#163 - Ben Lytle on Leadership, AI, and Thriving Through Rapid Change

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The only thing that holds us back, Mark, is believe in ourself.

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Fear will make you make bad decisions.

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And so, as you're going into a period of great change, you don't want to be fearful.

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you

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Today on The Necessary Entrepreneur, I'm sitting down with Ben Lytle, a true visionary
when it comes to business and leadership.

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Ben's built and led multiple companies from the ground up, including Anthem, which became
one of the largest health organizations in the country.

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He's also the author of The Potentialist series, where he shares powerful ideas about how
to think ahead, lead wisely, and thrive in the world that's changing faster than ever.

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This is a guy who's seen it all, or at least we're going to find out today.

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From startup challenges to public company leadership, he's got a ton of wisdom to share
for anyone building something that matters.

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Ben, it's great to have you on the show.

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Thank you, thank you, it's pleasure to be here.

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um You've traveled a long journey of business and in life with massive stories and
experiences that we can all learn from.

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You're a very humble guy and you have a discipline and a commitment inside of you for the
things that you think about, that you're curious about.

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It seems like you're thinking a decade ahead all the time, if not more, and you see what's
coming.

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And we were talking about your books that you had written and how you went about it.

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the potentialist book series, the first one's out and did really well, you spoke to.

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The second one's, I think it's out now and it's starting to have the same trajectory and
the third one is to come.

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What are you trying to do with it?

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Because we're sitting here with a guy who has massive experience in the professional
world, building companies.

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You have traditional education at a high level to the point where you have a Juris
Doctorate, a lot of that's an attorney, traveled the world.

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Born in states, lived in other states, now moved to another state for a second go at life
on building a substantial and big life.

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What are you still doing and what's your goal with these books?

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But it's pretty simple.

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We're going through the period right now, we're in it, and we'll be in it for the next
two, three, four decades of the greatest period of change in human history.

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That's really saying something, but it's not hyperbole, it's true.

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And so I recognized about 10 years ago that that's where we were headed because real

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Change occurs because things converge.

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Change forces converge with new technologies and that accelerates change like rivers
flowing together.

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You you'd see it in Cincinnati around the Ohio River.

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So you watch what happens when rivers come together.

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The current accelerates, creates rapids, and then downstream it settles back down into a
new period.

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That's kind of how big changes occur in history like the Renaissance and the
Enlightenment.

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three prior industrial revolutions.

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And so I recognized this one was going to be more profound and faster than ever any in
history.

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I originally, the idea was I wanted to try to get my very smart, uh successful adult
children and grandchildren and other friends ready.

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And then fortunately had someone encouraged me to publish it.

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So, you know, everybody needs access to this, give people a chance to do it.

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So

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These books have one thing, let us go through these periods of change and have more people
successful and thrive in it than ever before.

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Because not everyone thrived in the first.

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I mean, in the end, other periods I mentioned lifted humanity, but it didn't lift
everybody at the same time.

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And a lot of people suffered unnecessarily.

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So that's my goal.

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And don't get me wrong, I don't think I'm changing.

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I don't think I'm saving the world.

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There's other people out there trying to help in their own way for us to adapt.

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And human beings are very resilient.

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But this time, I wouldn't want to bet on my resilience without preparedness.

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That's it.

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that preparedness looks like though?

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mean, so, cause I'm, and I like that you said that.

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I like when people say things that come up against the things that I, that helped me build
my life.

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And I go to this place of resilience is one of my words.

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have it sitting in my office because there's many times in life, not just me, everyone,
it's like when the chips are down and it's really hard and everything about your

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circumstances and the world changing around you is trying to convince you to not get back
up and keep going.

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And the person that resilience is you have the courage.

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or the belief or the commitment to be resilient and to get up and keep going based upon
some belief that you think you're capable or that you see the vision for your life.

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if it's more than, if it needs to be preparedness, tell me what do I need to do to be more
prepared if all these characteristics that have gotten me this far in my life aren't gonna

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be the catalyst that's necessary next time and now.

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Yeah, and if we have a moment after I give you the solution answer, we'll go back to some
of the specific things driving this change in blind.

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What I'm talking about are the recommendations.

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So the first book in the first four chapters lays out, here's what this new reality is
going to be like.

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And so that's the way, you know, the first thing I'd say to you and your viewers and
listeners is, think of this as a new reality.

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not anything like the world's ever seen before.

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And real easy to think about why, you know, first time in history, we're going to have
fewer people, not more.

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We've got a population decline and it's creating an inversion where we have fewer young
people than we and we have many, many older people that we have to somehow fund.

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And we've always funded them because there were more working people.

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Now what are we going to do?

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And where's that money going to come from?

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And so that's part of the new reality.

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Part of the new reality is the fact that for the first time in history, we're going to be
able to talk to all the automation around us and have it do exactly what we want it to do.

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And it's intelligent automation.

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And it's automation that if you don't know the difference, you can think, well, that
thing's almost human.

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No, it's not.

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It's a math machine.

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And you always have to understand that and its limitations.

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So just a couple of the huge changes we're facing.

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The recommendations, so the first four chapters says here's this new reality.

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Here's what it's gonna look like.

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The next seven chapters are here's the first seven things, the first seven things you need
to do to get ready.

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there are everything in there are things that were always good to do, but now you don't
have a choice.

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If you think you're gonna be able to really just trash your health and live 30 years
longer.

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and the government, everybody else is going to be able to take care of you.

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You're just dreaming because there's not enough money in the world to do it.

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So everybody's going to have to take care of their health.

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And it's not that hard.

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It really isn't because most of the problems we have are lifestyle.

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I promise.

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And the second thing, another example is wealth.

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Same thing.

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You can't not, you can't live spending every dime you make.

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and then turn to retirement agents and say, okay, you guys come in and take care of me.

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It's not going to work anymore because that base we had isn't there.

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And so, you know, the fantasists will say, well, let's tax the rich.

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If you took every billionaire's last dollar, it wouldn't make a difference.

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The math doesn't work.

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So that's the drivers.

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So the first book's these seven things.

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The second book says, but

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What do we really need to fundamentally do to thrive?

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Because I'm positing that the best time for humanity is in front of us, not behind.

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And that what we're about to go through, this new reality, as we exit on the other side,
we're going to have tapped into human potential in a way human beings never imagined and

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the way most of us can't imagine it today.

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Now that's a pretty staggering idea, but it's true.

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What moves us then?

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from where we are today, going beyond just doing the seven things that are sort of the
basics, what do we do?

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And it's to be to achieve our, know what our potential is, achieve it, and then become
wise in the process.

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Because the two are interrelated.

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Wise people reach their potential, reaching your potential makes you wise.

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And it's because it's an organic process.

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And I've interviewed over 400,

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really, really wise, amazing, high performing people.

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And they all basically said the same thing.

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And they lived that way.

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Are we pretty much talking about constant learning?

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Yeah, that's it.

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And one of the things I do in my speeches is I explain how we will accelerate learning
paces by multiples.

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And you go, wow, really?

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Is that possible?

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Absolutely.

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And it's not all technology.

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So part of it's technology because we're going to be able to, we can do it right now.

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I have an avatar, we call, I call them alter egos of me.

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And it teaches my books.

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And so you'll be able to, when you buy my book, you'll get access to it.

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You can go in, you can ask it questions that you'd like to ask me, but I can't be
everywhere.

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And it'll learn how you learn and it'll teach it in a way that's personalized to the way
you learn.

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And that's, technology is there and that's going to revolutionize adult learning at least.

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And I think it'll revolutionize K through 12 as well in time.

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but we'll use the, still have teachers, but you'll have these as 24-7, 365 tuners.

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Do you think that the way for us to educate our mind like this, is it about being exposed
to, is it about exposure, or is it about curiosity in the individual?

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Both.

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You have to have an opportunity to, AI is like your, I always encourage people, don't
think of AI as information technology.

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It's not.

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It's more like your smartphone.

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I mean, you learned your smartphone by using it and tailoring it to make it more usable to
you.

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You have to use AI to understand it.

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You'll never understand it if you don't.

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And you will because it's coming, you it's going to be in our jobs, it's going to be at
home, it's going to be in our cars, it's everywhere.

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And so you'll learn it.

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But that comes back to also why uh reaching our potential is not only a desirable thing.

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Probably nobody in the world would say, you know, that's a terrible thing.

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everybody would say, yeah, it's great.

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How do do it?

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Well, first you have to define these things.

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And one of the things I do in my book is I take these concepts

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that we've heard about that are very vague and make them very clear.

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What's potential?

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What's wisdom?

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What is my psychological body and how do I use it as good as I do my physical body?

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so potential is becoming fully human.

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Beautiful.

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Defined by 14 or 15 adjectives that you can easily look at and go, and

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When you learn, the reason that's so important as an adaptation step is that as we're
surrounded with intelligent automation, the existential question for every individual,

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government's not gonna answer it for you, education's not gonna answer it, you have to
answer it, is how do I integrate with all this intelligent automation that looks and

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sounds increasingly human-like?

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in a way that it enhances my humanity and doesn't degrade it.

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Because if you don't, if you start thinking it's human, you're in trouble.

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It's not.

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And so that's where, that's why potential is so important.

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And also one other thing, one of the things AI is going to do is it's going to eliminate
the subhuman work.

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You know, that's the place it's going to go because that's where it can make the biggest
impact.

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And we have to have it because in a declining population, economies will fall apart if we
don't have enough people.

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So we have to fill that gap with this intelligent automation.

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Well, the easiest place to fill the gap is to do the things that human beings shouldn't be
doing in the first place.

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Like repetitious, boring work.

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so, so, but as we do that, we're going to always have to really appreciate that we are
unique, that the human race is unique.

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And I mentioned those characteristics.

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The most important characteristic within that 14 or 15 that we as humans sometimes have,
some of us have a hard time appreciating is that every human being, I don't care what job

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they're doing today, I don't care what their education level is, every human being has a
creative core.

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They have a unique place inside them in which their talents, whatever they are,

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reside and a big part of the ultimate goal of your journey if you decide to become a
potentialist as I have been is discover what that is and then give it to the world.

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And when you do, you are happy beyond belief and fulfilled because you have found why I'm
here.

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And you give that back every day in different ways and it's incredibly fulfilling.

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In my case, mine is I have a talent for seeing or being able to explain really complicated
things simply.

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My dad was good at it.

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I'm good at it.

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And that's my, that's my real talent to give to the world.

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And the other is that I'm very aspirational.

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I am a, I am an optimist, but I'm a pragmatic optimist, meaning that the better evidence
says we're going here.

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And so that's what I can give to the world and why this very advanced stage, I'm outdoing
it.

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Because it needs to be said and it wasn't being said as clearly as I think it could be.

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Other people will contribute their own way.

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This is mine.

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Do we ever fully reach our complete full potential?

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I think you do in a way.

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mean, when you look at those 14 characteristics, it's things like uh developing intimacy
with human being, another human being.

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That's a very human quality that none of the animals, as far as we know, have.

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And doing it consciously.

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It's things like uh having moral reasoning.

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As far as we know, only humans can do that.

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And I can tell you for sure.

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Intelligent automation can't do it because it's math and that's an intuitive process and
they don't have a soul and you know We have a soul and I'm using soul here as a

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psychological function not in a religious context which both but but we get Timeless
wisdom from that function.

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They don't have that and you can't teach that so so anyway, I think what what you do is
you're set you're satisfied But you always keep growing

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You know, there's only two states in life, you're growing or dying.

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Very simple.

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And you have a choice.

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And so if you're growing, then you're gonna feel good.

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And when you start dying, it doesn't feel good.

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Where does ability come into play with this?

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Because ability and potential, are they separate things?

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Yeah, the human race, we will never be uniform.

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That's a distortion of the ego to believe things are ever uniform.

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If you go look in nature, so much to learn in nature.

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When I take walks, I don't just walk.

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I'm looking for what I knew I can see and learn from nature.

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And one of the things about when you look at nature is there is no uniformity.

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Every grain of sand's different.

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00:17:25,069 --> 00:17:26,509
Every snowflake's different.

211
00:17:26,509 --> 00:17:27,649
Every tree's different.

212
00:17:27,649 --> 00:17:30,129
Even in a flower, looks like it's uniform.

213
00:17:30,129 --> 00:17:30,809
Look up close.

214
00:17:30,809 --> 00:17:31,869
It's not.

215
00:17:32,029 --> 00:17:37,949
And that's a lesson for us that we are so unique, and that's a good thing.

216
00:17:37,949 --> 00:17:43,089
And there'll always be a distribution of skills and capabilities.

217
00:17:43,109 --> 00:17:54,114
But I will tell you, out of those 400 wise people, probably at least 20 % were people that
the world wouldn't recognize because they're

218
00:17:54,114 --> 00:18:08,266
They're nobodies, they're maids, they're janitors, they're people that do menial work
perhaps, but they're wise in the way of the world, very wise in the way of the world.

219
00:18:08,266 --> 00:18:15,112
And their ability to give is as great as the person who sets in power.

220
00:18:15,112 --> 00:18:16,973
Because you don't know who you affect.

221
00:18:16,973 --> 00:18:18,374
uh

222
00:18:19,320 --> 00:18:20,842
So you make a clear distinction.

223
00:18:20,842 --> 00:18:22,150
um

224
00:18:24,450 --> 00:18:27,838
between fear-based leadership and opportunity-based leadership.

225
00:18:29,484 --> 00:18:31,088
especially in times of rapid change.

226
00:18:31,088 --> 00:18:32,881
And that's what we're sitting here talking about.

227
00:18:33,154 --> 00:18:33,934
Yeah.

228
00:18:34,234 --> 00:18:34,574
Yeah.

229
00:18:34,574 --> 00:18:39,996
Fear is something that I would, you know, would really encourage.

230
00:18:41,056 --> 00:18:45,317
I do encourage everyone in every speech.

231
00:18:46,338 --> 00:18:50,639
Fear will make you uh make bad decisions.

232
00:18:51,539 --> 00:18:58,471
There's not very many decisions that are fear based other than get out the way of those
truck about hitting you.

233
00:18:58,471 --> 00:19:02,622
There's not very many fear based decisions that are good.

234
00:19:02,974 --> 00:19:08,197
And so as you're going into a period of great change, you don't want to be fearful.

235
00:19:08,197 --> 00:19:16,734
You want to say, my gosh, I mean, what I reason, you know, I mentioned that at the
beginning, the period of greatest change in human history, isn't it?

236
00:19:16,734 --> 00:19:17,882
I mean, think about it.

237
00:19:17,882 --> 00:19:22,204
They think 122 billion people were on the earth before us.

238
00:19:22,425 --> 00:19:24,125
We got 8 billion here now.

239
00:19:24,125 --> 00:19:33,110
We all get to be part of this thing and not just as as uh as bystanders stand on the curb
watching it going by.

240
00:19:33,390 --> 00:19:43,270
We're all participants and some of us that like you and the people in leadership
positions, we're the architects, the engineers of this new reality.

241
00:19:43,490 --> 00:19:50,110
And at minimum, even if you don't think you have much to give, you have an opportunity to
help the next generation.

242
00:19:50,110 --> 00:19:54,830
Because they're going to have to do a lot of heavy lifting after my day's done and your
day's done.

243
00:19:54,830 --> 00:20:01,526
And so getting those next generations ready is a worthy mission of every person,
regardless of

244
00:20:01,526 --> 00:20:04,186
of their ability what they think to guide others.

245
00:20:04,878 --> 00:20:08,011
The, can you go back to a time?

246
00:20:09,834 --> 00:20:14,988
of whether it be your childhood, if it's your early education, uh that you started to
become this.

247
00:20:14,988 --> 00:20:20,082
When did you come into this human that you are now to see?

248
00:20:22,040 --> 00:20:31,682
times of change as opportunity because everything that we hear about humans, about
patterns, about human nature is we don't like change.

249
00:20:31,790 --> 00:20:32,830
Right.

250
00:20:32,850 --> 00:20:35,290
And that's a bit of a fallacy.

251
00:20:35,290 --> 00:20:43,810
It's always good to when you're thinking of human beings, the ego causes us to say all,
none, everybody.

252
00:20:43,810 --> 00:20:45,330
It's not that way.

253
00:20:45,330 --> 00:20:51,230
know, there's always better to have, as soon as somebody uses that, go, isn't that
probably something like a bell curve?

254
00:20:51,630 --> 00:20:53,390
And the same thing's reaction to change.

255
00:20:53,390 --> 00:20:58,430
About 50 % of the people are excited about change and predisposed to accept it and get
involved.

256
00:20:59,210 --> 00:21:01,250
And 50 % are not.

257
00:21:01,250 --> 00:21:02,710
and they're resistive to change.

258
00:21:02,710 --> 00:21:10,333
And then there are extremes within each of those 50 percentiles where 15 % of the people
are fast followers.

259
00:21:10,333 --> 00:21:14,194
will, they're going to get up, they'll succeed in this period.

260
00:21:14,194 --> 00:21:22,756
And of the 15%, about 15 % of the 15%, about two and a half percent of the total
population are pace setters.

261
00:21:22,756 --> 00:21:29,128
So there are the people out going this way and everybody's predisposed to change is going
to get there.

262
00:21:29,196 --> 00:21:33,806
Folks that are predisposed to fear, resistance, are going to struggle.

263
00:21:33,806 --> 00:21:37,733
They're going struggle and they're going to miss huge opportunities.

264
00:21:37,733 --> 00:21:39,775
makes you make bad decisions.

265
00:21:39,855 --> 00:21:42,877
Pessimism blinds you to opportunity.

266
00:21:43,899 --> 00:21:54,448
And I was fortunate in that I was raised in a family where my parents, again, low income
folks, but hard workers doing their best.

267
00:21:54,448 --> 00:21:57,490
uh They always...

268
00:21:57,804 --> 00:22:01,435
made me feel and I think made my siblings as well.

269
00:22:01,435 --> 00:22:03,535
You can do anything you want to do.

270
00:22:03,796 --> 00:22:04,896
You're a smart kid.

271
00:22:04,896 --> 00:22:06,416
You work hard.

272
00:22:06,476 --> 00:22:07,997
The world's your oyster.

273
00:22:07,997 --> 00:22:09,117
Go get it.

274
00:22:09,117 --> 00:22:10,667
That's what I was raised in.

275
00:22:10,667 --> 00:22:13,238
And I had aunts and uncles who were very similar.

276
00:22:13,238 --> 00:22:17,479
ah And so I started out with that.

277
00:22:17,479 --> 00:22:27,342
And then the other two things that really helped shape what I call my North Star was that
very early on,

278
00:22:27,342 --> 00:22:29,382
I was always an avid reader.

279
00:22:29,482 --> 00:22:31,942
I started reading when was, my mom said I was three years old.

280
00:22:31,942 --> 00:22:38,022
I don't believe that, you know, probably, probably four or five, but whatever it was, I
loved reading.

281
00:22:38,142 --> 00:22:49,242
and so early in my teens, I fell in love with science fiction and science fiction is the
fictional imagining of a future.

282
00:22:49,302 --> 00:22:53,542
Sometimes negative, sometimes positive, but in negative cells better.

283
00:22:53,542 --> 00:22:56,002
that's why there's more of those in the art.

284
00:22:57,426 --> 00:23:01,047
And so I fell in love with that.

285
00:23:01,688 --> 00:23:11,130
And then in college, excuse me, in college, I began to understand there were these people
called futurists.

286
00:23:11,131 --> 00:23:19,053
And instead of using fiction, they use analytics to project the future and to describe the
future.

287
00:23:19,053 --> 00:23:22,474
And so that became an application.

288
00:23:22,510 --> 00:23:33,916
It was just something I was fascinated with and then getting into tech in the early years,
that just made it even more interesting ah and made me more knowledgeable.

289
00:23:34,477 --> 00:23:40,740
And then the other part that really shaped me uh was potentialism.

290
00:23:40,740 --> 00:23:50,916
And I explain that in the book, so I'll keep it relatively short, but I happened to take,
was having to go year round to graduate in four years, and I was looking for a summer

291
00:23:50,916 --> 00:23:51,790
class.

292
00:23:51,790 --> 00:23:55,210
And there was this class called Introduction to Personality.

293
00:23:55,470 --> 00:23:58,730
And I go to class, I didn't really know what it was all about.

294
00:23:58,730 --> 00:24:01,730
And it was, I don't know, 14 or 15 of us.

295
00:24:01,990 --> 00:24:11,590
And almost immediately, and the professor was a young guy, he was probably in his early
30s, mid 30s, the 60s long hair, very charismatic.

296
00:24:11,590 --> 00:24:17,390
And almost the first words out of his mouth were, you don't have to be anything anybody
wants you to be.

297
00:24:17,390 --> 00:24:19,370
In fact, you shouldn't be.

298
00:24:19,610 --> 00:24:21,592
What you should do is discover.

299
00:24:21,592 --> 00:24:27,747
who you are, discover that creative core inside, and then live that.

300
00:24:27,747 --> 00:24:30,829
And if you live that, you're gonna have a very good life.

301
00:24:30,890 --> 00:24:32,971
And I was like, wow.

302
00:24:33,072 --> 00:24:36,254
And so I was like an instant acolyte.

303
00:24:36,254 --> 00:24:45,392
I glommed onto this guy and he gave me a reading list, which I still have, and it became
my avocation.

304
00:24:45,392 --> 00:24:50,996
But those two things came together to shape me where leadership meant

305
00:24:50,996 --> 00:24:57,008
and management meant helping people see the potential in themselves they couldn't see.

306
00:24:57,449 --> 00:24:59,410
It became my entrepreneurial drive.

307
00:24:59,410 --> 00:25:02,411
See the idea that everybody else is missing.

308
00:25:02,411 --> 00:25:09,093
Where's the unmet need or the underserved need everybody else is missing?

309
00:25:09,194 --> 00:25:11,555
And what could we do with it?

310
00:25:11,555 --> 00:25:13,916
Looking at a company, this company is a mess.

311
00:25:13,916 --> 00:25:16,877
Can we make it into something a lot better?

312
00:25:16,877 --> 00:25:19,532
And so that really shaped.

313
00:25:19,532 --> 00:25:24,599
that really shaped who I am and that shaped everything I've done in my life, really.

314
00:25:26,016 --> 00:25:34,408
If you were starting another company again, or I'm sure you do some consulting, you
probably are in a world where a lot of people call you and say, what should I do?

315
00:25:34,408 --> 00:25:39,990
Um, if you were to take, use this term of the 10,000 feet view.

316
00:25:39,990 --> 00:25:42,441
I think we say that because you see it all from high above.

317
00:25:42,441 --> 00:25:43,191
You're not in it.

318
00:25:43,191 --> 00:25:46,732
Um, where would you start?

319
00:25:46,732 --> 00:25:53,944
If you either are in a position where your company's not performing at the level you want
it to, and it feels like there's big problems, or you would have started a new one, where

320
00:25:53,944 --> 00:25:55,644
would you start from the beginning?

321
00:25:57,024 --> 00:26:10,403
So I always start with looking for the underserved or the unmet ah need because ultimately
that's what drives all innovation as well as ah something that's available.

322
00:26:10,403 --> 00:26:23,102
Democratization is a type of innovation and that means looking for something that's
available or affordable only to a few and seeing if I can make it available to many people

323
00:26:23,102 --> 00:26:25,054
and then ultimately a commodity.

324
00:26:25,054 --> 00:26:26,830
I mean that's what the printing press did.

325
00:26:26,830 --> 00:26:33,074
You know, those are the those democratizing innovations, the Internet, they change the
world.

326
00:26:33,335 --> 00:26:40,220
And so so when you can find one of those or go looking for them, and there are actually a
lot of them available.

327
00:26:40,280 --> 00:26:52,670
And I think the other thing I would do today is uh is don't be intimidated by because it's
I see a lot of entrepreneurs get intimidated by the big companies.

328
00:26:52,670 --> 00:26:53,614
uh

329
00:26:53,614 --> 00:26:58,114
And you know, the giant companies can do some things well, but they don't do all things.

330
00:26:58,954 --> 00:27:06,614
And AI, for example, can be delivered for a fraction of what you'll ever get it through
any of the big companies.

331
00:27:06,614 --> 00:27:09,394
Because they're going to charge you huge consulting rights.

332
00:27:09,394 --> 00:27:12,814
They're going to want to license for everything you do.

333
00:27:12,994 --> 00:27:14,614
And you don't need to do that.

334
00:27:14,614 --> 00:27:16,154
And again, it's like your phone.

335
00:27:16,174 --> 00:27:21,474
You didn't need a big company to come in and tell you how to let all your employees have
mobile phones.

336
00:27:21,474 --> 00:27:22,826
You did it on your own.

337
00:27:22,826 --> 00:27:24,117
Same principle.

338
00:27:24,117 --> 00:27:28,489
is a powerful democratizing innovation.

339
00:27:28,489 --> 00:27:39,134
And so I would look for unmet need, look at the industries that are poorly performing
today ah and not doing a very good job and go right at them.

340
00:27:41,208 --> 00:27:44,541
Thinking out, you're someone who thinks about the future.

341
00:27:46,732 --> 00:27:53,787
Let's say that when you and I and everyone listening to this, when we're all gone, let's
go out into the future, say 500 years.

342
00:27:54,988 --> 00:28:07,989
If the world, the earth, what we're currently physically experiencing, if it's still here,
what do you think the potential is for humans and how we're engaging with that world in

343
00:28:07,989 --> 00:28:09,310
500 years?

344
00:28:09,688 --> 00:28:12,099
Well, I don't think we have to go out that far.

345
00:28:12,099 --> 00:28:25,507
I mean, I think when I said we will leave this new reality for that stable part of the
river before the next acceleration occurs, ah at a tapping a level of human potential that

346
00:28:25,507 --> 00:28:27,028
we can't imagine today.

347
00:28:27,028 --> 00:28:36,143
ah So I think we're going to, first of all, uh live longer uh and better lives.

348
00:28:36,143 --> 00:28:38,508
Nobody particularly wants to live a longer life.

349
00:28:38,508 --> 00:28:39,779
disability and pain.

350
00:28:39,779 --> 00:28:40,840
Why would you?

351
00:28:40,840 --> 00:28:49,665
But if we can continue to extend life ah and do so in a way that those years are really
profound.

352
00:28:49,665 --> 00:29:03,784
ah Another thing that I think that we uh can do and that I see this coming back is today
we throw life experience away.

353
00:29:05,560 --> 00:29:06,951
We just throw it away.

354
00:29:06,951 --> 00:29:09,793
So you have people live these remarkable lives.

355
00:29:09,793 --> 00:29:14,696
oh I've never talked to one person that I got deep into their story.

356
00:29:14,696 --> 00:29:16,537
I didn't find remarkable.

357
00:29:16,958 --> 00:29:21,481
And so we take that and it's gone.

358
00:29:22,002 --> 00:29:30,207
And all that knowledge, all that wisdom that could be available to young people to lift
them up is thrown away.

359
00:29:30,207 --> 00:29:31,808
That's foolish.

360
00:29:31,968 --> 00:29:34,290
And our pre-root,

361
00:29:34,518 --> 00:29:40,562
the times before we had writing, we did that through tribal histories.

362
00:29:41,003 --> 00:29:46,887
They became the myths of tribal peoples and they grew from that and they learned from it.

363
00:29:46,927 --> 00:30:01,157
So I have a dream for AI and it was why I founded the AI company I did, is I want every
human being who wants to capture their life story and to have young people start capturing

364
00:30:01,157 --> 00:30:02,376
it from the day they're

365
00:30:02,376 --> 00:30:08,868
They just walk around and they record little pieces of what they did today, what they
thought, decisions they made.

366
00:30:08,949 --> 00:30:11,449
And we capture those life stories.

367
00:30:13,050 --> 00:30:16,732
first of all, you can give it then to your heirs.

368
00:30:16,732 --> 00:30:18,052
It's an asset.

369
00:30:18,052 --> 00:30:27,876
And I think it'll become, we'll realize, we'll get wise enough in this period to realize
that asset is more valuable than leaving money.

370
00:30:27,876 --> 00:30:30,227
And because you're leaving your knowledge and experience.

371
00:30:30,227 --> 00:30:32,518
So you're great, great, great grandchildren.

372
00:30:33,144 --> 00:30:34,915
could have a conversation with you.

373
00:30:35,035 --> 00:30:35,915
What was it like?

374
00:30:35,915 --> 00:30:37,996
What was it like in the 60s?

375
00:30:38,757 --> 00:30:40,337
How did people go through this?

376
00:30:40,337 --> 00:30:41,917
What did you learn?

377
00:30:41,918 --> 00:30:53,183
And so, and you can also then industrialize this because you can take, what if we got a
representative sample of humanity or representative sample of the American population?

378
00:30:53,183 --> 00:30:59,956
And you could go in with the problem and because it's a large language model and it's
contextual search, right?

379
00:31:00,290 --> 00:31:03,771
And we've tested this on my alter ego.

380
00:31:03,771 --> 00:31:12,273
You walk in and say, hey, I'm 25 years old and I just came home and I think my roommate
who's been my best friend since the third grade stole money from me.

381
00:31:12,273 --> 00:31:13,794
I don't know what to do.

382
00:31:14,034 --> 00:31:16,835
And I can't tell my parents because they hate him anyway.

383
00:31:17,775 --> 00:31:21,346
And you go, well, okay, what would you like to talk to St.

384
00:31:21,346 --> 00:31:26,568
Ignatius about what betrayal is and how you deal with betrayal?

385
00:31:26,568 --> 00:31:28,478
Because it's a very painful hurt.

386
00:31:28,942 --> 00:31:30,182
And then you're doing this.

387
00:31:30,182 --> 00:31:31,962
Of course, it's an actor, but it's St.

388
00:31:31,962 --> 00:31:33,502
Ignatius' work.

389
00:31:33,502 --> 00:31:38,662
And then he says, well, would you like to to some people that at your age have a similar
problem?

390
00:31:38,922 --> 00:31:41,042
And all that could come back at you.

391
00:31:41,042 --> 00:31:42,702
That's how we could visualize it.

392
00:31:42,702 --> 00:31:47,102
I think that in and of itself could create a leap in humanity we can't even imagine.

393
00:31:47,342 --> 00:31:51,202
But on other things, we'll have technology gains.

394
00:31:51,742 --> 00:31:58,444
We'll have the gains of we can talk to all of our automation, think about the efficiency,
think about the

395
00:31:58,444 --> 00:32:02,975
people who today can't do that because they can't afford a device.

396
00:32:02,975 --> 00:32:11,578
And now they'll be able to, they're not gonna be bound by their language or bound by their
lack of being able to type or whatever it is.

397
00:32:11,578 --> 00:32:14,018
So that's gonna help lift humanity a lot.

398
00:32:14,018 --> 00:32:23,321
So I think we're gonna come out of it better human, more human if we focus on that as our
potential, our goal.

399
00:32:23,321 --> 00:32:25,381
We'll come out of it more human.

400
00:32:25,662 --> 00:32:26,722
We'll come out of it.

401
00:32:26,722 --> 00:32:27,406
uh

402
00:32:27,406 --> 00:32:29,686
being able to have less poverty.

403
00:32:29,806 --> 00:32:35,886
There's no reason anybody in world shouldn't be able to be educated now for a fraction of
the cost of the day.

404
00:32:35,886 --> 00:32:38,546
So I think all of those things are possible.

405
00:32:38,808 --> 00:32:45,328
Do you think, have you gone neurologically into this deep path of how much of our brain
we're actually using?

406
00:32:45,328 --> 00:32:47,040
Is there a truth to this?

407
00:32:47,650 --> 00:32:53,474
No, it's kind of hard to measure the math that we're 10 % at.

408
00:32:53,474 --> 00:32:55,895
That's not a very reliable measure.

409
00:32:55,895 --> 00:33:06,922
But I think what we can know for sure is that we do use a fraction of it, a fraction of
what we're capable of.

410
00:33:06,922 --> 00:33:14,526
So much of our time that we have on the earth today is spent in subhuman work.

411
00:33:14,912 --> 00:33:21,687
instead of work that only humans can do, creating, problem solving, intuitive leaps.

412
00:33:21,687 --> 00:33:23,568
Only humans can do that.

413
00:33:23,949 --> 00:33:33,916
And also, we waste a lot of time uh without really fully appreciating how important time
is.

414
00:33:33,916 --> 00:33:37,258
And that doesn't mean every moment has to be serious.

415
00:33:37,819 --> 00:33:41,021
You should have a lot of joy in your life, whatever you enjoy.

416
00:33:41,021 --> 00:33:43,082
But at the same time,

417
00:33:43,082 --> 00:33:47,185
our ability to learn and our ability to grow is pretty dramatic.

418
00:33:47,326 --> 00:34:01,156
One of the things that is a fairly recent understanding, uh which gives you a sense of it,
is one of the technologies I pay a lot of attention to is neuroimaging and brain mapping.

419
00:34:01,177 --> 00:34:13,197
A lot of people, you don't see many articles on that or anything, but that's finding out
what parts of our brain do what and what triggers it.

420
00:34:13,197 --> 00:34:19,757
First of all, learning that we're going to be able to learn probably the answers to a lot
of neurological diseases.

421
00:34:19,837 --> 00:34:26,797
That's what Neuralink, know, Elon Musk company, and there's about, you know, a dozen or
more of those out there.

422
00:34:26,797 --> 00:34:37,077
They're trying to go at those diseases that are incurable today, like ALS or Parkinson's
and figure out a way to wire around the brain.

423
00:34:37,597 --> 00:34:42,077
And that's using hardware and that's chips and so forth, but we'll be able to do it.

424
00:34:42,077 --> 00:34:43,347
You can already.

425
00:34:43,347 --> 00:34:47,518
use brain to computer interfaces that are noninvasive.

426
00:34:47,518 --> 00:34:58,422
And I think we'll get to a point where we'll be able to transfer stuff into our
unconscious while we're asleep and recapture it the next day.

427
00:34:58,422 --> 00:35:01,983
ah And the rate of learning will go like this.

428
00:35:01,983 --> 00:35:08,765
Because one of the things they've been able to do is uh with neuroimaging is capture brain
speed.

429
00:35:08,765 --> 00:35:12,206
So the conversation, we're having a conversation right now.

430
00:35:12,206 --> 00:35:19,666
Well, ours is one-on-one, so it's not a good example, but in a classroom, you typically
are operating at about 50 bits per second.

431
00:35:20,226 --> 00:35:33,126
And if you go one-on-one and you and I start talking, pretty soon, I know what you want to
know, you know what I know, we know how to, and we're talking shorthand.

432
00:35:33,126 --> 00:35:38,746
The speed jumps to 150 bits per second, in some cases as high as 300.

433
00:35:39,546 --> 00:35:41,706
Now, if we,

434
00:35:41,706 --> 00:35:46,387
The fast, a faster way to learn is, uh, is doing it right.

435
00:35:46,387 --> 00:35:54,149
You learn by doing you, your, your, your, your, your ability to recall goes up through the
roof when you actually do it.

436
00:35:54,250 --> 00:36:01,492
Well, we can do that if more and more, uh, and that's how we learn things like how to play
golf, how to play any sports.

437
00:36:01,492 --> 00:36:03,072
We're imagining it.

438
00:36:03,172 --> 00:36:10,024
What they've learned is that our brains don't know the difference between us imagining it
actually doing.

439
00:36:10,670 --> 00:36:21,730
So the more we imagine it, the more we imagine that speech we've got to give tomorrow at
PowerPoint presentation, the more we imagine making a really good positive impact on the

440
00:36:21,730 --> 00:36:24,990
employee group I'm going to speak to, the better we get at it.

441
00:36:24,990 --> 00:36:27,910
And it builds muscle memory in our unconscious.

442
00:36:28,230 --> 00:36:29,990
Literally just like muscle memory.

443
00:36:29,990 --> 00:36:33,050
So when I walk in, boom, I do it just like that.

444
00:36:33,070 --> 00:36:37,370
And so that's a tool we can all use today.

445
00:36:37,370 --> 00:36:38,208
And I think...

446
00:36:38,208 --> 00:36:50,236
Now imagine that where you can also now bring into it virtual reality, augmented reality,
where you can bring into it an avatar to where if you wanted to practice a one-on-one, a

447
00:36:50,236 --> 00:36:58,112
sales call, you're practicing with a real, somebody who's gonna react a lot like the
person you're trying to talk to.

448
00:36:58,112 --> 00:37:01,394
So that's just some ideas, but it's gonna accelerate learning.

449
00:37:01,422 --> 00:37:04,771
So why is my handicap not a five then?

450
00:37:06,898 --> 00:37:09,725
You need more visualized to realize time.

451
00:37:12,367 --> 00:37:19,700
I think the amount of power that it would take for me to visualize that would probably
eliminate me from accomplishing the other things I need to in life.

452
00:37:19,700 --> 00:37:24,106
From where I'm at to a five is a long, long way.

453
00:37:24,290 --> 00:37:28,033
Yeah, want a good friend of mine once said about his golf game.

454
00:37:28,033 --> 00:37:29,844
He said, you know, I work hard at it.

455
00:37:29,844 --> 00:37:33,897
He said, at the end of the day, there's a duck and there's an eagle and I'm a duck.

456
00:37:33,897 --> 00:37:36,358
uh

457
00:37:37,015 --> 00:37:40,118
What do what can we make of that distinction?

458
00:37:40,118 --> 00:37:47,636
Do you think that there's distinction in humans the same way there is in ducks and eagles
because you hear the metaphor of eagles fly so high and no one else you want to be an

459
00:37:47,636 --> 00:37:48,487
eagle.

460
00:37:49,248 --> 00:37:56,816
If that's a reality, do you think there are some of us if we're just being honest with
ourselves in a positive way, not negative, not pessimistic?

461
00:37:56,917 --> 00:37:58,748
Are there ducks and eagles though?

462
00:37:59,298 --> 00:38:00,619
Yeah, I think so.

463
00:38:00,619 --> 00:38:13,666
uh At least nature would tell us that it has some kind of natural distribution that it
creates on probably every human characteristic, probably everyone.

464
00:38:13,666 --> 00:38:20,409
Everything inside of us is probably a spectrum and we're somewhere on the spectrum on
every one of those.

465
00:38:20,530 --> 00:38:28,238
What I think we can do is recognize the ones that are really important to us and we can
move somewhat on the spectrum.

466
00:38:28,238 --> 00:38:31,018
We can't go from one end to the other, but we can move it.

467
00:38:31,018 --> 00:38:40,958
And I know that's really when you talk about self-improvement, that's what you're doing
is, okay, where am I just, that's what I do in that annual process.

468
00:38:40,958 --> 00:38:42,976
I go, what am I missing?

469
00:38:42,976 --> 00:38:45,579
It's self-awareness really important in this.

470
00:38:45,758 --> 00:38:47,519
Absolutely, absolutely.

471
00:38:47,519 --> 00:38:57,091
And taking the time, you know, to look at yourself and not falling into either trap of
beating yourself up or judging yourself, because that's not you, that's your ego.

472
00:38:57,091 --> 00:38:59,482
And so don't listen to it.

473
00:38:59,482 --> 00:39:00,552
Don't judge yourself.

474
00:39:00,552 --> 00:39:02,253
Just try to say, okay, where am I?

475
00:39:02,253 --> 00:39:02,983
What's important?

476
00:39:02,983 --> 00:39:03,983
What can I do better?

477
00:39:03,983 --> 00:39:07,084
What can I do better in incremental steps?

478
00:39:07,084 --> 00:39:10,945
can't make it very rare that you have, you know, dramatic change.

479
00:39:10,945 --> 00:39:13,836
Sometimes those happen in your life, but usually,

480
00:39:13,836 --> 00:39:15,288
We have to make increments.

481
00:39:15,288 --> 00:39:20,114
go from, we visualize to realize that creates muscle memory.

482
00:39:20,114 --> 00:39:22,055
Then that becomes habit.

483
00:39:22,396 --> 00:39:24,498
And that's how we learn everything.

484
00:39:24,686 --> 00:39:30,379
So how much time, if you're making an argument that we have to, it's not just gonna be
resilience, it's preparedness?

485
00:39:32,728 --> 00:39:38,014
How much time should we spend preparing though versus taking action?

486
00:39:38,220 --> 00:39:42,772
Yeah, you have to kind of start with where you think you are.

487
00:39:42,813 --> 00:39:56,991
So for example, uh on wisdom, you can learn a lot just by curiosity and breaking out of
your habit of scrolling through your phone, kind of a mindless thing, or watching the

488
00:39:56,991 --> 00:40:01,383
reruns of the 1964 championship game of something.

489
00:40:01,383 --> 00:40:05,426
have to, know, all time problems are priority problems.

490
00:40:05,426 --> 00:40:06,542
That's simple.

491
00:40:06,542 --> 00:40:11,262
And either your potential and becoming wise is a priority for you or it's not.

492
00:40:11,262 --> 00:40:17,242
And so you start with saying, okay, I got a lot of stuff I could unload here and spend my
time better.

493
00:40:17,242 --> 00:40:19,022
And you'll find you feel better.

494
00:40:19,022 --> 00:40:20,162
You feel better about yourself.

495
00:40:20,162 --> 00:40:21,242
You're growing again.

496
00:40:21,242 --> 00:40:25,162
When you're growing, you're doing this stuff that's not causing you to grow.

497
00:40:25,162 --> 00:40:27,102
It's a form of dying.

498
00:40:27,182 --> 00:40:30,442
so focus on the things that cause you to grow.

499
00:40:30,442 --> 00:40:33,062
But in terms of absolute time, it's not much.

500
00:40:33,062 --> 00:40:35,618
That's one of the...

501
00:40:35,618 --> 00:40:44,394
the misunderstandings about wisdom is a lot of people think, I've got to go to a class or
I've got to have a psychoanalyst.

502
00:40:44,394 --> 00:40:45,845
You don't need any of that.

503
00:40:45,845 --> 00:40:49,068
And my books are intended to give you a guide.

504
00:40:49,068 --> 00:40:50,283
And there's others out there.

505
00:40:50,283 --> 00:40:51,589
I'm not the only person.

506
00:40:51,589 --> 00:40:55,142
a guide for here's how I develop wisdom in myself.

507
00:40:55,142 --> 00:40:59,775
And here's how I develop and march towards my potential.

508
00:40:59,775 --> 00:41:02,377
And I don't think it takes, I know it.

509
00:41:02,377 --> 00:41:04,238
takes less than

510
00:41:04,238 --> 00:41:07,762
uh what you spent grooming every day.

511
00:41:08,811 --> 00:41:12,037
Reflection and re-learning for me is so important.

512
00:41:12,319 --> 00:41:15,976
If I don't like an outcome or I want something to be different, reflect on it.

513
00:41:16,172 --> 00:41:17,603
Yeah, yeah, exactly.

514
00:41:17,603 --> 00:41:23,916
And so, and a lot of people, think, you know, think this has to be painful, it ought to be
enjoyable.

515
00:41:23,916 --> 00:41:26,968
Find what you want to learn, find what stimulates you.

516
00:41:26,968 --> 00:41:31,050
That helps guide you to that natural creative core inside.

517
00:41:32,142 --> 00:41:37,122
So many entrepreneurs and business owners, were in the world, I you were in corporate
management at a high level.

518
00:41:37,122 --> 00:41:42,022
From an entrepreneur to corporate management, dealing with boards and public companies.

519
00:41:42,022 --> 00:41:46,882
I mean, you dealt with totally different infrastructure and you had to find a way to
succeed.

520
00:41:47,782 --> 00:41:52,622
I know many entrepreneurs, it's not just entrepreneurs, it's business leaders, but it's
every human.

521
00:41:53,022 --> 00:41:57,902
It feels like in 2025, everybody's so overwhelmed from what's next.

522
00:42:01,772 --> 00:42:03,294
We just need to.

523
00:42:06,082 --> 00:42:09,643
build clarity and an action for the strategy now it seems.

524
00:42:10,004 --> 00:42:12,105
It seems to me like we can focus on what next.

525
00:42:12,105 --> 00:42:13,486
That's how we're always growing.

526
00:42:13,486 --> 00:42:15,707
But we seem to get bogged down and stuck there.

527
00:42:15,707 --> 00:42:19,268
So I'm assuming the books about the potentialist helps people do that.

528
00:42:19,268 --> 00:42:21,549
You won't, because I hear people say they're stuck.

529
00:42:21,549 --> 00:42:23,420
I hear so many people say I'm stuck.

530
00:42:23,960 --> 00:42:24,830
Yeah.

531
00:42:25,091 --> 00:42:28,974
Well, what happens is we get overwhelmed.

532
00:42:28,974 --> 00:42:32,277
A little story on innovation.

533
00:42:32,277 --> 00:42:39,743
It's really helpful, I think, to understand why this is the direction of life.

534
00:42:40,424 --> 00:42:53,154
a good place to start with it is uh a fellow said to me the other day, you know, we got to
keep telling people this is as slow as it ever gets.

535
00:42:54,104 --> 00:42:55,214
This is it.

536
00:42:55,494 --> 00:42:59,035
Today, every day will be faster from here on.

537
00:42:59,035 --> 00:43:00,296
That's a fact.

538
00:43:00,296 --> 00:43:03,897
And every day will be more complex than today.

539
00:43:04,257 --> 00:43:06,997
Therein lies the adaptation challenge.

540
00:43:07,058 --> 00:43:17,841
So, but the technologies that are coming down the line, AI especially, is one of the ways
we reduce complexity in life.

541
00:43:17,841 --> 00:43:22,894
And we will be able to have it do a lot of things for us.

542
00:43:22,894 --> 00:43:24,835
But that's not the total answer.

543
00:43:24,835 --> 00:43:26,237
We're a lot of the problem.

544
00:43:26,237 --> 00:43:30,600
mean, if you literally, you got to really set back and do an assessment of your time.

545
00:43:30,600 --> 00:43:40,709
And if you're wasting a hell of a lot of time on something that's not growing, not helping
you, then you're just basically, you're enjoying that do nothing, but do it in a better

546
00:43:40,709 --> 00:43:41,229
way.

547
00:43:41,229 --> 00:43:46,814
Go take a nap, go take a walk, because you're going to be a lot more productive.

548
00:43:46,814 --> 00:43:50,577
Those are going to be hard human choices nobody can make for you.

549
00:43:50,577 --> 00:43:52,448
But on innovation,

550
00:43:52,682 --> 00:43:57,546
Innovation is hardwired into evolution.

551
00:43:57,546 --> 00:44:02,029
So innovation is what elevates the quality of life.

552
00:44:02,029 --> 00:44:11,475
That's really at the end of the day, all innovators are social entrepreneurs because
you're always innovating, you're elevating the quality of life on almost everything.

553
00:44:11,636 --> 00:44:20,001
But when you do, it always accelerates life a little bit and it makes it little more
complex and it creates new problems for you to solve.

554
00:44:20,694 --> 00:44:26,776
That is the cycle of innovation and that will always be here and it'll keep speeding up.

555
00:44:26,857 --> 00:44:32,679
And so we have to learn how to adapt and be faster than it is and more comfortable with
it.

556
00:44:32,719 --> 00:44:38,291
The second part of innovation is how it spreads and that's democratization.

557
00:44:38,291 --> 00:44:47,165
Taking something that's only available to a few, making it available to many and
ultimately everyone's a commodity and that's how society gets elevated.

558
00:44:47,165 --> 00:44:50,696
And that's hardwired into the evolutionary engine we live

559
00:44:50,796 --> 00:44:56,782
And so we can complain all we want to about it, but always keep in mind, today's as slow
as it gets.

560
00:44:56,782 --> 00:44:59,869
So how am I going to get the time to get on top of it?

561
00:45:01,208 --> 00:45:07,181
So when someone comes to you for advice, I'm gonna put everybody into a bundle.

562
00:45:07,542 --> 00:45:09,603
You mentioned kids and grandkids.

563
00:45:09,603 --> 00:45:14,105
You started this to help them live a better life, to help them be prepared.

564
00:45:14,105 --> 00:45:23,150
But I'm gonna put them in a bundle with anyone that when you're giving a seminar or having
a conversation that someone comes to you and asks you for any advice.

565
00:45:25,356 --> 00:45:27,108
What approach do you take?

566
00:45:27,871 --> 00:45:32,238
Is it different from when one of your grandkids who I'm assuming being a grandparent.

567
00:45:33,061 --> 00:45:35,784
It's probably the most satisfaction and happiness you get.

568
00:45:36,024 --> 00:45:36,940
Absolutely.

569
00:45:36,940 --> 00:45:38,515
Best job in the world.

570
00:45:39,362 --> 00:45:43,910
So what approach do you take to giving them advice?

571
00:45:43,910 --> 00:45:49,288
And then after that, I'm have a follow-up question about how I think people can learn from
what you're gonna share here.

572
00:45:50,882 --> 00:46:06,659
Well, I think you mentioned humility and I don't mean that in self-serving way, but it is
important when you're trying to help somebody to remain humble, but at the same time,

573
00:46:06,659 --> 00:46:10,060
honor your gifts and what you know.

574
00:46:10,060 --> 00:46:19,254
Because a lot of times we become so humble, we don't want to say anything, or we become so
braggadocio that we know everything, you know?

575
00:46:20,098 --> 00:46:25,142
So you have to first respect that person on the other side and what is it they're looking
for.

576
00:46:25,142 --> 00:46:31,186
And so usually my first 10 minutes are all questions before I ever open my mouth.

577
00:46:31,186 --> 00:46:37,230
I'm trying to get to what is it you know, what do you feel is a barrier, what is it you
feel you don't know.

578
00:46:37,430 --> 00:46:48,478
And so I think, and then the second thing is getting them to really look at, or
fundamental under, a fundamental of wisdom.

579
00:46:49,358 --> 00:46:55,818
is that you have to understand something called the tension of the opposites or law of
polarity.

580
00:46:55,818 --> 00:46:56,758
You can look it up.

581
00:46:56,758 --> 00:47:02,638
It's ancient, ancient, ancient understanding that's been lost in contemporary society.

582
00:47:03,498 --> 00:47:12,678
That resistance to whatever it is you want is a reality in everything you do and it's
never going away.

583
00:47:13,018 --> 00:47:16,038
And it's your best friend, not your enemy.

584
00:47:16,398 --> 00:47:17,262
So whatever's

585
00:47:17,262 --> 00:47:22,922
holding you back, whatever you feel like is in your way, is there for a reason.

586
00:47:22,922 --> 00:47:35,142
And what it's doing is when you appreciate, okay, I got this challenge, maybe I've started
a company, it was doing good, and suddenly my sales flatline, whatever it is, or suddenly

587
00:47:35,142 --> 00:47:42,562
the financier goes to the company, came back and said, either we get cashflow positive in
two months or we're shutting you down.

588
00:47:42,742 --> 00:47:44,248
Whatever that is.

589
00:47:44,248 --> 00:47:48,021
You have to look at, what's the message, the real message for me there?

590
00:47:48,021 --> 00:47:50,883
And then you start over here with, well, where am I?

591
00:47:50,883 --> 00:47:56,886
And when you honor those two things equally, creative solution comes about.

592
00:47:57,387 --> 00:47:59,228
That's the way our minds work.

593
00:47:59,228 --> 00:48:03,491
That's the way our legal system is supposed to work between the two parties.

594
00:48:03,491 --> 00:48:05,892
That's what the judge was trying to do.

595
00:48:07,074 --> 00:48:12,978
is a fundamental secret is that resistance, not my enemy, is there with the message for
me.

596
00:48:12,978 --> 00:48:14,098
Am I listening?

597
00:48:15,686 --> 00:48:21,751
And once you get that, it's a completely different way of looking at whatever you're,
wherever you're stuck.

598
00:48:21,751 --> 00:48:30,072
Because you're stuck because you're not appreciating what it is that's the message there
for why um I'm being held back.

599
00:48:30,072 --> 00:48:30,683
sense?

600
00:48:30,683 --> 00:48:32,885
Yeah, and here's what I'm taking from it.

601
00:48:32,885 --> 00:48:39,731
I assumed that that was going to happen because of your wisdom for me to then even make
this statement without being a question.

602
00:48:39,971 --> 00:48:43,284
Then we should do this for ourselves in every situation.

603
00:48:43,630 --> 00:48:44,650
Absolutely.

604
00:48:45,031 --> 00:48:46,271
Absolutely.

605
00:48:46,612 --> 00:48:58,238
And so one of the things I try to do in the conversations, particularly with young people,
is to really reset their expectation about life.

606
00:48:58,238 --> 00:49:09,684
Because every single thing in life that we enjoy comes about from a breakthrough moment
where somebody did that, boom, and a great idea was born.

607
00:49:09,684 --> 00:49:12,205
Or sometimes not even a great idea.

608
00:49:12,205 --> 00:49:13,592
It's, you know, should I?

609
00:49:13,592 --> 00:49:16,124
Should I drive, be at work 30 minutes earlier?

610
00:49:16,124 --> 00:49:17,165
I don't know, you know.

611
00:49:17,165 --> 00:49:23,430
It can be very minor things, but always look that resistance is there for a purpose.

612
00:49:23,430 --> 00:49:28,174
And if I really understand it and I value it, I'll get that answer.

613
00:49:28,174 --> 00:49:30,635
And I'll tell you a quick one for me, it was huge.

614
00:49:31,817 --> 00:49:40,044
So when the person I was working with, the editors, you know, recommended I publish these
books, I really didn't want to be a public figure again.

615
00:49:40,044 --> 00:49:43,230
I had been a public figure and it was fine and I...

616
00:49:43,230 --> 00:49:55,457
and thankful for it, but I was enjoying my anonymity as just uh being a grandpa and doing
my entrepreneurial work and uh working with my sons.

617
00:49:55,457 --> 00:49:58,899
uh And so I really was struggling with it.

618
00:49:58,899 --> 00:50:02,041
And so I figured out, OK, what am I struggling with?

619
00:50:02,041 --> 00:50:03,502
Well, I knew humility.

620
00:50:03,502 --> 00:50:07,114
The humility part of me was saying, who am I to write books like this?

621
00:50:07,114 --> 00:50:11,298
You know, I mean, this is this is pretty heady stuff to say this is where

622
00:50:11,298 --> 00:50:14,860
the whole of humanity.

623
00:50:15,462 --> 00:50:25,690
And then the other, but I kept thinking of the other part that wanted to as egotism or
egocentricity.

624
00:50:25,730 --> 00:50:27,121
And I kept making a negative.

625
00:50:27,121 --> 00:50:32,876
Well, I knew the law, the law says, no, no, As long as you're looking at good and bad,
you're trapped in your ego.

626
00:50:32,876 --> 00:50:40,552
You have to see these as the way life sees it as I need this polarity for the right thing
to be born.

627
00:50:41,034 --> 00:50:43,795
As soon as I did it, I got it.

628
00:50:43,855 --> 00:50:46,996
The opposite of humility is individuality.

629
00:50:47,297 --> 00:50:48,607
Both neutral, right?

630
00:50:48,607 --> 00:50:49,698
Both good.

631
00:50:50,158 --> 00:50:57,461
Within 30, 40 minutes, it popped in my mind what the answer was about writing these books.

632
00:50:57,461 --> 00:50:59,922
Always be humble, but honor your gift.

633
00:51:00,622 --> 00:51:01,542
Hmm.

634
00:51:01,880 --> 00:51:04,582
So as soon as I knew what my gift, okay, then that's why I'm here.

635
00:51:04,582 --> 00:51:06,914
That's why I'm in, that's why I need to do this.

636
00:51:06,914 --> 00:51:08,375
I've got these gifts.

637
00:51:08,375 --> 00:51:13,998
I think I can say something about the future in a way people can comprehend it and be
useful to them.

638
00:51:14,099 --> 00:51:14,519
Do it.

639
00:51:14,519 --> 00:51:18,651
And if one person, that was the other thing I said, if one person's helped, was all worth

640
00:51:20,558 --> 00:51:23,978
those 400 people you talk to, cause I can sit here and talk to you all day long.

641
00:51:23,978 --> 00:51:30,378
Dave's behind the scenes, probably flashing lights on me back here and he's like, we're
podcasting.

642
00:51:30,378 --> 00:51:31,578
Like I don't want those other podcasts.

643
00:51:31,578 --> 00:51:33,498
I want to stay here talking to Ben.

644
00:51:33,498 --> 00:51:38,878
Um, but I guess the benefit that this coming to an end is go buy the book, read the book,
right?

645
00:51:38,878 --> 00:51:41,818
I'm assuming you've built yourself with into financial independence.

646
00:51:41,818 --> 00:51:46,558
You don't need the money, but the more books you sell, probably, I bet you would make an
argument.

647
00:51:46,558 --> 00:51:49,418
The more impact you have the potentiality of making.

648
00:51:49,676 --> 00:51:52,167
Yeah, this is a mission thing for me.

649
00:51:52,567 --> 00:52:01,409
you know, today, if you're a multimillionaire and you want to become a millionaire, write
a book and you'll lose enough money.

650
00:52:01,409 --> 00:52:02,390
You'll get there.

651
00:52:02,390 --> 00:52:06,151
So, so, so, cause you don't, I'm not doing this.

652
00:52:06,151 --> 00:52:06,711
have better.

653
00:52:06,711 --> 00:52:09,832
I have, I have many, many ways I could spend my time.

654
00:52:09,832 --> 00:52:10,222
Yeah.

655
00:52:10,222 --> 00:52:12,312
And that'd be very rewarding.

656
00:52:12,472 --> 00:52:16,273
I'm doing this because I think it's a message that needs to be heard.

657
00:52:16,273 --> 00:52:18,714
And the real, you know, the message is.

658
00:52:18,732 --> 00:52:27,249
that you can, the only thing that holds us back today, the only thing that holds us back
Mark, is believe in ourself.

659
00:52:27,410 --> 00:52:31,884
Believe in ourself individually and believe in our fellow human beings.

660
00:52:31,884 --> 00:52:33,134
That's it.

661
00:52:33,175 --> 00:52:37,359
Because human beings have accomplished greater things than what we're doing.

662
00:52:37,359 --> 00:52:40,111
I mean, this is something that every individual can do.

663
00:52:40,111 --> 00:52:42,443
Doesn't cost any money to speak of.

664
00:52:42,443 --> 00:52:44,504
Doesn't cost a lot of time.

665
00:52:44,585 --> 00:52:46,156
And we have, it's right there.

666
00:52:46,156 --> 00:52:54,655
We can, technology's gonna help us, but we can become wise and reach our potential in
life.

667
00:52:54,655 --> 00:53:01,501
All we have to do is say, I believe in it, I'm gonna do it, and I'm gonna give it time,
I'm gonna make it happen.

668
00:53:01,562 --> 00:53:06,092
Once you do that, you will, you absolutely will.

669
00:53:06,092 --> 00:53:08,450
We should have ended on that, I want to ask this question.

670
00:53:08,450 --> 00:53:11,238
um

671
00:53:13,122 --> 00:53:23,494
When you talk to those 400 people, some were janitors, some were probably successful in
the way the world's, know, determined success.

672
00:53:23,714 --> 00:53:27,989
world famous jurists, mean there were those quality of people in there too.

673
00:53:28,064 --> 00:53:31,020
I'm assuming those 400.

674
00:53:33,356 --> 00:53:35,347
cared about doing a good job.

675
00:53:37,815 --> 00:53:38,705
always.

676
00:53:40,002 --> 00:53:45,141
That's what I found in life leads you closer to a potential in greatness.

677
00:53:46,328 --> 00:53:47,618
couldn't agree more.

678
00:53:47,618 --> 00:53:47,808
Yeah.

679
00:53:47,808 --> 00:53:52,523
The thing that's in front of me right now, let me just do that really well.

680
00:53:53,385 --> 00:53:54,085
Yeah.

681
00:53:54,085 --> 00:53:58,900
And the thing I learned from that allows me to level up to be prepared to do the next
thing.

682
00:53:59,756 --> 00:54:07,410
I totally agree and it goes, first of all, the chapter seven of the first book is my
favorite chapter.

683
00:54:07,410 --> 00:54:13,433
And I think it's one of the most important and it's why it's the last chapter because it
leads you into the second book.

684
00:54:13,534 --> 00:54:27,581
But it proposes that we redefine success, very important for young people, that it's not
money, fame, power, social status, appearance, because over a long life, all of those can

685
00:54:27,581 --> 00:54:29,142
come and go.

686
00:54:29,142 --> 00:54:31,443
and they will over a long life.

687
00:54:31,763 --> 00:54:45,669
But what sustains all of those 400 people and me and many, others is when you lay your
head on the pillow at night, you know I did my best to be my best.

688
00:54:45,949 --> 00:54:56,083
I did my best and I did my best to be my best person today and leave the world and the
people I met a little better than I found them because it's not just your job.

689
00:54:56,083 --> 00:54:57,724
That's what we think about.

690
00:54:58,126 --> 00:54:59,106
It's not your job.

691
00:54:59,106 --> 00:55:07,669
It's when you go to the grocery store and instead of just checking out and walking out,
you see the person behind the counter and you look them in the eye and you go, how's your

692
00:55:07,669 --> 00:55:08,749
day today?

693
00:55:08,949 --> 00:55:09,969
Going okay?

694
00:55:09,969 --> 00:55:10,329
Good.

695
00:55:10,329 --> 00:55:12,010
Yeah, I like coming in here.

696
00:55:12,330 --> 00:55:14,871
Those little things matter.

697
00:55:14,871 --> 00:55:17,451
Everything we do alters infinity.

698
00:55:17,451 --> 00:55:19,992
That's an amazing concept.

699
00:55:19,992 --> 00:55:23,343
Every single thing we do alters infinity.

700
00:55:23,343 --> 00:55:25,734
It rolls and we don't know where it rolls.

701
00:55:25,734 --> 00:55:28,008
And when you start living that way,

702
00:55:28,008 --> 00:55:30,023
and working that way.

703
00:55:30,025 --> 00:55:32,380
It's a whole different, it's a whole different life.

704
00:55:32,620 --> 00:55:32,952
Yeah.

705
00:55:32,952 --> 00:55:36,179
Um, thank you for coming on.

706
00:55:37,064 --> 00:55:38,213
Thank you, Mark.

707
00:55:38,213 --> 00:55:39,731
It was a lot of fun.

708
00:55:39,790 --> 00:55:44,510
think no doubt this is going to be intriguing enough of a conversation for people to pick
up the book.

709
00:55:44,510 --> 00:55:47,870
And I like that this isn't your career of being an author.

710
00:55:47,870 --> 00:55:50,530
I love that this came out of this.

711
00:55:50,530 --> 00:55:56,450
It feels like you felt obligated to do this for society and for the future generations.

712
00:55:56,664 --> 00:55:59,916
Yeah, and again, I want to say that in a humble way.

713
00:56:00,336 --> 00:56:02,958
It's not up to me what happens.

714
00:56:02,958 --> 00:56:08,500
It was up to me to write about it, talk about it, try to argue its merits.

715
00:56:08,541 --> 00:56:10,252
But it's not up to me what happens.

716
00:56:10,252 --> 00:56:11,903
It'll be all up to you.

717
00:56:11,903 --> 00:56:14,194
And it'll either help people.

718
00:56:14,194 --> 00:56:16,525
I know it's helped a lot of people already.

719
00:56:16,525 --> 00:56:18,546
It's very rewarding to me.

720
00:56:18,546 --> 00:56:24,974
Some of the parents say they are actually a lot are saying they're doing a book club with
their own kids.

721
00:56:24,974 --> 00:56:28,454
walking them through the first book and then in the second book.

722
00:56:28,454 --> 00:56:31,294
That's exactly what I would dream happened.

723
00:56:31,394 --> 00:56:32,794
That's it.

724
00:56:32,854 --> 00:56:39,154
it is absolutely from a place that I hope it can be a gift to you.

725
00:56:39,154 --> 00:56:41,274
I know it's not going to hurt anybody.

726
00:56:41,294 --> 00:56:42,214
I know that.

727
00:56:42,214 --> 00:56:47,714
There's nothing in this book that's hurtful or say you have to do this or anything.

728
00:56:47,994 --> 00:56:51,114
So hopefully that'll be the way it lands out.

729
00:56:51,114 --> 00:56:54,313
Knowledge is power and go fulfill our potential.

730
00:56:54,488 --> 00:56:55,251
That's right.

731
00:56:55,251 --> 00:56:56,162
Absolutely.

732
00:56:56,162 --> 00:56:57,475
Ben Lytle, thank you for coming on.

733
00:56:57,475 --> 00:57:04,270
We'll put all of, all your socials and the tags and the book and stuff in, all the stuff
we put out here on social.

734
00:57:04,270 --> 00:57:05,192
Thanks a lot.