things then happen.

283
00:24:28,936 --> 00:24:32,238
The first thing you experience is

284
00:24:32,692 --> 00:24:35,843
is an immense sense of control over your life.

285
00:24:35,843 --> 00:24:36,924
Well, of course you would.

286
00:24:36,924 --> 00:24:41,786
You're feeding the succinct articulation of your desired life to yourself each day.

287
00:24:41,786 --> 00:24:44,026
Of course you would feel control.

288
00:24:44,447 --> 00:24:51,122
Second thing you feel is confidence, directly related to that sense of control.

289
00:24:51,122 --> 00:25:02,134
And you also feel way less stress because the mind thrives on order and you're creating
immense order in the mind from feeding the succinct articulation of your life.

290
00:25:02,414 --> 00:25:11,294
And then the third thing you experience is after 21 days, the right actions start
happening automatically without thinking.

291
00:25:11,294 --> 00:25:23,874
And you're impacting all key areas of your life at the same time, your career, controlling
your health, controlling your marriage and being the person you want to be in each, each

292
00:25:23,874 --> 00:25:24,394
area.

293
00:25:24,394 --> 00:25:27,894
And you're changing your relationship with yourself as well.

294
00:25:27,894 --> 00:25:30,334
So that's essentially how it works.

295
00:25:35,052 --> 00:25:36,448
Why to you?

296
00:25:40,994 --> 00:25:42,900
Was that so profound?

297
00:25:42,944 --> 00:25:45,574
And here's why I asked that.

298
00:25:48,610 --> 00:25:52,768
I don't think other people necessarily on average had uncovered.

299
00:25:54,574 --> 00:25:57,874
the subconscious or the unconscious part.

300
00:26:01,880 --> 00:26:19,058
But I dare say some people have probably stumbled over it probably centuries before John
did, it wasn't, but it wasn't profound enough for them to do anything with it.

301
00:26:19,416 --> 00:26:20,209
Right.

302
00:26:21,326 --> 00:26:30,086
Why do you think, do you think, do you think that moment of with your mom and that
vulnerability and that place in life, that sense of loss, do you think it opened up maybe

303
00:26:30,086 --> 00:26:35,238
a willingness to adopt, to learn, to grow, to see something different?

304
00:26:36,310 --> 00:26:38,110
You know, I don't, I don't know.

305
00:26:38,110 --> 00:26:47,257
I think one of the things I learned about myself when I was 27 years old is I have the
ability to take the complex and make it simple.

306
00:26:47,418 --> 00:26:49,269
That's my special gift.

307
00:26:49,269 --> 00:26:52,861
And I saw that play out throughout my life.

308
00:26:53,502 --> 00:27:02,748
And, um, and so I think that I, and I think this is true of all of us.

309
00:27:02,849 --> 00:27:05,080
If we're not as successful as we.

310
00:27:05,080 --> 00:27:16,953
think we should be the solution has got to come from the outside because you're only, you
only know what you know, and you're going to keep on doing the same thing you're doing

311
00:27:16,953 --> 00:27:19,414
unless you bring in new input.

312
00:27:19,414 --> 00:27:25,756
And, and so I read thinking grow rich and I realized, Oh, 150 million people read it.

313
00:27:25,756 --> 00:27:27,696
Top book in the world on success.

314
00:27:27,696 --> 00:27:33,258
Maybe if I applied this book word for word to my life, uh, it'll work.

315
00:27:33,258 --> 00:27:34,918
And, and then I'm like,

316
00:27:34,986 --> 00:27:36,828
is the he's talking about this secret.

317
00:27:36,828 --> 00:27:40,402
Well, clearly you better be able to figure out what the damn secret is.

318
00:27:40,402 --> 00:27:43,715
Uh, and so that became my focus.

319
00:27:43,715 --> 00:27:50,962
And once I, I was able to do that, then I could take my unique talent of making the
complex simple.

320
00:27:51,480 --> 00:27:57,046
Do you think that the idea of vision boards were even people trying to even take it to the
simplest form?

321
00:27:57,974 --> 00:28:09,120
Well, you know, it's like that the, the, the secret is this idea that, know, you envision
what you want and imagine clay, uh, appears.

322
00:28:09,120 --> 00:28:12,182
Um, I don't buy that.

323
00:28:12,182 --> 00:28:15,874
I, you gotta, you gotta see what you want in detail.

324
00:28:15,874 --> 00:28:19,496
And you also have to see how you're going to get it in detail.

325
00:28:20,462 --> 00:28:30,008
And what I love about this world is there's a bunch of different ways we can go get it.

326
00:28:30,008 --> 00:28:36,871
Now there's a strategy that you could lay on top of all those different ways and not to
steal.

327
00:28:36,871 --> 00:28:38,152
is your show.

328
00:28:38,152 --> 00:28:46,316
But what I've done on a daily basis is what I've learned to do better is document what I
want and go out and find out what I need to do to get it.

329
00:28:47,097 --> 00:28:47,957
Right.

330
00:28:49,036 --> 00:28:55,060
The important part was being able to think and believe I'm good enough to go do it.

331
00:28:55,060 --> 00:29:02,134
That belief inside leads you to this place that then you think and you're willing to adopt
a new way to think.

332
00:29:02,360 --> 00:29:03,071
Right.

333
00:29:03,071 --> 00:29:11,736
But you know, here's the thing to consider when you really boil thinking grow rich down to
its, its, its essence.

334
00:29:11,736 --> 00:29:22,794
It's all about creating immense clarity in each area of your life and then feeding that
clarity to yourself each day and the effect of that.

335
00:29:22,794 --> 00:29:25,196
Then it makes the right actions happen automatically.

336
00:29:25,196 --> 00:29:32,094
But what I saw was different, uh, in my fifties from previous

337
00:29:32,094 --> 00:29:34,394
Is that I sort of knew what I wanted.

338
00:29:34,394 --> 00:29:47,267
I sort of knew how to go get it, but I didn't see it nearly in enough detail to then make
myself do it until I started feeding it to myself every day.

339
00:29:47,267 --> 00:29:58,316
And, and, and I'll give you an example of this because you know, we've been talking about
this basically conceptually, I'll give you a, uh, hopefully it's a good example.

340
00:29:58,316 --> 00:29:58,857
Yep.

341
00:29:58,857 --> 00:30:00,526
So, and this is.

342
00:30:00,526 --> 00:30:06,366
I see that it's easy to sort of grasp this with your marriage.

343
00:30:06,366 --> 00:30:17,166
And again, the thing that this is all based on is 95 % of your daily actions are
unconscious and they're in the moment and they're reactive.

344
00:30:17,166 --> 00:30:25,086
And so as an example in my marriage, every morning, Jen and I get going on our day.

345
00:30:25,086 --> 00:30:26,066
She does her thing.

346
00:30:26,066 --> 00:30:30,226
I do my thing and we get to dinner time.

347
00:30:30,280 --> 00:30:36,952
And uh now keep in mind in my life GPS template, I'm affirming to myself a couple of
things.

348
00:30:36,952 --> 00:30:41,433
I'm affirming that I am flexible, patient and thoughtful.

349
00:30:41,433 --> 00:30:44,754
And I define what that means in our relationship.

350
00:30:44,894 --> 00:30:49,415
And also affirm that my wife is fundamentally different than me.

351
00:30:49,415 --> 00:30:53,937
uh She does things slow and is people oriented.

352
00:30:53,937 --> 00:30:57,157
I do things fast and I'm task oriented.

353
00:30:57,157 --> 00:30:59,658
So that's what I'm feeding every day.

354
00:30:59,756 --> 00:31:06,332
Well, she's preparing dinner and she's, uh, everything's just got to be perfect.

355
00:31:06,332 --> 00:31:09,594
And she's, she's moving on that.

356
00:31:09,635 --> 00:31:14,158
And now I'm thinking, and to keep mine, I'm just thinking this, Mark.

357
00:31:14,158 --> 00:31:17,901
I'm thinking, babe, let's get the food on the table.

358
00:31:17,901 --> 00:31:18,662
I'm hungry.

359
00:31:18,662 --> 00:31:19,786
Let's go.

360
00:31:19,786 --> 00:31:22,325
I mean, it's just, let's go.

361
00:31:22,326 --> 00:31:28,390
And, but I do not say that what happens is a.

362
00:31:29,140 --> 00:31:45,859
unconscious thought bubbles up to my conscious mind and it's John, you know, here's an
opportunity to be patient because if you do your natural reaction to, sort of press her,

363
00:31:45,979 --> 00:31:54,734
it's not going to speed it up and it's going to cast a, a negative light on the
conversation at dinner.

364
00:31:54,734 --> 00:31:58,958
Cause I, I pressed her to move it forward and

365
00:31:58,958 --> 00:32:13,478
That's an exact example of how before, before I started influencing my, myself with my 12
minute a day technique, I would have said what I thought, babe, let's go, let's put it on

366
00:32:13,478 --> 00:32:14,798
the damn table.

367
00:32:14,798 --> 00:32:26,114
And, and that's a reflection of not using my intelligence because my, that would have been
my autopilot, but with

368
00:32:26,114 --> 00:32:35,502
this methodology, it makes that they're exactly right time, right moment at the first hint
of my impatience.

369
00:32:35,502 --> 00:32:45,410
The unconscious thought bubbles up to kick into my intelligence and intellect and go,
John, just shut your damn mouth.

370
00:32:45,410 --> 00:32:48,653
She's going to get the food on as soon as she's going to get it on.

371
00:32:48,653 --> 00:32:55,158
So, and, you can imagine Mark when this is happening, not just in that example.

372
00:32:55,160 --> 00:33:04,114
But like in my life GPS template, there's 50 things that I'm affirming to myself and in
all areas of my life.

373
00:33:04,114 --> 00:33:16,320
And when you start seeing that happen 50 times over and it's happening every day and every
month and every year, that's the difference between creating the exceptional life and the

374
00:33:16,320 --> 00:33:16,941
average life.

375
00:33:16,941 --> 00:33:19,842
Cause I can make my intentions happen.

376
00:33:21,934 --> 00:33:25,529
20 times more than, probably the average person has.

377
00:33:25,529 --> 00:33:26,521
don't say that.

378
00:33:26,521 --> 00:33:27,663
Pregadociously.

379
00:33:27,663 --> 00:33:29,600
just, that's, that's how it works.

380
00:33:29,600 --> 00:33:36,263
If there's a system and you make the argument that here's the system and somebody adopts
it and there's the outcome, that's not braggadocious, right?

381
00:33:36,263 --> 00:33:38,016
That's called proof and receipts.

382
00:33:38,070 --> 00:33:38,550
Right.

383
00:33:38,550 --> 00:33:38,900
Right.

384
00:33:38,900 --> 00:33:43,273
Well, and, you know, the thing I see, this is pure science.

385
00:33:43,273 --> 00:33:46,284
This, this, this works on everyone.

386
00:33:46,284 --> 00:33:48,595
It can't not work.

387
00:33:48,896 --> 00:33:58,541
And, and, and the other thing that I guess I'm proud of is, yeah, we hear so many of these
get rich quick schemes.

388
00:33:58,541 --> 00:34:07,682
It took me two years to get my methodology vetted at the university of Texas business
school, which according to us news and world.

389
00:34:07,682 --> 00:34:13,097
ports is one of the top business schools in the country right up there with Harvard and
Stanford.

390
00:34:13,097 --> 00:34:15,188
So that was hard to do.

391
00:34:15,242 --> 00:34:22,446
And but I think it's comforting for the audience to go, Oh, this thing has been vetted at
the highest level.

392
00:34:22,446 --> 00:34:28,202
So once you conquer this, I'm going to make an analogy um to somebody being ill or having
cancer.

393
00:34:29,810 --> 00:34:41,473
Once you start to use your intellect and to input consciousness into what used to be
directed into an unconscious mind, are you healed?

394
00:34:42,754 --> 00:34:43,694
Yeah.

395
00:34:44,014 --> 00:34:45,325
Yeah.

396
00:34:45,325 --> 00:34:49,616
And, think about this, Mark, this, this, this is the core of science.

397
00:34:49,616 --> 00:34:53,657
Here's how the conscious mind and the subconscious mind works.

398
00:34:53,657 --> 00:34:56,718
There's this ongoing dance between the two.

399
00:34:56,798 --> 00:35:04,520
The conscious mind is, is influenced by logic and it sets your intentions.

400
00:35:04,520 --> 00:35:08,601
So it sets your intentions and is influenced by logic.

401
00:35:08,601 --> 00:35:12,268
Subconscious mind is controlling your daily actions.

402
00:35:12,268 --> 00:35:17,480
or 95 % of them and is only influenced by repetition.

403
00:35:17,480 --> 00:35:19,951
And as an example, let's say you want to lose weight.

404
00:35:19,951 --> 00:35:25,803
Well, conscious mind says the intention to lose weight based on the logic of the health
benefits.

405
00:35:25,924 --> 00:35:37,489
Well, the reason people fail to lose weight is not obviously from lack of intention, but
lack of influencing the part of their brain that's controlling their actions of eating and

406
00:35:37,489 --> 00:35:38,889
exercising.

407
00:35:38,889 --> 00:35:40,802
And so you can see

408
00:35:40,802 --> 00:35:47,633
When you feed the succinct articulation of your desire, like yourself each day, that's the
repetition.

409
00:35:47,633 --> 00:35:54,324
The subconscious mind needs to make the right actions happen automatically without
thinking.

410
00:35:54,324 --> 00:35:55,534
Does that make sense?

411
00:35:55,534 --> 00:36:05,420
em A couple of nights ago, I told someone, said, Hey, here's what I figured out with
leading people on trying to help them build careers in this sales environment.

412
00:36:05,681 --> 00:36:11,585
said, I can't tell you why we came up on it, but we, we have something called a why
statement.

413
00:36:12,466 --> 00:36:19,230
And we make them document why they want to build this career in this company that we have.

414
00:36:19,591 --> 00:36:24,802
And we don't just let it be some surface level stuff, not just, want to make a hundred
thousand dollars.

415
00:36:24,802 --> 00:36:26,904
Because what we found, I didn't try to discover it.

416
00:36:26,904 --> 00:36:30,302
It happened just through failure after failure, after failure.

417
00:36:30,302 --> 00:36:30,747
Right.

418
00:36:30,747 --> 00:36:43,748
What we, what we found was, was that when it got hard, most people quit, but the only, the
only ones who didn't quit, they were so focused on why they wanted to do this and what

419
00:36:43,748 --> 00:36:45,399
they wanted for their life.

420
00:36:45,820 --> 00:36:48,892
At thought when it got hard is the only thing that kept them going.

421
00:36:49,228 --> 00:36:50,118
Right.

422
00:36:50,179 --> 00:36:50,919
Right.

423
00:36:50,919 --> 00:36:51,960
Yeah.

424
00:36:52,060 --> 00:36:53,931
I think that's exactly right.

425
00:36:53,931 --> 00:36:58,025
And, you know, you'll, you'll find this interesting.

426
00:36:58,025 --> 00:37:11,905
So about, I don't know, five years ago, maybe I thought I'm going to go find the top
expert in the world on success and show him or her what I created to see if there's any

427
00:37:11,905 --> 00:37:12,936
flaws in it.

428
00:37:12,936 --> 00:37:16,318
See if uh there's anything similar to it.

429
00:37:16,534 --> 00:37:19,886
and i decide that darren hardy is a top expert

430
00:37:19,886 --> 00:37:21,838
compound effect is a heck of a book, man.

431
00:37:21,838 --> 00:37:23,038
It is.

432
00:37:23,158 --> 00:37:25,778
And so I write a big check.

433
00:37:26,078 --> 00:37:30,338
I take the ginj out to California, to La Jolla, California.

434
00:37:30,338 --> 00:37:37,138
And by the way, I, met my wife from doing this methodology, which was way more important
than the money actually.

435
00:37:37,138 --> 00:37:46,318
And so the moment comes with Darren, I handing the template, I explained all the stuff
that we're talking about.

436
00:37:46,358 --> 00:37:50,182
And he looks at it and goes, wow, John, is

437
00:37:50,242 --> 00:37:55,666
This is really good, but he says, John, people aren't going to spend 12 minutes a day on
this.

438
00:37:56,347 --> 00:38:01,171
And I'm like, Darren, how the heck can that be it?

439
00:38:01,171 --> 00:38:07,996
25 eggs, my income time magazine did a story on the cover story on the science behind it.

440
00:38:08,037 --> 00:38:13,001
And we're applying the central concept of the top book of the world on success to people's
lives.

441
00:38:13,001 --> 00:38:17,244
mean, what do you mean they're not going to spend 12 minutes a day on this?

442
00:38:17,465 --> 00:38:19,116
And he goes, John.

443
00:38:20,312 --> 00:38:31,430
The dirty little secret in the success and achievement field is it more success is merely
a preference for most people merely a preference.

444
00:38:31,430 --> 00:38:35,072
He says that's 98 % of people.

445
00:38:35,353 --> 00:38:38,935
And he says, John, you're looking at the world.

446
00:38:39,256 --> 00:38:48,522
Like they're all John Mitchell's and they're not, uh, you're driven, but only about 2 % of
the people are driven.

447
00:38:48,628 --> 00:38:57,124
And Mark, what was interesting about that, that was so enlightening that it then, because
I used to think it was for everybody.

448
00:38:57,164 --> 00:39:00,772
then I'm like, Oh, it's only for the 2%.

449
00:39:00,772 --> 00:39:04,970
And I started thinking, okay, I'm going to go find people like John Mitchell.

450
00:39:04,970 --> 00:39:07,812
Entrepreneurs are making 200 grand a year.

451
00:39:07,812 --> 00:39:09,494
They want to make a million.

452
00:39:09,494 --> 00:39:10,524
This would be perfect.

453
00:39:10,524 --> 00:39:12,536
Just find John Mitchell's.

454
00:39:12,536 --> 00:39:15,822
I, I get involved with EO and

455
00:39:15,822 --> 00:39:20,962
I start meeting people and to lure them in, I can keep my end.

456
00:39:20,962 --> 00:39:22,982
I didn't need money at this point.

457
00:39:23,262 --> 00:39:28,242
Uh, I'm like, listen, I'm going to charge you $20,000.

458
00:39:28,242 --> 00:39:30,982
I'm going to teach you this over eight weeks.

459
00:39:30,982 --> 00:39:35,382
And if I can't double your income within a year, I'll give you your money back.

460
00:39:35,382 --> 00:39:39,222
Now you got to be making a minimum of 200,000 a year.

461
00:39:39,462 --> 00:39:45,222
Um, but that was the arrangement I, I gave them and.

462
00:39:45,260 --> 00:39:55,633
When you played out the math over three years, they would make a 35 to 40 to one return on
their money with the money back guarantee.

463
00:39:55,633 --> 00:40:04,575
And so I do that for about, um, 18 months and every time I, and it takes me a few months
to do each one.

464
00:40:04,575 --> 00:40:08,976
And, uh I document it with video testimonials.

465
00:40:09,016 --> 00:40:15,510
And then I'm like, after I did it a couple of things, I'm like, uh, this is totally
unleveraged.

466
00:40:15,510 --> 00:40:17,552
I can't keep on doing this.

467
00:40:17,552 --> 00:40:19,853
I need to write a book.

468
00:40:19,853 --> 00:40:31,630
I, you know, I could build a coaching business and probably be pretty successful at it,
but I'm just at this point in my life where, where I want to have a greater impact than

469
00:40:31,630 --> 00:40:32,652
just a few people.

470
00:40:32,652 --> 00:40:38,876
And so that was the impetus for writing the book and leveraging what I discovered.

471
00:40:41,346 --> 00:40:47,198
What have you found recently about people willing to spend the 12 minutes a day?

472
00:40:52,066 --> 00:40:54,767
What have I found recently?

473
00:40:54,808 --> 00:41:06,113
Well, I don't know that it's, it's recent as much as I, I have come to appreciate that
most people are not very driven.

474
00:41:06,734 --> 00:41:15,119
And, and one of the things I think is fascinating to me is, is we are innately wired for
survival.

475
00:41:15,119 --> 00:41:17,420
That's how God made us.

476
00:41:17,440 --> 00:41:21,272
And, and the downside of that is it causes us.

477
00:41:21,272 --> 00:41:28,045
The majority of our thoughts to be fear-based, we're reactive and we're adverse to change.

478
00:41:28,365 --> 00:41:38,849
And of course being reactive and, and, and fear-based was great 50,000 years ago, but it's
exactly the opposite of how you need to be.

479
00:41:38,849 --> 00:41:42,531
If you want to be productive, creative and happy.

480
00:41:42,531 --> 00:41:50,690
And so, um, I see that the way that God has made this world is

481
00:41:50,690 --> 00:41:56,072
There can only be 2 % of highly driven people.

482
00:41:56,072 --> 00:42:00,391
It doesn't work if you have 3 % or 4%.

483
00:42:00,391 --> 00:42:03,934
Now, you know, is it really exactly 2 %?

484
00:42:03,934 --> 00:42:17,337
I don't know, but it's some small number because again, the world is built, human beings
are built to survive, not to be successful, to survive.

485
00:42:18,118 --> 00:42:19,948
And for some reason,

486
00:42:20,148 --> 00:42:26,227
In the human species, you can only have about 2 % of them being highly successful.

487
00:42:26,288 --> 00:42:28,014
I mean, what do you think about that?

488
00:42:28,014 --> 00:42:28,574
Yeah, I don't know.

489
00:42:28,574 --> 00:42:35,434
mean, that leaves us with, you know, of 350 million people in the country, people of
working age and adults and all that.

490
00:42:35,434 --> 00:42:38,594
We're probably talking about 120 to 150 million people.

491
00:42:38,594 --> 00:42:45,354
If you're talking about 2%, you're talking about 3 million people, million humans here in
the U S that's still a lot of people.

492
00:42:45,354 --> 00:42:45,914
Right.

493
00:42:45,914 --> 00:42:46,474
Worldwide.

494
00:42:46,474 --> 00:42:57,112
there's 8 billion, know, then you're talking to it's a different number, but yeah, I don't
know because someone did ask me about four or four or five months ago.

495
00:42:57,112 --> 00:43:00,005
Cause I started to ask people and they reversed the question on me.

496
00:43:01,147 --> 00:43:07,593
And I used to say, what did you used to believe that you don't believe now?

497
00:43:08,722 --> 00:43:10,396
I used to ask that question.

498
00:43:10,857 --> 00:43:12,018
Somebody reversed it on me.

499
00:43:12,018 --> 00:43:15,722
And I said, I used to believe that everyone wanted to change their life.

500
00:43:16,086 --> 00:43:16,970
Yeah.

501
00:43:17,343 --> 00:43:18,286
Good point.

502
00:43:18,286 --> 00:43:18,986
I did.

503
00:43:18,986 --> 00:43:20,686
And you know why I thought that?

504
00:43:20,686 --> 00:43:22,586
Because I wanted to.

505
00:43:22,586 --> 00:43:23,546
That's it.

506
00:43:23,546 --> 00:43:29,254
And I didn't look at myself as anybody significant intellectually because of where I came
from.

507
00:43:29,688 --> 00:43:33,180
That's exactly how I looked at it.

508
00:43:33,180 --> 00:43:43,006
I'm now I look at it like, John God, how enlightened, you know, you're looking at the
world from your point of view, the heck with your point of view.

509
00:43:43,006 --> 00:43:49,239
What, how do other people and just like you, cause I'm like, well, I'm no different than
anybody else.

510
00:43:49,239 --> 00:43:51,991
I'm not that, that smarter than anybody else.

511
00:43:51,991 --> 00:43:54,552
Uh, yeah, I'm just the average guy.

512
00:43:54,552 --> 00:43:58,210
just figured out something that, that, you know,

513
00:43:58,210 --> 00:44:01,070
change my life but i'm no different than my health

514
00:44:01,070 --> 00:44:10,550
And I think, the challenge for me was then, cause I am an optimist at heart and I do want,
I do want to help people wake up, wake up their spirit to, I I'm not going to motivate

515
00:44:10,550 --> 00:44:19,570
anybody, but to be inspired to go out and, if you really want to change your life,
whatever change means, then go out and get it because you, because you can.

516
00:44:19,570 --> 00:44:22,150
And so I'm that guy that always wants to breathe into people.

517
00:44:22,150 --> 00:44:28,970
The moment somebody stands up and says me and I want to, man, the first thing I want to do
is run to them and help them.

518
00:44:28,970 --> 00:44:35,266
It just became so disappointing time after time after time after time that the people
weren't willing to take the action.

519
00:44:35,266 --> 00:44:38,854
So your argument is it's because of their unconscious thoughts.

520
00:44:39,522 --> 00:44:45,366
Well, and, know, let me make a proposal to you.

521
00:44:45,447 --> 00:44:54,104
Why don't we take this just a little bit deeper and really create an epiphany for your
audience and maybe for you too.

522
00:44:54,104 --> 00:44:55,254
going for this?

523
00:44:55,875 --> 00:44:56,736
Okay.

524
00:44:56,736 --> 00:45:07,304
So in your life, how many epiphanies have you had where you learned something from
somebody else that radically changed your life?

525
00:45:07,304 --> 00:45:09,486
How many times has that happened in your life?

526
00:45:09,486 --> 00:45:11,925
that it radically changed my life?

527
00:45:13,560 --> 00:45:15,091
Doesn't take too many.

528
00:45:15,392 --> 00:45:15,983
Right.

529
00:45:15,983 --> 00:45:17,583
It's all I've had.

530
00:45:19,005 --> 00:45:19,465
Yeah.

531
00:45:19,465 --> 00:45:19,886
Right.

532
00:45:19,886 --> 00:45:20,306
Right.

533
00:45:20,306 --> 00:45:21,867
That's that was me too.

534
00:45:21,867 --> 00:45:23,388
That's me too.

535
00:45:23,428 --> 00:45:30,494
So here's the epiphany that I got from thinking grow rich to summarize it.

536
00:45:30,494 --> 00:45:35,297
So 95 % of my daily actions are unconscious.

537
00:45:35,297 --> 00:45:37,099
They're in the moment.

538
00:45:37,099 --> 00:45:38,239
They're unconscious.

539
00:45:38,239 --> 00:45:41,541
They're, they're reactionary and,

540
00:45:42,818 --> 00:45:46,860
since my daily actions determine my success in life.

541
00:45:47,721 --> 00:45:59,269
Therefore I don't control the very thing that's determining my success and my intelligence
and intellect is not driving those actions.

542
00:45:59,269 --> 00:46:06,854
And if I want to have a higher level of success, I got to gain control over those
unconscious daily actions.

543
00:46:06,854 --> 00:46:08,895
That was the epiphany.

544
00:46:08,896 --> 00:46:12,814
And so my question to you to start this

545
00:46:12,814 --> 00:46:17,634
is do you believe that 95 % of your daily actions are unconscious?

546
00:46:18,220 --> 00:46:18,986
Yeah.

547
00:46:20,216 --> 00:46:21,830
So what are you doing about it?

548
00:46:23,010 --> 00:46:25,131
I've drawn direct metrics.

549
00:46:26,680 --> 00:46:35,217
that I need to, that are written down, that are focused, that are in calendars for me to
look at, to hold myself accountable, that if I know I directly perform those actions, I

550
00:46:35,217 --> 00:46:39,411
have more positive outcomes every day in those compounds.

551
00:46:39,411 --> 00:46:47,619
So I had to take conscious thought and I did have to document and look out in the world
and say, okay, I'm not happy with the life that, where I came from.

552
00:46:47,619 --> 00:46:48,869
I want to have a different life.

553
00:46:48,869 --> 00:46:49,750
It's on me.

554
00:46:49,750 --> 00:46:51,291
I'm responsible.

555
00:46:51,291 --> 00:46:52,792
So who can I look to?

556
00:46:52,792 --> 00:46:53,833
What can I read?

557
00:46:53,833 --> 00:46:55,042
Where can I go?

558
00:46:55,042 --> 00:47:00,258
to really discover the intentional actions that are necessary that'll directly correlate
with what I want.

559
00:47:00,300 --> 00:47:02,526
But that's how I got here.

560
00:47:02,670 --> 00:47:03,510
Okay.

561
00:47:03,510 --> 00:47:04,470
Okay.

562
00:47:04,470 --> 00:47:17,770
Well, I think for a lot of your audience, um, a lot of them, this is new information that
95 % of their daily actions and thoughts are unconscious.

563
00:47:17,770 --> 00:47:29,770
want your audience to know that this isn't just a made up number that is it's documented,
well documented in the scientific community that 95 % of your daily thoughts and actions

564
00:47:29,770 --> 00:47:31,050
are unconscious.

565
00:47:31,296 --> 00:47:35,683
And so back to you, Mark, tell me about your morning routine.

566
00:47:35,683 --> 00:47:39,658
What are you doing to impact your mindset today?

567
00:47:41,472 --> 00:47:46,385
I think I live still, even though I think I live a pretty normal life.

568
00:47:47,646 --> 00:47:50,589
I have a routine that I consistently follow.

569
00:47:50,589 --> 00:47:52,390
This happens and that happens.

570
00:47:52,390 --> 00:47:56,052
Here's the, I don't do the healthy things that most people do.

571
00:47:56,313 --> 00:47:58,654
I don't do.

572
00:48:01,070 --> 00:48:04,550
I don't have one place I go to listen to meditation.

573
00:48:04,790 --> 00:48:06,250
I don't do yoga.

574
00:48:06,390 --> 00:48:08,990
I don't get up and the first thing I do is read books.

575
00:48:08,990 --> 00:48:09,610
I don't.

576
00:48:09,610 --> 00:48:11,090
So here's what I do.

577
00:48:11,150 --> 00:48:19,770
I get out of bed and there's about a 45 minute timeframe that from when I get out of bed
until I'm out the door.

578
00:48:20,390 --> 00:48:24,876
But what I already have is I already have a calendar for my day that I built the night
before.

579
00:48:24,876 --> 00:48:25,311
Right.

580
00:48:25,311 --> 00:48:26,078
Good.

581
00:48:26,078 --> 00:48:27,404
And so good.

582
00:48:27,404 --> 00:48:27,694
Right.

583
00:48:27,694 --> 00:48:34,519
And so when I get out of bed, what's crazy is I do a lot of the things that most people
would say are unhealthy.

584
00:48:34,519 --> 00:48:40,123
I've actually heard the Marine, um, commandant, whoever said the first thing you do is you
got to make your bed.

585
00:48:40,664 --> 00:48:45,947
Well, I don't always, not always the first thing I do, but I make it before I leave and I
don't like it.

586
00:48:46,368 --> 00:48:50,791
I like having to make my bed, but, um, I take a shower the same way.

587
00:48:50,791 --> 00:48:52,873
I put my contacts in the same way.

588
00:48:52,873 --> 00:48:54,830
I kind of wear the same clothes every day.

589
00:48:54,830 --> 00:48:57,910
I mean, it's funny to people that will know me that hear this.

590
00:48:57,910 --> 00:49:01,730
I have three pair of jeans that are exactly the same.

591
00:49:02,670 --> 00:49:05,590
I have two shirts, types of shirts, not just two shirts.

592
00:49:05,590 --> 00:49:08,930
I have two types of shirts and that's the only shirts I wear.

593
00:49:09,410 --> 00:49:10,909
I have two pullovers.

594
00:49:10,909 --> 00:49:12,370
One's this and one's another one.

595
00:49:12,370 --> 00:49:14,610
I only have two every day of my life.

596
00:49:14,610 --> 00:49:17,094
Those decisions are already made for me.

597
00:49:18,210 --> 00:49:29,606
Well, so let me, let me ask you another question in a, in a moment of, of vulnerability
and candidness scale of one to 10.

598
00:49:29,606 --> 00:49:32,960
How would you write controlling your health today?

599
00:49:33,294 --> 00:49:34,150
3

600
00:49:35,096 --> 00:49:39,615
how would you write your career relative to where you want to be

601
00:49:39,810 --> 00:49:40,680
Five.

602
00:49:41,708 --> 00:49:43,849
How would you write your marriage?

603
00:49:46,892 --> 00:49:48,009
Eight and a half.

604
00:49:48,384 --> 00:49:49,416
Okay.

605
00:49:49,640 --> 00:49:53,353
So are you satisfied with that?

606
00:49:55,318 --> 00:49:57,762
not satisfied with any of them being blow 10.

607
00:49:58,060 --> 00:49:58,950
Right.

608
00:49:59,230 --> 00:50:09,714
Well, if you keep on doing what you're doing, you're going to get the same results and,
and respectfully, and I was completely where you were.

609
00:50:09,975 --> 00:50:19,238
You're not doing anything to impact your mindset and take control of those unconscious
daily actions that are determining your success.

610
00:50:19,298 --> 00:50:22,527
John, you better be careful, people can get scared if I do more.

611
00:50:24,412 --> 00:50:28,940
If I accomplish more and start to do bigger things in life, I'm gonna scare a lot of
people.

612
00:50:28,940 --> 00:50:36,885
Well, good scare them, but, but you know, you and me, and I, I, you know, I really like
you.

613
00:50:36,885 --> 00:50:39,657
You're you and I are, a lot of light.

614
00:50:41,018 --> 00:50:46,722
You got to play the game of life at your full potential and you're not doing it.

615
00:50:47,342 --> 00:50:52,696
Just like I wasn't, you know, when I say that totally respectfully,

616
00:50:52,696 --> 00:50:58,131
you know, listen, I don't, I'm somebody that 10 years ago, maybe I would take it personal.

617
00:50:58,131 --> 00:51:01,098
My ego is completely in the place where it needs to be.

618
00:51:01,358 --> 00:51:01,898
Right.

619
00:51:01,898 --> 00:51:12,138
Well, and you know, I knew I intuitively knew that that I can be confrontational with you
because I'm talking to you and I'm talking to your audience.

620
00:51:12,138 --> 00:51:25,258
And that's the point is, and the epiphany that I want you to walk away from and your
audience is that just the simplicity of my daily actions to determine my success.

621
00:51:25,258 --> 00:51:30,786
And if 95 % of them are unconscious and by God, I've got to get

622
00:51:30,786 --> 00:51:34,949
gain control over those unconscious daily actions.

623
00:51:34,949 --> 00:51:43,896
And this 12 minute a day technique of feeding the succinct articulation of my desired life
is exactly how you do it.

624
00:51:43,896 --> 00:51:44,987
It's pure science.

625
00:51:44,987 --> 00:51:46,658
works on everybody.

626
00:51:46,658 --> 00:51:51,912
And so that's, that's the epiphany that I want you and your audience to have.

627
00:51:53,326 --> 00:51:54,746
Hey, listen, this is your floor, man.

628
00:51:54,746 --> 00:51:55,386
I'm listening.

629
00:51:55,386 --> 00:51:57,606
I'm a guy who's always willing to be vulnerable, right?

630
00:51:57,606 --> 00:52:00,646
You know how many texts and emails I'm going to get when this comes out?

631
00:52:00,646 --> 00:52:03,006
Hey, Dave, make sure we push this one along.

632
00:52:03,006 --> 00:52:06,066
Matt, I'm going make another 100 million before we put this one out.

633
00:52:06,726 --> 00:52:07,906
I'm joking.

634
00:52:09,266 --> 00:52:16,446
Yeah, no, mean, but keep going with this because, you know, there's nothing scary for me.

635
00:52:16,446 --> 00:52:19,174
And I hope the message to everyone else listening is...

636
00:52:20,566 --> 00:52:26,902
Whatever words you want to use, a great life, you're to fulfill your complete potential to
live in an elite life, whatever that is.

637
00:52:26,902 --> 00:52:29,574
If you want that.

638
00:52:31,520 --> 00:52:37,594
Everything in my brain says it's going to take massive intentional action and that doesn't
mean physical hard work.

639
00:52:38,635 --> 00:52:47,721
You're going to have to intentionally create different ideas, different thoughts, new
habits and disciplines wrapped around those things.

640
00:52:50,720 --> 00:52:51,893
You can know it, right?

641
00:52:51,893 --> 00:52:56,102
But what we're talking about is, is then what actions do you take and how do you make that
happen?

642
00:52:56,206 --> 00:53:09,197
Well, you know what I'm bringing to the equation is the how, because I see in the success
business, there's a lot of great strategies do this, do that, but Hey, we got great

643
00:53:09,197 --> 00:53:11,439
strategies coming out our ears.

644
00:53:11,439 --> 00:53:16,183
How do we get great strategies to show up in our thoughts and actions automatically?

645
00:53:16,183 --> 00:53:20,826
Well, my 12 minute day technique is, how you, do it.

646
00:53:20,827 --> 00:53:25,230
And I think you would, and I think your audience will find this interesting when I was.

647
00:53:25,280 --> 00:53:31,113
In my mid fifties and was blessed to see that 25 time increase in my income.

648
00:53:31,193 --> 00:53:34,996
And this is the analytical CPA in me coming out.

649
00:53:34,996 --> 00:53:41,099
I'm like, well, let me just step back and what am I doing now that I wasn't doing in my
thirties and forties?

650
00:53:41,099 --> 00:53:41,389
Why?

651
00:53:41,389 --> 00:53:42,980
What's the difference?

652
00:53:42,980 --> 00:53:53,774
And what I discovered was that in my fifties, um, first of all, I was, um, I was

653
00:53:53,774 --> 00:53:58,454
doing three key, what I call three key high performance skills.

654
00:53:58,454 --> 00:54:00,574
First of all, I'm highly organized.

655
00:54:00,574 --> 00:54:03,994
I'm planning my day the night before time blocking my day.

656
00:54:03,994 --> 00:54:06,314
You mentioned that's something you do.

657
00:54:06,314 --> 00:54:07,654
That's foundational.

658
00:54:07,654 --> 00:54:09,814
You got to be highly organized.

659
00:54:10,054 --> 00:54:18,514
Then I would also set aside time two times a week to do what I call deep think.

660
00:54:18,514 --> 00:54:22,232
I have a technique to teach people how to

661
00:54:22,232 --> 00:54:26,424
deep think for about 30 minutes, uh, twice a week.

662
00:54:26,644 --> 00:54:29,385
Well, I went doing that in my thirties and forties.

663
00:54:29,385 --> 00:54:39,570
And then, then the other sort of high performance skill was I became a conduit of learning
where I had the wisdom of experts flowing in my head every week.

664
00:54:39,570 --> 00:54:43,491
And it was strategic relative to what I wanted to accomplish.

665
00:54:43,491 --> 00:54:50,354
And I was, I had a system I created, of course, this was all affirmed in my life GPS
template.

666
00:54:50,636 --> 00:54:54,687
Which by the way, before I forget, cause I know I'll go buy this.

667
00:54:54,687 --> 00:55:03,900
Um, so my methodology requires taking somebody's unique life and putting it on my
template.

668
00:55:03,900 --> 00:55:17,593
And I created an AI algorithm where all the person has to do is answer approximately 50
questions, press a button and 10 seconds later, my template is customized to their life.

669
00:55:17,754 --> 00:55:19,454
So, but.

670
00:55:20,044 --> 00:55:22,235
Back to the story.

671
00:55:22,376 --> 00:55:28,472
So I do those three key behaviors and I wasn't doing that at my thirties and forties.

672
00:55:28,472 --> 00:55:32,886
And then the other thing that was going on was in my template.

673
00:55:32,886 --> 00:55:37,730
I have you define six key areas of your business.

674
00:55:37,910 --> 00:55:40,232
What's your succinct business plan?

675
00:55:40,232 --> 00:55:43,175
What's the two or three things that move the needle?

676
00:55:43,195 --> 00:55:46,798
What's your strategy for success?

677
00:55:47,234 --> 00:55:50,695
Where do you want your business to be three years from now?

678
00:55:50,935 --> 00:55:53,956
What are the four or five milestones to get there?

679
00:55:54,016 --> 00:55:57,517
And what is the linchpin issue to go to the next level?

680
00:55:57,757 --> 00:56:10,641
Well, it was that combination of doing those three key behaviors consistently and feeding
those six things to myself every day.

681
00:56:10,641 --> 00:56:16,032
I'm continually evolving a deeper and deeper understanding of my business.

682
00:56:16,110 --> 00:56:20,210
And as I see things deeper, I go and change my template.

683
00:56:20,210 --> 00:56:26,930
I changed my template probably today once a once a week, just from seeing something at a
deeper level.

684
00:56:26,930 --> 00:56:36,790
But it was that combination and that extreme clarity that moved my income from 200,000 a
year to 25 times that.

685
00:56:36,790 --> 00:56:38,250
Does that make sense?

686
00:56:38,250 --> 00:56:38,518
Yeah.

687
00:56:38,518 --> 00:56:43,238
you think it's simple for people to identify with your process without it being in front
of me?

688
00:56:43,238 --> 00:56:45,466
Do think it's simple for them to identify?

689
00:56:50,648 --> 00:56:55,621
the tactical moves because we do have to take action around a business plan daily.

690
00:56:55,621 --> 00:57:07,379
Is it gonna be easy for them to identify what those are so that they have a direct line
with starting to use their intelligence and conscious thought through that you can figure

691
00:57:07,379 --> 00:57:09,010
out those really quick?

692
00:57:09,342 --> 00:57:10,383
Absolutely.

693
00:57:10,383 --> 00:57:11,163
Absolutely.

694
00:57:11,163 --> 00:57:27,712
And, and I'll tell you, I, I, I saw a, I've, I've now in the final process of tweaking
something in my template that, that makes it, it easier in the career side.

695
00:57:27,712 --> 00:57:38,601
Uh, and, um, and I, I, I really teach people how to see each area of their life in extreme
clarity.

696
00:57:38,601 --> 00:57:40,525
relationship professionally.

697
00:57:40,628 --> 00:57:41,058
Right.

698
00:57:41,058 --> 00:57:41,439
Right.

699
00:57:41,439 --> 00:57:53,647
Because you know, when I, when I say to people, Hey, the central concept of thinking grow
rich is create immense clarity and feed it to yourself each day about your life.

700
00:57:53,707 --> 00:57:58,721
And then the right actions to have an automatically they're like, yeah, that sounds pretty
good.

701
00:57:58,721 --> 00:58:01,182
So that's the central concept of thinking, go rich.

702
00:58:01,182 --> 00:58:02,533
Yeah, that sounds good.

703
00:58:02,533 --> 00:58:05,075
And then they go, Oh, well, wait a minute.

704
00:58:05,075 --> 00:58:09,612
So I don't really know what you mean by immense clarity about.

705
00:58:09,612 --> 00:58:18,444
myself as a person, immense clarity about my business, immense clarity about my romantic
relationship.

706
00:58:18,544 --> 00:58:22,486
And uh that becomes a little more challenging.

707
00:58:22,486 --> 00:58:26,727
And that's the power of this algorithm I told you about.

708
00:58:26,727 --> 00:58:29,825
All they got to do is just answer the damn questions.

709
00:58:29,825 --> 00:58:33,749
50 questions, press a button, boom, it's customized your life.

710
00:58:33,749 --> 00:58:39,096
You don't have to think about all the clarity, because I've spent the last 20 years of my
life

711
00:58:39,096 --> 00:58:39,928
thinking about it.

712
00:58:39,928 --> 00:58:48,768
So is the argument then even of a hundred percent of the people that would go through the
algorithm, are only two percent of those going to take action on the things?

713
00:58:48,854 --> 00:58:58,156
No, because, because they're not even uh attempting it uh unless you're in the 2%.

714
00:58:58,156 --> 00:59:02,740
In fact, I shun the people that are not in the 2%.

715
00:59:02,740 --> 00:59:08,592
Again, I was naive enough uh six years ago to think it was for everybody.

716
00:59:08,592 --> 00:59:12,764
And then I realized, oh, it's for the serious 2%.

717
00:59:12,764 --> 00:59:17,184
And, you know, my attitude is I want everybody to be successful.

718
00:59:17,184 --> 00:59:21,196
And so if they don't want to do my methodology, no problem.

719
00:59:21,256 --> 00:59:23,097
It's probably not for everybody.

720
00:59:23,097 --> 00:59:35,544
It's certainly not for everybody, but if you're serious about success and you're really
serious about playing the game of life at your highest level, you'll show me something

721
00:59:35,544 --> 00:59:36,434
better than this.

722
00:59:36,434 --> 00:59:42,788
Like, like I had a friend of mine that I really respect and he's super successful.

723
00:59:42,788 --> 00:59:45,689
And I said, what do you do in your morning routine?

724
00:59:45,810 --> 00:59:47,030
He says, well,

725
00:59:47,272 --> 00:59:51,762
I pray, I meditate, and I journal.

726
00:59:51,762 --> 00:59:54,407
I'm like, huh, that's pretty good.

727
00:59:54,447 --> 00:59:55,948
That's pretty good.

728
00:59:55,948 --> 01:00:04,915
But in my humble opinion, it pales in comparison to feeding the succinct articulation of
your desired life.

729
01:00:04,915 --> 01:00:07,957
Because that way you're going right at the source.

730
01:00:07,957 --> 01:00:15,592
You're going straight at the life you want and you're conditioning the subconscious mind
to make it happen.

731
01:00:16,140 --> 01:00:18,251
How do you beat that again?

732
01:00:18,472 --> 01:00:24,646
You know, I don't want to sound arrogant about it, but that's what I found.

733
01:00:24,646 --> 01:00:27,470
And I made it so simple to me.

734
01:00:27,470 --> 01:00:28,210
Yeah.

735
01:00:28,210 --> 01:00:32,350
The, so, so the question is everybody's going to say what sounds so simple.

736
01:00:32,350 --> 01:00:37,570
for the, I'm going to argue that we have more than 2%.

737
01:00:37,570 --> 01:00:41,730
We have a lot of the 2 % that listen to this that are our audience.

738
01:00:42,170 --> 01:00:47,942
So let's just say it's 75 % of that 2 % crowd listens in.

739
01:00:50,306 --> 01:00:59,634
Where do they come to find the algorithm in the 12-step, 12-minute, or the 12-minute plan
on a daily basis to start using their intellect and their intelligent mind?

740
01:00:59,854 --> 01:01:01,390
Well, I'm glad you asked me.

741
01:01:01,390 --> 01:01:02,830
What a scatter for a marketing.

742
01:01:02,830 --> 01:01:03,950
What a scatter.

743
01:01:05,144 --> 01:01:09,907
Man, you know, this sounds like we've free free free her says, uh

744
01:01:09,907 --> 01:01:12,772
You were thinking for the past 30 minutes, is he going to ask the question?

745
01:01:12,772 --> 01:01:13,723
What's going to happen here?

746
01:01:13,723 --> 01:01:15,916
We're not going to talk without this, are we?

747
01:01:16,618 --> 01:01:19,740
So here's, here's, here's the thing.

748
01:01:19,740 --> 01:01:28,244
Go to the missing secret.org, the missing secret.org.

749
01:01:28,364 --> 01:01:38,410
And for your audience, I've created a nine minute video that explains the full secret of
thinking grow rich explains the science.

750
01:01:38,410 --> 01:01:40,371
It's completely free.

751
01:01:40,811 --> 01:01:42,772
What's that video?

752
01:01:42,792 --> 01:01:46,514
And, and if it moves you, then go buy my book.

753
01:01:46,986 --> 01:01:50,478
Uh, and it's all, it's very simple.

754
01:01:50,478 --> 01:01:57,413
And, and again, my goal is I just want to, I want to change the world.

755
01:01:57,413 --> 01:01:59,915
got something that is life changing.

756
01:01:59,915 --> 01:02:03,697
I've seen it over and over and over again.

757
01:02:03,697 --> 01:02:06,799
And as you can tell, I'm passionate about it.

758
01:02:06,799 --> 01:02:08,370
And so I just want to help people.

759
01:02:08,370 --> 01:02:11,432
That's, that's how I honor the great life I'm blessed.

760
01:02:12,930 --> 01:02:20,322
The, um, we'll make sure when we put the episode out that it's in all the comments and
we're tagging it and the links to videos, we'll do all that stuff.

761
01:02:20,322 --> 01:02:21,056
So they'll find it.

762
01:02:21,056 --> 01:02:25,518
So if you are listening to this, it's going to be in whatever platform you're, you're
engaging and listening to it on.

763
01:02:25,518 --> 01:02:30,332
Um, what do you think that I have all these amazing things here?

764
01:02:30,332 --> 01:02:34,685
Like I wrote down, I was like, uh, let's see what John has to say today.

765
01:02:34,685 --> 01:02:42,912
I wrote things down like origin and mindset, the missing, missing secret and daily
practice mindset to metrics, applying it to business.

766
01:02:42,912 --> 01:02:51,396
scaling and high performance systems, lessons from your journey, advice to mid-tier
entrepreneurs, fire and a wrap up.

767
01:02:51,396 --> 01:02:53,038
I mean, I had a lot of stuff here.

768
01:02:53,038 --> 01:02:55,782
um

769
01:02:57,262 --> 01:03:03,522
Do any of those things hit mindset to metric, missing secret?

770
01:03:03,522 --> 01:03:11,462
talked about this scaling and high performance systems because you said 95 % of our, of
our actions are unconscious.

771
01:03:13,934 --> 01:03:22,849
And I liked that you asked me that because I wrote down how should founders practically
practically structure their day or their business systems to harness the scaling

772
01:03:22,849 --> 01:03:24,833
operations and scaling as a human being.

773
01:03:24,833 --> 01:03:28,478
And so your argument is watch the video and read the book, right?

774
01:03:28,590 --> 01:03:33,290
Well, you know, and let me explain the template a little more.

775
01:03:33,290 --> 01:03:37,210
So, so people can maybe grasp this even, even more.

776
01:03:37,210 --> 01:03:41,110
So the template is essentially two pages.

777
01:03:41,130 --> 01:03:45,570
Uh, that takes 12 minutes a day to read, or you can listen to it.

778
01:03:45,570 --> 01:03:58,342
And so on the front page is the ideal you and the five key areas of your life, yourself,
your health, your romantic relationship, your spirituality and your career.

779
01:03:58,380 --> 01:04:08,917
So ideal you in those five key areas, your life on the back, same five areas, except these
are the improvements you want in your life.

780
01:04:08,997 --> 01:04:13,110
And you're going to have your goal for the quarter.

781
01:04:13,110 --> 01:04:15,542
You're now living your life quarter by quarter.

782
01:04:15,542 --> 01:04:21,065
So you have a new goal for your career, new goal for your health, new goal for your
marriage.

783
01:04:21,065 --> 01:04:26,189
And you're going to identify here specifically the goal for the quarter.

784
01:04:26,189 --> 01:04:28,270
Here's the Y here's the.

785
01:04:28,270 --> 01:04:32,070
four or five key behaviors associated with each goal.

786
01:04:32,070 --> 01:04:33,530
And it's so easy.

787
01:04:33,530 --> 01:04:36,910
As you know, you do the key behaviors.

788
01:04:36,910 --> 01:04:38,530
You're going to achieve your goals.

789
01:04:38,530 --> 01:04:47,610
And because you're influencing the mechanism that is controlling your actions in a way you
never have before you do the key behaviors.

790
01:04:47,610 --> 01:04:57,142
And I even have a, I think it'd be an app that you can get it at the Apple app store, the
Google app store where you

791
01:04:57,142 --> 01:05:09,516
record your key behaviors every Sunday morning so there's accountability factor that
you're you're doing the key behaviors and you can track your behaviors week by week and so

792
01:05:09,677 --> 01:05:14,332
that's the accountability factor that that pushes us forward as well.

793
01:05:15,246 --> 01:05:18,486
What think the outcome for the 2 % of the people?

794
01:05:20,056 --> 01:05:20,956
can be.

795
01:05:22,414 --> 01:05:29,154
I think the outcome is to begin playing the game of life at, at a hundred percent instead
of 5%.

796
01:05:29,154 --> 01:05:40,694
Because I really think, and I say this about myself and I think this is true of most
people in my thirties and forties, I was playing at 5 % of my potential.

797
01:05:41,854 --> 01:05:49,214
I mean, 5 % is the percentage that, uh, uh, my actions are conscious.

798
01:05:51,220 --> 01:05:57,337
Once I started doing this, I'm like, I see why I have 20 times the results.

799
01:05:57,337 --> 01:06:01,942
I'm, having 20 times more control over my actions.

800
01:06:03,522 --> 01:06:04,703
That make sense?

801
01:06:06,798 --> 01:06:09,438
What's gonna happen to the individuals?

802
01:06:10,038 --> 01:06:18,438
Let's call all 100 % of people, which 2%, 100 % of the 2%, all those individuals, let's
say tomorrow, they start taking action in 18 or 24 months.

803
01:06:18,438 --> 01:06:20,698
What's gonna happen to their life?

804
01:06:20,758 --> 01:06:22,878
What's gonna happen to their friends?

805
01:06:23,058 --> 01:06:27,898
What's gonna happen to their current romantic relationship, their partner?

806
01:06:28,578 --> 01:06:32,158
We know what's gonna happen professionally for them.

807
01:06:32,158 --> 01:06:35,430
We know how that individual is gonna start showing up.

808
01:06:35,478 --> 01:06:38,379
Is it to fit into the rest of their life the way it was?

809
01:06:38,584 --> 01:06:40,565
Well, let me, let me point this out to you.

810
01:06:40,565 --> 01:06:42,617
That's a great question.

811
01:06:42,677 --> 01:06:47,041
So the first place it shows up in is in your marriage.

812
01:06:47,041 --> 01:07:03,754
Uh, because what happens is you start playing your side of that game at a higher level and
inevitably your partner notices and they end up raising their game.

813
01:07:03,815 --> 01:07:08,268
And that happens like right away and, pretty much the same.

814
01:07:08,268 --> 01:07:16,921
with, with health, you'll see immediately your ability to control what you're eating and
exercising goes up.

815
01:07:17,142 --> 01:07:20,443
Now, what about career and income?

816
01:07:20,443 --> 01:07:27,586
Well, takes a little longer there because we have to determine, okay, let's get this
right.

817
01:07:27,586 --> 01:07:29,737
What is your strategy for success?

818
01:07:29,737 --> 01:07:33,029
What are the two or three things that move the needle?

819
01:07:33,029 --> 01:07:35,438
Where do I want the business to be?

820
01:07:35,438 --> 01:07:36,366
Uh,

821
01:07:36,366 --> 01:07:48,626
three years from now and oh by the way one of the things I do is I'm like if you have not
netted a million dollars a year yet then I don't want to hear that your goal is to make

822
01:07:48,626 --> 01:08:03,584
five million dollars in three years your goal is to net a million dollars a year they get
to that point before you have these visions of multi millions and and

823
01:08:03,584 --> 01:08:05,594
And so that's how I look at it.

824
01:08:05,594 --> 01:08:11,177
And I'm like, okay, let's set the goal in three years to net a million dollars a year.

825
01:08:11,177 --> 01:08:15,649
And now I want you to define what the four or five milestones to get there.

826
01:08:15,649 --> 01:08:20,560
And once you start doing that, then you're like, Oh, I see the path here.

827
01:08:20,641 --> 01:08:24,662
And, and so that's essentially how it works.

828
01:08:25,346 --> 01:08:27,561
What happens to all the other people in your life?

829
01:08:31,854 --> 01:08:35,754
Well, first of all, your marriage gets better.

830
01:08:35,814 --> 01:08:42,014
And you know, one of the things I see, and this took me a long time to get it.

831
01:08:42,574 --> 01:08:47,494
A lot of people, including me used to think, well, how do you get to a 50 50 deal?

832
01:08:47,494 --> 01:08:49,932
If I only do my end of it.

833
01:08:49,932 --> 01:08:51,182
No, it's 100%.

834
01:08:51,182 --> 01:08:52,002
100%.

835
01:08:52,002 --> 01:08:52,856
100%.

836
01:08:53,184 --> 01:08:53,694
Right.

837
01:08:53,694 --> 01:08:59,057
And I'm like, you know, I control this marriage completely.

838
01:08:59,057 --> 01:09:03,248
Like whatever I want to make happen, I can make happen.

839
01:09:03,248 --> 01:09:08,734
I just have to be intelligent about how I influence my precious little girl.

840
01:09:08,734 --> 01:09:14,993
Uh, but, um, you know, and I'll make her life better and I'll make me better.

841
01:09:14,993 --> 01:09:19,114
And I'm, I want to be the best version of me for her.

842
01:09:19,114 --> 01:09:22,189
Uh, I'll also make myself healthier.

843
01:09:22,189 --> 01:09:28,269
You know, of course that's just between my, me and myself, then affect anybody else.

844
01:09:28,769 --> 01:09:45,429
Then the money I see, you know, because of the money I I'm blessed to be able to help a
lot of people because people are so money oriented, but, um, and, it's, and money can be a

845
01:09:45,429 --> 01:09:46,769
total blessing.

846
01:09:46,769 --> 01:09:48,089
I, uh, I feel.

847
01:09:48,366 --> 01:09:51,446
So blessed not to worry about money.

848
01:09:51,446 --> 01:09:54,406
It doesn't really matter to me at this point.

849
01:09:54,406 --> 01:09:56,166
Just has no meaning.

850
01:09:56,446 --> 01:10:03,466
So, you know, for me to go out and code somebody, it's just, I, you know, they could pay
me any amount of money.

851
01:10:03,466 --> 01:10:06,486
just doesn't matter is I want to have impact.

852
01:10:06,486 --> 01:10:12,246
And so I think it's, all about playing the game of life at your full potential.

853
01:10:12,246 --> 01:10:14,686
To me, that's the essence of life.

854
01:10:14,686 --> 01:10:17,272
And if that's important to somebody,

855
01:10:17,272 --> 01:10:24,598
They should do this if they're like, it's not that important that I play it by full
potential and this isn't for you.

856
01:10:24,598 --> 01:10:25,160
Yeah.

857
01:10:25,160 --> 01:10:28,830
Do you think the first step here is to read Think and Grow Rich first?

858
01:10:28,830 --> 01:10:33,832
Not to dispel that, but could you read just your book and have the unlock?

859
01:10:34,222 --> 01:10:35,502
Absolutely.

860
01:10:35,702 --> 01:10:49,982
I think, I think so many people have told me that thinking grow rich obviously is a great
book, uh, and powerful book, but when you don't know the secret, you're reading it and

861
01:10:49,982 --> 01:10:51,362
like, what is the secret?

862
01:10:51,362 --> 01:10:52,542
What is the secret?

863
01:10:52,542 --> 01:10:59,462
But once you read the book, knowing the secret is jumping out at you all the, all over the
place.

864
01:10:59,462 --> 01:11:01,926
And so, uh,

865
01:11:02,016 --> 01:11:08,582
As great as a book is, I think if you want to just cut to the chase, just, just go read my
book.

866
01:11:08,582 --> 01:11:15,148
And then if you want to go read, think and grow rich and you'll see how they're fit like a
glove.

867
01:11:16,139 --> 01:11:17,943
Um, this is good.

868
01:11:17,943 --> 01:11:19,356
It's getting dark in Texas.

869
01:11:19,356 --> 01:11:20,339
think I'm in my studio.

870
01:11:20,339 --> 01:11:21,301
It's getting dark here too.

871
01:11:21,301 --> 01:11:21,872
It's crazy.

872
01:11:21,872 --> 01:11:22,550
It's.

873
01:11:22,550 --> 01:11:23,394
Right.

874
01:11:23,394 --> 01:11:24,654
This has been good.

875
01:11:24,654 --> 01:11:26,814
I appreciate the hour and a half I do.

876
01:11:26,814 --> 01:11:33,654
Um, anything that causes me personally to think and to debate things and to go deeper, um,
with this thought.

877
01:11:34,054 --> 01:11:45,574
know a change in life starts with something like this because about 19 or 20 years ago, I
turned on the TV and I couldn't at that moment, I think I turned off cable because I had

878
01:11:45,574 --> 01:11:47,134
no money.

879
01:11:47,514 --> 01:11:49,194
um, life was good.

880
01:11:49,194 --> 01:11:50,054
Then life wasn't good.

881
01:11:50,054 --> 01:11:52,934
And you just shut the things down that you can't afford.

882
01:11:53,090 --> 01:11:54,633
You just, they just go away.

883
01:11:54,633 --> 01:12:01,805
so because of that at night, I'd get home at 11 o'clock and I think Charlie Rose was on
and I would listen to him interview people.

884
01:12:01,805 --> 01:12:06,503
But right after Charlie Rose, there was somebody that came on Dr.

885
01:12:06,503 --> 01:12:07,604
Wayne Dyer.

886
01:12:07,906 --> 01:12:09,011
Right, yep.

887
01:12:09,196 --> 01:12:21,611
And he was consistently on PBS and it was that listening to him started to cause me to
think, to think very deep about the experience, about life, about mindsets.

888
01:12:21,611 --> 01:12:26,453
And, I bet I listened to it a hundred or a hundred and I never shared it with anybody.

889
01:12:26,453 --> 01:12:27,994
I didn't tell anyone.

890
01:12:27,994 --> 01:12:39,212
It just caused me to start thinking differently every day and find a John Mitchell and
missing the missing secret.

891
01:12:39,212 --> 01:12:46,328
Because what you found, you did find thinking grow rich and that caused you to start
thinking when you were going through that.

892
01:12:46,328 --> 01:13:01,139
so by this book, my argument would be this one's, it might be better, but any book or any
podcast or pulling up YouTube, any conduit that's going to allow you to start thinking in

893
01:13:01,139 --> 01:13:05,162
a different way to realize that you do have to change some things and take control.

894
01:13:05,772 --> 01:13:09,891
and start taking some definitive significant different actions to change your life.

895
01:13:09,891 --> 01:13:12,114
Just do that, just get started.

896
01:13:12,748 --> 01:13:22,406
Well, and you know, the reality is the solution to a better life is not in your head
because if it was in your head, you'd already be doing it.

897
01:13:22,406 --> 01:13:26,529
So the solution is outside of you.

898
01:13:26,649 --> 01:13:35,616
And so as you listen to this podcast, if you go, Oh, wow, this guy's got an actual way of
doing life and it takes 12 minutes a day.

899
01:13:35,697 --> 01:13:37,198
This makes sense.

900
01:13:37,198 --> 01:13:39,480
Well, good, great.

901
01:13:39,480 --> 01:13:42,772
I'm giving you stuff that's outside your head.

902
01:13:42,850 --> 01:13:53,598
But, but whether it's my stuff or anybody else's stuff, it's always coming from outside
you because you would already be more successful if it was already in your head.

903
01:13:54,659 --> 01:13:58,210
And I, one final thing, can I share one final story that

904
01:13:58,210 --> 01:13:59,869
Yo, absolutely.

905
01:14:00,312 --> 01:14:16,864
So, and I guess this happened, I don't know, four or five years ago, eh I became a
grandfather for the first time and my stepdaughter had her first baby and I coerced my

906
01:14:16,864 --> 01:14:21,037
stepdaughter to name the new baby after Ginger.

907
01:14:21,197 --> 01:14:28,332
And so we go over there the day after uh baby Jennifer was born and

908
01:14:28,790 --> 01:14:32,593
Of course there's a lot of owing and owing over the baby.

909
01:14:32,593 --> 01:14:40,177
And for some reason they hand me the baby, Hannah and Ginger hand me the baby and walk
away.

910
01:14:40,858 --> 01:14:46,963
And so I'm holding this one year old, one day old little girl holding her to my chest.

911
01:14:46,963 --> 01:14:54,908
feel the warmth of her body and I'm looking at her and tears start streaming down my face.

912
01:14:55,048 --> 01:14:58,220
And I realized how precious.

913
01:14:58,262 --> 01:15:11,263
life is and, how she's going to live to be a hundred years old and the, and the quality of
her life is going to come down to the quality of the thoughts going on in her head.

914
01:15:11,263 --> 01:15:16,717
That's going to impact her enjoyment of life, but also her achievement in life.

915
01:15:16,918 --> 01:15:22,882
And so the point of that story is your life is precious.

916
01:15:23,483 --> 01:15:27,326
And as you put your head on the pillow tonight,

917
01:15:27,640 --> 01:15:35,775
Just think if the next five years are like the last five years, will you be satisfied with
that?

918
01:15:35,876 --> 01:15:45,162
And if the answer is no, you have now learned a natural way to do life, to create the life
you want.

919
01:15:45,243 --> 01:15:50,566
You just have to commit to the 12 minutes a day to create that line.

920
01:15:52,086 --> 01:15:55,059
John Mitchell, thank you.

921
01:15:55,811 --> 01:15:56,851
Thank you.

922
01:15:58,580 --> 01:15:59,521
It's good to get to know you.

923
01:15:59,521 --> 01:16:05,236
We're gonna follow you a bit more and I'm assuming we can get this and I can put it in my
ear and listen to it on audible.

924
01:16:05,598 --> 01:16:06,560
Absolutely.

925
01:16:06,560 --> 01:16:14,350
Well, that yes, yes, I particularly like people to listen to the audio because I don't
know, I just like it better.

926
01:16:14,350 --> 01:16:16,550
Yeah, buy the book if you want.

927
01:16:17,370 --> 01:16:21,974
The audio might be a way for you to engage with it on deeper thought in a unique and
different way.

928
01:16:21,974 --> 01:16:24,492
Yeah, yeah, exactly, exactly.

929
01:16:24,492 --> 01:16:24,977
All right, man.

930
01:16:24,977 --> 01:16:26,367
Thank you for joining us.

931
01:16:26,560 --> 01:16:28,499
okay thank you for having me