#152 - Morgan Styler | Rethinking Capitalism with Circular Wealth

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All right, guys.

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Hey, welcome back to another episode of the necessary entrepreneur.

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We just had a conversation, um, off screen that talked about, we're just starting to
become more valuable and, beneficial to everybody listening.

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So today I'm pumped to invite, uh, Morgan Styler.

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I'm excited about this conversation.

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We talked about 10 minutes off camera about network marketing, influencer marketing.

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He's going to weigh some other things on top of it, but I'm pumped because he co-founded a
company called circular wealth.

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The first time we've had someone on.

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with a different approach to this type of business.

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And whether I agree or disagree, that's not the point today.

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The point is to vet his company out what they're doing and to find the passion.

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You're empowering people with a new economic model called circular wealth.

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Man, Morgan, welcome to the party of entrepreneurship in the conversation today.

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Hey, Mark, it's great.

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Great to be here.

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I got a chance to watch some of your podcasts and you do a really good job.

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not yet.

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You're helping us get there.

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so we're pumped about the conversation today, but tell us where you've been in this
so-called network marketing for 20 and 30 years.

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You must've learned a lot of things that you didn't like, but also some great valuable
insights that you learned about self-development.

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But where did this idea from this new company about circular wealth, where did this, uh,
where'd this come from?

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It was actually the whole three decades that I've been in the industry.

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I saw what really works and I believe we grow as human beings or interaction with other
human beings.

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And that's the beauty of network marketing and sales is you interact with a lot of human
beings.

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The problem like we were sharing off screen is that there is uh a uh facade that is
promoted as this is what you can do.

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And yeah, you could do it, but it's like saying, yeah, you could run a four minute mile,
but

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Very few people in the world have the genetics or the drive to do that.

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And that's where I think sales and network marketing direct sales has really been a
disservice because we promote something that isn't real.

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And a lot of people have been burned by that.

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So where's your passion come from?

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What's this new company circular wealth?

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Like what problem in the marketplace is it going to serve or what brand new idea do you
think this is?

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Yeah.

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So it really came, I, I've co-founded two companies that have done over $2 billion in
sales.

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So I've seen what works and I got so frustrated with the current models.

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actually lived off grid for seven years and I just watched how natural ecosystems work and
currency comes from the root word of current.

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It's supposed to move our money's supposed to move, but our systems just go from the
bottom to the top and it ends up becoming a hierarchy or a pyramid.

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and the wealth gets hoarded to a very few hands.

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So I thought, what if we could make an economic system that mirrors the regenerative
cycles of a natural ecosystem?

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And I started thinking about that and designing algorithms and developing it.

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And we created something that really does that, where if nature worked like a linear
economic system, everything would fall apart.

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If the clouds held onto the rain thinking, I'm not going to let this go because it may
never come back.

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everything would fall apart.

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That's how our economy is working right now.

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So we created circular wealth to solve the issues that we saw in the marketplace.

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So what's this look like?

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Like, are we going to have a conversation around um Marxism and communism?

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I mean, right.

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I'm just throwing it out there because a lot of people are going to see.

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So, so what are we, what are we talking about here?

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mean, we talking about redistribution?

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No, no, no.

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This is capitalism with compassion.

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And what I mean is it's a very capitalist model.

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I believe in capitalism.

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I think it's been twisted because few people with so much money have adjusted the tax
laws, adjusted the politics, where capitalism isn't a currency anymore.

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It's an accumulation.

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what I am really passionate about is I want to create a system

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Anya, go deep into this.

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I don't want to interrupt you.

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into that.

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Absolutely, because every big event that I ever went to in direct sales, people were on
stage going, this is my Lamborghini, this is my yacht, this is what I did.

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And yeah, that's sexy in a way.

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But I think it's a very small part of the human spirit that gets motivated by that.

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think we really, as humans, we get inspired by doing something that

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we really believe in at a deep level and improving other people's lives and feeling like
we're making a positive contribution to the world.

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The problem is I think most people don't give a hundred percent at their job because they
feel they've made a Faustian bar bargain with the devil where they're trading their time

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for dollars.

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No matter what they produce, they're not going to get the back, the value they add to the
company.

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So what we thought, what if we create an economic model where

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you're treated like an owner and a partner where you actually get equity in the platform.

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You're not just a commissioned salesperson.

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And this really came from an experience that I had.

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I was president of a company called Income Net Communications.

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And when I joined them, they were losing 30,000 customers a month.

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We came in with a new sales model.

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I brought out a bunch of salespeople.

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We blew things up.

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After 18 months, they were gaining 5,000 customers a month.

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So that's a big turnaround.

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And I'll never forget this moment because I was actually walking to go up on stage.

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There were about a thousand people in the audience.

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And we had this room called the fish bowl because it was all glass.

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And the owner of the company was sitting there and I was walking by and he goes like this.

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And I don't know what it was, but my heart just sank.

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I didn't know.

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And I walked in there and he goes, we're shutting your division down.

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And I go, what are you talking about?

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Our division's what's driving all the growth.

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says, no, we're shutting down.

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You got to go up on stage right now and tell.

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everybody, your division is shut down.

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All the commissions stopped today.

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Everything is done.

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And it was one of the hardest things I ever did in my life.

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My gut was just painful.

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the painful lesson that I learned from that is there was a clause in the contract because
all these people were working so hard because they got a residual income from the phone

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service, the internet service and all that stuff.

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But there was a clause that they ever shut down the sales division.

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All those commissions stopped.

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So the owner shut it down, sold the company.

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He made a fortune and all my thousands of salespeople

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got screwed because they had no equity, they had no power, they had no control.

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So we wanted to create something where salespeople aren't treated like disposable assets,
they're treated like owners.

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How do we operate a profitable?

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this way.

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And I know we're gonna make some arguments and stuff but if because because here's my
experience and I'll give some context that's a big question.

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We want, we like this idea of democracy.

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We like it.

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But man, our country's having a tough problem with it right now.

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And it seems like to me,

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We've lost shared meaning.

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But if we really sat down and had some conversations on the things that were really
important, we may establish that we do have a shared meaning again.

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Maybe, I'm not saying, maybe.

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You can't have a company and correct me if I'm wrong, from your opinion, you can't have a
company where 50 % of the company fundamentally believes the company's purpose is this.

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And then another 50 % of the company believes it's this and they're pulling away from each
other every day.

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Absolutely not.

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And that's one of the biggest challenges because companies often say things in their
brochures and their marketing materials.

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But I've always believed that I don't care what a company says, look at their compensation
model and you'll know the culture that they're gonna create.

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Charlie Munger said, show me the comp and the incentive.

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I'll show you the outcome.

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Exactly.

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That's the key.

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So what we did, my partner and I, and I was so fortunate to meet Mario because ah he's the
CoCo founder.

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He lives in Croatia, incredibly successful entrepreneur.

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He built a huge company, sold that to Walgreens.

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He doesn't need to work another day in his life.

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But when I showed him this concept, he got so excited.

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He's like, Morgan, we could really shift the way things are done if we do it in a way
that's completely transparent and honest.

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and put ourselves out there and we're not, not everybody's going to love us.

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I guarantee you some, some of the people who sit on top of the pyramids and the big
network marketing companies are going to go, I hate this.

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No, I like my position.

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Of course you do.

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I get it.

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But I've also talked to some of those people who said, Morgan, you're actually speaking to
my unspoken pain.

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And I said, what do you mean?

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He goes, I would much rather make 50,000 a month for the rest of my life than make
150,000.

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for a year, have the company go bankrupt.

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I've got to start again, have the company go bankrupt.

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And none of my people make money.

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So what we're doing is creating something where you can really feel good about what you're
doing.

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Cause I think one of the fundamental issues that people have with direct sales is there's,
or multi-level marketing in particular is, is there's a gut thing where if I recruit you,

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you become my economic slave.

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Okay.

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When you make a commission, I get paid.

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When I make a sale, you never get anything.

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It's a one way relationship.

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And I don't think many of us would have a purely one way relationship in our lives.

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So what we've done is flip that on its ear.

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Because if I recruit you to the company, yeah, if you make a sale, I earn a commission.

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But as I earn more and more, the profit sharing pool, that's really the innovation that we
did.

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Because normally you're paid on your leg or your downline or whatever, you paid on levels
and stuff like that.

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What we said is that we're gonna take

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All the sales, well first off, if you make a sale, you get paid.

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You get paid between 60 to 85 % of the total commission goes to you in your pocket because
you did that work.

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The problem with most of the systems out there is if you build a huge organization, tens
of thousands of people, you're earning an override off of all of the efforts of all of

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those other people.

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There's a saying in network marketing that we say at the beginning, you work way harder
than the money you make, but in the end, you make

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way more money than you deserve.

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as long as you stick with it.

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But isn't that on your life?

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It is in a sense, but I think many more people, to me, our economy works best with the
strong middle class.

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So what I found running two really big companies is that people are most productive when
they're getting a residual income between five to 20, 20 grand rent a month.

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That's when they're really out there producing, they're selling.

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Once people were making over 30 grand a month, they actually stopped working.

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And it was so frustrating as

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a CEO and a company owner, people, I'd have to pay them the check because that's the way
our compensation plan was, but they would just be on an island.

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And there's a saying that you either gain your self-worth by production or politics.

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So if you stop working, but you're still getting this huge check, you start becoming a
political liability to the company.

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And you start feeling like the company needs you more than that you need the company.

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And it creates all of these issues.

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We've solved that because what we did is we said, okay, we have this profit sharing pool.

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Every sale in the company goes into the profit sharing pool.

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Whatever's left after that 60 to 85 % goes in the pool.

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Then we all share in that pool every month based on the shares that you earn.

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So this does two things, Mark.

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First off, sales tends to become kind of tribal.

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This is my team, this is your team.

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We compete against each other.

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But if everybody's sharing in the same pool, the same profit sharing pool,

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It's collaborative, it's cooperative now.

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So that's the first thing we did.

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The second thing is the platform owns the profit sharing pool.

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And what we do with that is we wanna get you to that five to 20 grand random month phase.

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So we say, okay, on the first $3,000 we invest to you, we're gonna invest 100 % of you.

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On the next 3,000, 90 % of you and 10 % is gonna go back in the pool so other people can
make money faster.

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On the next 3,000, 60 % to you.

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Once you're over 30,000 a month, it's 10 % to you and 90 % back to others so they can
scale.

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But you're already making $30,000 a month and you can make more by doing direct sales.

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There's no cap or anything like that.

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You can go out and make hundreds of thousands of dollars if you do the work.

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But we don't want you just sitting on top of the efforts of other people who are doing the
work.

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So the idea is, yeah.

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the idea is whether you're selling and so too is like, what are we selling?

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Yeah.

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Yeah.

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Right.

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But whatever we're selling, let's say this platforms anything, but the argument is the
person on day one and the person been in the business 10 years, are they making the same

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on the sale per sale?

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Yes, yeah, per sale.

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And that's one of the big things we wanted to do is a lot of times it's so stacked against
you if you get started late in the game, that it's really hard to catch up.

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mean, it happens, but we wanted to make it so anybody, whenever they start, has the
opportunity to make serious income fast.

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Is that one of the flaws with a lot of these systems, these network marketing systems is
that they're not, correct me if I'm wrong, but this is the reputation it has.

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You're recruiting people into the business to be the customer.

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You're not recruiting people into the business to turn them into experts, into
salespeople.

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Well, you have to look at incentives again.

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So if you look at the incentive of a typical network marketing company and a sale is made,
20 % goes to the seller and 80 % goes to the upline.

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So what behavior is that going to create?

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Build a huge sales force because you don't make much money by actually selling.

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That's why we flipped it on its ear.

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60 to 85 % goes to the seller with us and a much smaller amount goes into the pool.

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I'm on board of it.

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You're going to have to convince me on this idea of 90 % going back in.

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You have to convince me of that, right?

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And I hear what you're saying.

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just...

217
00:14:47,876 --> 00:14:49,199
it's not work you did.

218
00:14:49,199 --> 00:14:50,393
That's the key.

219
00:14:50,393 --> 00:14:51,444
I get it.

220
00:14:51,522 --> 00:15:02,055
I get it, but what, but I'm also a believer that the most important book that, um, that I
ever, there's a bunch of great books, but one of the best books when it comes to self-help

221
00:15:02,055 --> 00:15:05,526
and self-improvement is Darren Hardy's compound effect.

222
00:15:05,627 --> 00:15:11,168
And we could disagree, but what I know is like, I just got done talking to someone this
morning.

223
00:15:11,168 --> 00:15:13,319
I had some guys pouring some concrete at a job.

224
00:15:13,319 --> 00:15:17,090
I have a real estate company, but I'm always working on projects and jobs.

225
00:15:17,090 --> 00:15:20,892
And I said, guys, we hired an excavation company to dig the trenches.

226
00:15:20,892 --> 00:15:23,623
And he said, Hey man, I know we paid that guy a lot.

227
00:15:23,623 --> 00:15:25,935
It was pretty much a subcontractor of the sub.

228
00:15:25,935 --> 00:15:28,716
He said, I know we paid that guy a lot per hour.

229
00:15:28,716 --> 00:15:32,478
Seems like we paid him a ton, but I said, Hey, no, no, I get it.

230
00:15:32,518 --> 00:15:35,940
You paid him on the 40 years of experience that he has.

231
00:15:35,940 --> 00:15:47,266
And so I'm happy that you hired an incredible guy that got the job done in one day versus
paying someone per hour less and they drag it out three days and the quality isn't good.

232
00:15:47,266 --> 00:15:50,419
That guy's paid based upon his 40 years of experience.

233
00:15:50,419 --> 00:15:53,231
And I said, man, isn't that what we're all doing out here?

234
00:15:53,231 --> 00:15:56,994
We put all these years in and we just become better over time.

235
00:15:56,994 --> 00:16:00,947
So the argument is I'm not being paid back as much on this, right?

236
00:16:00,947 --> 00:16:02,838
So give me some pushback on this.

237
00:16:03,022 --> 00:16:09,105
Okay, it's a great point that you're making and the key is about having interlocking
regenerative cycles.

238
00:16:09,105 --> 00:16:18,148
So what we do for every dollar that we invest based on your circles, we give you an equity
share in the platform that you own.

239
00:16:18,148 --> 00:16:23,010
So if we ever sell the platform, the only people who get paid are the people who earn the
equity shares.

240
00:16:23,010 --> 00:16:29,573
So the bigger group you build and the bigger we reinvest in others, the more equity shares
you earn.

241
00:16:29,573 --> 00:16:32,774
the more ownership stake you have in the platform.

242
00:16:33,678 --> 00:16:34,721
I'm listening.

243
00:16:35,330 --> 00:16:36,444
I'm listening.

244
00:16:37,158 --> 00:16:40,978
I've been designing this for well over a decade.

245
00:16:40,978 --> 00:16:50,302
It's been so much time thinking about it and and having these types of conversation and I
really appreciate the points you're bringing up because you're a very strategic thinker

246
00:16:50,302 --> 00:17:01,915
and I like the way you position things and what we try to do is create a system of
balances because that's how nature works when when uh a leaf falls from a tree it becomes

247
00:17:01,915 --> 00:17:05,486
fuel for the for the next growth and

248
00:17:05,486 --> 00:17:15,546
This is one of the things that really got me is the biggest trees in the forest, they
provide nutrients, they provide water for the smallest saplings because they know for the

249
00:17:15,546 --> 00:17:17,946
forest to thrive, those saplings have to thrive.

250
00:17:17,946 --> 00:17:20,806
So we basically designed a system that does that.

251
00:17:21,089 --> 00:17:25,591
been waiting for to read in history and maybe you could point it out.

252
00:17:25,591 --> 00:17:33,954
I've been waiting for the dictator or the king, um, to care more about their people than
themselves.

253
00:17:34,616 --> 00:17:36,017
hat would

254
00:17:36,398 --> 00:17:37,438
Wouldn't that be ideal?

255
00:17:37,438 --> 00:17:38,918
mean, yeah.

256
00:17:38,918 --> 00:17:41,838
I mean, the reason why I think it would be great is because.

257
00:17:42,098 --> 00:17:46,138
Cause I think that's what we're looking for for business leaders and politicians all the
time.

258
00:17:46,138 --> 00:17:51,358
have all these huge expectations of them and we're like everything they told me they're
going to do.

259
00:17:51,358 --> 00:17:52,138
And it's true.

260
00:17:52,138 --> 00:17:55,358
And it's like, no, that's just what they told you to get the vote.

261
00:17:55,358 --> 00:17:57,478
That's what they told you to come work for their company.

262
00:17:57,478 --> 00:18:06,638
That's what they said on the marketing campaign, but you show up and they're really not
taking care of their people the way that they would want their own family taken care of.

263
00:18:06,638 --> 00:18:08,158
Here's the key.

264
00:18:08,158 --> 00:18:13,490
Most problems stem from bad design, not bad people.

265
00:18:13,490 --> 00:18:16,201
So we were talking about politics before.

266
00:18:16,201 --> 00:18:25,043
One of the big challenges in the United States is when Citizens United was passed and
people could put in as much money as possible and there was no limits to that.

267
00:18:25,043 --> 00:18:35,006
It attracted a certain type of politician who went, wow, I can get unlimited funds by
becoming a politician instead of I could be of massive service as a politician.

268
00:18:36,139 --> 00:18:40,056
So you're solving all of our world's problems with circular wealth.

269
00:18:40,056 --> 00:18:41,308
That's great to hear today.

270
00:18:41,308 --> 00:18:42,446
That's awesome.

271
00:18:42,446 --> 00:18:56,256
Here's the thing that got me excited, Mark, is we spend over $5 trillion a year on
customer acquisition costs, CAC, $5 trillion a year.

272
00:18:56,256 --> 00:19:00,539
And just in the United States, we spend more on CAC than we do on the US military.

273
00:19:00,539 --> 00:19:07,984
So if somebody came to you and said, I'm going to give you the budget of the US military
to help solve the world's problems, that would be exciting.

274
00:19:07,984 --> 00:19:11,202
We have that if we can solve CAC and make it

275
00:19:11,202 --> 00:19:19,593
so that it's relational rather than transactional and make it so it's about connection
rather than clicks, I think we can do something pretty exciting.

276
00:19:20,044 --> 00:19:21,238
I buy into that.

277
00:19:21,238 --> 00:19:23,234
What are we selling here?

278
00:19:23,234 --> 00:19:25,186
What are we selling with circular wealth?

279
00:19:25,186 --> 00:19:25,396
Yeah.

280
00:19:25,396 --> 00:19:34,149
So, so what we wanted to do is most of time in a direct sales model, a company comes up
with a product and they have to convince you to buy something you've never, never bought

281
00:19:34,149 --> 00:19:37,910
and explain to you why it's more expensive than you could buy at Costco or whatever.

282
00:19:37,910 --> 00:19:41,571
We wanted to find companies that already had market traction.

283
00:19:41,571 --> 00:19:43,772
So, so we have dozens of companies on the platform.

284
00:19:43,772 --> 00:19:45,092
Some of them are 30 years old.

285
00:19:45,092 --> 00:19:47,273
They're doing tens of millions in sales.

286
00:19:47,273 --> 00:19:51,684
And we came to them with our model and said, listen, this is a no risk model.

287
00:19:51,684 --> 00:19:52,344
We want it.

288
00:19:52,344 --> 00:19:54,345
See, we're a two sided marketplace.

289
00:19:54,345 --> 00:19:57,247
We have to bring in brands and companies and we have to bring in affiliates.

290
00:19:57,247 --> 00:19:59,358
We have to make it attractive to both sides.

291
00:19:59,358 --> 00:20:02,780
So we go to the brands and we say, listen, there's no risk to you.

292
00:20:02,780 --> 00:20:04,010
There's no cost to sign up.

293
00:20:04,010 --> 00:20:05,241
There's no monthly fee.

294
00:20:05,241 --> 00:20:08,963
If we make a sale, you pay us the commission you agree to and that's it.

295
00:20:08,963 --> 00:20:13,746
You look at what your costs are and you figure that out and they go, okay, so I have
nothing to lose.

296
00:20:13,746 --> 00:20:14,756
You guys aren't exclusive.

297
00:20:14,756 --> 00:20:16,057
No, you do all your other things.

298
00:20:16,057 --> 00:20:18,208
We're just an additional income stream.

299
00:20:18,208 --> 00:20:20,869
So you go, okay, so why should I work with you?

300
00:20:20,869 --> 00:20:22,338
I said, because with us,

301
00:20:22,338 --> 00:20:25,481
You're making connections to your customers instead of clicks.

302
00:20:25,481 --> 00:20:28,884
You're creating a community instead of a trend or an exact.

303
00:20:28,884 --> 00:20:34,730
And most people got started in a business because they wanted to really impact people's
lives in a positive way.

304
00:20:34,730 --> 00:20:36,792
And we give them the opportunity to do that.

305
00:20:36,792 --> 00:20:44,369
And then we go to the affiliates and say, Hey, you don't have to work with just one
company and have to build a new organization for every company you work with.

306
00:20:44,369 --> 00:20:47,958
We're going to go out and curate the best companies out there.

307
00:20:47,958 --> 00:20:53,900
And you can earn multiple streams of income from every single one from one organization
that you build.

308
00:20:53,900 --> 00:21:03,694
And this is important because a lot of times, especially in direct sales and network
marketing, you might work for years building a company and that CEO does something stupid.

309
00:21:03,694 --> 00:21:07,706
The company goes into business and you're like, I got to start from scratch.

310
00:21:07,706 --> 00:21:09,787
Here, you never have to do that.

311
00:21:09,787 --> 00:21:11,838
So we work with existing companies.

312
00:21:11,838 --> 00:21:17,652
They already have more market share and the real beauty that I didn't know if it was going
to happen, but it has.

313
00:21:17,652 --> 00:21:23,785
is they're giving us much higher commissions than anybody they've ever given because they
love the model.

314
00:21:23,785 --> 00:21:34,809
I mean, we're getting commissions of 25, 30, 40, even 50 % commissions where most of time
if you sign up with one of these platforms, you get five or 10 or maybe 15%.

315
00:21:34,809 --> 00:21:37,160
We're doing two and three times that.

316
00:21:37,176 --> 00:21:38,682
Give me an example of a company or two.

317
00:21:38,682 --> 00:21:43,286
I know you don't want to just highlight one or two, but give me a brand that when you say
it, we're like, okay, I know that.

318
00:21:43,286 --> 00:21:47,517
Okay, so Farisage, they've been around for 30 years.

319
00:21:47,517 --> 00:21:51,808
They um sell Red Light.

320
00:21:51,808 --> 00:21:57,990
um We work with a lot of biohacking brands and the reason for that is both my partner and
I had to be in that space.

321
00:21:57,990 --> 00:22:07,623
um I actually had a stroke five years ago and it just totally turned my world upside down
and I used a lot of these biohacking things.

322
00:22:07,623 --> 00:22:12,172
So got to know a lot of the companies and I found a lot of them don't work.

323
00:22:12,172 --> 00:22:20,607
And so I wanted to create a platform where we would curate the best ones and people could
trust that kind of like the Trader Joe's of online marketing.

324
00:22:20,607 --> 00:22:23,588
When you go to Trader Joe's, you know, the product's going to be good.

325
00:22:23,588 --> 00:22:27,230
We have a platform where we've curated these.

326
00:22:28,511 --> 00:22:30,892
So that's one example.

327
00:22:31,292 --> 00:22:35,695
Also coherentwater.com coherent-waterwater.com.

328
00:22:35,695 --> 00:22:38,396
It's a product I use every day.

329
00:22:38,596 --> 00:22:41,896
It's a phenomenal product that you just mix it up.

330
00:22:41,896 --> 00:22:44,577
in a liquid and it makes that liquid coherent.

331
00:22:44,577 --> 00:22:54,202
And it sounds like woo woo or whatever when I first heard about it, but they've spent over
$10 million doing double blind placebo studies showing what it does to your body and you

332
00:22:54,202 --> 00:22:55,673
feel it when you use it.

333
00:22:55,673 --> 00:22:58,814
And so that that's just two two two examples right there.

334
00:22:59,042 --> 00:23:01,311
So what's your co-founder's name again?

335
00:23:01,730 --> 00:23:03,826
Mario Breinovich.

336
00:23:04,457 --> 00:23:06,690
Okay, that's an Eastern European name.

337
00:23:06,690 --> 00:23:08,875
He lives in Croatia.

338
00:23:09,696 --> 00:23:12,063
or split the health of the city.

339
00:23:12,268 --> 00:23:15,841
Yeah, it's phenomenal place and he's a phenomenal human.

340
00:23:15,841 --> 00:23:22,165
The interesting thing about him, he also built a world class global ad uh agency.

341
00:23:22,165 --> 00:23:29,230
So he's got the dual background of building and selling a major natural pharmaceutical
company and a major ad company.

342
00:23:29,230 --> 00:23:39,587
So what we thought is by combining my direct sales background and his ability to create ad
campaigns, we could work with a lot of these companies because the fact is a lot of times

343
00:23:39,587 --> 00:23:40,856
when people start a company,

344
00:23:40,856 --> 00:23:42,318
They're not an expert at direct sales.

345
00:23:42,318 --> 00:23:44,678
They're not an expert at marketing or ads.

346
00:23:44,678 --> 00:23:49,490
So we can bring that skill set to them and help them scale.

347
00:23:50,104 --> 00:23:52,715
So this all sounds great.

348
00:23:53,236 --> 00:23:55,197
So it's a however a but.

349
00:23:56,298 --> 00:24:03,742
What's gonna keep you and he from becoming the monarchy of the British Empire?

350
00:24:03,800 --> 00:24:12,864
Yeah, so we have, I mean, first off, all the commissions that we come in, 90 % of those
commissions go back out to our profilates.

351
00:24:12,864 --> 00:24:17,226
And we call them profilates because they're affiliates with profit sharing.

352
00:24:17,226 --> 00:24:19,057
It's a new term we came up with.

353
00:24:19,057 --> 00:24:23,259
So if we get $100 in, we pay out 90 % commission.

354
00:24:23,259 --> 00:24:26,620
There is no other company that I'm aware of that does that.

355
00:24:26,620 --> 00:24:30,690
Typically, when I own network marketing companies, if we got $100 in,

356
00:24:30,690 --> 00:24:34,111
we would keep $50 and we would pay $50 out.

357
00:24:34,111 --> 00:24:35,312
That's the typical thing.

358
00:24:35,312 --> 00:24:38,853
So we keep a very small percentage for stock.

359
00:24:38,853 --> 00:24:48,636
On top of that, if we ever sell the platform, like let's say we build this into a
multi-billion dollar platform, which is what, there's just a plan.

360
00:24:48,636 --> 00:24:49,026
Absolutely.

361
00:24:49,026 --> 00:24:50,136
That's what we intend to do.

362
00:24:50,136 --> 00:24:52,357
We aren't doing this to build a small company.

363
00:24:52,357 --> 00:24:56,038
So let's say we build a $10 billion dollar platform.

364
00:24:56,878 --> 00:24:58,538
I don't need $10 billion.

365
00:24:58,538 --> 00:24:59,218
I like money.

366
00:24:59,218 --> 00:25:04,418
I like a good lifestyle, but we have an algorithm set up again by design.

367
00:25:04,938 --> 00:25:11,238
Once Mario and I get a certain amount, 80 % goes back to our affiliates.

368
00:25:11,238 --> 00:25:15,838
So if we sell for 10 billion, 9 billion is gonna go to our affiliates.

369
00:25:15,838 --> 00:25:22,118
Actually more and more than that with our algorithm, but that's built in by design.

370
00:25:23,563 --> 00:25:25,318
Um, what's the question?

371
00:25:25,318 --> 00:25:27,007
Cause I like to have conversation.

372
00:25:27,007 --> 00:25:28,758
I haven't even gone to questions, right?

373
00:25:28,758 --> 00:25:31,885
Um, what question?

374
00:25:34,722 --> 00:25:36,665
Did you think you guys and when did you start this?

375
00:25:36,665 --> 00:25:38,292
I mean you just started it recently when

376
00:25:38,292 --> 00:25:38,753
just started.

377
00:25:38,753 --> 00:25:44,755
Yeah, we've been putting it together for about two years doing all the software, we've
invested a lot of money and a lot of time.

378
00:25:44,755 --> 00:25:47,921
We have an incredible software team in Europe.

379
00:25:47,921 --> 00:25:50,050
ah Go ahead, sorry.

380
00:25:50,050 --> 00:25:56,212
What do you think, what was the biggest question in the beginning that you think you were
solving when you started this?

381
00:25:56,212 --> 00:26:01,020
Like the biggest one that you consistently sat down, what's the biggest one?

382
00:26:01,934 --> 00:26:18,233
How can we turn clicks into connection and how can we redirect the $5 trillion that's
spent on CAC every year into an ecosystem that decentralizes the wealth into communities

383
00:26:18,233 --> 00:26:22,497
instead of concentrating it into megacore corporations?

384
00:26:22,658 --> 00:26:24,917
what this is right and that's what the company is.

385
00:26:25,074 --> 00:26:27,236
That's what the platform does.

386
00:26:27,236 --> 00:26:32,761
And the beauty about it is the bigger we get, the faster the fly, fly wheel spins.

387
00:26:32,761 --> 00:26:36,683
Because, you know, let's just say we have a million reps.

388
00:26:36,724 --> 00:26:41,318
How attractive do we become to a company that wants to join us?

389
00:26:41,318 --> 00:26:45,130
How much harder can we negotiate for a higher commission?

390
00:26:45,891 --> 00:26:47,123
Massive leverage.

391
00:26:47,123 --> 00:26:50,976
And the beauty about it too, is there's another part to it.

392
00:26:50,976 --> 00:26:52,327
It's called crew fund.

393
00:26:52,327 --> 00:26:54,126
So what we want to be able to do,

394
00:26:54,126 --> 00:26:59,046
Like let's say you have a manufacturing company, you come to us, we blow up your sales.

395
00:26:59,046 --> 00:27:01,886
You're like, Oh my gosh, Morgan, I can't keep up with production.

396
00:27:01,886 --> 00:27:04,086
I got to build a bigger manufacturing facility.

397
00:27:04,086 --> 00:27:05,806
need $10 million to do that.

398
00:27:05,806 --> 00:27:06,986
No problem.

399
00:27:06,986 --> 00:27:11,466
What we're going to do is present this to our million affiliates out there.

400
00:27:11,466 --> 00:27:16,426
We'll get a thousand of them to, you know, or 10,000 of them to put in a thousand dollars.

401
00:27:16,426 --> 00:27:17,746
That's $10 million.

402
00:27:17,766 --> 00:27:21,900
You're now funded with your manufacturing facility and our affiliates.

403
00:27:21,900 --> 00:27:25,417
now own equity in your company instead of a venture capital firm.

404
00:27:25,417 --> 00:27:35,033
And it's much more valuable to you because you have 10,000 people who are now owners in
your company who treat your business like they own it rather than they're a disposable

405
00:27:35,033 --> 00:27:35,804
asset.

406
00:27:36,078 --> 00:27:44,878
So when I pay in, when I get to 30,000 month, somebody caps out at three or 400 grand, I'm
using my own a year, and then 90 % goes back in, right?

407
00:27:44,878 --> 00:27:46,588
Whatever the number is, I don't want...

408
00:27:46,588 --> 00:27:54,383
me just make sure you understand that is that is only what you're making off the
profiteering thing.

409
00:27:54,383 --> 00:27:54,758
Yeah.

410
00:27:54,758 --> 00:27:56,674
For first off, we're not a downline.

411
00:27:56,674 --> 00:27:57,734
We don't like that term.

412
00:27:57,734 --> 00:28:04,138
It's it's it's concentric circles were a circular well, but you can make as much as you
want.

413
00:28:04,138 --> 00:28:09,211
And I guarantee you, we will have we did a test marketing with this.

414
00:28:09,251 --> 00:28:14,818
And the most I had somebody making was 50 grand a month sell just by selling the product.

415
00:28:14,818 --> 00:28:18,760
So we'll have people making hundreds of thousands a month just by selling.

416
00:28:18,760 --> 00:28:20,632
So yes, I'm on board with that.

417
00:28:20,773 --> 00:28:21,904
Check it off, right?

418
00:28:21,904 --> 00:28:26,261
You're a 60 to 80 % share of the commission on those direct sales, which is awesome.

419
00:28:26,261 --> 00:28:30,530
So the 90 % of the concentric.

420
00:28:30,530 --> 00:28:31,028
Yeah.

421
00:28:31,028 --> 00:28:31,793
Yeah.

422
00:28:32,556 --> 00:28:34,083
What's that going to be used for?

423
00:28:34,083 --> 00:28:36,758
Just to build the company more, to get more people in the business.

424
00:28:36,758 --> 00:28:37,808
doesn't go back to us.

425
00:28:37,808 --> 00:28:42,860
We put it back in the profit sharing pool so new people can make money faster.

426
00:28:42,860 --> 00:28:45,481
Now, nobody gets anything if they don't produce.

427
00:28:45,481 --> 00:28:47,131
This isn't socialism.

428
00:28:47,131 --> 00:28:50,302
not redistributing wealth.

429
00:28:50,422 --> 00:28:59,164
We're saying instead of most people dying in that gap between when they start and when
they really start making money, we want to keep them going.

430
00:28:59,164 --> 00:29:05,406
My uncle was the president of a really large direct sales company doing about $400 million
a year.

431
00:29:05,454 --> 00:29:15,094
They did an internal study and they found if they could decrease attrition by 1%, they
would increase growth and profits by 9%.

432
00:29:15,094 --> 00:29:20,934
Because if the holes in the bucket are getting filled, everything gets better.

433
00:29:20,934 --> 00:29:31,436
So we designed this to figure out how can we reduce attrition because what happens, you
might look at it and go, but money's going back into the pool, I wanna keep it all, but.

434
00:29:31,436 --> 00:29:35,833
That's what creates the attrition cycle going is if too few people keep it all.

435
00:29:35,833 --> 00:29:42,062
By putting it back in, your new people make money faster so they succeed more and that
scales out.

436
00:29:42,062 --> 00:29:48,070
So your circles get bigger and bigger and wider and wider and your success becomes more
stable.

437
00:29:48,416 --> 00:29:53,119
You think if you make money more money sooner, you don't leave the

438
00:29:53,134 --> 00:29:55,054
Oh, it's been documented.

439
00:29:55,054 --> 00:30:05,974
you can make $300 a month, there was a study done that showed if people could make $300
extra a month, 80 % of all bankruptcies could be avoided.

440
00:30:05,994 --> 00:30:11,302
If you get somebody making $300 a month residual income, they do not quit.

441
00:30:12,834 --> 00:30:13,124
All right.

442
00:30:13,124 --> 00:30:18,076
So give us the biggest, uh, I could talk to you all day long, but we just had a half hour
here.

443
00:30:18,076 --> 00:30:25,698
Maybe we can jump back in and that's what we're trying to do more because I think what, so
many people do with long form and we've done a lot of it.

444
00:30:25,698 --> 00:30:35,822
Um, let's tell them what we need to tell them in a short period of time and connect with
our brands and what we're trying to do and help people.

445
00:30:35,822 --> 00:30:37,822
And then maybe we can stack on that.

446
00:30:38,424 --> 00:30:39,314
We got in the weeds.

447
00:30:39,314 --> 00:30:40,904
We've made a lot of changes recently.

448
00:30:40,904 --> 00:30:44,167
It's let's talk to a lot more people in short, shorter amounts of time.

449
00:30:44,167 --> 00:30:44,697
Perfect.

450
00:30:44,697 --> 00:30:45,848
And tell them the real stuff.

451
00:30:45,848 --> 00:30:49,940
Because if I start talking about everything, I've got no value.

452
00:30:50,981 --> 00:30:51,341
Right.

453
00:30:51,341 --> 00:30:51,651
Yeah.

454
00:30:51,651 --> 00:30:52,301
You're like, yeah.

455
00:30:52,301 --> 00:31:06,429
Um, so talk to us about a really, we, what, why should people, why, like what's your six
second or three second or 10 second elevator pitch, but it can be 20 seconds.

456
00:31:06,429 --> 00:31:08,150
But what is that on?

457
00:31:08,150 --> 00:31:12,780
why people should really be a part of it, maybe different than our conversation already.

458
00:31:12,780 --> 00:31:18,570
And then how the heck they come and engage with you guys and do and come get a part of
this.

459
00:31:19,358 --> 00:31:24,110
Imagine if you could be an owner instead of a disposable asset.

460
00:31:24,110 --> 00:31:35,185
If you could earn extremely high commissions, also earn monthly profit sharing, but also
get equity in something that has the chance to be a global phenomenon.

461
00:31:35,185 --> 00:31:37,405
And you could be in it at the beginning.

462
00:31:37,405 --> 00:31:38,776
That's where we're at right now.

463
00:31:38,776 --> 00:31:42,407
We're just getting started and there's no risk at all.

464
00:31:42,407 --> 00:31:43,878
mean, it doesn't cost to sign up.

465
00:31:43,878 --> 00:31:45,143
You don't have to buy any product.

466
00:31:45,143 --> 00:31:46,589
You don't have to warehouse products.

467
00:31:46,589 --> 00:31:48,842
All of our sales are on

468
00:31:48,842 --> 00:31:50,554
our company's web website.

469
00:31:50,554 --> 00:31:58,325
So you just share a link with your your contacts, they click on that you get paid the
commission, you don't have to buy anything you don't have to do do anything.

470
00:31:58,325 --> 00:32:01,088
It's all handled by our brands.

471
00:32:01,164 --> 00:32:01,896
Hmm.

472
00:32:01,896 --> 00:32:02,326
All right.

473
00:32:02,326 --> 00:32:05,171
So we need to know the website to go to your social media.

474
00:32:05,171 --> 00:32:11,656
But what I'm sitting here wondering is, are you guys going to use this new world of AI and
technology to help expand and grow this even faster?

475
00:32:11,656 --> 00:32:13,268
Where's that in your brain?

476
00:32:13,326 --> 00:32:24,055
I mean, we're definitely gonna use uh AI to help us scale, but we think we're also the
antidote to the fear of AI where people feel like they're gonna get replaced because you

477
00:32:24,055 --> 00:32:27,137
can't replace real human connection.

478
00:32:27,318 --> 00:32:34,043
And that's what we've done is created a platform where real human connection is rewarded.

479
00:32:34,524 --> 00:32:41,730
And um we can really focus on contribution rather than...

480
00:32:41,954 --> 00:32:44,050
consumption and extraction.

481
00:32:44,984 --> 00:32:46,581
You make it sound good.

482
00:32:48,620 --> 00:32:51,113
If this is the beginning, it's well versed already.

483
00:32:51,113 --> 00:32:53,415
You've refined this over the two years on building things.

484
00:32:53,415 --> 00:32:57,314
Tell us where we can come find you and we'll give you all the highlights when we put this
out too.

485
00:32:57,314 --> 00:32:58,025
Yeah, absolutely.

486
00:32:58,025 --> 00:33:01,857
It's circularwealth.com and just go there.

487
00:33:01,857 --> 00:33:04,379
There's a three minute video that explains the basics.

488
00:33:04,379 --> 00:33:07,191
And then once you join, you get your own link to that.

489
00:33:07,191 --> 00:33:10,524
So when you refer it to people, then they join your circle.

490
00:33:10,524 --> 00:33:13,546
And that's how we reward you with the.

491
00:33:13,698 --> 00:33:21,750
And in the beginning you jump in here, I'm sure as you guys are building this, you can
actually get some FaceTime with Morgan if they really get in here and hammer it.

492
00:33:21,750 --> 00:33:29,043
That's the fun thing is right now we actually know the people who are working and we can
have personal conversations like this.

493
00:33:29,043 --> 00:33:34,736
And I've seen this over and over over again in six months.

494
00:33:35,136 --> 00:33:37,237
I'm not going to know people when they join at all.

495
00:33:37,237 --> 00:33:39,018
So this is the time to get started.

496
00:33:39,018 --> 00:33:40,079
say one day we knew the guy.

497
00:33:40,079 --> 00:33:41,591
Hey, thanks for jumping on here.

498
00:33:41,591 --> 00:33:42,632
It's great to get to know you.

499
00:33:42,632 --> 00:33:50,130
And I'm excited about looking to see what you're going to build because you guys have the
energy and all I want when people are building businesses, like believe in the thing that

500
00:33:50,130 --> 00:33:51,391
you're starting and building.

501
00:33:51,391 --> 00:33:52,593
Believe in it.

502
00:33:52,593 --> 00:33:52,953
Right.

503
00:33:52,953 --> 00:33:56,276
And then and you'll vet it out to see if it's the 10 billion dollar idea.

504
00:33:56,276 --> 00:33:59,219
So congrats, man.

505
00:34:00,661 --> 00:34:01,942
thanks for coming on.