#158 – How to Turn Your Expertise into an Eight-Figure Online Business w/ Justin Allan Montgomery

1
00:00:00,116 --> 00:00:09,293
Every single person has some kind of knowledge, experience, skills that other people are
going to find valuable.

2
00:00:09,293 --> 00:00:16,938
What you need to do is you need to just sit down one day and just list out the 10 things
that you think you're good at, the 10 things that you know like the back of your hand and

3
00:00:16,938 --> 00:00:22,602
figure out, can I use that knowledge and monetize it and turn it into a business?

4
00:00:24,046 --> 00:00:25,946
We're trying to the eye the future.

5
00:00:25,946 --> 00:00:32,926
Trying to catch the eye of Trying to catch the eye of future.

6
00:00:32,926 --> 00:00:40,998
Trying to catch the eye Trying to catch the Trying to catch the

7
00:00:43,374 --> 00:00:44,946
All right, you all welcome back.

8
00:00:44,946 --> 00:00:49,020
today on the necessary entrepreneur, we're talking with Justin Allen Montgomery.

9
00:00:49,020 --> 00:00:51,021
He sounds like a country music star.

10
00:00:51,021 --> 00:00:58,209
Um, he's a former nurse practitioner who reimagined his career by building an eight figure
online education business.

11
00:00:58,209 --> 00:01:05,516
Now he's helping other professionals, doctors, lawyers, engineers, and therapists turn
their expertise into scalable online course businesses.

12
00:01:05,516 --> 00:01:07,948
Justin, welcome to the show.

13
00:01:08,238 --> 00:01:09,792
Appreciate it, em

14
00:01:09,792 --> 00:01:11,669
you got to live up to that intro.

15
00:01:12,717 --> 00:01:13,778
I I will.

16
00:01:14,126 --> 00:01:23,946
The, uh, so you spent 10 years, uh, it was a fun conversation for 10 minutes before we
started, but you spent 10 years, um, in the ER as a nurse practitioner, we just talked

17
00:01:23,946 --> 00:01:27,926
about you climbing mountains and climbing Mount Rainier and looking over and looking down.

18
00:01:27,926 --> 00:01:29,446
have I done to myself?

19
00:01:29,586 --> 00:01:34,246
most outdoorsy thing I've ever done is drive to the top of Pike's peak out in your area.

20
00:01:34,246 --> 00:01:34,646
Right.

21
00:01:34,646 --> 00:01:35,226
You laugh.

22
00:01:35,226 --> 00:01:41,446
You're like, man, how about you do some hiking and climbing, but you've done, um, you've
been in a lot of States, a lot of traveling, a lot of experiences.

23
00:01:41,446 --> 00:01:42,946
lived in New Mexico.

24
00:01:43,446 --> 00:01:44,204
Um,

25
00:01:44,204 --> 00:01:47,418
You obviously were successful professionally as a nurse practitioner.

26
00:01:47,418 --> 00:01:55,248
Um, when you look back, we're going to talk about your business and helping other people
start this online education platforms for themselves.

27
00:01:55,248 --> 00:02:03,968
Um, when you look back on when you jumped all in to this world of entrepreneurship and
starting this business.

28
00:02:06,968 --> 00:02:08,018
Would you do it again?

29
00:02:08,018 --> 00:02:10,119
And don't think about just yes.

30
00:02:10,579 --> 00:02:12,220
But when I say, would you do it again?

31
00:02:12,220 --> 00:02:14,961
Think about contextually the reason why you would.

32
00:02:14,961 --> 00:02:16,181
And then would you do it again?

33
00:02:16,181 --> 00:02:17,962
Would you have done it sooner?

34
00:02:18,122 --> 00:02:23,724
And was the wife experience that led you up to that point was extremely beneficial that
prepared you for that moment.

35
00:02:23,724 --> 00:02:28,786
And so if you said, if you say no to it, then we eliminate all the other questioning.

36
00:02:29,410 --> 00:02:30,841
No, I mean, I absolutely would have done it.

37
00:02:30,841 --> 00:02:33,852
mean, I would have done it a lot sooner, to be honest with you.

38
00:02:33,852 --> 00:02:43,903
mean, ah you know, I remember there was, you know, I had a light bulb moment, an epiphany
one day in the ER, I was working and I was looking around and I saw like, you know, these

39
00:02:43,903 --> 00:02:50,720
55 year old doctors and nurses and these older people in the ER and they just like, they
just look so miserable.

40
00:02:50,760 --> 00:02:54,602
And I would have been like 30, I don't know, mid thirties at the time.

41
00:02:54,738 --> 00:02:58,159
And I remember just looking around me like, I don't want to end up like these people.

42
00:02:58,159 --> 00:03:02,300
And I've, you know, I've been a nurse practitioner now for five years, whatever it was.

43
00:03:02,300 --> 00:03:05,261
And I've already hit the ceiling in my career, basically.

44
00:03:05,261 --> 00:03:06,311
Like, this is it for me.

45
00:03:06,311 --> 00:03:07,402
Like, there's nothing else.

46
00:03:07,402 --> 00:03:08,542
Like, this is basically it.

47
00:03:08,542 --> 00:03:12,443
Sure, I make, you know, hundred fifty thousand dollars a year or whatever it was.

48
00:03:12,443 --> 00:03:19,395
But like, there's not really a whole lot more room for growth here unless I continue to
work, unless I pick up extra shifts and that kind of a thing.

49
00:03:19,395 --> 00:03:23,158
So, you know, I wish I would have done it much earlier.

50
00:03:23,158 --> 00:03:26,622
I think I would have been able to be a lot more successful than I am currently.

51
00:03:26,622 --> 00:03:31,928
And I think I would have probably ended up being a happier person because, you know,
working just made me miserable.

52
00:03:31,928 --> 00:03:33,790
So, so yeah.

53
00:03:33,848 --> 00:03:35,763
So why didn't you do it sooner?

54
00:03:36,334 --> 00:03:37,134
fear, man.

55
00:03:37,134 --> 00:03:38,194
was just scared.

56
00:03:38,194 --> 00:03:40,754
You know, I didn't, I didn't know what to do.

57
00:03:40,754 --> 00:03:42,454
I didn't know what to expect.

58
00:03:42,454 --> 00:03:46,574
Like I didn't, I didn't feel confident enough in my abilities to start a business.

59
00:03:46,574 --> 00:03:55,114
You know, I thought, you know, I put this business on a pedestal, you know, and I thought
it was just this unattainable thing for someone like myself.

60
00:03:55,434 --> 00:03:57,274
And it was just fear.

61
00:03:57,274 --> 00:04:01,754
It just it was was fear was doing something unknown.

62
00:04:01,759 --> 00:04:07,781
And, you know, looking back on it, it's just I wish I could go back to younger Justin slap
him across the face and like, dude, what are you scared of?

63
00:04:07,781 --> 00:04:09,192
There's nothing to be scared of here.

64
00:04:09,192 --> 00:04:09,964
There's not, right?

65
00:04:09,964 --> 00:04:17,032
mean, there's moments of this that are scary, but there's nothing that you should be
scared of that's gonna stop you from taking action and leaving.

66
00:04:17,262 --> 00:04:20,782
100 % yeah, I mean, of course, there's always gonna be some fears, right?

67
00:04:20,782 --> 00:04:27,202
I mean, you know, God, what if the business fails or you know, what if I do something
illegal or you know, stuff like that?

68
00:04:27,202 --> 00:04:29,822
But but yeah, but overall, what are you scared of?

69
00:04:29,822 --> 00:04:33,622
mean, the worst case scenario is the business fails.

70
00:04:33,802 --> 00:04:39,622
And you know, if you follow my, you know, my philosophy with business, you should only be
out 10 or $20,000.

71
00:04:39,622 --> 00:04:40,870
It's not the end of the world.

72
00:04:42,062 --> 00:04:46,126
So then what finally caused you to change and make the jump?

73
00:04:46,126 --> 00:04:47,377
What was so painful?

74
00:04:47,377 --> 00:04:49,909
Because people only change when there's so much pain.

75
00:04:49,909 --> 00:04:53,212
What became so painful that you say, going, I'm starting this thing.

76
00:04:53,212 --> 00:04:54,157
I'm becoming an entrepreneur.

77
00:04:54,157 --> 00:04:55,564
I'm starting the business.

78
00:04:55,842 --> 00:05:02,324
Two things, think number one was that the place that I was working at capped my production
bonus.

79
00:05:02,345 --> 00:05:04,416
So they kept my production bonus.

80
00:05:04,416 --> 00:05:08,647
Like I couldn't make more than this cap that they placed on it.

81
00:05:08,647 --> 00:05:14,660
So halfway through the year, I've already hit the cap and I'm like, I'm working for free
basically at this point.

82
00:05:14,660 --> 00:05:17,211
Like this is, this is nonsense.

83
00:05:17,211 --> 00:05:19,532
And so that was really what sparked it underneath me.

84
00:05:19,532 --> 00:05:21,333
Like I got to figure out a way to make my own money.

85
00:05:21,333 --> 00:05:25,004
And then number two was I got divorced and I was like,

86
00:05:25,132 --> 00:05:28,143
You know, half my income just disappeared now.

87
00:05:28,143 --> 00:05:30,226
I we both were making the same amount of money.

88
00:05:30,226 --> 00:05:33,078
There was no alimony or, you know, I didn't have to pay or anything.

89
00:05:33,078 --> 00:05:35,789
It was just a mutual decision sort of thing.

90
00:05:36,090 --> 00:05:39,032
But I, know, hundred fifty thousand dollars a year just went out the window.

91
00:05:39,032 --> 00:05:41,834
And so now I'm stuck making one hundred fifty thousand dollars a year myself.

92
00:05:41,834 --> 00:05:46,167
And I was like, I need to make up this make up that deficit because I like the lifestyle
that we had.

93
00:05:46,167 --> 00:05:48,648
And it was that was kicking the ass that I needed.

94
00:05:49,048 --> 00:05:59,897
So how long did it take you from that happening in those moments to when you built back up
to equal that lifestyle again, from the moment I'm going to start the business to being

95
00:05:59,897 --> 00:06:00,896
able Yeah.

96
00:06:01,536 --> 00:06:04,328
Yeah, I would estimate probably.

97
00:06:05,046 --> 00:06:08,251
Hmm, year, year and a half didn't take that long.

98
00:06:09,072 --> 00:06:10,633
Yeah, yeah.

99
00:06:11,814 --> 00:06:21,622
I provided a service that people needed and that people were scared to provide my first
business was a medical cannabis clinic like I issued out cannabis cards to people like

100
00:06:21,622 --> 00:06:27,660
that was kind of like my really my you know, my first business and it was just pure profit
basically like.

101
00:06:27,660 --> 00:06:31,493
You know, it was a 90 percent margin or something, you know, ridiculous like that.

102
00:06:31,493 --> 00:06:33,234
So I was able to make it up fairly quickly.

103
00:06:33,234 --> 00:06:39,139
And then I use that money um to invest back into other businesses.

104
00:06:39,539 --> 00:06:42,582
I I didn't pay myself much money out of my medical cannabis clinic.

105
00:06:42,582 --> 00:06:45,414
I just basically rolled that money over into other businesses.

106
00:06:45,414 --> 00:06:47,605
And so then I started a men's health clinic.

107
00:06:47,626 --> 00:06:53,294
And then within about a year of opening that up, I was probably generating about ten
thousand dollars a month.

108
00:06:53,294 --> 00:06:56,434
you know, profit after, you know, about the first year or so.

109
00:06:56,434 --> 00:07:00,518
like I said, it me about a year between one to two years to kind of get that money back.

110
00:07:00,910 --> 00:07:06,091
So then why start this business to allow other people to?

111
00:07:06,091 --> 00:07:12,113
So you can say, you know, some people are hesitant to say, well, I just want to be
massively wealthy and be rich.

112
00:07:12,113 --> 00:07:18,315
When I hear people say it, I'm like, yeah, you're going to realize there's more purposes
of life, but I love people to admit that sometimes, right?

113
00:07:18,315 --> 00:07:20,315
Cause most people are like, that's not the right thing to say.

114
00:07:20,315 --> 00:07:24,997
But then others will say, because I found purpose, because I want to help change other
people's lives.

115
00:07:25,037 --> 00:07:29,966
I'm just making sure that if you do make it a lot of like making a lot of money, that you
don't not say that.

116
00:07:29,966 --> 00:07:33,984
because you're not a guy who's scared to say the wrong thing.

117
00:07:34,060 --> 00:07:36,081
No, I was 100 % money motivated, dude.

118
00:07:36,081 --> 00:07:37,453
I'm not gonna lie.

119
00:07:37,453 --> 00:07:44,139
I mean, was issuing medical cannabis cards something that I was passionate about?

120
00:07:44,139 --> 00:07:45,350
Not really.

121
00:07:45,350 --> 00:07:47,090
You know what I mean?

122
00:07:47,090 --> 00:07:50,965
I mean, it was, it's bottom of the barrel kind of medicine.

123
00:07:51,606 --> 00:07:54,639
So I just, purely did it for making money.

124
00:07:54,639 --> 00:08:01,064
But what happened was, was that when I eventually started the business that made me a
millionaire,

125
00:08:01,458 --> 00:08:11,665
I did do it for a selfish reason for money, but after about six months of being in that, I
did become passionate about it.

126
00:08:11,665 --> 00:08:13,116
So I grew into that.

127
00:08:13,208 --> 00:08:14,666
So where's that passion out?

128
00:08:14,666 --> 00:08:15,552
Where's it at now?

129
00:08:15,552 --> 00:08:16,567
What did it grow into?

130
00:08:16,567 --> 00:08:17,944
What sort of passion?

131
00:08:17,944 --> 00:08:24,838
Yeah, so it made me discover that I've always been a teacher at heart, always have.

132
00:08:24,838 --> 00:08:33,833
You know, I can even remember being back in elementary school and helping other kids, you
know, and being in high school and college and tutoring people and helping motivate people

133
00:08:33,833 --> 00:08:35,869
to do better and that sort of stuff.

134
00:08:35,869 --> 00:08:40,066
So I've always been a motivational teacher, you so to speak.

135
00:08:40,066 --> 00:08:47,820
And me starting a business called the Elite Nurse Practitioner where I taught people how
to start medical practices.

136
00:08:48,010 --> 00:08:49,571
It brought that back.

137
00:08:49,571 --> 00:08:52,274
was something that was missing in my life.

138
00:08:52,274 --> 00:08:56,917
didn't, you know, for 10 years as a nurse practitioner, I barely did any of that.

139
00:08:56,917 --> 00:09:05,114
I mean, I would mentor students and stuff like, you know, stuff like that and teach nurses
and doctors various things that I'm, know, I might've known that they didn't know, but I

140
00:09:05,114 --> 00:09:10,148
wasn't, that wasn't really my, my big, my big job essentially.

141
00:09:10,148 --> 00:09:17,804
And so when I started the elite nurse practitioner, it brought that back, you know, that
passion that I used to have and it, it, it re

142
00:09:20,291 --> 00:09:28,126
I like mentoring and teaching people the things that I know to help improve their lives.

143
00:09:28,126 --> 00:09:29,507
That's what I'm passionate about now.

144
00:09:29,507 --> 00:09:31,070
It's kind of my purpose in life.

145
00:09:31,138 --> 00:09:34,524
Have you seen this stuff from you being a nurse practitioner in the medical field?

146
00:09:34,524 --> 00:09:40,674
Does the same way to build those businesses you've built, does it transfer to these other
professional types of businesses?

147
00:09:40,974 --> 00:09:41,464
Well, absolutely.

148
00:09:41,464 --> 00:09:43,755
mean, I think the process is generally the same, right?

149
00:09:43,755 --> 00:09:50,839
I mean, you deliver a, you know, you deliver a solution or a service or a product that
solves a problem, essentially.

150
00:09:50,839 --> 00:09:56,402
I mean, that's really what it comes down to, you know, with the business is you have to
solve a specific problem for people.

151
00:09:56,402 --> 00:10:02,625
And I think that a lot of people forget about that when they try to start a business,
they're not really solving any kind of problem at all.

152
00:10:02,625 --> 00:10:05,026
And they wonder why their business fails.

153
00:10:05,038 --> 00:10:14,398
And so I think that it totally translates and, building the foundation of the business is
all the same thing and LLC and website and bank accounts, bookkeeping software, blah,

154
00:10:14,398 --> 00:10:15,878
blah, blah, you know, all that kind of stuff.

155
00:10:15,878 --> 00:10:23,498
but I think the overall the overarching theme here is you need to develop a solid value
proposition.

156
00:10:23,498 --> 00:10:25,254
doesn't matter what kind of business you start.

157
00:10:26,094 --> 00:10:28,492
So what's yours with this platform that you built now?

158
00:10:28,492 --> 00:10:30,186
What's the value proposition?

159
00:10:30,316 --> 00:10:36,428
Yeah, so with Procore Start, I teach professionals how to start a continuing education
course business.

160
00:10:36,428 --> 00:10:45,031
So the value proposition essentially is stop exchanging your time for dollars and build a
business that actually works for you.

161
00:10:45,031 --> 00:10:48,292
Like you have knowledge in your head.

162
00:10:48,292 --> 00:10:52,254
So instead of your knowledge working through you, let it work for you instead.

163
00:10:54,478 --> 00:11:05,668
What do you think if this platform would have been built when you were early in your
careers as nurse practitioner and you would have heard and seen this Justin guy built this

164
00:11:05,668 --> 00:11:07,029
and he's breathing into you.

165
00:11:07,029 --> 00:11:09,031
Don't exchange your time for money.

166
00:11:09,031 --> 00:11:11,072
Build wealth.

167
00:11:11,072 --> 00:11:13,534
reason why I asked this, yeah, what would you have thought?

168
00:11:14,030 --> 00:11:16,090
I think I would have probably listened to him.

169
00:11:16,090 --> 00:11:18,010
mean, I remember looking up.

170
00:11:18,010 --> 00:11:24,950
I mean, I remember looking for help, you know, when I was probably 30, I'd say maybe about
a year or two before I started my businesses.

171
00:11:24,950 --> 00:11:30,310
I looked for help online to start a business and I couldn't find it.

172
00:11:30,310 --> 00:11:35,150
I couldn't find help on starting a medical cannabis clinic or a men's health clinic.

173
00:11:35,150 --> 00:11:38,750
I couldn't even find help on starting a continued education course business.

174
00:11:38,750 --> 00:11:43,308
So like if I would have been able to find that earlier, I would have started earlier.

175
00:11:43,308 --> 00:11:44,141
me no

176
00:11:46,350 --> 00:11:54,353
Is it in your mind if there's 350 million people in this country, I don't know the
breakdown of how many are over 18 and can start a business and all this stuff.

177
00:11:54,353 --> 00:12:07,697
How many, we'll just take it, 100 % of the workers from 18 to 65 years old, how many of
them do you think have this idea and desire in their mind that Justin was toiling with

178
00:12:08,058 --> 00:12:08,750
about?

179
00:12:08,750 --> 00:12:13,210
I think the active workforce is about 180 million out of that.

180
00:12:13,210 --> 00:12:15,870
think I think it's the latest number I remember.

181
00:12:15,870 --> 00:12:25,350
So mean, out of 180 million, mean, I hate to say it, dude, but I think in I think general
human nature is for people to generally just follow and be a sheep.

182
00:12:25,350 --> 00:12:26,630
mean, I hate to say that.

183
00:12:26,630 --> 00:12:31,250
And I think it's not the nicest thing to say, but it's just reality.

184
00:12:31,423 --> 00:12:35,132
I don't think most people are meant to be a leader or a business owner.

185
00:12:35,132 --> 00:12:40,942
So I mean, out of that 180 million people, I would say probably 10%.

186
00:12:40,942 --> 00:12:43,384
That's a lot of people, so that's 18 million people.

187
00:12:44,387 --> 00:12:45,819
That's your market people.

188
00:12:45,819 --> 00:12:47,330
That's who you're trying to reach,

189
00:12:47,598 --> 00:12:49,198
No, no, no, no, no, no, no, no.

190
00:12:49,198 --> 00:12:52,058
I'm even narrowing it down even further than that.

191
00:12:52,218 --> 00:13:00,898
So with the elite nurse practitioner, the continued education course business that made me
a multimillionaire, my target demographic was 300,000 people.

192
00:13:00,898 --> 00:13:04,218
There's 300,000 nurse practitioners in this country.

193
00:13:04,218 --> 00:13:07,718
At the time I started, I think it's more now, like 350 or 380 or something.

194
00:13:07,778 --> 00:13:11,398
There was about 300,000 people, all right, that were nurse practitioners.

195
00:13:11,398 --> 00:13:14,198
I only targeted nurse practitioners.

196
00:13:14,198 --> 00:13:17,334
I only targeted nurse practitioners who want to start their practice.

197
00:13:17,334 --> 00:13:25,237
So out of three hundred thousand people, how many of them are actually interested in
starting their own their own practice?

198
00:13:25,316 --> 00:13:27,938
I estimated probably about 10 percent.

199
00:13:28,019 --> 00:13:31,700
And then out of those, how many people actually became students?

200
00:13:32,280 --> 00:13:37,042
I built a multimillion dollar business with having about seven thousand students total.

201
00:13:37,042 --> 00:13:41,344
So, I mean, I had something like two percent market share.

202
00:13:41,344 --> 00:13:42,324
That's it.

203
00:13:42,324 --> 00:13:46,454
And so with Procore Start, I'm targeting professionals.

204
00:13:46,454 --> 00:13:53,958
So, you know, there's two million RNs, there's, you know, a million decisions, there's a
hundred thousand chiropractors.

205
00:13:53,958 --> 00:13:57,040
So I mean, the target market is a lot bigger than three hundred thousand.

206
00:13:57,040 --> 00:13:58,651
It's probably five million people.

207
00:13:58,651 --> 00:14:03,019
But out of that, percent, you know, not even 10 percent of students started a course
business.

208
00:14:03,019 --> 00:14:07,372
I'd say maybe two percent of those people still enough to build a million dollar business.

209
00:14:07,372 --> 00:14:07,763
Yeah.

210
00:14:07,763 --> 00:14:08,543
What's it look like?

211
00:14:08,543 --> 00:14:14,135
So someone has the idea and they're like, Hey, listen, Justin says if he would have seen
it, he would have gone all in with this.

212
00:14:14,135 --> 00:14:15,770
So they're like, maybe that's me.

213
00:14:16,171 --> 00:14:20,434
So what's it look like for them to then have this coursework?

214
00:14:21,216 --> 00:14:24,679
What's it look like in their profession to build it on your platform?

215
00:14:24,679 --> 00:14:27,342
What's that look like for somebody to go from this ideation?

216
00:14:27,342 --> 00:14:28,392
You're the guy back in the day.

217
00:14:28,392 --> 00:14:29,324
There wasn't any help for you.

218
00:14:29,324 --> 00:14:30,225
couldn't find it.

219
00:14:30,225 --> 00:14:31,796
You're the help now, right?

220
00:14:32,322 --> 00:14:32,922
Right.

221
00:14:32,922 --> 00:14:34,683
Yeah, it's basically.

222
00:14:34,763 --> 00:14:35,682
Yeah.

223
00:14:35,682 --> 00:14:50,150
So I literally I mean, I will literally I guide people step by step on how to start a
continuing education course business all the way to the process of an exit event.

224
00:14:50,210 --> 00:14:53,612
So like I literally go from birth to death essentially of the business.

225
00:14:53,612 --> 00:14:54,172
You know what mean?

226
00:14:54,172 --> 00:14:58,830
Like you you start it and then you sell it and it's gone and someone else is now so.

227
00:14:58,830 --> 00:15:00,510
I literally go over every single step.

228
00:15:00,510 --> 00:15:02,790
mean, the course I built is 15 hours long.

229
00:15:02,790 --> 00:15:07,310
It's literally every single possible thing I could think of starting a continue education
course business.

230
00:15:07,310 --> 00:15:10,810
So it's I mean, and I do mentorship as well.

231
00:15:10,810 --> 00:15:18,730
I, you know, where I strategize with people to help them come up with their idea, ensuring
that the value proposition is strong and then guide them through the entire process.

232
00:15:18,730 --> 00:15:21,010
So it's a lot easier than people think.

233
00:15:21,010 --> 00:15:27,470
And it's it's a business that's very scalable and it doesn't require a lot of resources to
get started.

234
00:15:27,470 --> 00:15:28,774
You can start a

235
00:15:28,800 --> 00:15:31,253
in education course business for ten thousand dollars.

236
00:15:31,253 --> 00:15:33,376
I mean, that's you literally can.

237
00:15:33,376 --> 00:15:35,338
It's it's it's it's an easy business to start.

238
00:15:35,338 --> 00:15:36,740
It's completely automated.

239
00:15:36,740 --> 00:15:41,986
Your product sells twenty four seven after the course is built and the business is built.

240
00:15:42,187 --> 00:15:46,081
It requires ten hours a week of input on your part like that's it.

241
00:15:46,081 --> 00:15:48,694
It's it truly is a passive business.

242
00:15:48,694 --> 00:15:49,275
Yeah.

243
00:15:49,275 --> 00:15:50,807
So then what's it look like for you?

244
00:15:50,807 --> 00:15:52,008
Are you paid a fee?

245
00:15:52,008 --> 00:15:53,490
Do you get equity in the business?

246
00:15:53,490 --> 00:15:54,811
Is there an advisement that comes in?

247
00:15:54,811 --> 00:15:56,003
What aspect?

248
00:15:56,003 --> 00:15:57,605
How involved are you?

249
00:15:57,605 --> 00:15:58,846
What are you selling?

250
00:15:58,846 --> 00:16:00,408
What's the platform look like?

251
00:16:00,408 --> 00:16:02,550
So what's that exchange?

252
00:16:02,978 --> 00:16:06,120
Yeah, I mean, I've basically two options.

253
00:16:06,120 --> 00:16:11,494
You can either just buy the course and it's literally just it's an evergreen pre-recorded
course.

254
00:16:11,494 --> 00:16:14,166
It's 15 hours long that guide you through the entire process.

255
00:16:14,166 --> 00:16:15,997
You take it and I'm not involved whatsoever.

256
00:16:15,997 --> 00:16:18,449
You can email me with questions anytime you want.

257
00:16:18,449 --> 00:16:23,332
You know, I'm happy to hop on a 15 minute phone call or whatever to, you know, give you my
thoughts.

258
00:16:23,692 --> 00:16:25,053
So there's that.

259
00:16:25,193 --> 00:16:32,334
And then the other one is a more of an advanced mastermind or a high ticket mastermind
mentorship sort of a thing where uh

260
00:16:32,334 --> 00:16:40,194
You know, we have a 12 week challenge where you go from not having a continued education
course business to having a C business after 12 weeks.

261
00:16:40,194 --> 00:16:44,574
And then I'm right there with you answering your questions, Q &A calls, things like that.

262
00:16:44,574 --> 00:16:46,494
But I take no equity.

263
00:16:46,494 --> 00:16:48,854
take I'm here to provide you the information.

264
00:16:48,854 --> 00:16:50,514
What you do with it is totally up to you.

265
00:16:50,514 --> 00:16:55,834
I'm not interested in taking equity from people or partnering with people unless they want
me.

266
00:16:55,834 --> 00:16:56,754
They want a partner.

267
00:16:56,754 --> 00:16:59,094
I mean, I'm open to discuss it, but.

268
00:16:59,094 --> 00:17:02,772
I'm simply just providing you the information and the knowledge and the motivation to do
it.

269
00:17:02,894 --> 00:17:06,791
So you're doing the same thing that you're building the platform that others can build
their business on.

270
00:17:07,018 --> 00:17:07,709
Exactly, man.

271
00:17:07,709 --> 00:17:15,576
I'm providing I'm providing the people the template to do it like I had no interest you
pay me the thousand dollars or whatever it is for the course and that's that's it like you

272
00:17:15,576 --> 00:17:25,925
literally just got a blueprint to build a seven to eight figure business I could charge
five thousand dollars ten thousand dollars for that, but I I've made my money I'm not into

273
00:17:25,925 --> 00:17:30,909
this to make to make money Hey for the advertising pay for my expenses and I make a few
bucks.

274
00:17:30,909 --> 00:17:32,431
That's that's my motivation now.

275
00:17:32,431 --> 00:17:33,804
That's that's it

276
00:17:33,804 --> 00:17:37,276
What, what, feels good now because you made this money, right?

277
00:17:37,276 --> 00:17:39,040
You actually have a really good life.

278
00:17:40,098 --> 00:17:41,635
Yeah, mean, I do.

279
00:17:41,635 --> 00:17:42,417
Whenever I want.

280
00:17:42,417 --> 00:17:42,949
Yeah, right.

281
00:17:42,949 --> 00:17:46,990
Where's the motivation to spend this time, you know, to help others?

282
00:17:46,990 --> 00:17:48,314
Where does that come from?

283
00:17:48,314 --> 00:17:50,268
Like, what are you truly getting from it?

284
00:17:51,116 --> 00:17:57,390
I get an immense sense of pride and just fulfillment by doing it.

285
00:17:57,390 --> 00:18:09,748
When I get an email from someone and they say, Justin, your course helped me build this
business that's generating $100,000 a month, you've completely changed my family's legacy,

286
00:18:09,748 --> 00:18:10,679
basically.

287
00:18:10,679 --> 00:18:11,539
What?

288
00:18:12,080 --> 00:18:15,161
mean, if that doesn't make you feel good, you're a psychopath.

289
00:18:16,494 --> 00:18:18,794
There might be a little psychopath in all of us.

290
00:18:20,766 --> 00:18:25,129
Have you gone deep on all the people that you've helped build these businesses?

291
00:18:25,129 --> 00:18:31,663
Have you gone deep and thought about who ends up fulfilling the commitment they made to
themselves to see the business work versus not?

292
00:18:31,663 --> 00:18:34,644
Have you thought about that at all?

293
00:18:34,880 --> 00:18:42,456
Yeah, I mean, I thought about, you know, having more of like, setting up some sort of
accountability or something, you know, to maybe help motivate people.

294
00:18:42,456 --> 00:18:50,643
And that's kind of where our that's where the mastermind kind of comes in instead, you
know, so like, can't motivate you if you just take the course and do nothing with it.

295
00:18:50,643 --> 00:18:51,804
That's you know, that's on you.

296
00:18:51,804 --> 00:18:58,520
But if you're my if you're my mastermind, I'm going to I'm going to make sure you're at
where you're supposed to be at by week five or whatever it is.

297
00:18:58,520 --> 00:19:01,030
And if you're not, it's just like, dude, why?

298
00:19:01,253 --> 00:19:02,293
What are you doing?

299
00:19:02,293 --> 00:19:03,404
Like you?

300
00:19:03,692 --> 00:19:04,433
You join.

301
00:19:04,433 --> 00:19:07,188
Why are you not, you know, why are you not motivated to do this?

302
00:19:07,188 --> 00:19:13,861
And uh yeah, but I mean, hopefully at the end of the day, it just comes down to, I mean,
if you're not motivated to do it, I'm sorry.

303
00:19:13,861 --> 00:19:15,244
I don't know what else to do for you.

304
00:19:15,244 --> 00:19:16,925
Yeah, why buy the course, right?

305
00:19:17,100 --> 00:19:17,820
Right.

306
00:19:17,820 --> 00:19:22,012
It blows my mind like what the elite nurse practitioner, we help people start practices.

307
00:19:22,012 --> 00:19:23,233
That's what the courses were for.

308
00:19:23,233 --> 00:19:28,295
We help you start a men's health clinic, women's health clinic, weight loss practice, ID
infusion clinic, whatever it was.

309
00:19:28,396 --> 00:19:34,218
And the completion rate of the courses was maybe 50 percent.

310
00:19:34,218 --> 00:19:39,981
It's like why do you just drop eight hundred dollars on a course and not even finish it?

311
00:19:39,981 --> 00:19:41,022
Like it blows my mind.

312
00:19:41,022 --> 00:19:41,464
Yeah.

313
00:19:41,464 --> 00:19:41,954
Yeah.

314
00:19:41,954 --> 00:19:44,696
Did you, did you have interaction with them on the front end?

315
00:19:44,696 --> 00:19:48,718
Did you start predicting just to yourself, who you thought would fulfill it and who
didn't?

316
00:19:48,718 --> 00:19:49,979
Because it's so mind numbing.

317
00:19:49,979 --> 00:19:51,020
You couldn't comprehend.

318
00:19:51,020 --> 00:19:52,580
Like this is not normal thinking.

319
00:19:52,580 --> 00:19:54,061
You would think you're going to spend the 800 bucks.

320
00:19:54,061 --> 00:19:55,762
You're going to finish the coursework.

321
00:19:56,952 --> 00:20:02,524
think I think the reason why they don't finish it is I think it's just impulsivity.

322
00:20:02,524 --> 00:20:05,565
I think that people just like, that sounds like a great idea.

323
00:20:05,565 --> 00:20:06,175
Okay, cool.

324
00:20:06,175 --> 00:20:06,915
I'm to buy it.

325
00:20:06,915 --> 00:20:11,417
And then they just then they just never follow through with just more of an impulsive
decision.

326
00:20:11,417 --> 00:20:14,115
You know, I think that's kind of the underlying reason.

327
00:20:14,115 --> 00:20:15,802
And then I think people just get scared.

328
00:20:15,802 --> 00:20:21,378
You know, I think that when they when they see all the steps and they see the work
necessary to go into it.

329
00:20:21,378 --> 00:20:23,409
They get fearful, they get overwhelmed.

330
00:20:23,409 --> 00:20:25,080
Analysis paralysis hits them.

331
00:20:25,080 --> 00:20:29,380
Overload paralysis hits them and they just they just freeze.

332
00:20:29,380 --> 00:20:33,543
And that's when I'm happy to like, you know, they'll email me or whatever.

333
00:20:33,543 --> 00:20:35,551
like, let's hop on a quick 10, 15 minute phone call.

334
00:20:35,551 --> 00:20:39,296
And it's just like, listen, get out of your head, pull your head out of the sand here.

335
00:20:39,296 --> 00:20:42,217
Like you're you're your own worst enemy here.

336
00:20:42,217 --> 00:20:44,047
You're letting your thoughts.

337
00:20:44,668 --> 00:20:50,390
Get to you here, you know, I know your awareness, your presence, your consciousness wants
to do this.

338
00:20:50,422 --> 00:20:52,689
Your brain's playing tricks on you right now.

339
00:20:52,689 --> 00:20:53,800
Get over it.

340
00:20:54,734 --> 00:20:59,801
Have you seen, instead of asking the question, what businesses have you seen the platform
serve the best?

341
00:20:59,801 --> 00:21:00,722
What industries?

342
00:21:00,722 --> 00:21:06,170
Is it better to say, have you seen or identified an industry or two or a segment that it
doesn't work in?

343
00:21:06,170 --> 00:21:09,684
Have you seen that on building these courses?

344
00:21:09,710 --> 00:21:11,140
I'm building a course business.

345
00:21:11,140 --> 00:21:18,552
I think that there isn't a segment that I know that it doesn't work in, but there are
segments where it's saturated.

346
00:21:18,552 --> 00:21:21,553
And so you have an uphill battle already to get started.

347
00:21:21,553 --> 00:21:27,475
So like, you know, for example, nursing education is extremely saturated.

348
00:21:27,475 --> 00:21:33,616
So if you wanted to start a course business where you're teaching nurses how to do
something, it's it's pretty saturated.

349
00:21:33,616 --> 00:21:38,718
So you already have an uphill battle and there's a few other markets that are fairly
saturated as well.

350
00:21:38,718 --> 00:21:39,618
So I think that

351
00:21:39,618 --> 00:21:44,571
That's really going to be the determining factor if if it just doesn't work or not.

352
00:21:44,571 --> 00:21:47,153
But if you can develop a value proposition, it's a little bit different.

353
00:21:47,153 --> 00:21:49,494
You should be able to still fit in there.

354
00:21:49,494 --> 00:21:51,786
But but I don't know of an industry where it doesn't work.

355
00:21:51,786 --> 00:21:52,526
No.

356
00:21:52,526 --> 00:21:52,686
Yeah.

357
00:21:52,686 --> 00:21:59,632
Do you have any idea where your continued path of being an entrepreneur would continue
beyond this?

358
00:21:59,632 --> 00:22:02,474
Do you have ideas of the next things you're going to do as well?

359
00:22:03,674 --> 00:22:08,514
I mean, you know, I think every entrepreneur always gets squirrel syndrome, right?

360
00:22:08,514 --> 00:22:11,754
I mean, we're always looking for, oh, crap, there's a squirrel there.

361
00:22:11,754 --> 00:22:13,174
It's, run towards it.

362
00:22:13,174 --> 00:22:15,754
I mean, you always you know, there's always these ideas across your mind.

363
00:22:15,754 --> 00:22:18,694
And it's just I think I'm at a point in my life.

364
00:22:18,694 --> 00:22:19,734
I mean, I'm only 41.

365
00:22:19,734 --> 00:22:24,534
So it's not like I'm old, but, know, I'm at a point in my life where I have enough.

366
00:22:24,534 --> 00:22:25,894
I don't need any more money.

367
00:22:25,894 --> 00:22:31,998
So it's more or less I'm going to start a business that's actually going to make me happy
and bring me some passion.

368
00:22:31,998 --> 00:22:41,626
And so the next business that I'm thinking about opening up would be a uh sports
performance center like a thing about like a Sports Performance Institute of Colorado,

369
00:22:41,626 --> 00:22:54,527
where we basically do DEXA scan stress testing on people, know, the O2 training, human
growth hormone, you know, sports performance enhancement, essentially sports testing.

370
00:22:54,527 --> 00:23:00,291
would be something that would be, you know, that would bring me into my people, because I
mean, I work out a lot, too.

371
00:23:00,291 --> 00:23:01,282
And so.

372
00:23:01,459 --> 00:23:06,145
I would do it mostly for networking and just enjoying people's company.

373
00:23:06,145 --> 00:23:07,698
I wouldn't really care if it made money or not.

374
00:23:07,698 --> 00:23:09,650
it paid for itself, I'd be happy with it.

375
00:23:10,094 --> 00:23:11,603
Sure you're about to do that?

376
00:23:12,339 --> 00:23:14,306
I am I'm toying with it.

377
00:23:14,946 --> 00:23:16,350
You wouldn't be talking about it if not.

378
00:23:16,350 --> 00:23:22,558
The problem is with you, I'd say, Justin, be careful because once that mind gets going,
you make it happen.

379
00:23:22,558 --> 00:23:23,860
You're that type of guy.

380
00:23:24,128 --> 00:23:27,454
Yeah, it's a it's a curse and a blessing, right?

381
00:23:27,677 --> 00:23:28,465
Yeah, yeah.

382
00:23:28,465 --> 00:23:30,258
What's the cursed part about it?

383
00:23:30,978 --> 00:23:43,542
I think the curse part of it is that once it consumes your head, you just become obsessed
with it, you know, and it can like really it really starts affecting other parts of your

384
00:23:43,542 --> 00:23:44,182
life.

385
00:23:44,182 --> 00:23:53,314
mean, you start giving up some of your family time, your personal time, you start giving
up hobbies, you start, you you sacrifice a lot for that.

386
00:23:53,314 --> 00:23:59,626
had a mentor tell me years ago, he's like, you you can have two or three things, pick two.

387
00:23:59,626 --> 00:24:05,637
a business family and friends pick two you can have all three and in a way that's very
true.

388
00:24:06,894 --> 00:24:09,338
Have you consistently been trying to dispel that?

389
00:24:09,338 --> 00:24:12,822
Or have you seen no matter how hard you fight against it just happens?

390
00:24:13,302 --> 00:24:23,355
I think that when you're in the hustle phase, the real hustle phase of starting a business
and you're wanting to see it scale and grow, think that that's very true.

391
00:24:23,355 --> 00:24:30,367
Now, if you just start a little side hustle or something and you keep it a side hustle,
then yeah, think all three are definitely a possibility.

392
00:24:30,367 --> 00:24:39,050
In my life right now, with money not being the objective and my businesses being more of a
part-time passion instead of a full-time hustle.

393
00:24:39,352 --> 00:24:41,874
then all three is, you know, it's definitely possible.

394
00:24:41,874 --> 00:24:44,677
But when you're in scale mode, I don't think all three is possible.

395
00:24:44,677 --> 00:24:48,241
just I just don't not not if you want your business to succeed.

396
00:24:48,241 --> 00:24:50,377
it's tough to even have two, then.

397
00:24:50,863 --> 00:24:51,834
Honestly, right?

398
00:24:51,834 --> 00:24:54,449
mean, that's why a lot of business owners get divorced.

399
00:24:55,672 --> 00:24:55,904
Yeah.

400
00:24:55,904 --> 00:24:57,478
ah

401
00:25:00,238 --> 00:25:06,838
What would the 20, 22, 23 year old Justin, what would he be proud of the 41 year old
Justin?

402
00:25:08,270 --> 00:25:13,533
that he got out of poverty and he made something of himself like I didn't come from
nothing, dude.

403
00:25:13,533 --> 00:25:16,376
I grew up in a single white trailer in East Tennessee.

404
00:25:16,376 --> 00:25:18,697
Dad was a drunk, so he was never around.

405
00:25:18,697 --> 00:25:26,812
So basically a single mom who worked at Lowe's like, you know, there was times where we
didn't have running water because she couldn't afford the water bill.

406
00:25:26,812 --> 00:25:32,186
So I had to go to my dad to drive my grandparents house in high school to take a shower
before school.

407
00:25:32,226 --> 00:25:38,440
And so I think that young, you know, 20 something year old Justin would just be like,
damn, he he made it.

408
00:25:38,787 --> 00:25:43,353
He changed his complete, he changed his family's trajectory in life.

409
00:25:43,353 --> 00:25:45,196
The cycle's over now.

410
00:25:45,196 --> 00:25:47,058
He broke the cycle finally.

411
00:25:47,058 --> 00:25:50,643
That's just been the cycle of my family for, I don't know, 100, 200 years.

412
00:25:50,643 --> 00:25:53,116
I have no idea, and I finally broke it.

413
00:25:53,795 --> 00:25:54,866
How'd you do it?

414
00:25:55,918 --> 00:26:02,958
working my ass off, man, going to school, learning a trade that was in demand, becoming a
nurse practitioner.

415
00:26:03,378 --> 00:26:04,978
I've acquired a master's degree.

416
00:26:04,978 --> 00:26:07,278
I mean, I have two bachelor's degrees and a master's degree.

417
00:26:07,278 --> 00:26:12,258
I went to school for eight years, essentially, and I picked something that was in demand
that paid well.

418
00:26:12,258 --> 00:26:18,238
And then I think that I started a business because I knew that was the path to wealth.

419
00:26:18,316 --> 00:26:19,126
Yeah.

420
00:26:19,448 --> 00:26:29,390
The, when you, go back about 20 minutes in the conversation when you said you capped out
midway through the year on the number, the income that you could make in the rest of year,

421
00:26:29,390 --> 00:26:31,001
you're working for free.

422
00:26:31,482 --> 00:26:38,440
I'm assuming that's because you consistently work in these 12 and 16 hour shifts and
taking every opportunity that came your way to work and make money.

423
00:26:38,862 --> 00:26:41,624
100 % man, I mean, was basically, you know, it's production.

424
00:26:41,624 --> 00:26:45,646
So in medicine, ah it's how many patients you see, right?

425
00:26:45,646 --> 00:26:53,770
And so, you know, I was in hustle mode, and I would just grab every chart I could, and I
would just go in the patient's room, see every single patient I possibly could do as many

426
00:26:53,770 --> 00:26:56,992
procedures as I possibly could to increase those billings.

427
00:26:57,072 --> 00:27:00,774
And so yeah, I I hustled, you know, I hustled really hard to do that.

428
00:27:00,774 --> 00:27:07,350
But then halfway through the year when I don't when I'm not making a production bonus
anymore, I just stopped giving a shit.

429
00:27:07,350 --> 00:27:11,976
And I remember the administrators coming up to me saying, Justin, your numbers have really
decreased.

430
00:27:11,976 --> 00:27:13,378
I'm like, yeah, I don't know.

431
00:27:13,378 --> 00:27:16,621
You know, if you didn't cap my bonus, maybe it wouldn't have.

432
00:27:17,966 --> 00:27:28,254
Um, I think, so what can everyone who finds himself being an employee who wants more, is
it as simple as what you did about the sheer tenacity and hard work?

433
00:27:28,974 --> 00:27:38,134
Yeah, I think that if you're truly sick and tired of working for someone else, I think
that you just need to realize that no one's going to hand this to you.

434
00:27:38,134 --> 00:27:41,294
Not a single person is going to give this to you.

435
00:27:41,294 --> 00:27:42,774
No one's going to give you more time.

436
00:27:42,774 --> 00:27:43,934
No one's going to give you more money.

437
00:27:43,934 --> 00:27:45,053
You have to earn it yourself.

438
00:27:45,053 --> 00:27:47,074
And so the best way to do it is just to start a business.

439
00:27:47,074 --> 00:27:55,514
So you just need to get off your ass and get out there and figure out a problem that you
can solve using your skill set and your knowledge and just do it.

440
00:27:55,514 --> 00:27:57,854
Realize that no one else is going to do it for you.

441
00:27:58,146 --> 00:28:01,488
Being scared of it is, there's nothing to be scared of.

442
00:28:02,169 --> 00:28:03,050
You just gotta do it.

443
00:28:03,050 --> 00:28:04,071
You gotta take action.

444
00:28:04,071 --> 00:28:06,633
I mean, I'm sure people on this podcast say that all the time.

445
00:28:06,633 --> 00:28:10,466
You can have all the knowledge in the world, but if you don't take action over it, it
doesn't mean anything.

446
00:28:10,466 --> 00:28:11,687
And I think that's so true.

447
00:28:11,687 --> 00:28:17,026
I remember the day I started my very first business, I was working at an urgent care.

448
00:28:17,026 --> 00:28:24,357
I remember sitting in front of my computer screen on legal Zoom, getting ready to spend
$800 on the LLC or whatever.

449
00:28:24,357 --> 00:28:26,729
mean, now I know legal Zoom's a total ripoff.

450
00:28:26,729 --> 00:28:27,758
You know what I mean?

451
00:28:27,758 --> 00:28:29,898
I'll show it

452
00:28:29,898 --> 00:28:30,258
Right.

453
00:28:30,258 --> 00:28:31,118
Exactly.

454
00:28:31,338 --> 00:28:31,698
Yeah.

455
00:28:31,698 --> 00:28:31,918
Yeah.

456
00:28:31,918 --> 00:28:32,078
Yeah.

457
00:28:32,078 --> 00:28:32,358
Exactly.

458
00:28:32,358 --> 00:28:33,298
You do it for free now.

459
00:28:33,298 --> 00:28:35,038
So like, but I didn't know any better.

460
00:28:35,038 --> 00:28:35,338
Right.

461
00:28:35,338 --> 00:28:44,398
So I remember sitting there, I put the name in and I remember just putting my credit card
information in and then just being like, thinking about that submit button, you know what

462
00:28:44,398 --> 00:28:44,638
I mean?

463
00:28:44,638 --> 00:28:47,938
I was just like, all the thoughts crossed my mind, dude, you shouldn't be doing this.

464
00:28:47,938 --> 00:28:49,338
You just pick up extra shifts.

465
00:28:49,338 --> 00:28:51,998
My brain's trying to play tricks on me.

466
00:28:51,998 --> 00:28:53,938
And I was just like, F it.

467
00:28:53,938 --> 00:28:54,718
I just clicked it.

468
00:28:54,718 --> 00:28:58,370
And then that was basically the action that I had to take.

469
00:28:58,370 --> 00:29:08,219
to do it and then the second action was signing that lease for that for that medical
office that was that was the big one right and so I think you have to put yourself in the

470
00:29:08,219 --> 00:29:19,219
situations where you're forced to make a decision you you know you have to put yourself in
a situation where you're forced to make an action either yes or no check or no check you

471
00:29:19,219 --> 00:29:25,504
know you never put yourself in those in those situations then you never have the
opportunity so you have to at least

472
00:29:25,678 --> 00:29:27,441
put yourself in that situation.

473
00:29:27,441 --> 00:29:32,850
If it's as simple as getting on a website to form an LLC, that's better than nothing.

474
00:29:32,854 --> 00:29:36,333
Yeah, signing the lease is a little bit more of a commitment though.

475
00:29:36,333 --> 00:29:37,747
That's a different day.

476
00:29:37,966 --> 00:29:39,146
That's a different day.

477
00:29:39,146 --> 00:29:39,486
Yeah.

478
00:29:39,486 --> 00:29:42,966
I remember it was like a thousand dollars a month or $700 a month or whatever it was.

479
00:29:42,966 --> 00:29:44,866
And it was like 12 months.

480
00:29:44,866 --> 00:29:47,626
I'm like, I'm on the hook for $8,000 here.

481
00:29:47,626 --> 00:29:48,366
If this doesn't work.

482
00:29:48,366 --> 00:29:51,170
And I was like, well, what's the worst going to happen?

483
00:29:51,170 --> 00:30:00,241
Yeah, worse is gonna happen, you you don't put enough in, you don't force it to happen,
you don't have the mindset that I'm not gonna fail and then you just pay it for 12 months.

484
00:30:00,241 --> 00:30:01,682
You weren't gonna go broke.

485
00:30:01,994 --> 00:30:03,006
I wasn't gonna go broke.

486
00:30:03,006 --> 00:30:04,849
I just picked up an extra ER shift to pay the rent.

487
00:30:04,849 --> 00:30:05,290
You know what mean?

488
00:30:05,290 --> 00:30:06,988
It wasn't it wasn't it wasn't a big deal

489
00:30:06,988 --> 00:30:07,318
Yeah.

490
00:30:07,318 --> 00:30:13,920
Um, since you talked about it, when you think about those East Tennessee days, there's
still a ton of poverty in that area.

491
00:30:13,920 --> 00:30:17,651
Um, it's East Tennessee, it's Southeastern Kentucky.

492
00:30:17,651 --> 00:30:20,002
It's that part of West Virginia, North Carolina.

493
00:30:20,002 --> 00:30:23,923
That's one of the, the poverty stricken, places in this country.

494
00:30:23,923 --> 00:30:26,703
Still, there's just not a lot of, there's not a lot of business happening, right?

495
00:30:26,703 --> 00:30:28,904
Not a lot of jobs, not a lot of education.

496
00:30:28,904 --> 00:30:32,425
What do you think about all the people that are still there?

497
00:30:32,425 --> 00:30:35,766
You probably have some family members, people that you grew up with.

498
00:30:35,766 --> 00:30:37,216
What do you think about?

499
00:30:37,410 --> 00:30:39,440
that I think about where I came from.

500
00:30:39,440 --> 00:30:40,552
What do you think?

501
00:30:41,144 --> 00:30:53,923
think they're stuck in a bubble that they think this is the world, know, this is life and
they don't know anything is better out there and it comes to everything in their life.

502
00:30:53,923 --> 00:30:56,845
Like, don't get me wrong, I miss Tennessee.

503
00:30:56,845 --> 00:30:59,347
I love living in Tennessee, Western North Carolina.

504
00:30:59,347 --> 00:31:08,603
I I grew up in, you know, I lived in Asheville, North Carolina for a while and Knoxville
and all that area and, you know, in some smaller towns in the mountains and those people

505
00:31:08,603 --> 00:31:10,644
are in such a bubble.

506
00:31:10,818 --> 00:31:22,913
when it comes to everything, religion, politics, business, finances, like they are just in
a bubble and they refuse to get out of that bubble.

507
00:31:22,913 --> 00:31:24,224
I don't know what it is.

508
00:31:24,224 --> 00:31:35,488
It's a, if it's a comfort thing or, know, I honestly, I don't know what it is, but many
people in that area just are too scared to look outside of that area.

509
00:31:35,488 --> 00:31:39,050
mean, I remember, I remember people in high school who never even left the county.

510
00:31:39,544 --> 00:31:44,244
blows my mind, you know, so it's a very isolated place.

511
00:31:44,244 --> 00:31:49,742
A lot of places in this country are, but uh that area specifically is very, very isolated.

512
00:31:49,742 --> 00:31:50,902
What do you think could happen?

513
00:31:50,902 --> 00:31:53,162
Not that it's on you or your responsibility.

514
00:31:53,162 --> 00:31:56,402
There's tons of people that come from there and step out and do what you're doing.

515
00:31:56,402 --> 00:32:01,262
But so they, haven't put themselves in a position where they're to click the mouse, right?

516
00:32:01,262 --> 00:32:03,182
Or the credit card, you know, where they're going to click the mouse.

517
00:32:03,182 --> 00:32:08,902
What could happen where they understand that that's a possibility and an opportunity for
them.

518
00:32:08,902 --> 00:32:10,002
What, needs to happen?

519
00:32:10,002 --> 00:32:11,062
What could happen?

520
00:32:11,062 --> 00:32:13,362
What, you know, is a national thing?

521
00:32:13,362 --> 00:32:14,202
Is it a local thing?

522
00:32:14,202 --> 00:32:15,882
Is it individual leaders?

523
00:32:16,750 --> 00:32:19,790
Yeah, I think it's a local thing for sure.

524
00:32:19,790 --> 00:32:25,410
I don't know if it's their pastor or if it's the mayor or whoever, you know.

525
00:32:25,410 --> 00:32:35,570
I think that these people need to be shown that there is more to life than, you know, this
little small county in East Tennessee, West North Carolina.

526
00:32:35,570 --> 00:32:43,890
Like, they just need to be shown that and they need to be shown that their way of thinking
isn't necessarily the right way of thinking.

527
00:32:43,890 --> 00:32:45,410
And, you know, how do you do that?

528
00:32:45,410 --> 00:32:46,310
I don't

529
00:32:46,520 --> 00:32:47,790
I don't know, man.

530
00:32:48,511 --> 00:32:51,332
When it comes to human nature, how do you change human nature?

531
00:32:51,332 --> 00:32:57,915
think that there's a reason why most of this world is still stuck in second, third world
thinking.

532
00:32:57,915 --> 00:32:59,816
I just think it's just human nature.

533
00:32:59,816 --> 00:33:09,120
think that just there's a subset of people who were meant to be the nobles and most people
were just meant to be the serfs.

534
00:33:09,120 --> 00:33:13,176
I think that's just how we evolved.

535
00:33:13,364 --> 00:33:17,621
But you broke out of it and the folks that do, what was the catalyst?

536
00:33:18,200 --> 00:33:21,171
I think that a lot of it, you know, I thought about that.

537
00:33:21,171 --> 00:33:23,792
I thought about did God just give me this ambition?

538
00:33:23,792 --> 00:33:25,032
Like, where did this come from?

539
00:33:25,032 --> 00:33:27,652
You know, because no one else in my family has this.

540
00:33:27,753 --> 00:33:28,523
Nobody does.

541
00:33:28,523 --> 00:33:31,054
Like, where, where, why am I different?

542
00:33:31,054 --> 00:33:36,495
And I think that a lot of it probably just comes down to what were you exposed to as a
child?

543
00:33:36,495 --> 00:33:40,376
And I remember watching shows on like Nickelodeon.

544
00:33:40,376 --> 00:33:47,478
And for some reason, I was just attracted to like the business owner in the cartoon or
something, you know, like so.

545
00:33:47,982 --> 00:33:49,862
Yeah, I don't.

546
00:33:49,862 --> 00:33:50,968
I don't think the question.

547
00:33:50,968 --> 00:33:57,005
But yeah, because I guess to try to figure it out is to say that that can be the catalyst
for helping.

548
00:33:57,787 --> 00:33:58,117
Yeah.

549
00:33:58,117 --> 00:34:05,376
If we, it could be identified that this was the structure, this was the experience, not
even just reflective on us, like, okay, there's the unlock.

550
00:34:05,376 --> 00:34:07,638
Then can we show that unlock to others?

551
00:34:07,788 --> 00:34:09,599
Okay, so I think you a nail on the head then.

552
00:34:09,599 --> 00:34:21,984
think that at a very young age, people in these areas in like elementary school or
whatever need to be shown that there is more to life than just this little tiny town.

553
00:34:21,984 --> 00:34:32,108
And I think that that you just do that through, I mean, it just be something as simple as
videos of other places, people telling their stories, and maybe it just, it's the spark

554
00:34:32,108 --> 00:34:34,238
that's needed for maybe just a couple people.

555
00:34:34,238 --> 00:34:37,710
I think there's some people that just have that natural

556
00:34:37,970 --> 00:34:42,703
leadership, that natural nomad inside of them.

557
00:34:42,703 --> 00:34:46,776
And it just requires some kind of trigger to get that out of them.

558
00:34:46,776 --> 00:34:50,698
And I think that a lot of them are never exposed to that trigger.

559
00:34:50,958 --> 00:34:56,322
And those are the people that live their life as you know, why how everyone tells them
they should.

560
00:34:56,322 --> 00:35:00,785
And those are probably those people that were just always unhappy, not content.

561
00:35:00,785 --> 00:35:03,446
And they just and they don't know why.

562
00:35:04,160 --> 00:35:08,968
Maybe it's a compilation of guys like you that actually came from there telling your story
and showing it.

563
00:35:09,196 --> 00:35:12,530
Yeah, I thought about that and uh it's interesting.

564
00:35:12,530 --> 00:35:18,579
mean, you through the elite nurse practitioner, I, you know, I tell my story a lot and
there's people from East Tennessee and stuff that mess to me all the time.

565
00:35:18,579 --> 00:35:23,586
Like, dude, I saw that you did it and I did it, you know, so there's something there.

566
00:35:23,586 --> 00:35:24,486
Yeah.

567
00:35:24,496 --> 00:35:26,277
So we've talked about a lot here, man.

568
00:35:26,277 --> 00:35:33,883
But what do you, what do you, what's the message you want to send all these folks who
talked about entrepreneurship, where we've come from, ideology, what happens when you

569
00:35:33,883 --> 00:35:37,845
leave that job and you start the business, you shouldn't be scared and you shouldn't be
fearful.

570
00:35:37,845 --> 00:35:41,989
But you know, what's your message from you being the entrepreneur running your business
and platform?

571
00:35:41,989 --> 00:35:48,854
What's the message to your customers, your future customers, and even your little, the
marketing pitch that Justin has for us?

572
00:35:49,454 --> 00:36:03,794
I don't really like marketing pitches, but basically I think that every single person has
some kind of knowledge, experience, skills that other people are going to find valuable.

573
00:36:03,794 --> 00:36:11,734
And I think that what you need to do is you need to just sit down one day and just list
out the 10 things that you think you're good at, the 10 things that you know, like the

574
00:36:11,734 --> 00:36:18,454
back of your hand and figure out, can I use that knowledge and monetize it and turn it
into a business?

575
00:36:18,454 --> 00:36:19,054
Because

576
00:36:19,054 --> 00:36:27,734
Most people never monetize their knowledge outside of just using it, not letting their
actual knowledge work for them.

577
00:36:27,734 --> 00:36:39,874
And by that, I mean putting your knowledge on PowerPoint slides, on paper, on a video, and
actually selling the knowledge versus using that knowledge to do what it is that you're

578
00:36:39,874 --> 00:36:40,354
teaching.

579
00:36:40,354 --> 00:36:45,034
So for example, you know, using your knowledge to program something, if you're a
programmer or something.

580
00:36:45,034 --> 00:36:48,940
So instead of using your knowledge to program an app, why don't you actually just

581
00:36:48,940 --> 00:36:54,373
Now teach that knowledge just instead of teach teach the programming language instead.

582
00:36:54,413 --> 00:37:07,521
And I think that there's a lot of money in that and a lot of people are moving away from
universities and colleges and they're looking for actual actionable real world knowledge.

583
00:37:07,521 --> 00:37:10,913
And it's it's applicable to really anything.

584
00:37:10,913 --> 00:37:15,846
I mean, there's some there's someone there's an electrician that took my course who
started a

585
00:37:15,982 --> 00:37:23,603
course business teaching electricians about whatever he teaches, you know, so you could be
a blue collar worker, or it can be all the way to a neurosurgeon, like there's going to be

586
00:37:23,603 --> 00:37:25,606
people who want your knowledge and who will pay for it.

587
00:37:25,606 --> 00:37:30,072
So just keep that mind as a business idea, because it's, it's a viable business idea.

588
00:37:30,072 --> 00:37:33,376
I know people who make a lot of money in course businesses.

589
00:37:34,072 --> 00:37:34,743
So good, man.

590
00:37:34,743 --> 00:37:39,502
We'll tag the Procore stuff and all your socials and everything.

591
00:37:39,502 --> 00:37:41,956
What's the one place you want them to come see everything about you?

592
00:37:41,956 --> 00:37:42,908
Is it a website?

593
00:37:42,908 --> 00:37:44,291
Is it a social media platform?

594
00:37:44,291 --> 00:37:45,062
Is it LinkedIn?

595
00:37:45,062 --> 00:37:46,324
Where's the one place they go?

596
00:37:46,324 --> 00:37:47,554
oh

597
00:37:47,554 --> 00:37:50,474
yeah, just procorstart.com.

598
00:37:50,494 --> 00:37:52,634
I'll make a little podcast page for this.

599
00:37:52,634 --> 00:37:56,874
We'll call it procorstart.com slash podcast slash necessary.

600
00:37:56,874 --> 00:37:58,134
Yeah, they can just land on that.

601
00:37:58,134 --> 00:38:00,674
Put a little coupon code on there if they're interested in it.

602
00:38:00,674 --> 00:38:01,814
And you just email me.

603
00:38:01,814 --> 00:38:07,814
Honestly, the best way to contact me is just to email me just justin at procorstart.com
like justin at procorstart.com.

604
00:38:07,814 --> 00:38:11,234
can send me a message or through Instagram, but just shoot me an email.

605
00:38:11,234 --> 00:38:13,574
I think there's still there's a lot more personal.

606
00:38:13,574 --> 00:38:15,794
I can actually respond to it a little bit better.

607
00:38:15,794 --> 00:38:16,226
So

608
00:38:16,226 --> 00:38:17,871
I don't have LinkedIn, man.

609
00:38:18,215 --> 00:38:21,742
Those people just keep trying to make me verify my ID and I've just given up.

610
00:38:21,742 --> 00:38:23,442
You're like, don't to be part of it.

611
00:38:23,442 --> 00:38:24,843
I want to be hidden.

612
00:38:25,564 --> 00:38:36,210
Thanks for sharing the story, man, and the transparency about where you came from, this
journey, all through finding success as an entrepreneur, as first an employee, and then

613
00:38:36,210 --> 00:38:39,752
having the guts to go out here and start the business and change your life.

614
00:38:40,846 --> 00:38:41,746
No, you're welcome, man.

615
00:38:41,746 --> 00:38:43,086
I appreciate having you on here.