#140 - Cody Grandadam - The Flashlight Guy Who Lit Up Big Box Retail

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So I have my company, my flashlight company.

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I've got about 15 employees in Peru.

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Now I own the building that I'm in that's got 30 employees.

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And then I have a, just, you know, the restaurant, all these other things that have
stemmed off because of the flashlight company.

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So all in all, there's probably two or 300 people in my area that are working because of
the flashlight company.

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But then I go to China and there's two or 300 people at one factory.

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And you know, there's like a whole ecosystem that was created because of this.

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guy from a little town of 10,000 people decided he's going to sell a flashlight.

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Welcome back for another fun episode here.

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um Today's guest, I'm pumped.

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I love when we have people that have a great story to tell um about an entrepreneur
experience and how they're living their life.

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And when they drive from Illinois to come have some fun in Cincinnati and to hang out
studio, I'm pumped about a conversation.

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But today's guest, he's the definition of grit and hustle.

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And I love those two words.

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I'm going to make almost him say his last names.

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It's a hell of a last name.

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Grandadim?

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Grand Adam.

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Just like it's supposed to be.

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Okay, so he got involved here.

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So today's guest, the definition of grit and hustle.

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Cody Grand Adam, he started with nothing.

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No money, no credit, and built Whites All into a multimillion dollar brand that's now on
the shelves at Walmart, Target, and beyond.

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But that's not the special part.

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He's a retail master, a product innovator and a real entrepreneur who knows how to get
things done without making excuses.

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My type of man.

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We're gonna dive into what you built from scratch, what it really takes to break into big
box retail.

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and the mindset he uses to win again and again.

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Cody, welcome to the necessary entrepreneur.

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That was good.

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That was good.

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I almost want to play it back.

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You want to do it?

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That was nice.

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That was nice.

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Um, and you're the flashlight guy.

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That's what they call me.

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I didn't give myself that name, believe it or not.

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how the hell did this happen without us saying, man, in the beginning and all that shit,
because you do have Adam in there.

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And Adam in

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it used to be Adam, you know we add the gran later.

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oh You became grand.

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like when you're sitting, you have this cool 400,000 foot facility we were hearing about
in your hometown in Illinois.

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And we're talking about the distillery and all the cool cultural things that you're doing.

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When you're sitting at that distillery who's a tenant and you're rolled up next to a guy,
you've known him for three or four years and it's like, man, the context, everybody

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understands it.

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If he's like, man, where'd all this start?

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How the hell did you become you?

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And all the stuff falls away and you don't have any agenda.

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What comes out of your mouth next?

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Well, I guess it's all about context, right?

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I guess it would kind of, I'd have to understand why they're asking that, right?

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They're talking about the building itself, right?

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Like I think I mentioned earlier, most of the things that have happened has always been
out of necessity, right?

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And so when it comes to the building that I'm in today, I was just a tenant at one point,
right?

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And so it became a financial decision.

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Like I can pay $100,000 a year for rent.

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Or I just buy the building for half a million bucks.

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Right.

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And so that's what we ended up doing.

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Right.

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And so, but how did it get to an abandoned old clock factory to where it is today?

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Right.

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And that was just through honestly, just thinking about what I want to see with it, where
I want to take it to, and then just doing it one thing at a time.

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Right.

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And so I knew like this building, everyone knew it.

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Right.

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It's the West clocks.

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Like everybody, if,

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If I'm telling someone to come to my office, I don't give them the address.

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Hey, it's at the West clocks building.

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And so, but the 30 years before I bought it, it was all, it was boarded up, right?

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They closed it down.

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The city was like, we need to tear this building down.

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Right.

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And so for me, um, you know, I felt like there was so much opportunity.

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Right.

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And so when I bought the building, even, I think there's articles that were written that I
was interviewed, right.

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And they would ask me, what is, what is your dream with this building?

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What do you want to do?

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And I just spoke it out to the universe, right?

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To, just put it into existence.

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And so it's, it's cool because exactly what I was talking about in that article, like, I
want to do a, you know, uh, an event center.

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want to have a restaurant and a uh bar and pizza and all this stuff.

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We did all those things.

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Right.

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And so although I didn't have a game plan per se, right.

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I kind of knew like, Hey, I wanted to end up on the moon.

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Right.

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I wasn't really sure how to get there, but like that was always on the front of my mind.

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And so, you know, it's funny you mentioned that the distillery, that was the very first
tenant that I got in the middle of the building.

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Right.

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But that was a catalyst to get all the other things.

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Right.

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And so I think at the end of the day, like you, have to know where you want to go, know
where you want to go, where you're headed.

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And then you just need that first catalyst and you just keep growing and going from there.

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so that honestly, between all of the businesses that I've done, that's how it's all,
that's how they've all gone.

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I've got an idea what I want to do.

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I look five years, 10 years ahead of time, and then I just take that first step.

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Right.

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And so like, I think if we, if we went down into the whole story behind it, there's
probably pivotal moments and different things, but then the day it was just deciding what

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I wanted, taking that first step and then figuring out along the way.

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What do we say for folks as we're talking about business and the journey and
entrepreneurship?

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Because I had the vision of this podcast.

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I think great things come from originally us wanting to do something with it, not wanting
a brand and what, but I just said, Hey, I think if we can understand the stories and the

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contextual background of all these people that now they just look like overnight success,
like this guy's got this huge flashlight company and he was on that podcast and I'm at

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Target and now I see it and you can connect the dots.

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But the story of all the failure and all the stuff in between that when people are like,
man, how is it?

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You're making all this money.

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Your life's great and stuff must be awesome, right?

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And then you walk away in this quiet moment and you probably somewhere inside, not
condescending, not judgmental, but it's kind of like, if they only knew what it took.

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Yeah, it's like, it's like when someone says, you know, it must be nice.

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Right.

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And then the thing today though, like, especially with social media, like you mentioned,
that's all you see.

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You see the good stuff.

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You see the nice stuff, right?

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You see the fancy cars, you see like all the trips and different things with these
influencers, right?

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They're not going to share like all their struggles.

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And so then everyone that thinks like, that's the way that that's the way that it is.

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Right.

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And so they think, okay, these guys are just doing great.

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They have no more issues.

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They have no more problems.

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And so.

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it's natural for them to meet someone like yourself or someone like me and then have that
same exact mindset like, man, it must be nice.

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Right.

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But, it is, it is nice.

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But, but like it, takes work, right?

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It takes effort, right?

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It's like, it's like in a six pack, which I have a six pack, but like you've got to go
through the discomfort for a very long time with absolutely no results.

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Right.

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And I think that's why I know that's why people fail in business because

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You know, I think it was probably two years at least before I pulled any money out of my
company, my flash site company, right?

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And most people wouldn't be willing to do that.

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But I knew like this is what it, this is what's required of me to get to where I want to
go.

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How did you know that?

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I saw on your Instagram recently, like it's fun.

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I can always see when people are going somewhere from a checker, directed perspective, go
to their Instagram and you'll see an evolution of content.

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It's like you're on point.

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You're getting on point with content, right?

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But you had a quote about Jim Rohn.

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So listen here, Mr.

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Junior Grant Cardone going on your private jet and all this stuff.

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but you're, there's a picture and there's a quote about Jim Rohn.

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And I read this, that you put that there, because anytime you hear somebody or see
somebody put a quote for an inspirational figure from the past, we're not just using it,

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that means something to you.

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Do you remember what the quote was?

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It's okay if you don't.

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Yeah, remind me.

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So I'm not, I never get the context right, but it's like, you're not gonna, you're not
gonna become and change the thing overnight, but you can change the way you think

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overnight.

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Right, so it wasn't perfect, but that's in the context of it.

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Yeah.

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So, you know, Jim Rohn, because you know, when I, I had my son at 18, right?

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18 years old.

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Actually, I think I was 19 by the time he finally popped out of the oven.

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you know, we didn't have like the social media that we have today.

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Right.

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And so if, if, if I wanted to work on myself, it was on YouTube, right?

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I'd just be on YouTube at the, night.

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And Jim Rohn was the guy that I was, I was always watching.

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Right.

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Jim Rohn, Zig Ziglar, you know, Brian Tracy, those types of individuals.

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than taught Tony Robbins and different guys.

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Exactly and and and they all had something in common It was all hey work on yourself more
than anything else, right?

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and I think that was like one of the that now I don't think that is one of the is probably
the biggest factor in my success today is that I really focused on working on my mindset

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my philosophy my my perspective on how I see things and That's what that's what that's
what's made everything possible today

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Isn't that like just full ownership of everything?

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That's pretty much what we're saying.

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That's the layman, that's the me and you, these non-incredibly grammatically correct guys,
but it's just like, we just take responsibility, right?

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And we realize like we can't wait for anyone.

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We're the one that has to be the change.

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Yeah.

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Yeah.

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I think that, I think that's a struggle today for a lot of people.

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Like I know, and you know, I think maybe we shouldn't put them in a box, but like the
younger generation specifically, like I've a 20 year old and 18 year old, right?

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And so my 20 year old is, a lot like me.

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My 18 year old is two, but my 20 year old, he has a lot of the things that I know are
required to be very successful, but they're also the same things that could get you in a

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little bit of trouble too.

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So for example, like

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authority, right?

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I respect authority, but it's very few and far in between that.

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I really like people telling me what to do, right?

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But I've learned to accept that.

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And there's certain individuals, like if the Walmart buyer calls me, he can tell me
anything he wants, right?

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I'm going to, I'm going to drop what I'm doing and do it.

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Um, but I've realized to come like certain things, take that you have to do those things.

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Well, my 20 year old hasn't really figured that out yet, right?

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There, there's certain things of authority.

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that you have to stay within that lane, right?

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When the same breath, he has a lot of the other things that are, are required to be a
great business person.

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Um, tenacity, an attitude, right?

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I think, I think you need a little bit of an attitude to be in business, right?

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Uh, a chip on his shoulder, right?

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Like, know, he, he, in my little community, which might the town I work in Peru's got
10,000 people, the town I live in has 1400.

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So everybody knows who I am.

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Whoever the guy is that runs the dealership that his name's on, they know him.

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Whoever's built the thing, we know him.

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That's not bragging, it's just the facts of the thing.

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So this should be the inspiration.

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Take your 1400 population town and do the biggest thing.

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That's right.

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And it's not, it's usually not that hard to do, right?

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In 1400 people, but you know, so, you know, my son, he's like, he was a class clown, likes
to be the center of attention.

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Same thing I was, right?

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In high school, I was a guy joking around, getting in trouble.

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Um, I was never a bully by any means at all, but I was always trying to be the center of
attention.

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And that's cause I always wanted to stand out.

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Right?

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So I say something to my son, Hayden, like, Hey, you need to stand out without sticking
out.

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Right?

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And so like in school to stand out, like you gotta, you gotta make, you gotta be the funny
guy.

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Right?

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As an adult, I've learned like, okay, I can stand out.

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I don't have to be the funny guy.

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I just gotta be making stuff happen.

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Right?

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And so that's what I'm talking about with Hayden.

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Like he's got to channel that energy into something else.

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Right?

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And so it's like, I think it's the difference from being like notorious and famous, right?

222
00:12:09,274 --> 00:12:10,865
Which I don't want to be famous.

223
00:12:10,865 --> 00:12:12,115
I just want to be filthy rich.

224
00:12:12,115 --> 00:12:12,395
Right?

225
00:12:12,395 --> 00:12:13,006
There you go.

226
00:12:13,006 --> 00:12:14,366
Um, but

227
00:12:14,366 --> 00:12:20,780
I think that's something that the younger generation is having a hard time figuring out,
which they will.

228
00:12:20,780 --> 00:12:28,989
Is it because it's just this everything is on Front Street and they see all these
influencers and appears they're living these big wives and they just want that?

229
00:12:29,512 --> 00:12:30,434
Is that a part of it?

230
00:12:30,434 --> 00:12:31,766
I think that's a part of it.

231
00:12:31,766 --> 00:12:38,943
I think, again, it goes back to what we said before, they're not sharing all the things
that it took to get to there.

232
00:12:38,964 --> 00:12:45,472
Even look at Logan Paul, Jake Paul, they're building these huge businesses now, way
outside of just content creation.

233
00:12:45,472 --> 00:12:51,054
But I've been around these individuals, I've been around content creators, and it is hard.

234
00:12:51,054 --> 00:12:53,368
16, 18 hour days that people don't see.

235
00:12:53,368 --> 00:12:54,894
It's exhausting.

236
00:12:54,894 --> 00:13:00,294
And you've always got to be thinking of ideas, what you're going to post videos and you
got post production and marketing.

237
00:13:00,294 --> 00:13:02,274
Like it's super difficult.

238
00:13:02,274 --> 00:13:03,034
Right.

239
00:13:03,674 --> 00:13:07,274
But even, even up until recently, I was like, man, that's a, that's the dream job.

240
00:13:07,274 --> 00:13:09,814
Just carry a camera around with you, film yourself.

241
00:13:09,814 --> 00:13:14,454
But now that I'm around these content creators, like it's a tremendous amount of work.

242
00:13:14,454 --> 00:13:19,954
And so I think most kids today, they're not seeing that because they're not out hanging
out with these guys.

243
00:13:19,954 --> 00:13:20,054
Right.

244
00:13:20,054 --> 00:13:23,454
So they're just looking at it as, man, they got this funny video that went viral.

245
00:13:23,454 --> 00:13:24,998
I just got to do that same thing.

246
00:13:25,102 --> 00:13:25,482
Right?

247
00:13:25,482 --> 00:13:30,062
But there's, there's, gotta do it consistently over and over and over and over again.

248
00:13:30,062 --> 00:13:33,042
And like we said, like it's delayed gratification.

249
00:13:33,141 --> 00:13:33,602
Right?

250
00:13:33,602 --> 00:13:37,182
And so, um, at the end of the day, that's what they see.

251
00:13:37,182 --> 00:13:38,886
And so that's what they expect.

252
00:13:39,534 --> 00:13:41,757
Do you think it's a double-edged sword?

253
00:13:41,757 --> 00:13:48,966
Do you think if somebody that had massive credibility in your life would have told you how
hard it was going to be, do you think maybe you wouldn't have done it?

254
00:13:50,574 --> 00:13:53,234
No, because I probably wouldn't have believed them.

255
00:13:53,234 --> 00:13:53,534
Right.

256
00:13:53,534 --> 00:13:57,754
And I think, I think that's, that's something that you need to, right?

257
00:13:57,754 --> 00:14:01,494
You sometimes you just gotta be like, no, I'm going to figure this out.

258
00:14:01,494 --> 00:14:01,754
Right.

259
00:14:01,754 --> 00:14:05,114
And so like having that chip on your shoulders, I think is really valuable.

260
00:14:05,114 --> 00:14:10,714
Um, in fact, when I hire people, I look for people with the chip on their shoulder, like
they want to prove something.

261
00:14:10,734 --> 00:14:13,434
Um, and so like that's probably the attitude I would have.

262
00:14:13,434 --> 00:14:13,854
Right.

263
00:14:13,854 --> 00:14:18,752
Because honestly, when I was 19, 20, 21, you know,

264
00:14:18,752 --> 00:14:24,654
I was always dabbling in different things, mostly like network marketing, multilevel
marketing, and everybody told me that same thing.

265
00:14:24,654 --> 00:14:26,204
Like that's never going to work.

266
00:14:26,204 --> 00:14:27,525
You're never going to make money.

267
00:14:27,525 --> 00:14:29,705
just, you know, blah, blah, blah, blah, blah, blah.

268
00:14:29,705 --> 00:14:31,126
And I was like, no, I'm going to do this.

269
00:14:31,126 --> 00:14:32,526
Like, what do you know?

270
00:14:32,526 --> 00:14:33,546
And that was just me.

271
00:14:33,546 --> 00:14:34,827
It wasn't confidence.

272
00:14:34,827 --> 00:14:37,587
It was just me, like almost like that authority thing.

273
00:14:37,587 --> 00:14:39,618
You're not going to tell me what to do or how to do it.

274
00:14:39,618 --> 00:14:41,925
I'm going to figure it out.

275
00:14:41,925 --> 00:14:42,629
You do.

276
00:14:42,629 --> 00:14:42,899
Right.

277
00:14:42,899 --> 00:14:45,270
And so that's why I think it's very important.

278
00:14:45,270 --> 00:14:47,340
And that's the difference I think is.

279
00:14:47,512 --> 00:14:56,386
That's why it was important for me to be sitting in my, in my office at night watching Jim
Rohn and Zig Ziglar, like working on this muscle, right?

280
00:14:56,487 --> 00:14:58,788
working on the brain, the, the, philosophy.

281
00:14:58,788 --> 00:15:04,971
that way when those circumstances come up, yeah, you, have the confidence, almost
arrogance to be like, whatever.

282
00:15:04,971 --> 00:15:05,691
Right.

283
00:15:05,691 --> 00:15:09,673
But then you know enough in your mind, like if it's to be, it's up to me.

284
00:15:09,673 --> 00:15:11,454
Like I got to make this happen.

285
00:15:11,906 --> 00:15:16,097
Does manifestation feel too like woo woo?

286
00:15:16,588 --> 00:15:17,638
Not for me.

287
00:15:17,779 --> 00:15:28,857
like anybody that knows me and I don't talk about this much because people think like
whatever you're crazy, but like I have man literally have manifested almost everything in

288
00:15:28,857 --> 00:15:37,444
my life good or bad and like I can say that like in anybody that's around me, they know
that to be true, right?

289
00:15:37,444 --> 00:15:43,668
And so like I'm a firm believer in what we think about we bring about right and even if in
good and bad

290
00:15:43,756 --> 00:15:44,036
Right?

291
00:15:44,036 --> 00:15:46,107
Good times, bad times, all those different things.

292
00:15:46,107 --> 00:15:48,868
I think that most of the things are within our control.

293
00:15:48,868 --> 00:15:54,511
And so I'm not saying it's a matter of like, man, if you think about it you put it on the
world, it's just going to happen.

294
00:15:54,511 --> 00:15:59,132
But I think like the activity goes where the thoughts flow.

295
00:15:59,273 --> 00:15:59,623
Right?

296
00:15:59,623 --> 00:16:03,775
And so that's what, that's when I say manifestation, that's, that's more or less what I'm
talking about.

297
00:16:03,775 --> 00:16:09,557
Like, cause if it was real, I would have been, I would have won the big, the big multi
hundreds of millions of dollars worth of lottery.

298
00:16:09,557 --> 00:16:10,298
Right?

299
00:16:10,298 --> 00:16:11,502
That hasn't happened yet.

300
00:16:11,502 --> 00:16:15,126
you're actually taking the action to have a shot at doing that through work.

301
00:16:15,126 --> 00:16:16,686
Yeah, exactly.

302
00:16:18,507 --> 00:16:19,388
Yeah.

303
00:16:20,308 --> 00:16:21,608
Filthy rich.

304
00:16:22,389 --> 00:16:26,481
So, you know, we talked about this earlier and it's about time.

305
00:16:26,481 --> 00:16:27,371
Right.

306
00:16:27,391 --> 00:16:31,313
And so there, we all have the same amount of time in a day.

307
00:16:31,313 --> 00:16:31,613
Right.

308
00:16:31,613 --> 00:16:36,395
But we're all going to spend our time based upon what we want to get out of that.

309
00:16:36,395 --> 00:16:36,695
Right.

310
00:16:36,695 --> 00:16:40,606
And so like, for example, if you want a six pack, you're going to spend some time in the
gym, right?

311
00:16:40,606 --> 00:16:44,642
If you, whatever it is, um, when it comes to

312
00:16:44,642 --> 00:16:47,824
being filthy rich, you can buy your time.

313
00:16:47,824 --> 00:16:48,174
Right.

314
00:16:48,174 --> 00:16:50,365
And so I talk about this a lot.

315
00:16:50,365 --> 00:16:53,407
I'm a type of guy that I always need to be productive.

316
00:16:53,407 --> 00:16:55,268
Like I cannot watch TV.

317
00:16:55,268 --> 00:17:03,112
I cannot surf the internet even now I can surf the internet, but I also have my phone on
my hand looking at something else or I'm on the phone doing something else.

318
00:17:03,332 --> 00:17:04,803
And that's been a problem for me.

319
00:17:04,803 --> 00:17:05,003
Right.

320
00:17:05,003 --> 00:17:07,175
And so it's very hard for me to relax.

321
00:17:07,175 --> 00:17:13,658
But what I found out was when I started making a little bit more money now on a Saturday,
when I would be cutting the grass,

322
00:17:13,793 --> 00:17:16,394
I can hire someone to cut my grass, right?

323
00:17:16,435 --> 00:17:21,037
Instead of running to Home Depot to pick up stuff, I have someone doing that stuff, right?

324
00:17:21,037 --> 00:17:26,751
And so now on a Saturday, I actually relax now because I look around and I say, I'm still
being productive.

325
00:17:26,751 --> 00:17:28,562
I'm still getting things done.

326
00:17:28,562 --> 00:17:28,812
Right?

327
00:17:28,812 --> 00:17:31,143
And so if you're filthy rich, right?

328
00:17:31,263 --> 00:17:33,284
You can afford that on such a higher level.

329
00:17:33,284 --> 00:17:33,595
Right?

330
00:17:33,595 --> 00:17:37,837
And then secondly, I love helping people, right?

331
00:17:37,837 --> 00:17:43,370
Like I get, I get great satisfaction of seeing people do well, right?

332
00:17:43,926 --> 00:17:46,969
Money can help that in a huge way.

333
00:17:46,969 --> 00:17:47,269
Right.

334
00:17:47,269 --> 00:17:56,857
And I think about all the problems that we have, almost every single problem besides
health can be fixed with money, almost everything.

335
00:17:56,857 --> 00:17:57,177
Right.

336
00:17:57,177 --> 00:18:06,785
And so you've to be, I don't need to be filthy rich to help fix my problems, but I to be
filthy rich to help my brother, my mom, my family, you people around me.

337
00:18:06,785 --> 00:18:09,767
So that's, that's, that's, I'm not ashamed to say that.

338
00:18:09,767 --> 00:18:11,489
Like I want to be filthy rich.

339
00:18:13,006 --> 00:18:23,939
um The since you're the flashlight guy because we dig in here to the business part and and
help people learn all the things that you know See, it's not necessarily what you didn't

340
00:18:23,939 --> 00:18:25,848
know when you started you already touched on earlier.

341
00:18:25,848 --> 00:18:37,843
It's that you kept going but When this all started What I know about these entrepreneurial
adventures not necessarily mine, but everybody gets it across from um You just didn't know

342
00:18:37,843 --> 00:18:41,836
what it was gonna be I had no clue and you probably

343
00:18:41,836 --> 00:18:47,065
I don't know if you made an organized business plan, but if you did, it was lit on fire.

344
00:18:47,175 --> 00:18:49,077
Yeah, I did make a business plan.

345
00:18:49,538 --> 00:18:58,872
My wife was actually in school when I started my business and she was taking business
administration and she actually turned my business plan in for a grade and I got a C- so

346
00:18:58,872 --> 00:19:00,904
it wasn't a great business plan.

347
00:19:00,994 --> 00:19:03,775
So did it work out the way that business plan said?

348
00:19:03,915 --> 00:19:09,306
I pretty much built my business exactly to what that business plan was, to a T.

349
00:19:09,306 --> 00:19:10,068
So it worked?

350
00:19:10,068 --> 00:19:11,276
It did, yeah.

351
00:19:11,276 --> 00:19:19,170
Why do you think it worked that that young guy who didn't have a bunch of entrepreneur
experience maybe you did maybe you're cutting grass maybe you did you

352
00:19:19,170 --> 00:19:23,673
Yeah, yeah, yeah, I started my lawn care business at 12 years old.

353
00:19:23,994 --> 00:19:27,097
so, that's a funny story too.

354
00:19:27,097 --> 00:19:29,479
Basically I asked my dad for a new pair of shoes.

355
00:19:29,479 --> 00:19:32,902
And like yourself, you said earlier, like we didn't grow up with money.

356
00:19:32,902 --> 00:19:35,594
Now we weren't poor, but we were broke, right?

357
00:19:35,594 --> 00:19:38,125
There was never money at the end of the month.

358
00:19:38,126 --> 00:19:41,388
And so I think the shoes were like 100 bucks, 120 bucks.

359
00:19:41,449 --> 00:19:45,452
And my dad probably had 120 bucks, but not for a pair of shoes.

360
00:19:45,492 --> 00:19:48,174
And so he said, Cody, how about this?

361
00:19:48,236 --> 00:19:54,489
I'll go buy you a lawnmower, mow our grass and you can use it to mow anybody else's and
you buy your own pair of shoes.

362
00:19:54,550 --> 00:19:55,340
And so that's what he did.

363
00:19:55,340 --> 00:20:02,100
You know, I was 12 years old and I went out and got five or six lawns and I'm, you know, I
think I'm in the fifth, I don't know how old you are at 12.

364
00:20:02,100 --> 00:20:04,335
think the fifth or sixth grade.

365
00:20:04,335 --> 00:20:07,347
And so I'm out cutting grass and I was making pretty dang good money.

366
00:20:07,347 --> 00:20:09,368
Like some of those were 20 bucks, some were 10 bucks.

367
00:20:09,368 --> 00:20:12,479
I was making over a hundred bucks a week at 12 years old.

368
00:20:12,720 --> 00:20:15,482
But then I realized like, man, this isn't a business.

369
00:20:15,482 --> 00:20:16,842
This is a job.

370
00:20:17,026 --> 00:20:18,676
Like if I don't cut the grass, I'm not getting paid.

371
00:20:18,676 --> 00:20:18,937
Right.

372
00:20:18,937 --> 00:20:22,738
So then I hired my sister and backed in like minimum wage was like six bucks an hour.

373
00:20:22,738 --> 00:20:27,419
So I gave her like 10, she was happier than anything and I made leveraged income.

374
00:20:27,419 --> 00:20:27,599
Right.

375
00:20:27,599 --> 00:20:35,731
And so that's the point where I learned like, okay, there's a business that you can start,
but it's not really a business until it grows in spite of you.

376
00:20:35,731 --> 00:20:43,434
Right now granted sort of my flashlight company and to this day, like that's a business
that is growing because of me.

377
00:20:43,434 --> 00:20:43,664
Right.

378
00:20:43,664 --> 00:20:45,164
But that I'm working on that.

379
00:20:45,164 --> 00:20:45,409
No.

380
00:20:45,409 --> 00:20:46,602
Talk about that.

381
00:20:46,958 --> 00:20:47,238
Yeah.

382
00:20:47,238 --> 00:20:50,558
So like, you know, when I started my flashlight company, it was just me, right.

383
00:20:50,558 --> 00:20:53,958
And a little 10 by 10 office and you know, I hired one more guy.

384
00:20:53,958 --> 00:21:01,998
Uh, but my biggest thing is like, I've never been trained really on how to sell product,
how to run a business or anything.

385
00:21:01,998 --> 00:21:09,478
And so the way I got started in the, the importing is I worked for someone else when I was
20, 20 years old.

386
00:21:09,558 --> 00:21:12,938
Um, the guy was hiring a marketing manager, $60,000 a year.

387
00:21:12,938 --> 00:21:15,438
was like, man, if I get this job, I'm gonna be rich.

388
00:21:15,468 --> 00:21:19,051
And so I applied, never called me, called him, never called me back.

389
00:21:19,051 --> 00:21:20,490
And finally, he got so tired of me.

390
00:21:20,490 --> 00:21:21,894
He's like, come on in, I'll give you an interview.

391
00:21:21,894 --> 00:21:24,857
And he's like, I can't hire you for the marketing position.

392
00:21:24,857 --> 00:21:33,134
You're not qualified, but I've got this little battery company I started and I would love
to pay you just to go into convenience stores and sell them to these convenience stores

393
00:21:33,134 --> 00:21:33,635
batteries.

394
00:21:33,635 --> 00:21:34,856
And I'm like, I'll do it.

395
00:21:34,856 --> 00:21:37,639
Started about at 200 bucks a week, but I can make my own hours.

396
00:21:37,639 --> 00:21:38,499
Right.

397
00:21:38,820 --> 00:21:41,642
And so I did that, but no one trained me.

398
00:21:41,772 --> 00:21:47,366
My training was literally fill up the van with batteries, go into a convenience store and
then develop a relationship.

399
00:21:47,366 --> 00:21:47,616
Right.

400
00:21:47,616 --> 00:21:48,897
But there wasn't even that.

401
00:21:48,897 --> 00:21:50,358
Like that's just, I knew how to do that.

402
00:21:50,358 --> 00:21:53,950
And so I did that and, I was successful at that.

403
00:21:53,950 --> 00:21:58,413
We opened up a bunch of accounts, but at the end of the day, I never had proper training.

404
00:21:58,413 --> 00:21:58,764
Right.

405
00:21:58,764 --> 00:22:03,607
And so most of the things that I've done, I just did by figuring it out.

406
00:22:03,607 --> 00:22:08,820
So it's, it's very difficult for me to train someone to do what I did.

407
00:22:08,861 --> 00:22:11,340
And when, when you don't have that ability,

408
00:22:11,340 --> 00:22:14,512
it's very hard to create systems and processes.

409
00:22:14,512 --> 00:22:20,065
And so that's how I really have been, literally I've been going for the past 14 years in
my flashlight company, right?

410
00:22:20,065 --> 00:22:22,977
When it comes to product development, I'm developing the products.

411
00:22:22,977 --> 00:22:26,639
When it's coming to calling on the big retailers, I'm calling on the big retailers.

412
00:22:26,639 --> 00:22:35,944
So now I'm doing it, I'm looking for other talent ah that actually learn to do the things
through a process and systems.

413
00:22:35,944 --> 00:22:40,066
And then eventually, and hopefully in the near future, the business will run.

414
00:22:40,342 --> 00:22:44,129
I can, I can literally work in it, on it rather than only in it.

415
00:22:44,129 --> 00:22:44,440
Right.

416
00:22:44,440 --> 00:22:46,744
And so that's, that's the next goal for the company.

417
00:22:46,744 --> 00:22:50,757
What do think the challenge is that you figured out the approach?

418
00:22:51,359 --> 00:22:54,941
See, the approach isn't some system to train.

419
00:22:55,342 --> 00:22:57,564
The approach is, I just went and did it.

420
00:22:58,405 --> 00:23:02,059
But see, we actually hear that from all the so-called gurus.

421
00:23:02,059 --> 00:23:12,178
If you really dig deep, whether it's a Steve Jobs, all these, Amazon and Bezos still say
they operate their company as if it's day one.

422
00:23:12,588 --> 00:23:12,828
Right?

423
00:23:12,828 --> 00:23:14,080
It's that grind piece.

424
00:23:14,080 --> 00:23:17,124
It's you have to do all the things and get down the weeds.

425
00:23:17,185 --> 00:23:25,938
If the characteristic in you that it took to win and to build this thing, if you couldn't
train it.

426
00:23:27,544 --> 00:23:28,927
How do you train a system around it?

427
00:23:28,927 --> 00:23:31,221
Is it a diluted version?

428
00:23:31,384 --> 00:23:37,918
Because wouldn't you want to just package what you know and just give it to people to help
build and change their lives and improve your thing?

429
00:23:38,126 --> 00:23:38,406
Yeah.

430
00:23:38,406 --> 00:23:44,326
And you know, you know, that's something that we're starting to actually do is, is help
other people to get to where we are today.

431
00:23:44,326 --> 00:23:44,886
Right.

432
00:23:44,886 --> 00:23:48,486
And so it's like, well, that's kind of like counterintuitive.

433
00:23:48,486 --> 00:23:52,286
Like you just said, like you didn't develop these systems and now you're going to help
other people.

434
00:23:52,286 --> 00:23:54,086
Like that, how does that work out?

435
00:23:54,086 --> 00:23:54,626
Right.

436
00:23:54,626 --> 00:24:04,102
And so at the end of the day, you know, when it creates, when it comes to creating the
systems and processes, you really need someone from the outside to look in.

437
00:24:04,246 --> 00:24:04,466
Right?

438
00:24:04,466 --> 00:24:08,572
Cause like perspective is when two people are looking at the same thing, but they see two
different things.

439
00:24:08,572 --> 00:24:13,129
And so I recently read a book called, the blue ocean strategy.

440
00:24:13,129 --> 00:24:13,659
you read that?

441
00:24:13,659 --> 00:24:14,050
So good.

442
00:24:14,050 --> 00:24:15,082
Incredible book.

443
00:24:15,082 --> 00:24:15,892
Right.

444
00:24:18,348 --> 00:24:19,379
Who wrote that?

445
00:24:19,578 --> 00:24:23,300
Um, I should know that, um, incredible book.

446
00:24:24,362 --> 00:24:26,063
So I read that book, right.

447
00:24:26,063 --> 00:24:31,267
And I'm to be honest, like when it comes to my flashlight company, if someone's like, Hey,
what, how'd all this happen?

448
00:24:31,267 --> 00:24:33,108
Like, how did you get in these stores?

449
00:24:33,168 --> 00:24:34,369
I never really had an answer.

450
00:24:34,369 --> 00:24:41,358
And then I read blue ocean strategy and I was like, that's exactly how I grew my business,
but I didn't know I was doing it that way.

451
00:24:41,358 --> 00:24:41,598
Right.

452
00:24:41,598 --> 00:24:43,456
It just so happened to be that way.

453
00:24:43,456 --> 00:24:47,200
And so when I'm thinking about developing the systems and the strategies,

454
00:24:47,200 --> 00:24:49,811
I obviously have strategies that I'm already doing, right?

455
00:24:49,811 --> 00:24:52,032
And I do have systems, right?

456
00:24:52,032 --> 00:24:53,122
They're just documented.

457
00:24:53,122 --> 00:24:58,114
They're not just, they're just not documented systems that I could physically duplicate.

458
00:24:58,114 --> 00:25:03,757
But if someone from the outside comes in, then they can say, okay, these are the things
that you're doing that are working.

459
00:25:03,757 --> 00:25:07,098
Now let's create a system to where other people can do that same thing.

460
00:25:07,098 --> 00:25:07,498
Right.

461
00:25:07,498 --> 00:25:07,968
Jump in there.

462
00:25:07,968 --> 00:25:09,070
Who is it Dave?

463
00:25:09,070 --> 00:25:10,779
I'm not going to pronounce it right.

464
00:25:11,440 --> 00:25:12,870
Renee Malborgne.

465
00:25:12,870 --> 00:25:16,181
I think there's, I think there's their coauthors.

466
00:25:18,801 --> 00:25:19,644
W Chan Kim.

467
00:25:19,644 --> 00:25:20,665
Okay, yep.

468
00:25:22,147 --> 00:25:30,400
So but it yet seems like it seems like they're divergent thoughts Doesn't it so you think
someone from the outside can come listen to you?

469
00:25:30,400 --> 00:25:32,142
Yeah, almost like a ghostwriter

470
00:25:32,142 --> 00:25:32,502
Yeah.

471
00:25:32,502 --> 00:25:37,062
So, and cause even like when it comes to the blue ocean strategy, I hired a young kid.

472
00:25:37,062 --> 00:25:46,222
Um, I think he's probably 23, 24 years old, just, just applied to my business and he sat
in my office for like six months and he just kind of.

473
00:25:46,222 --> 00:25:53,642
Just paid attention and I would tell him like, you know, I'm not sure how we're getting to
this, why I'm doing this and all these other things.

474
00:25:53,642 --> 00:25:56,762
And he's like, Cody, read this book and those blue ocean strategy.

475
00:25:56,762 --> 00:25:59,766
And I read it and I'm like, yeah, that's exactly what.

476
00:25:59,766 --> 00:26:00,649
how I grew my business.

477
00:26:00,649 --> 00:26:03,256
He's like, yeah, that's, that's how you grew, grew your business.

478
00:26:03,256 --> 00:26:05,198
Like it was very obvious to him.

479
00:26:05,198 --> 00:26:07,980
There's a documented system that he listened to and say, here's the system.

480
00:26:07,980 --> 00:26:08,370
Yeah.

481
00:26:08,370 --> 00:26:08,640
Right.

482
00:26:08,640 --> 00:26:11,831
And so I think that's what it takes as someone from the outside to look in.

483
00:26:11,831 --> 00:26:17,033
think that's why, like, you know, I think, um, consultants sometimes get a bad rep, right.

484
00:26:17,033 --> 00:26:27,655
And, um, but on the same breath, sometimes uh a lot of times it takes someone from outside
to look in and to them, it's super obvious, right?

485
00:26:27,655 --> 00:26:35,078
I meet with entrepreneurs all the time that are developing products and there's just
certain things that are like, so obvious to me.

486
00:26:35,078 --> 00:26:37,250
And like, I say it out loud and they're like,

487
00:26:37,250 --> 00:26:38,151
never thought about that.

488
00:26:38,151 --> 00:26:40,542
I'm thinking about like, how did you not think about that?

489
00:26:40,542 --> 00:26:40,862
Right?

490
00:26:40,862 --> 00:26:47,016
We're in our bubble and we're engulfed in like what, is going on today.

491
00:26:47,057 --> 00:26:47,407
Right.

492
00:26:47,407 --> 00:26:51,340
And again, it comes down to working on the business.

493
00:26:51,340 --> 00:26:51,690
Right.

494
00:26:51,690 --> 00:26:55,402
And so like in my flashlight company, there's, there's always a priority.

495
00:26:55,523 --> 00:26:55,903
Right.

496
00:26:55,903 --> 00:26:58,455
And so I'm handling those priorities.

497
00:26:58,455 --> 00:27:02,728
So I'm not thinking about the other things about working in the business.

498
00:27:02,728 --> 00:27:03,048
Right.

499
00:27:03,048 --> 00:27:06,520
And so that's what we're, that's what we're really starting to focus on is

500
00:27:06,520 --> 00:27:12,822
you know, bringing in more people and then creating strategies around what's been working.

501
00:27:12,822 --> 00:27:16,498
you say more people, more people to work in your business or other businesses.

502
00:27:16,498 --> 00:27:18,341
in my business, right?

503
00:27:18,341 --> 00:27:24,157
So like, for example, when I started my company, again, no money, like negative money,
right?

504
00:27:24,157 --> 00:27:25,950
There was no money in my checking account.

505
00:27:25,950 --> 00:27:28,271
I didn't have a vehicle, right?

506
00:27:28,492 --> 00:27:29,784
I was poor, like.

507
00:27:29,784 --> 00:27:32,413
You know everybody's listening to this and they're like, how?

508
00:27:32,462 --> 00:27:35,582
Yeah, so how so I started that other company.

509
00:27:35,582 --> 00:27:38,542
Like I said, I worked for them for three or four years.

510
00:27:38,542 --> 00:27:41,962
Um, I got hired as a sales guy, $200 a week.

511
00:27:41,962 --> 00:27:47,842
And, um, I grew up in the first like 60 or 90 days just by going into convenience stores.

512
00:27:47,842 --> 00:27:52,042
I opened up like 30 or 40 accounts and my boss was tickled pink.

513
00:27:52,042 --> 00:27:52,522
Right.

514
00:27:52,522 --> 00:27:53,402
Is that a thing they say here?

515
00:27:53,402 --> 00:27:54,254
Tickled pink.

516
00:27:54,254 --> 00:27:54,902
going to.

517
00:27:54,902 --> 00:27:55,972
You're bringing it from me.

518
00:27:55,972 --> 00:27:56,782
Let's go.

519
00:27:56,782 --> 00:27:58,262
That just means you're happy, right?

520
00:27:58,262 --> 00:27:59,162
Excited.

521
00:27:59,962 --> 00:28:07,442
and I think I did like $6,000 in sales and he was happy as a clam, but I remembered
something that Jim Rome taught me, right?

522
00:28:07,442 --> 00:28:09,842
We don't, don't get paid for the time or the hour.

523
00:28:09,842 --> 00:28:11,222
We get paid for the value.

524
00:28:11,222 --> 00:28:15,342
And so I knew to myself, okay, I brought this guy $6,000 in sales.

525
00:28:15,582 --> 00:28:18,822
If we're making 50%, he made $3,000.

526
00:28:19,222 --> 00:28:20,922
It took me 60 days to do that.

527
00:28:20,922 --> 00:28:21,322
Right?

528
00:28:21,322 --> 00:28:22,422
He owns the company.

529
00:28:22,422 --> 00:28:24,762
He can't pay me very much off that top.

530
00:28:24,762 --> 00:28:26,150
And so, um,

531
00:28:26,798 --> 00:28:29,238
Yeah, I lost my, what was it?

532
00:28:29,238 --> 00:28:30,578
200 a week I started at.

533
00:28:30,578 --> 00:28:31,198
That's okay.

534
00:28:31,198 --> 00:28:31,278
Yeah.

535
00:28:31,278 --> 00:28:31,498
Right.

536
00:28:31,498 --> 00:28:32,298
200.

537
00:28:32,318 --> 00:28:40,078
And then so anyway, so then my dad said to me, says, Cody, you know, you're going to these
stores, developing these relationships, but the guy's only buying for one store.

538
00:28:40,078 --> 00:28:42,278
Call someone with a couple of hundred stores.

539
00:28:42,278 --> 00:28:44,118
I'm like, all right, well, who, who do I call?

540
00:28:44,118 --> 00:28:49,318
He's like, well, I always see these gas stations on the side of the road called come and
go, give them a buzz.

541
00:28:49,318 --> 00:28:50,778
Happened get the buyer on the phone.

542
00:28:50,778 --> 00:28:52,258
He answered the phone.

543
00:28:52,318 --> 00:28:55,756
And, at this time, I'm like 20 years old and,

544
00:28:55,756 --> 00:28:57,176
I'm like, all I'm going to get a meeting with this guy.

545
00:28:57,176 --> 00:29:00,486
got a meeting with them and he ended up buying a counter display for every single store.

546
00:29:00,486 --> 00:29:02,748
It was an $85,000 order.

547
00:29:02,808 --> 00:29:06,729
And that's when I was like, man, it literally took the same work to sell this guy.

548
00:29:06,749 --> 00:29:09,620
Then did it sell the one guy that owns one convenience store down the road.

549
00:29:09,620 --> 00:29:11,020
And that that's when everything shifted.

550
00:29:11,020 --> 00:29:12,161
That's when everything changed.

551
00:29:12,161 --> 00:29:12,951
Right.

552
00:29:12,951 --> 00:29:19,953
And so I did that for that company and I grew the sales from literally zero to 4 million
in three or four years.

553
00:29:20,093 --> 00:29:24,832
And at the time I was not only doing the sales, but I started importing the product.

554
00:29:24,832 --> 00:29:25,826
sourcing all the goods.

555
00:29:25,826 --> 00:29:26,106
Yeah.

556
00:29:26,106 --> 00:29:32,310
And so remember it was a battery company and the problem with the batteries is it's just
like a gallon of milk.

557
00:29:32,310 --> 00:29:34,931
You're not going into buying a gallon of milk until you need one.

558
00:29:34,931 --> 00:29:35,771
Right.

559
00:29:35,771 --> 00:29:36,662
And so I would.

560
00:29:36,662 --> 00:29:39,393
Remember I had no sales training, right?

561
00:29:39,393 --> 00:29:45,856
But what I knew how to do was develop relationships and build friendships because I
genuinely like that.

562
00:29:45,857 --> 00:29:49,099
And so I was building these relationships with these big buyers.

563
00:29:49,099 --> 00:29:52,700
Dana, for example, at come and go, it doesn't matter how much he likes me.

564
00:29:52,700 --> 00:29:54,341
He cannot buy more batteries.

565
00:29:54,341 --> 00:29:56,012
He's got a whole display.

566
00:29:56,012 --> 00:29:58,663
And so I said, well, Dana, what else do you buy?

567
00:29:58,743 --> 00:30:00,083
I buy motor oil.

568
00:30:00,083 --> 00:30:01,112
buy flashlights.

569
00:30:01,112 --> 00:30:02,704
I'm like, flashlights.

570
00:30:02,704 --> 00:30:04,184
They need batteries.

571
00:30:04,204 --> 00:30:07,545
So then I literally just went online, started sourcing flashlights.

572
00:30:07,545 --> 00:30:10,256
And that's when like the whole company sales change, right?

573
00:30:10,256 --> 00:30:12,727
That's when we really increased sales.

574
00:30:12,747 --> 00:30:15,808
And so that's how I got into the flashlight business, right?

575
00:30:15,808 --> 00:30:22,970
I started buying them for that company, but long story short, I was doing 4 million in
sales, but I was making about $45,000 a year.

576
00:30:22,970 --> 00:30:24,750
Now I know why, why I'm getting into this.

577
00:30:24,750 --> 00:30:31,430
And I had a company vehicle, not one, but two and two of them put together were probably
only worth about five grand.

578
00:30:32,490 --> 00:30:34,670
Gas card, insurance, cell phone bill.

579
00:30:34,670 --> 00:30:41,730
And so when I left that company, which I didn't really have a plan when I left, it was
just a, it was just a heated thing.

580
00:30:41,730 --> 00:30:47,070
Um, and, and, and looking back, it was, was a pretty petty thing, but remember I was 20,
23 years old.

581
00:30:47,070 --> 00:30:47,590
Right.

582
00:30:47,590 --> 00:30:49,870
And so I remember I had that authority problem.

583
00:30:49,870 --> 00:30:54,150
And so when I left my company cars didn't go with me.

584
00:30:54,348 --> 00:30:56,739
My cell phone didn't go with me, right?

585
00:30:56,739 --> 00:30:57,749
And I was so stubborn.

586
00:30:57,749 --> 00:30:59,430
was like, I don't care.

587
00:30:59,430 --> 00:31:01,341
Like I'm not going back there.

588
00:31:01,341 --> 00:31:04,742
And so I literally went down to the unemployment office, filed unemployment.

589
00:31:04,782 --> 00:31:07,703
And in the back of my mind, I'm like, he's going to call me back anyways.

590
00:31:07,703 --> 00:31:08,024
Right.

591
00:31:08,024 --> 00:31:09,574
But I just need something.

592
00:31:09,574 --> 00:31:09,884
Right.

593
00:31:09,884 --> 00:31:14,446
And so that's why I didn't have the car when I started my company, because he took it
away.

594
00:31:14,466 --> 00:31:24,078
And, uh, long story short, my neighbor that I lived next to me for five or six years, um,
this is why I say like a lot of good things happen.

595
00:31:24,078 --> 00:31:26,680
from necessity or bad situations.

596
00:31:26,680 --> 00:31:30,142
He liked to drink, but he was a successful business owner.

597
00:31:30,142 --> 00:31:35,386
And so he had three DUIs in his life and his last DUI, he's lost his license for about two
years.

598
00:31:35,386 --> 00:31:41,570
And so I would give him a ride to work every single morning and I'd give him a ride home
every single night.

599
00:31:41,671 --> 00:31:45,753
And every morning he'd hear about my, what's going to happen that day, what's going on.

600
00:31:45,753 --> 00:31:48,936
And every night he'd hear about like, I, I closed this account.

601
00:31:48,936 --> 00:31:49,576
I did this.

602
00:31:49,576 --> 00:31:50,456
Right.

603
00:31:50,517 --> 00:31:52,526
And so I said to him, I said, man,

604
00:31:52,526 --> 00:31:53,666
I quit my job, man.

605
00:31:53,666 --> 00:31:54,866
What am I going to do?

606
00:31:54,866 --> 00:31:57,326
He's like, start your own flashlight company.

607
00:31:57,326 --> 00:31:58,686
Like how?

608
00:31:58,886 --> 00:32:00,006
I have no idea what I'm doing.

609
00:32:00,006 --> 00:32:01,546
He's like, do you know where to buy them?

610
00:32:01,546 --> 00:32:02,446
I'm like, yeah.

611
00:32:02,446 --> 00:32:03,426
He's like, do you know where to sell to?

612
00:32:03,426 --> 00:32:03,826
I'm like, yeah.

613
00:32:03,826 --> 00:32:05,726
He's like, well, you got half figured out.

614
00:32:05,726 --> 00:32:08,646
I'll let you have my little office in the West clocks building.

615
00:32:08,646 --> 00:32:09,626
You can have it for free.

616
00:32:09,626 --> 00:32:12,786
You can use my secretary and let's just get started.

617
00:32:12,786 --> 00:32:14,346
And you know, that's, that's what we did.

618
00:32:14,346 --> 00:32:14,686
Right.

619
00:32:14,686 --> 00:32:20,306
And so I tell people if I hadn't worked for the other company,

620
00:32:20,558 --> 00:32:22,518
I'm a hundred percent confident today.

621
00:32:22,518 --> 00:32:24,518
I would not own a flashlight company.

622
00:32:24,678 --> 00:32:27,758
I know I, I think, I know I would be successful doing something.

623
00:32:27,758 --> 00:32:28,178
Right.

624
00:32:28,178 --> 00:32:37,838
And so what, what makes me not feel like guilty about that is because I developed that
flashlight company, but it was for somebody else.

625
00:32:37,838 --> 00:32:37,958
Right.

626
00:32:37,958 --> 00:32:41,958
And so now when I started my company, like just, I just gotta do it for myself.

627
00:32:42,038 --> 00:32:42,378
Right.

628
00:32:42,378 --> 00:32:45,058
Now granted, I still had no idea what I was doing.

629
00:32:45,058 --> 00:32:45,458
Right.

630
00:32:45,458 --> 00:32:47,598
But that's why I didn't have a vehicle.

631
00:32:47,766 --> 00:32:55,511
So if you wouldn't have had, I guess this person, they weren't a mentor, but they were in
a mentoring position because they said, hey, you know how to do these two things.

632
00:32:55,511 --> 00:32:56,752
So that's what a mentor does.

633
00:32:56,752 --> 00:33:02,926
um If you didn't have that at that moment, the idea of the thing doesn't happen, right?

634
00:33:02,926 --> 00:33:03,517
It doesn't.

635
00:33:03,517 --> 00:33:05,418
It might've been something else to your point, right?

636
00:33:05,418 --> 00:33:07,199
But that thing doesn't happen.

637
00:33:08,240 --> 00:33:10,942
But then everything that you did before as the employee.

638
00:33:10,942 --> 00:33:14,024
this timing of the things, it's really, really important, right?

639
00:33:14,024 --> 00:33:15,885
The good, the bad, you put it all together.

640
00:33:15,885 --> 00:33:17,446
um

641
00:33:17,580 --> 00:33:20,892
You didn't intentionally, you just lived next to the guy.

642
00:33:20,973 --> 00:33:26,037
That wasn't intent, so you spoke earlier that you're relationship person, that's what you
knew how to do.

643
00:33:26,478 --> 00:33:30,201
It's the same way that you drove for the guy.

644
00:33:30,201 --> 00:33:37,498
Because if you hadn't made some connection with him, if you guys didn't get along, if he
didn't like you, it doesn't matter, he wouldn't have had you drive him.

645
00:33:37,498 --> 00:33:41,291
You probably weren't getting paid, he might have like bought you some cigarettes or paid
for some gas or something, right?

646
00:33:41,291 --> 00:33:44,536
um You wouldn't have had that relationship with yourself.

647
00:33:44,536 --> 00:33:48,469
This is why taking full, transparent responsibility for your life is important.

648
00:33:48,469 --> 00:33:50,832
How you engage with people, relationships.

649
00:33:50,832 --> 00:33:53,196
Are you a naturally curious person?

650
00:33:53,196 --> 00:33:53,919
Yeah, for sure.

651
00:33:53,919 --> 00:33:55,837
Of course.

652
00:33:55,837 --> 00:33:56,628
Yep.

653
00:33:56,948 --> 00:33:58,763
Do you reflect on that much?

654
00:34:00,332 --> 00:34:03,433
You know, I think more so now, right?

655
00:34:03,433 --> 00:34:10,125
Because I think we, we, we, touched on this earlier in the hallway, like, you know, I have
ADHD.

656
00:34:10,125 --> 00:34:11,935
I think a lot of entrepreneurs do, right?

657
00:34:11,935 --> 00:34:15,046
And so like, I, I get distracted really easily.

658
00:34:15,046 --> 00:34:22,748
And I think the one thing I've done and I don't, I don't regret any of this, but like
shiny object syndrome, right?

659
00:34:22,748 --> 00:34:24,449
And so I'm just curious.

660
00:34:24,449 --> 00:34:26,889
And I also have that like fear of missing out.

661
00:34:26,889 --> 00:34:29,120
And so I always want to be part of things, right?

662
00:34:29,120 --> 00:34:29,998
And so.

663
00:34:29,998 --> 00:34:38,258
You know, now more than ever, I think to myself like, okay, is this something like, always
have to think about my long-term goals, right?

664
00:34:38,258 --> 00:34:40,778
And like, is this curiosity going to get me in trouble?

665
00:34:40,778 --> 00:34:41,098
Right?

666
00:34:41,098 --> 00:34:43,018
Like, maybe this will work.

667
00:34:43,018 --> 00:34:46,458
I'm just, I just want, I'm curious to see if I'm curious to see if it will work.

668
00:34:46,458 --> 00:34:47,158
Right?

669
00:34:47,158 --> 00:34:52,738
Now I kind of have to really look back at things and say, okay, this is cool.

670
00:34:52,738 --> 00:34:53,518
This is fun.

671
00:34:53,518 --> 00:34:58,710
Maybe it's going to make some money, but like, is it distracting me for what my, my big
mission is my big goal?

672
00:34:58,710 --> 00:35:00,011
of discipline.

673
00:35:00,251 --> 00:35:04,534
So that that guy that was in that mentorship role when you said well how would I do it?

674
00:35:04,975 --> 00:35:14,701
I'm wondering without him saying the things he said if you wouldn't have been able to move
beyond the how and I asked that because I see so many people get stuck there.

675
00:35:16,220 --> 00:35:29,981
Yeah, I mean looking back, you know, like I said, I was 24 years old and so I think that
if if if we didn't get past the how like he didn't give me any real information Right

676
00:35:29,981 --> 00:35:32,073
other than hey, you can use my secretary.

677
00:35:32,073 --> 00:35:37,928
You can use my office We have printers in that but he gave me the confidence to be like
dude.

678
00:35:37,928 --> 00:35:40,650
You can do it Just use my secretary right now.

679
00:35:40,650 --> 00:35:43,374
Obviously so many things that came in about and then

680
00:35:43,374 --> 00:35:45,874
By that time, I'm like, I got to figure this out.

681
00:35:45,874 --> 00:35:46,154
Right.

682
00:35:46,154 --> 00:35:50,114
And so like, you know, Damon, John wrote a book called the power of broke, right.

683
00:35:50,114 --> 00:35:58,894
And a lot of that has to do with sometimes that's, that's a very powerful tool to be broke
because your backs against the wall and you have to figure it out.

684
00:35:59,034 --> 00:36:08,754
And so I think between like all my personal development training at 19, 20, 21, and then
having someone like Mike saying, Hey, you can do this.

685
00:36:08,754 --> 00:36:10,334
That, that gave me enough confidence.

686
00:36:10,334 --> 00:36:12,814
And then I dove in deep enough.

687
00:36:12,910 --> 00:36:14,776
That's where I'm like, I've got to figure this out now.

688
00:36:14,776 --> 00:36:16,221
I got to make it happen.

689
00:36:16,221 --> 00:36:16,942
Yeah.

690
00:36:16,942 --> 00:36:20,427
Do you were tied in to, did you want to change your life and live a certain life?

691
00:36:20,427 --> 00:36:22,410
Was that the big why at the end of the road?

692
00:36:22,410 --> 00:36:23,051
Absolutely.

693
00:36:23,051 --> 00:36:23,491
Yeah.

694
00:36:23,491 --> 00:36:23,831
Yeah.

695
00:36:23,831 --> 00:36:30,537
So another catalyst in my life, I think was, you know, joining a network marketing company
at such a young age.

696
00:36:30,537 --> 00:36:33,309
And so I worked for a company then work for them.

697
00:36:33,309 --> 00:36:37,102
was a independent contractor for called prepaid legal.

698
00:36:37,203 --> 00:36:38,857
And so they're still in business today.

699
00:36:38,857 --> 00:36:40,846
They've been around for, think, 50 years.

700
00:36:41,006 --> 00:36:42,207
They sold legal insurance.

701
00:36:42,207 --> 00:36:46,451
Basically you pay a little monthly premium and you've got lawyers on retainer.

702
00:36:46,451 --> 00:36:50,166
ah I still pay the membership today, but anyways,

703
00:36:50,166 --> 00:36:52,927
I never made a ton of money at that business.

704
00:36:52,927 --> 00:37:03,632
I probably never made a hundred grand in the whole time I was there, but I can tell you
hundreds of millions of dollars have been made because of that business.

705
00:37:03,632 --> 00:37:10,935
Because when you, when you join a network marketing company, the people that are
successful in network marketing is highly dependent on the people that you bring into the

706
00:37:10,935 --> 00:37:11,916
business.

707
00:37:11,916 --> 00:37:17,268
And so in order to grow or elevate, you have to literally take people with you.

708
00:37:17,346 --> 00:37:17,626
Right?

709
00:37:17,626 --> 00:37:24,452
be promoted in network marketing companies, typically you gotta basically have someone do
exactly what you did to get up to the next level.

710
00:37:24,452 --> 00:37:30,217
Where in corporate America, like if you want to get a promotion, you gotta take someone
else's job.

711
00:37:30,217 --> 00:37:33,699
And if they didn't get promoted, they're going out the back door demoted.

712
00:37:33,699 --> 00:37:39,204
And so at the end of the day, um, see that's the ADHD.

713
00:37:39,204 --> 00:37:40,745
think I just saw a score there.

714
00:37:40,745 --> 00:37:46,620
So at the end of the day, you know, that was the company that said, invest in yourself
back to the Y.

715
00:37:46,620 --> 00:37:47,380
Right.

716
00:37:47,424 --> 00:37:55,897
And so I remember, I'll never forget this day, my wife and I were in, I think it was in
South Carolina and we're, around a table, right?

717
00:37:55,897 --> 00:37:59,659
There's, was a circle and we were all sitting around telling our stories.

718
00:37:59,759 --> 00:38:02,710
And John Malat was there, which he's a good friend of mine today still.

719
00:38:02,710 --> 00:38:09,263
And he said, you know, the, the way to be successful in network marketing is you have to
have a reason.

720
00:38:09,263 --> 00:38:13,585
You have to have a why you have to have a why so big, if you literally think about it.

721
00:38:13,585 --> 00:38:17,174
And if you think about having it taken away from you, like you'll, you'll cry.

722
00:38:17,174 --> 00:38:18,014
Right.

723
00:38:18,054 --> 00:38:22,206
And so we went around that we went around the whole table and I got, got to me.

724
00:38:22,206 --> 00:38:28,459
And at the time I'm like, I said, maybe 1920, I've got Hayden, my, my, my, my oldest son
already.

725
00:38:28,519 --> 00:38:33,861
And it was at that very moment where I was like hearing everybody's story and it just
clicked.

726
00:38:33,861 --> 00:38:41,625
And I'm like, man, if, I want to give my family the life that I always wanted, it won't,
it's not going to happen unless it's up to me.

727
00:38:41,685 --> 00:38:41,985
Right.

728
00:38:41,985 --> 00:38:44,746
And so that was the point where I said, okay, this is my why.

729
00:38:44,782 --> 00:38:47,442
I want to give my wife literally whatever she wants.

730
00:38:47,442 --> 00:38:47,762
Right.

731
00:38:47,762 --> 00:38:52,162
I want to have that ability and I want to give my kids whatever they want.

732
00:38:52,162 --> 00:38:52,562
Right.

733
00:38:52,562 --> 00:38:56,282
And now as I've grown up, like I realized that you can't give your kids everything they
want.

734
00:38:56,282 --> 00:38:57,802
What are you going to be creating?

735
00:38:57,802 --> 00:39:00,022
But that's when that why came about.

736
00:39:00,022 --> 00:39:09,042
And then after that point, like, I'm sure you've seen it in the books and all the things,
but like I had my wipe on my refrigerator when he opened the door.

737
00:39:09,042 --> 00:39:09,362
Right.

738
00:39:09,362 --> 00:39:13,342
I had my, when I, before I went to bed at night, brushing my teeth, those on my mirror.

739
00:39:13,342 --> 00:39:14,144
Right.

740
00:39:14,144 --> 00:39:16,496
And so like that gets back to the manifestation.

741
00:39:16,496 --> 00:39:19,118
People are division board, right?

742
00:39:19,118 --> 00:39:23,661
But I didn't, I didn't think like if I put this on my fridge, it's going to happen because
of that.

743
00:39:23,661 --> 00:39:33,167
But what that did was it allowed me to be, you know, dedicated to the process without any
results, because that's what stuck in my mind.

744
00:39:33,167 --> 00:39:34,598
I was like, that's what I want.

745
00:39:34,598 --> 00:39:40,272
And so when I started making decisions like, okay, 20 years old, my buddies are partying,
right?

746
00:39:40,272 --> 00:39:42,936
I've got a meeting on a Saturday in Chicago for.

747
00:39:42,936 --> 00:39:44,486
for prepaid legal.

748
00:39:45,007 --> 00:39:51,690
I didn't want to go to that prepaid legal meeting, but I would open my fridge and see, I
want to be a millionaire by 25.

749
00:39:51,690 --> 00:39:53,051
You know what I mean?

750
00:39:53,051 --> 00:39:55,232
So that was always in the back of my mind.

751
00:39:55,232 --> 00:39:57,032
And so then it was easy to make decisions.

752
00:39:57,032 --> 00:40:03,475
Hey, this going to help me get closer or further away from that why?

753
00:40:03,475 --> 00:40:03,725
Right?

754
00:40:03,725 --> 00:40:09,806
And so I think a why, a reason for doing things is like one of the most important things.

755
00:40:09,806 --> 00:40:11,326
So it's Simon's next says right?

756
00:40:11,326 --> 00:40:11,766
Yeah.

757
00:40:11,766 --> 00:40:13,946
He said it all starts with your wife.

758
00:40:14,986 --> 00:40:20,266
Um, I go back to, I'm a sap for some, some love story movies, man.

759
00:40:20,266 --> 00:40:20,826
Every once in a while.

760
00:40:20,826 --> 00:40:23,786
I don't know what you, you, you, you're probably watching some horror movies or something,
man.

761
00:40:23,786 --> 00:40:24,674
I don't know.

762
00:40:24,674 --> 00:40:25,774
Watch many movies anymore.

763
00:40:25,774 --> 00:40:27,285
I like a good horror movie.

764
00:40:27,285 --> 00:40:37,398
Okay, as long as it's not like the You know like the the poltergeist kind of movies, you
know, I'm saying like Not that I'm not a fan of things that could actually happen right

765
00:40:37,398 --> 00:40:40,319
like I'm not afraid to like the Texas Chainsaw Massacre right?

766
00:40:40,319 --> 00:40:44,411
But like when it comes to like Annabelle the doll and getting possessed and stuff.

767
00:40:44,411 --> 00:40:48,922
I'm like now no, thank you, you know Yeah, I'm for that

768
00:40:50,465 --> 00:40:57,417
I go back all the time, I think to get tired of it, but sometimes I'm in these meetings
and sales meetings and I don't like motivation, I like inspiration.

769
00:40:57,417 --> 00:41:01,172
I think we can all inspire each other, but I go back to this moment in the notebook.

770
00:41:01,336 --> 00:41:03,493
Yeah, never seen the notebook, but my wife has.

771
00:41:03,493 --> 00:41:03,970
oh

772
00:41:03,970 --> 00:41:06,810
so this gives you guys something to talk about at offspring.

773
00:41:07,830 --> 00:41:12,169
When he's jamming out to it, like, Hey, I was talking about the notebook today.

774
00:41:12,730 --> 00:41:15,878
Um, and so there's this moment where

775
00:41:18,155 --> 00:41:19,646
She's deciding.

776
00:41:22,222 --> 00:41:31,482
who she's going to be with what guy there's the high school sweetheart that everybody said
would be nothing that he ended up having the chip on a shoulder and he did turn the house

777
00:41:31,482 --> 00:41:40,642
into the thing and the audio and then but then through wife she's evolved and listen to
her wealthy family to be with the rich guy but she's not really in love so that whole saps

778
00:41:40,642 --> 00:41:51,650
but she spends a weekend when she's engaged she's supposed to be getting married to the
rich guy but she goes back she bails out for a weekend and she goes back for a weekend

779
00:41:51,650 --> 00:41:53,551
with the high school sweetheart guy.

780
00:41:53,631 --> 00:41:56,193
And she shouldn't have done it because then she's torn.

781
00:41:56,193 --> 00:41:57,453
The old feelings.

782
00:41:57,453 --> 00:41:59,174
But they're outside and she's getting ready to leave.

783
00:41:59,174 --> 00:42:00,525
She's like, listen, I'm torn.

784
00:42:00,525 --> 00:42:01,686
This is what I'm supposed to do.

785
00:42:01,686 --> 00:42:03,356
I'm supposed to be getting married.

786
00:42:03,517 --> 00:42:05,328
And so she's outside and she's going to leave.

787
00:42:05,328 --> 00:42:07,558
She had a great weekend and she's getting in the car.

788
00:42:07,759 --> 00:42:10,010
And can still see she's torn and he loves her.

789
00:42:10,010 --> 00:42:14,522
And, um, and he said, what do you want?

790
00:42:15,683 --> 00:42:18,345
And he, with that, it's not abuser, but he's like, what do you want?

791
00:42:18,345 --> 00:42:19,205
Yeah.

792
00:42:19,265 --> 00:42:20,336
That's what we're talking about.

793
00:42:20,336 --> 00:42:21,076
Yeah.

794
00:42:21,388 --> 00:42:27,376
Make a decision for your life and set a point that you're going after and go get it.

795
00:42:27,739 --> 00:42:29,078
That's what we're talking about.

796
00:42:29,078 --> 00:42:30,478
exactly right.

797
00:42:30,478 --> 00:42:33,478
You know, and I think, I think that's how we can make good decisions.

798
00:42:33,478 --> 00:42:35,838
Just ask yourself, like, what do you want?

799
00:42:36,058 --> 00:42:36,238
Right.

800
00:42:36,238 --> 00:42:43,958
And if it's just like me, you know, I've recently lost 120 pounds and, uh, everyone's
like, how'd you do that?

801
00:42:43,958 --> 00:42:45,998
I'm like, it was super easy.

802
00:42:45,998 --> 00:42:46,178
Yeah.

803
00:42:46,178 --> 00:42:46,478
Right.

804
00:42:46,478 --> 00:42:47,598
He's, he's doing good too.

805
00:42:47,598 --> 00:42:48,338
Right.

806
00:42:48,338 --> 00:42:50,438
It's super losing 120 pounds.

807
00:42:50,438 --> 00:42:52,758
It's just as easy as gaining it.

808
00:42:52,758 --> 00:42:53,218
Right.

809
00:42:53,218 --> 00:42:56,194
It's not a simple cause it's really simple to be like,

810
00:42:56,194 --> 00:42:59,265
give me the double cheeseburger fries and whatever else.

811
00:43:00,493 --> 00:43:01,911
Yeah, exactly right.

812
00:43:01,911 --> 00:43:03,135
I love this conversation.

813
00:43:03,135 --> 00:43:06,484
Easy and hard, simple and complicated are two different categories.

814
00:43:06,484 --> 00:43:06,544
100%.

815
00:43:06,544 --> 00:43:06,865
Okay.

816
00:43:06,865 --> 00:43:07,686
m

817
00:43:07,954 --> 00:43:09,416
And so how did I do it?

818
00:43:09,416 --> 00:43:13,759
Well, I said to myself, I want to be healthy.

819
00:43:13,759 --> 00:43:16,681
having money doesn't matter at all if you're dead.

820
00:43:16,681 --> 00:43:17,041
Right.

821
00:43:17,041 --> 00:43:21,254
And so like, I don't want to like tie my shoes and then get out of breath anymore.

822
00:43:21,254 --> 00:43:23,185
And so like, that's what I wanted.

823
00:43:23,185 --> 00:43:23,465
Right.

824
00:43:23,465 --> 00:43:27,948
And so now I'm having dinner or whatever, and I want a donut.

825
00:43:28,169 --> 00:43:28,499
Right.

826
00:43:28,499 --> 00:43:31,241
But it's like, okay, Cody, remember what you really want?

827
00:43:31,241 --> 00:43:32,291
Like you want to lose weight.

828
00:43:32,291 --> 00:43:35,353
You don't want to be that your entire life unhealthy.

829
00:43:35,353 --> 00:43:35,694
Right.

830
00:43:35,694 --> 00:43:36,694
And so then.

831
00:43:36,892 --> 00:43:37,863
I'm not going to make that decision.

832
00:43:37,863 --> 00:43:40,204
Then I'm going to, I'm going to skip the donut.

833
00:43:40,484 --> 00:43:46,748
but the problem is we'd, we can't really understand what it's like.

834
00:43:47,288 --> 00:43:53,132
Cause for example, like you, don't, you're never going to like really know what it's like
to die, obviously.

835
00:43:53,132 --> 00:43:54,322
Cause until you're there.

836
00:43:54,322 --> 00:43:54,613
Right.

837
00:43:54,613 --> 00:43:57,304
And so like, it's, it's, it's hard for you.

838
00:43:57,304 --> 00:43:59,676
And this is why you have to really work on your mindset.

839
00:43:59,676 --> 00:44:03,918
It's hard for you to justify the consequences.

840
00:44:04,158 --> 00:44:08,221
I mean, it's easy for you to justify the consequences because you haven't had them yet.

841
00:44:08,221 --> 00:44:08,962
Right.

842
00:44:08,962 --> 00:44:15,526
You know, once you have consequences for doing something, you're probably not going to do
that thing again, but there's no consequences with eating a donut.

843
00:44:15,946 --> 00:44:18,158
Not maybe for 20 years or down the road.

844
00:44:18,158 --> 00:44:18,378
Right.

845
00:44:18,378 --> 00:44:24,873
And so like, that's why the mindset is so important and so vital because again, it's,
it's, it's delayed.

846
00:44:24,873 --> 00:44:32,718
ah it's, delayed satisfaction, but you're, you're dealing with the, um, the issue now.

847
00:44:32,718 --> 00:44:41,838
So I use the word reverse engineering and I don't think there's hardly anything in life
that we can't really quick say what do you want?

848
00:44:41,838 --> 00:44:46,418
You're like okay here's the thing we can reverse engineer from where you want all the way
back to where you are.

849
00:44:46,418 --> 00:44:46,738
Yeah.

850
00:44:46,738 --> 00:44:53,920
And then the intentional decisions and what you can get really busy doing with it say if I
do this this happens if I do this this happens you can

851
00:44:53,920 --> 00:44:55,831
intentionally figure that out.

852
00:44:55,992 --> 00:45:03,016
Now you might not know the time, because if you didn't have the experience that it's going
to take to lose 120 pounds, that it's going to take to build a business with $10 million

853
00:45:03,016 --> 00:45:07,439
in sales, you might not know, but you can see the activity that will lead to it.

854
00:45:08,280 --> 00:45:11,822
There's not many things in life that aren't that way in my mind and that clear.

855
00:45:11,822 --> 00:45:13,822
Yeah, and it's very binary.

856
00:45:13,822 --> 00:45:18,742
Like I said, there's a book called The Slight Edge and it talks just like that.

857
00:45:18,742 --> 00:45:20,122
And that's the problem.

858
00:45:20,122 --> 00:45:22,262
Like there is a slight edge, right?

859
00:45:22,262 --> 00:45:28,342
Like if I say to you, I'm going to go run five miles today, I'm not going to notice any
difference in my life, right?

860
00:45:28,342 --> 00:45:29,802
I might be a little tired.

861
00:45:30,222 --> 00:45:30,622
Right.

862
00:45:30,622 --> 00:45:31,962
And that's the slight edge.

863
00:45:31,962 --> 00:45:36,502
Same thing if we're eating unhealthy, we're not going to notice any difference until like
it's too late.

864
00:45:36,502 --> 00:45:38,982
And that's like, that's, what I've really thought about lately.

865
00:45:38,982 --> 00:45:41,230
Like, okay, I'm 38 years old now.

866
00:45:41,230 --> 00:45:43,450
think I'm 38, maybe 39.

867
00:45:43,450 --> 00:45:44,846
I'm not 40 though.

868
00:45:44,846 --> 00:45:46,646
gray beard says different.

869
00:45:46,646 --> 00:45:49,190
I know I threw a 42 on you you came in and you're like come on man.

870
00:45:49,190 --> 00:45:50,652
I didn't have my glasses off yet.

871
00:45:50,652 --> 00:45:51,894
Now I look really old, right?

872
00:45:51,894 --> 00:45:56,740
ah And so, what was I saying?

873
00:45:56,970 --> 00:45:58,232
Oh yeah, the slide edge, right?

874
00:45:58,232 --> 00:46:00,990
And so ah I don't know what my point was.

875
00:46:00,990 --> 00:46:03,830
I just think it's very, we can reverse engineer this stuff.

876
00:46:03,830 --> 00:46:04,210
That's right.

877
00:46:04,210 --> 00:46:04,970
That's we're saying.

878
00:46:04,970 --> 00:46:14,050
Yeah, and so these things, and you can take it back over, but these small things every day
that if I go hit up Chick-fil-A or something, man, it tastes good.

879
00:46:14,050 --> 00:46:16,829
And that feeds that dope meter, that urge right then.

880
00:46:16,829 --> 00:46:17,410
Yeah.

881
00:46:17,410 --> 00:46:20,890
But if I stack it up and do it for three or four months, there's going to be some big
impacts, right?

882
00:46:20,890 --> 00:46:21,550
Yeah.

883
00:46:21,550 --> 00:46:30,230
I need to tell myself, see, I do this with success in business, and you can't take this
back over, but I tell people, I'm like, listen, if you really are going to live

884
00:46:30,781 --> 00:46:31,502
A

885
00:46:34,286 --> 00:46:38,106
happy life, whatever happy is, that's a fun conversation, right?

886
00:46:38,106 --> 00:46:48,466
But if you're gonna be content, truly content, making 50 or 60 or 70 thousand dollars a if
you're honestly, like honestly gonna be content, then you should go do that.

887
00:46:48,466 --> 00:46:51,106
And you shouldn't feel bad about it.

888
00:46:51,306 --> 00:47:00,306
However, if inside of you there is a desire and a want for more, you shouldn't accept.

889
00:47:00,832 --> 00:47:01,757
Average.

890
00:47:01,757 --> 00:47:02,762
You're not gonna be happy.

891
00:47:02,762 --> 00:47:13,599
You're not and so so what I'm saying is is that if being overweight and out of breath if
that's okay for you You just need to be honest about the exchange.

892
00:47:13,599 --> 00:47:16,511
Yeah, and that's the problem in life and in business.

893
00:47:16,511 --> 00:47:19,602
That's the issue I don't think it's that we aren't smart.

894
00:47:19,602 --> 00:47:25,116
I don't think humans are inherently dumb They're just not willing to make the hard
decision to sacrifice things short-term.

895
00:47:25,116 --> 00:47:28,920
You got to give up what you want now For what you want later

896
00:47:28,920 --> 00:47:31,071
Yeah, you know that my dad actually said something to me.

897
00:47:31,071 --> 00:47:34,742
My dad, you know, he wasn't, he's still around.

898
00:47:34,742 --> 00:47:36,103
It sounds like he's gone.

899
00:47:36,103 --> 00:47:36,313
Right.

900
00:47:36,313 --> 00:47:39,635
But he was never the type of dad was like, good job, son.

901
00:47:39,635 --> 00:47:40,295
Proud of you.

902
00:47:40,295 --> 00:47:40,795
Right.

903
00:47:40,795 --> 00:47:41,705
Pat me on the back.

904
00:47:41,705 --> 00:47:44,076
Like, you know, I graduated high school.

905
00:47:44,076 --> 00:47:45,417
What did my dad give me?

906
00:47:45,417 --> 00:47:46,718
He just went to my graduation.

907
00:47:46,718 --> 00:47:47,078
Right.

908
00:47:47,078 --> 00:47:47,958
I didn't get a card.

909
00:47:47,958 --> 00:47:50,059
I didn't get anything because that was expected of me.

910
00:47:50,059 --> 00:47:50,979
Right.

911
00:47:51,019 --> 00:47:52,170
You know, I wanted a pair of shoes.

912
00:47:52,170 --> 00:47:53,240
He bought me a lawnmower.

913
00:47:53,240 --> 00:47:53,580
Right.

914
00:47:53,580 --> 00:47:55,841
He wasn't like, Hey, good job going to start this business.

915
00:47:55,841 --> 00:47:57,962
Like he, he was never that way.

916
00:47:58,062 --> 00:48:00,042
And to this day, he's not even that way.

917
00:48:00,042 --> 00:48:00,302
Right.

918
00:48:00,302 --> 00:48:04,242
And I know my dad's proud of me because he tells everybody else, but he never tells me.

919
00:48:04,422 --> 00:48:10,602
And I'm, good with that because I think that's what fuels me and motivates me because I'm
never content.

920
00:48:10,602 --> 00:48:12,082
I never felt like I've made it.

921
00:48:12,082 --> 00:48:14,202
Like I'm always searching for that.

922
00:48:14,202 --> 00:48:20,762
But one thing my dad told me, and I was 18 years old and my wife is pregnant at the time
with our, with our son Hayden.

923
00:48:20,762 --> 00:48:25,022
And I just had graduated high school and I honestly had no idea what I was going to do
yet.

924
00:48:25,070 --> 00:48:29,550
But I was never worried or concerned because I've always had the mentality like I'm going
to figure it out.

925
00:48:29,550 --> 00:48:30,950
Like I've always had that mentality.

926
00:48:30,950 --> 00:48:34,750
But one thing he said to me that stuck out to me, like, cause I was 18 years old.

927
00:48:34,850 --> 00:48:37,070
He said, Cody, how old are you going to be in 10 years?

928
00:48:37,070 --> 00:48:38,770
And I'm like, 28.

929
00:48:38,770 --> 00:48:39,630
Where's this going?

930
00:48:39,630 --> 00:48:40,210
Right?

931
00:48:40,210 --> 00:48:44,950
He's like, all your peers around you that are 18, how old are they going to be in 10
years?

932
00:48:44,950 --> 00:48:46,030
You know, 10 years.

933
00:48:46,030 --> 00:48:48,310
I said, they're going to be 28 as well.

934
00:48:48,810 --> 00:48:51,330
He says, what are you going to do?

935
00:48:51,770 --> 00:48:54,070
And I'm like, I don't know, dad, I have no idea, but I'll figure it out.

936
00:48:54,070 --> 00:48:54,958
He's like, well,

937
00:48:54,958 --> 00:48:58,398
Think about this in 10 years, you're going to be 28.

938
00:48:58,398 --> 00:49:05,998
Everyone around you is going to be 28 years old and you're all going to be looking at
yourself as a 28 year old person.

939
00:49:05,998 --> 00:49:11,598
And you're to be dealing with the results of all the years leading up to that.

940
00:49:11,598 --> 00:49:14,878
And so for the next 10 years, you could go out and become a doctor.

941
00:49:14,878 --> 00:49:17,918
If you want, you become a lawyer, you can deliver pizzas.

942
00:49:17,918 --> 00:49:20,518
You can become an athlete, whatever you want to do.

943
00:49:21,624 --> 00:49:25,778
You're still going to be in that same spot at 28 years old and all the things leading up
to it.

944
00:49:25,778 --> 00:49:30,442
For example, if you went to college for eight years to become a doctor, that's going to be
gone.

945
00:49:30,442 --> 00:49:30,772
Right?

946
00:49:30,772 --> 00:49:34,305
If you spent all that time eating junk food, it's all going to be gone.

947
00:49:34,305 --> 00:49:39,449
So all of like the dopamine and the serotonin of all the things you did really will not
matter.

948
00:49:39,729 --> 00:49:44,533
What will matter is where you're at at that point.

949
00:49:45,274 --> 00:49:45,924
Yeah.

950
00:49:45,924 --> 00:49:50,528
Based upon, but even, even like even the sacrifices.

951
00:49:50,638 --> 00:49:52,038
It's in the past.

952
00:49:52,038 --> 00:49:52,558
Right?

953
00:49:52,558 --> 00:49:57,158
So like if you busted your ass for those 10 years, you're still dealing with the results.

954
00:49:57,158 --> 00:49:59,438
And so that really stuck out with me.

955
00:49:59,438 --> 00:50:01,838
Like it goes back to the slide edge.

956
00:50:01,838 --> 00:50:04,398
Like where do you want to be?

957
00:50:04,698 --> 00:50:06,918
And you don't need to know how to get there.

958
00:50:06,918 --> 00:50:09,878
You can literally make it one decision at a time.

959
00:50:09,898 --> 00:50:10,298
Right?

960
00:50:10,298 --> 00:50:12,418
Like I want to, I want to lose a hundred pounds.

961
00:50:12,418 --> 00:50:13,758
Try this donut.

962
00:50:13,758 --> 00:50:14,358
No.

963
00:50:14,358 --> 00:50:14,718
Okay.

964
00:50:14,718 --> 00:50:16,078
We made that decision.

965
00:50:16,078 --> 00:50:17,398
Then move on to the next one.

966
00:50:17,398 --> 00:50:17,818
Right.

967
00:50:17,818 --> 00:50:19,096
But that's, that's.

968
00:50:19,096 --> 00:50:20,136
That's always stuck out to me.

969
00:50:20,136 --> 00:50:21,827
I tell my kids that too.

970
00:50:21,827 --> 00:50:24,608
You know, and think it works well because like my son's 20 now.

971
00:50:24,608 --> 00:50:26,677
He's going to he's going to be 21.

972
00:50:26,677 --> 00:50:28,006
Oh, he's he's 20s.

973
00:50:28,006 --> 00:50:29,989
He's going be 21 in January.

974
00:50:30,129 --> 00:50:32,850
And, um, you know, I tell him the same thing.

975
00:50:32,850 --> 00:50:34,671
I'm like, he'll want to buy something.

976
00:50:34,671 --> 00:50:36,721
Now he's, starting to save a little bit of money.

977
00:50:36,721 --> 00:50:38,699
And I'm like, man, how long you been saving money?

978
00:50:38,699 --> 00:50:39,932
He's like three months.

979
00:50:39,932 --> 00:50:43,963
I would, if you started at 16, all the time was gone.

980
00:50:43,963 --> 00:50:46,008
So yeah, you may not have been able to go.

981
00:50:46,008 --> 00:50:47,518
play top golf or something.

982
00:50:47,518 --> 00:50:51,061
It's been 300 bucks on a Friday night, but like that enjoyment's gone too.

983
00:50:51,061 --> 00:50:52,141
Like that's in the past.

984
00:50:52,141 --> 00:50:54,523
Now you're going to be with the bank account.

985
00:50:54,523 --> 00:50:54,823
Right.

986
00:50:54,823 --> 00:51:00,782
And so like, I think that's really hard for people to grasp and think about, but it's,
it's, it's, it's the same for everybody.

987
00:51:00,782 --> 00:51:02,382
Hey, thanks for tuning in.

988
00:51:02,402 --> 00:51:10,122
If you like these types of conversations, be sure to follow the necessary entrepreneur on
your favorite platform so you never miss out on future content.

989
00:51:10,122 --> 00:51:16,822
When did you start coming into contact with the gurus of self-improvement?

990
00:51:17,042 --> 00:51:17,822
What's around that time?

991
00:51:17,822 --> 00:51:18,962
18, 19?

992
00:51:20,442 --> 00:51:21,882
So that was it.

993
00:51:22,432 --> 00:51:22,679
Yeah.

994
00:51:22,679 --> 00:51:29,700
I mean, and, and, and it makes sense why they do it because you know, when you join a
network marketing company, for one, you can make a ton of money in that, but most people

995
00:51:29,700 --> 00:51:31,061
don't make it right.

996
00:51:31,061 --> 00:51:31,862
Very, very few.

997
00:51:31,862 --> 00:51:34,836
Um, I don't think they're dissed.

998
00:51:34,836 --> 00:51:38,410
mean, I actually, think, I think they were more honest than most.

999
00:51:38,410 --> 00:51:39,278
It's like,

1000
00:51:39,278 --> 00:51:44,681
Because that's the only thing I hate about network marketing is when they don't tell you
the truth.

1001
00:51:44,812 --> 00:51:47,014
And I think, I think that's what was different with prepaid legal.

1002
00:51:47,014 --> 00:51:54,549
Like they would say, you're most people are not going to make any money doing this, but we
can tell you how you will make money.

1003
00:51:54,650 --> 00:51:55,771
people won't.

1004
00:51:55,771 --> 00:51:56,121
Right.

1005
00:51:56,121 --> 00:52:02,987
And so, the thing with network marketing is, know, they want you to sell to your friends,
your family and make a list.

1006
00:52:02,987 --> 00:52:03,837
Right.

1007
00:52:03,938 --> 00:52:06,870
All your friends and family are going to tell you, no, that's stupid.

1008
00:52:06,870 --> 00:52:07,781
That's not going to work.

1009
00:52:07,781 --> 00:52:13,105
And so you're going to want to Well, how to, how do you keep someone from not quitting?

1010
00:52:13,265 --> 00:52:14,370
Get their mind right.

1011
00:52:14,370 --> 00:52:16,631
get them dreaming, get them having that vision.

1012
00:52:16,631 --> 00:52:18,863
And then for some, they're just always chasing the dream.

1013
00:52:18,863 --> 00:52:20,494
They're not doing the activity.

1014
00:52:20,494 --> 00:52:27,478
But first, a very few, which probably are the ones that are successful in it, they
actually do the things, right?

1015
00:52:27,478 --> 00:52:32,601
And so that's when I really started investing in the mindset and the personal development
is at 19.

1016
00:52:32,601 --> 00:52:38,107
And like today, I that's, spend a lot of time investing in still my mindset, personal
development.

1017
00:52:38,107 --> 00:52:41,878
Like I still listen to Jim Rohn regularly, Zig Ziglar, you know.

1018
00:52:41,878 --> 00:52:45,559
It's the one guy that I wish I would have met just to be around him.

1019
00:52:45,820 --> 00:53:00,706
You know, I had a guy on the podcast that directly trained with him for years back in the,
back in the nineties and he, um, back with VHS tape, he would have to record everything he

1020
00:53:00,706 --> 00:53:00,906
did.

1021
00:53:00,906 --> 00:53:10,550
He was in Jim Rohn's direct mentoring system and he would have to record himself, send the
videos to Jim and Jim Rohn actually watched them and would video and critique and send it

1022
00:53:10,550 --> 00:53:11,310
back.

1023
00:53:11,758 --> 00:53:13,072
Yeah, that'd be impr- that'd be- that'd

1024
00:53:13,072 --> 00:53:13,502
incredible.

1025
00:53:13,502 --> 00:53:16,303
Wouldn't it have been?

1026
00:53:16,724 --> 00:53:20,845
Without that, this guy wouldn't be sitting here without getting your mind right.

1027
00:53:20,845 --> 00:53:21,345
For sure.

1028
00:53:21,345 --> 00:53:29,365
So the underpinning to everything we talk about, about the hard stuff and the success and
raising kids and meeting with big buyers and flashlights and batteries, if you wouldn't

1029
00:53:29,365 --> 00:53:32,454
have gotten your mind right, you don't make the right decisions.

1030
00:53:32,454 --> 00:53:33,214
No doubt.

1031
00:53:33,214 --> 00:53:39,097
that it's, not even about making the right decisions because like, what's the right
decision, right?

1032
00:53:39,857 --> 00:53:40,317
Yeah.

1033
00:53:40,317 --> 00:53:41,478
Getting in the right direction.

1034
00:53:41,478 --> 00:53:42,118
Right.

1035
00:53:42,118 --> 00:53:46,560
And so, but again, it goes back to like, what do you want?

1036
00:53:46,560 --> 00:53:46,880
Right.

1037
00:53:46,880 --> 00:53:51,122
And so like, if you don't know what you want, how do you know what the right decision is?

1038
00:53:51,943 --> 00:53:52,263
Right.

1039
00:53:52,263 --> 00:53:57,545
And so like, that's why I think it goes back to like, like what my dad said, right.

1040
00:53:57,545 --> 00:53:59,936
With, really thinking about the future.

1041
00:54:00,034 --> 00:54:03,497
where do you want to be and then making the right decisions based upon that.

1042
00:54:03,497 --> 00:54:08,487
So I think at the end of the day, like the biggest advice anybody should have is like,
figure out what you want.

1043
00:54:08,487 --> 00:54:11,223
Like you said in the notebook, like what do you want?

1044
00:54:11,344 --> 00:54:14,414
Well, make a decision that's going to get you closer to there.

1045
00:54:14,414 --> 00:54:17,045
Because you know, in that, it was a script.

1046
00:54:19,680 --> 00:54:23,111
he would have accepted if she just left and went to the other guy.

1047
00:54:23,111 --> 00:54:25,172
And then I can move on with my wife and do what I have to do.

1048
00:54:25,172 --> 00:54:30,073
But that's what we have to do for ourselves because we keep on one foot in and one foot
out.

1049
00:54:30,393 --> 00:54:31,793
That's all you have to do, right?

1050
00:54:31,793 --> 00:54:38,675
Either go be an employee and I would make an argument, be the best employee because great
employees are extremely valuable companies.

1051
00:54:38,675 --> 00:54:42,116
There's some that work at this place that I get to operate and I'm fortunate enough.

1052
00:54:42,436 --> 00:54:48,558
But there's a lot who don't and it's just, whether you're an entrepreneur, they need to
work on developing their mind as well.

1053
00:54:48,558 --> 00:54:49,346
for sure.

1054
00:54:49,346 --> 00:54:55,662
because what they need to listen to is if you want to raise, if you want a promotion, if
you want to improve your life and you don't want to go through this pain of

1055
00:54:55,662 --> 00:54:57,573
entrepreneurship, because it is painful.

1056
00:54:57,954 --> 00:55:00,636
I don't advise everyone to do it.

1057
00:55:00,636 --> 00:55:04,680
But if you want to be an employee, there's actually a way you can still have everything
almost you want.

1058
00:55:04,680 --> 00:55:05,641
There is.

1059
00:55:05,641 --> 00:55:08,464
And so many people are just sitting back waiting and performing in an average way.

1060
00:55:08,464 --> 00:55:09,755
What do you love about employees?

1061
00:55:09,755 --> 00:55:11,176
Like we won't name any people.

1062
00:55:11,176 --> 00:55:14,529
We're not trying to have them listen and they're like, he was talking about me.

1063
00:55:14,529 --> 00:55:15,840
But what do you love?

1064
00:55:15,912 --> 00:55:17,694
Love about having employees?

1065
00:55:17,694 --> 00:55:25,850
Just in general like when you really get inspired you're really happy to work with one
because just like there's a teacher's pet The reason why they became the teachers pet is

1066
00:55:25,850 --> 00:55:35,534
because they just did the right shit, right and What makes you really love to be around
some of your employees the ones you love to spend time with them?

1067
00:55:35,534 --> 00:55:42,394
Yeah, so I think like most people that I'm around to be honest I'm not really around
people unless I want to be around them anymore, right?

1068
00:55:42,394 --> 00:55:44,234
Because it just takes so much energy.

1069
00:55:44,234 --> 00:55:51,374
So what makes me want to be around people there's a there's a couple of things obviously
like if I enjoyed the time around them, right?

1070
00:55:51,374 --> 00:55:58,454
But when it comes to employees and it's funny you mentioned this I just had this
conversation yesterday because I'm interviewing some new bookkeepers and I said, you know,

1071
00:55:58,454 --> 00:56:04,326
the first interview was with my COO and he's interviewing them for like skill sets and
explaining what we're doing

1072
00:56:04,710 --> 00:56:11,253
That first thing I said was I'm not really here to interview on your skill sets because
you have them Otherwise, we wouldn't be having a second interview.

1073
00:56:11,253 --> 00:56:15,715
I'm here to learn how your how you tick I want to learn your philosophy, right?

1074
00:56:15,715 --> 00:56:24,588
I want to learn you know, what gets you motivated and what keeps you going and so I
explained to them I said, you know my best employees are ones that take ownership and

1075
00:56:24,588 --> 00:56:29,961
they're ones that I can give a problem to and They don't they figure it out, right?

1076
00:56:29,961 --> 00:56:33,592
They're resourceful and I said so in my company

1077
00:56:33,592 --> 00:56:39,924
for anybody that comes here, if they want to work through it from a list, like this is
what you do all day, like this is not the job for you.

1078
00:56:39,924 --> 00:56:44,845
So like my best employees and the ones that are paid the best are the ones that solve the
most problems.

1079
00:56:44,845 --> 00:56:45,505
Right.

1080
00:56:45,505 --> 00:56:48,216
And so they also give me problems too, right?

1081
00:56:48,216 --> 00:56:51,727
Because really good employees that they know they're good.

1082
00:56:51,727 --> 00:56:52,037
Right.

1083
00:56:52,037 --> 00:56:57,088
And so like, they're not as, as easily to, uh, I guess mold.

1084
00:56:57,509 --> 00:56:58,339
Yeah, exactly.

1085
00:56:58,339 --> 00:56:58,679
Right.

1086
00:56:58,679 --> 00:57:01,410
But don't you.

1087
00:57:01,410 --> 00:57:02,040
Absolutely.

1088
00:57:02,040 --> 00:57:02,892
You know, and.

1089
00:57:02,892 --> 00:57:07,303
You know, actually most of my, most of my best employees are entrepreneurs, right?

1090
00:57:07,303 --> 00:57:09,295
Like I promote entrepreneurs in my company, right?

1091
00:57:09,295 --> 00:57:11,357
My, my COO owns a tattoo studio.

1092
00:57:11,357 --> 00:57:12,727
He owns real estate.

1093
00:57:12,727 --> 00:57:15,129
My VPS sales owns a clothing company.

1094
00:57:15,129 --> 00:57:19,391
My, my lead media guy has, a media company as well.

1095
00:57:19,391 --> 00:57:22,503
You know, he works full time for me and I liked that, right?

1096
00:57:22,503 --> 00:57:27,175
Because, you know, during the day I expect them to give me their time and their
dedication, right?

1097
00:57:27,175 --> 00:57:30,897
And you see it all the time, like the own first one in last one out.

1098
00:57:30,897 --> 00:57:32,942
It's hard to expect your employees to do that.

1099
00:57:32,942 --> 00:57:34,283
It's not their baby.

1100
00:57:34,283 --> 00:57:41,007
But when you help them and what they're doing and their passion, they're gonna give you so
much more.

1101
00:57:41,347 --> 00:57:47,080
And so I think most of my best employees are entrepreneurs as well.

1102
00:57:47,080 --> 00:57:49,572
They're not all, of course, but most of them are.

1103
00:57:49,572 --> 00:57:51,973
And I think it goes back to what you asked.

1104
00:57:52,174 --> 00:57:54,755
Why do you enjoy working with these employees?

1105
00:57:54,755 --> 00:57:57,416
I love seeing the growth.

1106
00:57:58,858 --> 00:57:59,948
I get like...

1107
00:58:00,142 --> 00:58:05,726
personal satisfaction and knowing like what we're creating in my business is like feeding
their family, right?

1108
00:58:05,726 --> 00:58:10,089
It's, it's giving them their livelihood and they have that possibility and that ability.

1109
00:58:10,089 --> 00:58:18,935
And so that's what I like most about working with employees because honestly, at the end
of the day, I could make a pretty dang significant amount of money.

1110
00:58:19,455 --> 00:58:23,238
Just selling flashlights to these big customers, like the Walmarts of the world.

1111
00:58:23,238 --> 00:58:24,259
I don't need a warehouse.

1112
00:58:24,259 --> 00:58:26,400
I can ship directly to their facility, right?

1113
00:58:26,400 --> 00:58:29,484
And I, for sure I can make two or 3 million bucks a year.

1114
00:58:29,484 --> 00:58:31,926
just selling out of my garage, right?

1115
00:58:31,926 --> 00:58:33,939
But I don't want to do that.

1116
00:58:33,939 --> 00:58:35,640
It's not fun by yourself, right?

1117
00:58:35,640 --> 00:58:42,066
I want to see other people grow and, um, you know, better themselves as a result of what
we're doing.

1118
00:58:42,582 --> 00:58:52,136
Yeah, there's something special about you don't need verbal credit from the outside world
with them, but to be able to sit back and for you to know if that individual who's busting

1119
00:58:52,136 --> 00:58:58,789
their ass going all in taking ownership, but if they wouldn't have found this thing, maybe
they would have been like Cody and they would have found something, but that's not a

1120
00:58:58,789 --> 00:58:59,829
guarantee.

1121
00:59:00,109 --> 00:59:03,791
If they wouldn't have found this thing with a leader like me, trying to push them.

1122
00:59:03,791 --> 00:59:05,211
Their life wouldn't be that.

1123
00:59:05,211 --> 00:59:06,071
Yeah.

1124
00:59:06,232 --> 00:59:09,153
And those can be quiet because nobody wants to give you credit for it.

1125
00:59:09,153 --> 00:59:12,014
But when you know that, that's impactful.

1126
00:59:12,014 --> 00:59:14,325
Yeah, it's impactful, but it in the same breath.

1127
00:59:14,325 --> 00:59:19,236
Like, you know, I think that's one of the, one of the very stressful things as an
entrepreneur, right?

1128
00:59:19,236 --> 00:59:20,977
You've got employees, right?

1129
00:59:20,977 --> 00:59:24,457
And so like my, my buddy Jim, any, he's my, he's my best friend.

1130
00:59:24,457 --> 00:59:29,329
Um, one of the companies he knows they're, laying off people, right?

1131
00:59:29,329 --> 00:59:33,350
And he's like, uh, man, that sucks for blah, blah, blah laid off, man.

1132
00:59:33,350 --> 00:59:36,527
That's, that's, that's a shitty, that's a terrible thing about having a job.

1133
00:59:36,527 --> 00:59:39,442
Like you never know when you're going to get laid off, right?

1134
00:59:39,442 --> 00:59:40,702
You just never know.

1135
00:59:41,026 --> 00:59:46,731
And I said, imagine owning a business because if you, if you get laid off, your entire
company is laid off, right?

1136
00:59:46,731 --> 00:59:50,014
If you, if you quit working, none of your employees have a job.

1137
00:59:50,054 --> 00:59:52,256
And he's like, I never thought about it that way.

1138
00:59:52,256 --> 00:59:58,922
And I'm like, you know, as the owner of that company, that's a fact that they're laying
them off because they're, forced to, right?

1139
00:59:59,363 --> 01:00:01,855
We don't in business, like that could happen anytime.

1140
01:00:01,855 --> 01:00:03,747
Like there's so many variables that happen.

1141
01:00:03,747 --> 01:00:06,609
Like you could be in business today and out of business tomorrow.

1142
01:00:06,609 --> 01:00:06,909
Right.

1143
01:00:06,909 --> 01:00:07,894
And so like,

1144
01:00:07,894 --> 01:00:13,054
You know, it's great to see that, but also it comes with a lot of responsibility.

1145
01:00:13,432 --> 01:00:14,707
So why do you do it?

1146
01:00:15,246 --> 01:00:25,552
ah You know, I've asked myself that a lot to be honest when it comes to the the
entrepreneurism because I'm always dealing with something there's there's never been I

1147
01:00:25,552 --> 01:00:31,935
don't think in the past 10 years There's been a time where I wasn't engulfed in something
major rather.

1148
01:00:31,935 --> 01:00:43,021
It's a it's a lawsuit litigation You know compliant whatever it is, right and I and I've
come to Not so much recently, but there's a lot of times where I'm like man, maybe I

1149
01:00:43,021 --> 01:00:44,692
should just be a sales guy

1150
01:00:44,750 --> 01:00:46,850
I might just be selling flashlights, right?

1151
01:00:46,850 --> 01:00:49,130
And so at the end of the day, why do I do it?

1152
01:00:49,890 --> 01:00:51,810
That's a dang good question sometimes, right?

1153
01:00:51,810 --> 01:00:57,350
But I think it's because I know, like I said before, if it's to be, it's up to me, right?

1154
01:00:57,350 --> 01:01:07,670
And I like being in control, which you're never in control as an entrepreneur, but I like
being able to control the input.

1155
01:01:08,030 --> 01:01:09,030
You know what I mean?

1156
01:01:09,478 --> 01:01:18,302
You don't know what the results are going to be, but I know if I do this, this, and this,
there's gonna be results, right?

1157
01:01:18,302 --> 01:01:20,413
But yeah, I think that's why I do it.

1158
01:01:20,413 --> 01:01:28,916
I love creating, and to be honest, that's the funnest part, is just trying things, and
when they work, it's really fun.

1159
01:01:28,930 --> 01:01:30,379
But what about when they don't?

1160
01:01:30,798 --> 01:01:44,774
You just don't do that again, you know, and in fact more things don't work for me than
honestly they do work But I'm willing to try more things Of 100 % very very much

1161
01:01:44,910 --> 01:01:50,250
just had some guys who are from Mexico.

1162
01:01:50,350 --> 01:01:52,470
I do construction stuff all the time.

1163
01:01:52,470 --> 01:01:54,090
And I try to have a great relationship with these guys.

1164
01:01:54,090 --> 01:01:55,070
So I'm always messing with them.

1165
01:01:55,070 --> 01:01:57,050
And I'll start to pick up some Spanish.

1166
01:01:57,350 --> 01:02:01,730
And when I do, sometimes I hold back, and then I'll use it later.

1167
01:02:02,090 --> 01:02:03,050
And I was saying something.

1168
01:02:03,050 --> 01:02:04,470
was like, man, you guys got to speed it up, man.

1169
01:02:04,470 --> 01:02:05,350
But they're really good workers.

1170
01:02:05,350 --> 01:02:07,090
And I was like, what's your word for speed?

1171
01:02:07,090 --> 01:02:07,650
I like, rapido.

1172
01:02:07,650 --> 01:02:10,050
I was like, OK, give me something else, right?

1173
01:02:10,370 --> 01:02:12,610
And I said, what's it for a crazy?

1174
01:02:12,610 --> 01:02:13,516
He's like, loco.

1175
01:02:13,516 --> 01:02:15,831
I said I want you to be loco rapido.

1176
01:02:15,906 --> 01:02:17,538
I want you to be crazy fast.

1177
01:02:17,538 --> 01:02:22,697
Yeah, I think in business, speed's very important, especially when you have a
product-based business, right?

1178
01:02:22,697 --> 01:02:24,982
Speed to market is super important.

1179
01:02:24,982 --> 01:02:26,678
somebody else is going to fill it if you don't get it?

1180
01:02:26,678 --> 01:02:29,531
I think the market's always changing for one, right?

1181
01:02:29,531 --> 01:02:38,479
And then I also think that, you know, we all think we have like the best ideas and they're
only ours, but I can tell you there's been so many entrepreneurs that have came to me and

1182
01:02:38,479 --> 01:02:40,431
they're like, hey, I've got this idea for a product.

1183
01:02:40,431 --> 01:02:43,734
And it's like, my brain is always thinking of ideas.

1184
01:02:43,734 --> 01:02:46,276
And a lot of times I'm like, I've thought about that, right?

1185
01:02:46,276 --> 01:02:48,622
And so if you don't act on it, someone else is going to.

1186
01:02:48,622 --> 01:02:49,082
Yeah.

1187
01:02:49,082 --> 01:02:50,882
So tell us about this retail world.

1188
01:02:50,882 --> 01:02:57,562
What do you, what in your brain here in 2025, what do you know about retail?

1189
01:02:57,614 --> 01:03:00,896
So retail, you know, it's obvious it's still a huge, right?

1190
01:03:00,896 --> 01:03:11,360
Retail sales is way bigger than what online sales are even to this day, but online sales
are definitely growing at a rapid pace and retail sales is definitely dwindling, right?

1191
01:03:11,360 --> 01:03:15,422
And so I think like everything goes through ebbs and flows, right?

1192
01:03:15,422 --> 01:03:17,783
And so I don't think retail is going away, right?

1193
01:03:17,783 --> 01:03:24,756
I think the retailers that are doing it well, like Walmart, for example, they're going to
continue growing and they're going to get bigger and bigger.

1194
01:03:24,948 --> 01:03:33,365
I think though, because of the online marketplace, the ones that are, typically get by
with not doing things exactly right.

1195
01:03:33,365 --> 01:03:34,926
That's not going to happen anymore.

1196
01:03:34,926 --> 01:03:35,641
us an example of that.

1197
01:03:35,641 --> 01:03:38,132
You don't have to say a specific company or something.

1198
01:03:38,132 --> 01:03:40,964
let's let's well, we'll say let's talk about big lots, right?

1199
01:03:40,964 --> 01:03:41,945
So big lots there.

1200
01:03:41,945 --> 01:03:47,629
They're on my first customers 1400 stores ah They bought a ton of product off me, right?

1201
01:03:47,629 --> 01:03:50,010
I'm talking a lot, right?

1202
01:03:50,691 --> 01:03:52,102
Tens of millions, right?

1203
01:03:52,102 --> 01:04:05,041
We you know, they bought multiple millions per year and so with big lots You know you you
have to you have to have a story right like for example who shops a big lots

1204
01:04:05,430 --> 01:04:07,057
I have no idea.

1205
01:04:07,057 --> 01:04:08,294
That's a problem.

1206
01:04:08,294 --> 01:04:08,924
Because I didn't even know.

1207
01:04:08,924 --> 01:04:09,765
Here's the thing though, not me.

1208
01:04:09,765 --> 01:04:11,670
Yeah, I didn't even know who shopped at Big Lots.

1209
01:04:11,670 --> 01:04:12,202
to Walmart.

1210
01:04:12,202 --> 01:04:15,759
So it's not that I'm not willing to go somewhere with a wrap of being cheap and all that.

1211
01:04:15,759 --> 01:04:17,112
I will take my ass down there.

1212
01:04:17,112 --> 01:04:17,312
Yeah.

1213
01:04:17,312 --> 01:04:22,256
So at once upon a time people shopped at big lots because they wanted to find the deals,
right?

1214
01:04:22,256 --> 01:04:23,237
They're called big lots.

1215
01:04:23,237 --> 01:04:30,553
Well, that's because they would buy closeouts and you would go on a Tuesday and you'd be
able to find a deal and then you'd go next Tuesday and be a different deal.

1216
01:04:30,553 --> 01:04:35,127
Well, then big lots got so big, 1400 stores, they could no longer buy closeouts.

1217
01:04:35,127 --> 01:04:38,179
So then they started buying off guys like me, right?

1218
01:04:38,179 --> 01:04:40,661
That had a good price and a good product.

1219
01:04:40,741 --> 01:04:43,823
And you know, and then they started buying branded products.

1220
01:04:44,124 --> 01:04:47,106
Well, now that customer that they built their entire

1221
01:04:47,178 --> 01:04:49,339
store on, right?

1222
01:04:49,339 --> 01:04:50,440
We're not even priced out.

1223
01:04:50,440 --> 01:04:53,642
Like now they're not getting that treasure hunt anymore.

1224
01:04:53,642 --> 01:04:55,542
So they're losing that customer.

1225
01:04:55,543 --> 01:04:58,985
And so now that's like, that's like their whole image, right?

1226
01:04:58,985 --> 01:05:02,817
And so now they're, they're going to a new customer and that worked for a little while,
right?

1227
01:05:02,817 --> 01:05:06,129
But then they lost, like they're, lost like their entire strategy.

1228
01:05:06,129 --> 01:05:10,861
And so that's what retailers are doing because they want to just chase the next thing.

1229
01:05:10,861 --> 01:05:13,403
Like, okay, it's working for Macy's.

1230
01:05:13,403 --> 01:05:14,158
making that up.

1231
01:05:14,158 --> 01:05:15,616
We're going to try to doing that.

1232
01:05:15,616 --> 01:05:21,294
Except instead of just staying where you're at and then developing, you know, your story.

1233
01:05:21,294 --> 01:05:26,080
So it's, it's, it's very important to be able to say who is your customer.

1234
01:05:26,080 --> 01:05:26,601
Right.

1235
01:05:26,601 --> 01:05:27,896
And, big glass didn't know that.

1236
01:05:27,896 --> 01:05:33,433
Do you think it's as simple as this and you can knock it down, but is it this quarterly
system of public companies?

1237
01:05:33,433 --> 01:05:35,416
Is it just being so profit-driven?

1238
01:05:35,416 --> 01:05:36,777
That's just all that matters?

1239
01:05:36,777 --> 01:05:38,089
Is that what takes their mind?

1240
01:05:38,089 --> 01:05:39,781
Is that why they're chasing the new thing?

1241
01:05:39,781 --> 01:05:42,174
They see someone doing it and making margin and taking margin.

1242
01:05:42,174 --> 01:05:42,855
Let's go do that.

1243
01:05:42,855 --> 01:05:43,854
That's where the money is.

1244
01:05:43,854 --> 01:05:46,254
Yeah, I think it's almost that shiny object syndrome, right?

1245
01:05:46,254 --> 01:05:51,454
And so like, yeah, for like, it's like for her big lots, it's like, okay, okay.

1246
01:05:51,454 --> 01:05:53,754
This close out is 30 cents.

1247
01:05:53,754 --> 01:05:58,134
Well, I can, I can buy a pretty dang similar light for 50 cents.

1248
01:05:58,134 --> 01:05:59,794
Like we can get two bucks for that one.

1249
01:05:59,794 --> 01:06:00,154
Right.

1250
01:06:00,154 --> 01:06:02,994
And so they're like, oh, we're going to, we're going to chase that short term.

1251
01:06:03,074 --> 01:06:07,794
But again, it's like, you know, if Mercedes starts saying, Hey, you know what?

1252
01:06:07,794 --> 01:06:09,354
Hyundai's on a lot of cars.

1253
01:06:09,354 --> 01:06:11,214
We need to drop our prices.

1254
01:06:11,214 --> 01:06:12,929
Is it like, I want to Mercedes anymore?

1255
01:06:12,929 --> 01:06:13,942
Not the old customers.

1256
01:06:13,942 --> 01:06:14,262
Right?

1257
01:06:14,262 --> 01:06:15,363
They're not, right?

1258
01:06:15,363 --> 01:06:21,255
And even the new customer, they're gonna want it at first, but then they're gonna be like,
man, it's the same price as this Hyundai.

1259
01:06:21,255 --> 01:06:22,486
They lose that appeal.

1260
01:06:22,486 --> 01:06:24,627
That's what happened to Big Lots.

1261
01:06:24,627 --> 01:06:27,488
They lost their customer base.

1262
01:06:27,488 --> 01:06:30,509
uh nobody would say, who shot to Big Lots?

1263
01:06:30,509 --> 01:06:31,949
No idea.

1264
01:06:32,810 --> 01:06:42,614
Even myself, if I went to Big Lots, you would never say to yourself, and you would never
say to yourself, I'm gonna go check Big Lots out.

1265
01:06:42,614 --> 01:06:44,648
It was, it was always something like, I'm in the area.

1266
01:06:44,648 --> 01:06:45,582
I'm going to stop by.

1267
01:06:45,582 --> 01:06:48,066
need to be known for something, like in the real estate world.

1268
01:06:48,066 --> 01:06:49,728
So we have a bunch of realtors and stuff.

1269
01:06:49,728 --> 01:06:52,374
I said, Hey, listen, guys, I'm not trying to make new friends.

1270
01:06:52,374 --> 01:06:54,397
I'm trying to build impactful relationships.

1271
01:06:54,397 --> 01:06:56,942
The only thing I need is I need to be so valuable to them.

1272
01:06:56,942 --> 01:06:59,630
The moment they think anything real estate, they think me.

1273
01:06:59,630 --> 01:07:01,550
Yeah, the authority.

1274
01:07:01,550 --> 01:07:02,250
That's it.

1275
01:07:02,250 --> 01:07:02,990
Yeah.

1276
01:07:03,130 --> 01:07:03,430
Yeah.

1277
01:07:03,430 --> 01:07:06,330
And that's, that's why I only sell flashlights, right?

1278
01:07:06,330 --> 01:07:11,250
Uh, we didn't get into this, but when I started my company, it was called premier
products.

1279
01:07:11,250 --> 01:07:14,030
Cause I wanted to be a product based company, right?

1280
01:07:14,030 --> 01:07:20,910
I wanted to sell you if I, and it gave, went back to Dana at come and go, I sold them
batteries, developed that relationship.

1281
01:07:20,910 --> 01:07:22,530
I'm like, I'll sell you flashlights now.

1282
01:07:22,530 --> 01:07:27,660
And so my first thought process was I'm going to get these accounts and then I'm just
going to sell them everything.

1283
01:07:27,660 --> 01:07:27,880
Right.

1284
01:07:27,880 --> 01:07:31,174
I'll just keep sourcing and sourcing, but I learned really quickly.

1285
01:07:31,836 --> 01:07:37,103
People want to be, you know, the Jack of all trades, but they're always the master of
none.

1286
01:07:37,103 --> 01:07:37,383
Right.

1287
01:07:37,383 --> 01:07:42,940
And if I'm going to be the authority when it comes to flashlights, I can't sell you tools
and knives and gloves either.

1288
01:07:42,958 --> 01:07:44,166
Isn't that what the customer wants?

1289
01:07:44,166 --> 01:07:46,446
They want to work with someone who's the expert in that area.

1290
01:07:46,446 --> 01:07:50,188
Yeah, it's just like if you you need brain surgery, you're not going to see a foot doctor,
right?

1291
01:07:50,188 --> 01:07:52,248
They may be the best foot doctor in the world, but you want it.

1292
01:07:52,248 --> 01:07:54,730
You wanted to go to the best brain surgeon in the world.

1293
01:07:54,730 --> 01:07:58,511
And I think that's what's happening in a lot of retailers or they're losing.

1294
01:07:58,511 --> 01:08:00,642
They're losing their, um, their mission.

1295
01:08:00,642 --> 01:08:02,853
They're losing what they were going after.

1296
01:08:02,853 --> 01:08:05,014
And it's maybe it's not a necessity.

1297
01:08:05,014 --> 01:08:05,994
Like it's not working.

1298
01:08:05,994 --> 01:08:07,955
So we got to switch things up and change things up.

1299
01:08:07,955 --> 01:08:15,310
Um, and they're, they're just not, you know, when it comes to the online, I don't think a
lot of them take, took it seriously.

1300
01:08:15,310 --> 01:08:15,630
Right.

1301
01:08:15,630 --> 01:08:16,810
They're like, Oh, we're going to wait this out.

1302
01:08:16,810 --> 01:08:19,350
We're going to see how this goes, but you can't do that.

1303
01:08:19,350 --> 01:08:25,130
like Walmart, the reason why I think Walmart is going to be very successful is because
they have the retail stores.

1304
01:08:25,130 --> 01:08:26,810
There's 4,000 of them.

1305
01:08:26,810 --> 01:08:31,490
And now they're building up their online platform very, very rapidly.

1306
01:08:31,670 --> 01:08:33,030
People want things instantly.

1307
01:08:33,030 --> 01:08:33,450
Right.

1308
01:08:33,450 --> 01:08:36,530
So now imagine like Amazon, you can get it the next day.

1309
01:08:36,530 --> 01:08:40,750
Some of the big cities you can get the same day, but there's a Walmart in every corner.

1310
01:08:40,830 --> 01:08:40,950
Right.

1311
01:08:40,950 --> 01:08:42,732
So now imagine when Walmart.

1312
01:08:42,732 --> 01:08:47,284
you can buy something online, they're gonna deliver that same day, like Uber delivers your
food.

1313
01:08:48,264 --> 01:08:50,814
Yeah, so I'm saying is that they can just pick it right off the shelf, right?

1314
01:08:50,814 --> 01:08:54,067
And so I think companies like Walmart are gonna do very well.

1315
01:08:54,067 --> 01:09:00,069
And so the goal is just to partner with or work with companies that are forward thinking.

1316
01:09:00,069 --> 01:09:02,410
But for sure, retail is not dead.

1317
01:09:02,450 --> 01:09:05,652
And uh even if it was, it'll come back.

1318
01:09:05,652 --> 01:09:07,392
Everything comes full circle.

1319
01:09:08,443 --> 01:09:09,233
yeah, for sure.

1320
01:09:09,233 --> 01:09:11,974
Yeah, mean, even today like,

1321
01:09:12,578 --> 01:09:15,958
Like we think about nostalgic products, like everything fizzles away.

1322
01:09:15,958 --> 01:09:17,718
And then next thing you know, comes back.

1323
01:09:17,718 --> 01:09:18,739
about stuff

1324
01:09:20,974 --> 01:09:22,514
for sure.

1325
01:09:23,814 --> 01:09:28,494
Yeah, like the, uh, what are they, the little bit, what do they call them?

1326
01:09:28,494 --> 01:09:29,114
The Beanie Babies?

1327
01:09:29,114 --> 01:09:29,514
Oh yeah.

1328
01:09:29,514 --> 01:09:31,994
Remember like they used to give those away at McDonald's Happy Meals.

1329
01:09:31,994 --> 01:09:35,314
Now, right now they got the something.

1330
01:09:35,314 --> 01:09:36,762
They got some other Dowel out of China.

1331
01:09:36,762 --> 01:09:38,070
had Care Bears or something, man?

1332
01:09:38,070 --> 01:09:38,891
Yeah.

1333
01:09:39,690 --> 01:09:40,681
I had trolls man.

1334
01:09:40,681 --> 01:09:41,673
I had trolls.

1335
01:09:41,673 --> 01:09:42,413
you?

1336
01:09:43,336 --> 01:09:44,978
Yeah, maybe maybe

1337
01:09:46,344 --> 01:09:48,585
What else is on your mind here?

1338
01:09:48,585 --> 01:09:50,325
We're gonna get you out of here to offspring here soon, man.

1339
01:09:50,325 --> 01:09:51,854
You're gonna party in Cincinnati.

1340
01:09:51,854 --> 01:09:54,455
We're gonna try it, hopefully I remember all the words, you know?

1341
01:09:55,498 --> 01:09:56,518
No, probably not.

1342
01:09:56,518 --> 01:10:01,543
I got a good memory, but it's No, but I did just buy a harmonica.

1343
01:10:02,224 --> 01:10:04,610
I wanna start playing the harmonica.

1344
01:10:04,610 --> 01:10:07,422
There's some Bruce Springsteen has a harmonica.

1345
01:10:07,422 --> 01:10:09,389
Bob Dylan played a harmonica, I think.

1346
01:10:09,389 --> 01:10:10,594
I think you're in pretty good crowd.

1347
01:10:10,594 --> 01:10:15,079
Well, growing up, like I always wanted to be the guy that went to the parties with the
guitar, right?

1348
01:10:15,079 --> 01:10:19,564
Just sing, just have a guitar out serenade, but that I never had, that never happened to
me.

1349
01:10:19,564 --> 01:10:22,650
So now I'm like, I think I can figure out how to the harmonica, right?

1350
01:10:22,650 --> 01:10:23,758
It's just like 10 keys.

1351
01:10:23,758 --> 01:10:25,150
You blow on it a little bit.

1352
01:10:25,150 --> 01:10:32,910
So I think she'll, I think she's going to be pretty impressed, you know, that'll probably
impress her more than anything else.

1353
01:10:32,910 --> 01:10:38,180
um So, you invoke the sons, but you guys have together for a long time, you and the wife.

1354
01:10:38,180 --> 01:10:41,368
um I'm assuming she's a positive influence on your life.

1355
01:10:41,368 --> 01:10:42,338
For sure she is.

1356
01:10:42,338 --> 01:10:46,040
know, I, you know, she was my first why, right?

1357
01:10:46,040 --> 01:10:49,041
Like I want to, I want to give her what everything she wants.

1358
01:10:49,041 --> 01:10:49,742
Right.

1359
01:10:49,742 --> 01:10:51,943
And she has very high standards.

1360
01:10:51,943 --> 01:10:52,273
Right.

1361
01:10:52,273 --> 01:10:57,885
And she didn't always have high standards when it comes to like having like the finer
things and things like that.

1362
01:10:58,065 --> 01:11:01,486
but you know, she, she wants things just as much as I want things.

1363
01:11:01,486 --> 01:11:01,727
Right.

1364
01:11:01,727 --> 01:11:04,908
And I want to give them to her just as much as I want them.

1365
01:11:04,908 --> 01:11:05,198
Right.

1366
01:11:05,198 --> 01:11:09,330
And so like, I think that's, that's incredibly important to have someone,

1367
01:11:10,230 --> 01:11:13,882
Some people will look at it as like, not great, right?

1368
01:11:13,882 --> 01:11:17,443
Like, for example, like if I want to travel, my wife's like, no, we're not staying in that
hotel.

1369
01:11:17,443 --> 01:11:22,535
Like I can't tell you how many times we've traveled somewhere and like checked out and had
to get another hotel.

1370
01:11:22,535 --> 01:11:27,418
And in the moment of things, I'm thinking to myself, what I'm taking you to Disney world.

1371
01:11:27,418 --> 01:11:28,598
Come on, let's just stay here.

1372
01:11:28,598 --> 01:11:29,278
Right.

1373
01:11:29,278 --> 01:11:35,001
But now looking back, that was really good because she had a higher standard for me.

1374
01:11:35,001 --> 01:11:37,972
And you know, Brad, my buddy, Bradley always says like,

1375
01:11:38,200 --> 01:11:42,872
You know, if your wife is spending too much of your money, that's your problem.

1376
01:11:43,013 --> 01:11:44,513
You need to earn more money.

1377
01:11:44,574 --> 01:11:45,334
Right.

1378
01:11:45,334 --> 01:11:53,799
And, um, a lot of people don't agree with that, but like, know, you know, you're, when
Brad said next to you, that's right.

1379
01:11:53,799 --> 01:11:54,069
Right.

1380
01:11:54,069 --> 01:11:57,430
And that, and Brad said something else that I think it was Brad that said this, not Brad.

1381
01:11:57,430 --> 01:11:59,061
It was at my buddy, John.

1382
01:11:59,061 --> 01:12:03,904
He said, you know, every woman, every relationship is in it for something.

1383
01:12:03,964 --> 01:12:04,264
Right.

1384
01:12:04,264 --> 01:12:07,236
Like you'll, you'll see the pretty girls dating the older guys maybe.

1385
01:12:07,236 --> 01:12:07,726
Right.

1386
01:12:07,726 --> 01:12:09,186
And people will say, she's a gold digger.

1387
01:12:09,186 --> 01:12:11,786
Well, what's that older man dating the younger girl for?

1388
01:12:12,006 --> 01:12:12,246
Right.

1389
01:12:12,246 --> 01:12:16,026
That every relationship you're there for something.

1390
01:12:16,366 --> 01:12:16,706
Right.

1391
01:12:16,706 --> 01:12:20,826
And so my buddy, John says that, you know, every woman is a gold digger.

1392
01:12:20,826 --> 01:12:22,646
You just have to find one in your budget.

1393
01:12:22,886 --> 01:12:23,646
Right.

1394
01:12:23,646 --> 01:12:28,966
Now people might not like that sentiment, but at the end of the day, like people want nice
things.

1395
01:12:28,966 --> 01:12:29,406
Right.

1396
01:12:29,406 --> 01:12:36,226
And now that doesn't mean that they were with you just because you have the nice things,
but like it's natural to want more.

1397
01:12:36,226 --> 01:12:36,546
Right.

1398
01:12:36,546 --> 01:12:37,478
And so.

1399
01:12:37,568 --> 01:12:40,919
I love the fact that my wife holds that standard, right?

1400
01:12:40,919 --> 01:12:44,440
Even though at the time I'm like, just be happy with what you got sometime.

1401
01:12:44,440 --> 01:12:45,020
You know what I mean?

1402
01:12:45,020 --> 01:12:47,701
But she always, she's pushing me, right?

1403
01:12:47,701 --> 01:12:53,502
And that, but at the same breath, she's accepting of things when they don't go the way
that they should.

1404
01:12:53,842 --> 01:12:54,193
Right?

1405
01:12:54,193 --> 01:12:59,784
So like, like, you know, we've been together and my wife, you know, she's beautiful,
right?

1406
01:12:59,784 --> 01:13:02,585
Um, but she is.

1407
01:13:02,585 --> 01:13:07,436
Um, but as she, you know, if she wasn't, I probably would still say that, but

1408
01:13:07,448 --> 01:13:07,838
But she is.

1409
01:13:07,838 --> 01:13:09,420
Very, very beautiful.

1410
01:13:09,420 --> 01:13:11,883
know, incredibly intelligent.

1411
01:13:11,883 --> 01:13:12,905
She's a nurse.

1412
01:13:12,905 --> 01:13:14,036
She's got three degrees.

1413
01:13:14,036 --> 01:13:16,929
Yeah, exactly.

1414
01:13:16,929 --> 01:13:17,179
Right.

1415
01:13:17,179 --> 01:13:18,975
Because she got with him when I was 18.

1416
01:13:18,975 --> 01:13:19,222
Right.

1417
01:13:19,222 --> 01:13:20,836
When I was a class clown, I was the funny guy.

1418
01:13:20,836 --> 01:13:22,345
And she thought that was.

1419
01:13:22,345 --> 01:13:22,536
Yeah.

1420
01:13:22,536 --> 01:13:25,539
And by the time she did it, I was like, well, you're pregnant.

1421
01:13:25,619 --> 01:13:26,150
know, so.

1422
01:13:26,150 --> 01:13:26,661
Tricked ya.

1423
01:13:26,661 --> 01:13:27,131
Yeah.

1424
01:13:27,131 --> 01:13:27,612
Too late.

1425
01:13:27,612 --> 01:13:27,982
You know.

1426
01:13:27,982 --> 01:13:30,126
Keep going you said she's you know she's beautiful

1427
01:13:30,126 --> 01:13:39,426
Yeah, so anyways, she's all of those things and so if someone sees me today with my wife
You know and and I'm not she's out of my league to be honest, right?

1428
01:13:39,426 --> 01:13:44,306
Like she is but she was with me when we had absolutely nothing, right?

1429
01:13:44,306 --> 01:13:53,426
I'm telling you like when we were you know 1920 which I don't think anybody has much at 19
or 20 but like we weren't We weren't going out to dinners, right?

1430
01:13:53,426 --> 01:13:56,466
If we were it was a Chinese buffet where the kids ate for free, right?

1431
01:13:56,466 --> 01:13:59,808
$20 bill We were overdraft in our checking

1432
01:13:59,808 --> 01:14:00,108
Right.

1433
01:14:00,108 --> 01:14:04,480
And so like, that time she wasn't like, we need to stay in a better hotel.

1434
01:14:04,480 --> 01:14:06,021
We need to buy a nicer car.

1435
01:14:06,021 --> 01:14:08,562
So she knows like what I'm capable of.

1436
01:14:08,562 --> 01:14:08,862
Right.

1437
01:14:08,862 --> 01:14:14,484
So she's not saying, you know, when we fly to, to Mexico first class, she's not saying,
why don't we take the jet?

1438
01:14:14,484 --> 01:14:15,324
Right.

1439
01:14:15,324 --> 01:14:21,307
Because we, I don't, I'm not capable of having that big 30, $40 million jet yet.

1440
01:14:21,307 --> 01:14:21,927
Right.

1441
01:14:21,927 --> 01:14:22,327
Yeah.

1442
01:14:22,327 --> 01:14:22,727
Right.

1443
01:14:22,727 --> 01:14:29,518
Um, but if I, if she knew I was, and I wasn't doing the things she would, that's how she
would be.

1444
01:14:29,518 --> 01:14:31,858
Like she knows like we can stay at any hotel we want.

1445
01:14:31,858 --> 01:14:33,838
Like why are we staying at this one?

1446
01:14:33,838 --> 01:14:34,398
Right?

1447
01:14:34,398 --> 01:14:38,286
And so at the end of the day, it just holds me to a level of accountability.

1448
01:14:38,286 --> 01:14:42,992
What people are talking about, what people try say is, you should use your money for
experiences, right, this whole thing.

1449
01:14:42,992 --> 01:14:45,735
And it's like, okay, let's go there.

1450
01:14:45,836 --> 01:14:51,150
Spend $1,800 to stay in a hotel one night, and tell me you don't talk about that for a
decade.

1451
01:14:51,150 --> 01:14:52,330
Yeah, for sure.

1452
01:14:52,330 --> 01:14:52,630
Yeah.

1453
01:14:52,630 --> 01:14:55,470
I love experiences and that's something she's taught me too.

1454
01:14:55,470 --> 01:15:00,710
Like I was never into like, honestly, the traveling, just, we just really started
traveling.

1455
01:15:00,710 --> 01:15:01,650
You were a worker.

1456
01:15:01,650 --> 01:15:04,230
I'm working in, it's back to productivity.

1457
01:15:04,230 --> 01:15:05,730
I want to be productive.

1458
01:15:05,730 --> 01:15:08,230
Now I can travel and I have people working at the office.

1459
01:15:08,230 --> 01:15:08,930
Right.

1460
01:15:08,990 --> 01:15:13,150
Um, but you know, um, train of thought again.

1461
01:15:13,970 --> 01:15:18,040
So yeah, so experiences, right now I'm realizing like that's the stuff we talk about.

1462
01:15:18,040 --> 01:15:19,833
where's your favorite place you've traveled?

1463
01:15:20,176 --> 01:15:22,626
Right now, in the past year or two, what's on your mind?

1464
01:15:22,626 --> 01:15:26,198
You know, I like, I like, I like going to China, right?

1465
01:15:26,198 --> 01:15:32,291
We do a lot of business in China and, uh, you know, when I go to China, I'm only a
flashlight company, right?

1466
01:15:32,312 --> 01:15:34,163
And so we're only buying flashlights.

1467
01:15:34,163 --> 01:15:37,775
So these, to these Chinese vendors and factories were a really big deal for them.

1468
01:15:37,775 --> 01:15:38,535
Right.

1469
01:15:38,535 --> 01:15:44,362
And what's really cool is, and I talk about this a lot because some people frown on me
buying from China, right?

1470
01:15:44,362 --> 01:15:45,492
They're like, you buy from China?

1471
01:15:45,492 --> 01:15:49,981
I'm like, well, if I didn't, you wouldn't buy my flashlights because they'd be three or
400 bucks.

1472
01:15:50,042 --> 01:15:51,392
But at end of the day.

1473
01:15:51,394 --> 01:15:53,185
So I have my company, my flashlight company.

1474
01:15:53,185 --> 01:15:55,695
I've got about 15 employees in Peru.

1475
01:15:56,175 --> 01:16:04,038
And not only that though, because of the battery, the flashlight company, now I own the
building that I'm in that's got 30 or 40 employees.

1476
01:16:04,038 --> 01:16:09,219
And then I have a, just, you know, the restaurant, all these other things that have
stemmed off because of the flashlight company.

1477
01:16:09,219 --> 01:16:15,501
So all in all, there's probably two or 300 people in my area that are working because of
the flashlight company.

1478
01:16:15,501 --> 01:16:18,021
But then I go to China, right?

1479
01:16:18,021 --> 01:16:20,522
And there's two or 300 people at one factory.

1480
01:16:20,972 --> 01:16:21,823
Right.

1481
01:16:21,823 --> 01:16:30,870
And you know, there there's like a whole ecosystem that was created because of this guy
from a little town of 10,000 people decided he's going to sell a flashlight.

1482
01:16:30,870 --> 01:16:33,662
And so like, love going to China just to see that, right.

1483
01:16:33,662 --> 01:16:40,937
To see what's going on and, and, and, and all of the, um, all of the results of just that
one little idea.

1484
01:16:40,937 --> 01:16:41,998
How's it feel?

1485
01:16:41,998 --> 01:16:44,214
when they put you up on a pedestal and you're the man.

1486
01:16:44,214 --> 01:16:45,407
Be honest.

1487
01:16:45,474 --> 01:16:49,737
You know, to be honest, not many people put me on a pedestal.

1488
01:16:50,298 --> 01:16:51,139
Not really.

1489
01:16:51,139 --> 01:16:51,760
Right.

1490
01:16:51,760 --> 01:16:54,963
Um, actually, actually in China a little bit for sure.

1491
01:16:54,963 --> 01:16:55,403
Right.

1492
01:16:55,403 --> 01:16:58,215
Um, actually I'm lying a lot of bit, right.

1493
01:16:58,215 --> 01:17:05,952
And China, and that's because, like I said, they're making like, we're literally the
reason why they have all these employees, right.

1494
01:17:05,952 --> 01:17:07,654
That they have all this infrastructure.

1495
01:17:07,654 --> 01:17:11,117
So over there, um, they definitely do that.

1496
01:17:11,117 --> 01:17:12,928
Like if I'm going to a trade show.

1497
01:17:13,674 --> 01:17:18,537
If you sell flashlights, you know who, they call me the flashlight guy, right?

1498
01:17:18,558 --> 01:17:20,329
But in my area, like no one does that.

1499
01:17:20,329 --> 01:17:24,630
Like, cause just because like, I'm just a, I'm just a regular guy.

1500
01:17:24,630 --> 01:17:25,514
trying or not.

1501
01:17:25,514 --> 01:17:27,081
So I'm just asking how does that feel?

1502
01:17:27,081 --> 01:17:28,704
We're talking about success.

1503
01:17:29,706 --> 01:17:43,872
It feels incredible right and it feels incredible because It wasn't always that way right
and so it's like You look back and you say to yourself and actually I've never ever said

1504
01:17:43,872 --> 01:17:53,146
I've made it Never right even to this day like I haven't made it yet, but when you're
there you say to yourself Not quite like I've made it but like you know where you came

1505
01:17:53,146 --> 01:17:58,080
from and you're like, I'm doing this Yeah, right once you're

1506
01:17:58,080 --> 01:17:58,400
Yeah.

1507
01:17:58,400 --> 01:18:04,167
And so it's not even, it's not even a thing of like poppice or like, Oh, look at me on
this pedestal.

1508
01:18:04,167 --> 01:18:06,881
But it's like all of the work.

1509
01:18:06,881 --> 01:18:09,463
Cause I know what it was like the first time I went to China.

1510
01:18:09,704 --> 01:18:10,164
Right.

1511
01:18:10,164 --> 01:18:11,555
Um, but you.

1512
01:18:11,555 --> 01:18:12,176
That's it.

1513
01:18:12,176 --> 01:18:20,673
You can connect all the bad times and all the failure and all the pain and where you come
from and then you're sitting here in China selling these millions and millions of units

1514
01:18:20,673 --> 01:18:22,817
and these people are looking at you like this guy's done it.

1515
01:18:22,817 --> 01:18:23,490
That's real.

1516
01:18:23,490 --> 01:18:24,090
Yeah.

1517
01:18:24,090 --> 01:18:24,400
Yeah.

1518
01:18:24,400 --> 01:18:25,081
That's real.

1519
01:18:25,081 --> 01:18:28,343
You know, it's a no, no, no.

1520
01:18:28,343 --> 01:18:29,433
And that's cool.

1521
01:18:29,433 --> 01:18:30,994
I never thought about that way.

1522
01:18:30,994 --> 01:18:31,394
Right.

1523
01:18:31,394 --> 01:18:33,535
Those are things that you can't lose.

1524
01:18:33,535 --> 01:18:33,926
Right.

1525
01:18:33,926 --> 01:18:35,537
That, that experience.

1526
01:18:35,537 --> 01:18:35,807
Right.

1527
01:18:35,807 --> 01:18:39,438
And so now, like I said, my wife is all about experiences.

1528
01:18:39,438 --> 01:18:39,719
Right.

1529
01:18:39,719 --> 01:18:43,461
And I think she used to tell, I thought she used to say it like, cause she just wanted to
travel more.

1530
01:18:43,461 --> 01:18:43,761
Right.

1531
01:18:43,761 --> 01:18:46,422
But like now looking back, like those are the things to remember.

1532
01:18:46,422 --> 01:18:50,405
Like my, my sons remember their favorite vacations when I took them to China.

1533
01:18:50,405 --> 01:18:52,005
And this was like 10 years ago.

1534
01:18:52,005 --> 01:18:52,275
Right.

1535
01:18:52,275 --> 01:18:53,726
And we didn't even do anything.

1536
01:18:53,858 --> 01:19:00,480
but just being around the people I work with, going to the factories, that's the vacation
they always talk about.

1537
01:19:00,480 --> 01:19:03,053
Next time you go to China for business, I want to go.

1538
01:19:03,290 --> 01:19:04,370
I want to go.

1539
01:19:04,370 --> 01:19:05,477
I want to go to China.

1540
01:19:05,477 --> 01:19:11,003
And even if I want to go to China in October, he's not going to say yes, but I'm serious.

1541
01:19:11,044 --> 01:19:11,415
Okay.

1542
01:19:11,415 --> 01:19:12,787
My mind's intrigued.

1543
01:19:12,787 --> 01:19:14,759
It's like seven days, eight days.

1544
01:19:14,759 --> 01:19:15,352
What is it?

1545
01:19:15,352 --> 01:19:18,364
So usually I'll go for like probably two weeks, right?

1546
01:19:18,364 --> 01:19:22,606
So we'll usually go to like some trade shows for a little bit and we'll do factory tours.

1547
01:19:22,606 --> 01:19:26,708
And then what I do is I actually set up like little mini trade shows in our hotel.

1548
01:19:26,708 --> 01:19:29,400
And so I'll invite like 15 to 20 suppliers.

1549
01:19:29,400 --> 01:19:32,771
They'll come in, do like a 20 minute presentation.

1550
01:19:32,942 --> 01:19:33,812
It'd be fun.

1551
01:19:33,812 --> 01:19:35,453
We'll have a good time.

1552
01:19:35,453 --> 01:19:37,074
Yeah, I'm off.

1553
01:19:37,126 --> 01:19:40,326
the battery guy for Cody was.

1554
01:19:40,446 --> 01:19:43,406
You weren't making shit, you built the thing for the gobbits and you learned something.

1555
01:19:43,406 --> 01:19:47,706
I've always been fascinated about the importing business and about this manufacturing.

1556
01:19:47,706 --> 01:19:53,198
It doesn't line up with what I'm doing at all, but I need to feed my brain about it to
really understand this process.

1557
01:19:53,198 --> 01:20:01,535
You know, the cool thing, and that's, that's why I started my other company recently
concept to consumer because honestly, a lot of people are like that, like they're, they're

1558
01:20:01,535 --> 01:20:03,827
fascinated with developing a product.

1559
01:20:03,827 --> 01:20:08,611
And if I was to ask a hundred people, you ever thought about a product you want to invent?

1560
01:20:08,611 --> 01:20:12,940
And I bet you 70 to 80 % of them would say, I've got one right now on my phone.

1561
01:20:12,940 --> 01:20:13,892
I don't want to invent it.

1562
01:20:13,892 --> 01:20:15,654
I've been on Alibaba and all these places.

1563
01:20:15,654 --> 01:20:17,176
I want to buy the thing.

1564
01:20:17,878 --> 01:20:23,507
I want to go buy hundreds of thousands of them, be the distributor, run the thing and do
it.

1565
01:20:23,528 --> 01:20:24,930
And then tweak it and make it better.

1566
01:20:24,930 --> 01:20:25,610
easy.

1567
01:20:25,610 --> 01:20:29,430
When it comes to flashlights, that's how we started.

1568
01:20:29,430 --> 01:20:32,010
I literally found my supplier on Alibaba.com.

1569
01:20:32,010 --> 01:20:33,750
It was on Christmas Eve.

1570
01:20:33,750 --> 01:20:37,810
I don't know why I was on Alibaba, but the guy was on Alibaba.

1571
01:20:38,270 --> 01:20:43,710
We happened to be the same age, and he answered my request, and I started buying
flashlights off him.

1572
01:20:43,710 --> 01:20:49,010
And now that person is now the general manager of my entire company in China.

1573
01:20:50,910 --> 01:20:52,210
China's fun.

1574
01:20:52,908 --> 01:20:56,500
I didn't think it was going to be China, I've learned something else and I'm trying to
invite myself in October.

1575
01:20:56,500 --> 01:20:56,610
I'm.

1576
01:20:56,610 --> 01:20:58,431
Okay, here we go.

1577
01:20:58,431 --> 01:20:58,891
No problem.

1578
01:20:58,891 --> 01:20:59,241
All right.

1579
01:20:59,241 --> 01:21:02,162
I got a budget of like, you're going to fly.

1580
01:21:02,162 --> 01:21:04,863
You're going to spend 10,000 a ticket for first class.

1581
01:21:05,224 --> 01:21:06,584
I'll ride coach.

1582
01:21:07,605 --> 01:21:08,165
All right.

1583
01:21:08,165 --> 01:21:08,806
All right.

1584
01:21:08,806 --> 01:21:09,825
All right,

1585
01:21:09,826 --> 01:21:18,642
Yeah, maybe on the way there then you'll figure it out on the way back that's not
happening because usually what I do is I I usually always book like a premium premium

1586
01:21:18,642 --> 01:21:20,613
economy seat, right?

1587
01:21:21,194 --> 01:21:23,646
Yeah, kind of right you're not laying down though.

1588
01:21:23,646 --> 01:21:32,442
Yeah, and so then when you get to the airport you upgrade and it's like 1500 bucks to
upgrade But I'm telling you there's been two occasions where there wasn't an upgrade and

1589
01:21:32,442 --> 01:21:39,366
I'm telling you that is rough 12-hour flight and a regular seat especially when I was 350
pounds

1590
01:21:39,490 --> 01:21:40,717
Yeah, that was rough.

1591
01:21:40,717 --> 01:21:41,480
ah

1592
01:21:41,480 --> 01:21:48,153
of the Mediterranean to the life flats a couple years ago didn't even feel like it didn't
feel like I was flying flat.

1593
01:21:48,153 --> 01:21:49,913
was incredible.

1594
01:21:49,913 --> 01:21:56,866
I fly first class everywhere now, but But my brain still that poor mark something happens
to me when I look at that.

1595
01:21:56,866 --> 01:22:02,138
I'm like fourteen thousand dollars for that first class It hurts me man

1596
01:22:02,183 --> 01:22:06,085
That's why it's like, I'll just book the regular one and then I'll get to the airport.

1597
01:22:06,085 --> 01:22:08,246
And sometimes it's even cheap.

1598
01:22:08,926 --> 01:22:15,069
Yeah, and sometimes you pay like three or four grand of upgrade, but then you're there and
you have to do it.

1599
01:22:15,542 --> 01:22:16,262
Yeah.

1600
01:22:16,782 --> 01:22:17,822
Okay.

1601
01:22:18,489 --> 01:22:22,417
Gives you the prediction on when you should buy and when it's going go down.

1602
01:22:22,417 --> 01:22:24,259
Yeah, I use just Google flights.

1603
01:22:24,259 --> 01:22:24,800
That's it.

1604
01:22:24,800 --> 01:22:29,934
know, can just put, and then it'll show you a whole map, and you can just find out when
the cheapest days are throughout the whole year.

1605
01:22:29,934 --> 01:22:31,034
This is going be an education.

1606
01:22:31,034 --> 01:22:33,486
I have to have a budget for the education and just go and just do it.

1607
01:22:33,486 --> 01:22:34,906
Yeah, ten grand.

1608
01:22:34,906 --> 01:22:35,606
That's all you need man.

1609
01:22:35,606 --> 01:22:36,086
That's all I need.

1610
01:22:36,086 --> 01:22:37,166
Everything else will be covered.

1611
01:22:37,166 --> 01:22:37,706
Okay.

1612
01:22:37,706 --> 01:22:40,366
You'll be eating like a king as long as you like seafood.

1613
01:22:41,846 --> 01:22:42,771
Yeah, do you like seafood?

1614
01:22:42,771 --> 01:22:45,386
Listen, I'm not going to put it in front of me if that's what the experience is.

1615
01:22:45,386 --> 01:22:46,648
doing what we're doing.

1616
01:22:46,648 --> 01:22:49,022
Cause in China when we go out to eat it, don't.

1617
01:22:50,005 --> 01:22:54,854
No, if you don't want to, but in China, like everything's a buffet, but it's not like our
buffets.

1618
01:22:54,854 --> 01:22:56,959
It's everything's in live fish tanks.

1619
01:22:56,959 --> 01:22:57,249
Right?

1620
01:22:57,249 --> 01:22:59,088
So if you're eating crab, it's like.

1621
01:22:59,088 --> 01:23:00,299
from Red Lobster when I grew up poor.

1622
01:23:00,299 --> 01:23:01,102
like I want that one.

1623
01:23:01,102 --> 01:23:07,322
Yeah, but I mean like just feet and feet of aquariums, you know.

1624
01:23:07,422 --> 01:23:08,162
No, it's cooked.

1625
01:23:08,162 --> 01:23:09,122
They cook it.

1626
01:23:09,262 --> 01:23:09,942
Yeah, they cook it.

1627
01:23:09,942 --> 01:23:12,562
I'm telling you that the food is good.

1628
01:23:13,722 --> 01:23:14,982
It's top-notch.

1629
01:23:15,046 --> 01:23:18,518
If we don't, we're going to put a lot of money and we're going to run ads against this
moment.

1630
01:23:18,518 --> 01:23:21,667
And I'll be like, this guy is not who he says he is.

1631
01:23:21,667 --> 01:23:22,850
you know what?

1632
01:23:22,850 --> 01:23:23,939
That's PR though, right?

1633
01:23:23,939 --> 01:23:24,283
Yeah, it is.

1634
01:23:24,283 --> 01:23:25,656
There's not bad PR.

1635
01:23:25,656 --> 01:23:26,858
No, come on.

1636
01:23:27,873 --> 01:23:29,922
if somebody was on the upstream files, maybe.

1637
01:23:29,922 --> 01:23:31,726
Maybe, but you'll never know.

1638
01:23:33,012 --> 01:23:33,893
What Epstein files?

1639
01:23:33,893 --> 01:23:34,596
Yeah, none.

1640
01:23:34,596 --> 01:23:35,549
Do they have files?

1641
01:23:35,549 --> 01:23:36,518
I thought there wasn't any.

1642
01:23:36,518 --> 01:23:37,638
think it's all made up.

1643
01:23:37,638 --> 01:23:38,778
Is he even a guy?

1644
01:23:40,818 --> 01:23:42,438
You gotta get out of here, man.

1645
01:23:42,438 --> 01:23:43,658
It's awesome.

1646
01:23:43,778 --> 01:23:46,398
I love being around people like you.

1647
01:23:46,398 --> 01:23:49,038
There's a lot to learn and this experience in life.

1648
01:23:49,038 --> 01:23:50,038
We can all learn from it.

1649
01:23:50,038 --> 01:23:51,598
I hope people do today.

1650
01:23:51,598 --> 01:23:53,138
And it's just about getting started.

1651
01:23:53,138 --> 01:23:56,858
And you'll find an opportunity in the moments when you didn't know there was an
opportunity there.

1652
01:23:56,858 --> 01:23:58,238
And just make a decision.

1653
01:23:58,238 --> 01:24:04,038
Put yourself around somebody that maybe gives you this advice to, you know where to buy
them, you know who to sell them to.

1654
01:24:04,038 --> 01:24:05,106
Hey, that's 50 % of

1655
01:24:05,106 --> 01:24:14,739
Yeah, and then if you don't know all those things The the biggest struggle was with me I
didn't know anybody that ever sold in a retail or even bought from China, right?

1656
01:24:14,739 --> 01:24:23,351
But now like there's so many people that I've done it like for example if someone wants to
buy from China Get a hold of me, If you want to develop a product based company get a hold

1657
01:24:23,351 --> 01:24:28,783
of me And if not me, there's there's tons of other people I've done it already is I'm the
one that they know right?

1658
01:24:28,783 --> 01:24:34,094
And so that's that's why you see me so much an Instagram anymore Like you said the
evolution of my Instagram

1659
01:24:34,094 --> 01:24:36,674
It's really evolved in the last really 60 to 90 days.

1660
01:24:36,674 --> 01:24:37,334
I saw it.

1661
01:24:37,334 --> 01:24:37,614
Right.

1662
01:24:37,614 --> 01:24:41,054
And then that's intentional because I want people to get to know me.

1663
01:24:41,054 --> 01:24:41,474
Right.

1664
01:24:41,474 --> 01:24:45,094
And then for twofold one, that's my, that's my business.

1665
01:24:45,094 --> 01:24:45,634
Right.

1666
01:24:45,634 --> 01:24:49,474
But secondly, like the more people that know me is the more people that I can help.

1667
01:24:49,594 --> 01:24:49,994
Right.

1668
01:24:49,994 --> 01:24:58,374
And so at the end of the day, um, you know, that's, that's what I get enjoyment out of
seeing people's growth, creativity, and then obviously there's gotta be a little monetary

1669
01:24:58,374 --> 01:24:59,234
value to it too.

1670
01:24:59,234 --> 01:24:59,374
Right.

1671
01:24:59,374 --> 01:25:00,726
You can't, you can't do it for free.

1672
01:25:00,726 --> 01:25:02,062
He needs some equity,

1673
01:25:02,062 --> 01:25:04,262
That doesn't mean I'm charging to take you to China though, okay?

1674
01:25:04,262 --> 01:25:06,094
That's- that's- you just gotta pay for your- airfare.

1675
01:25:06,094 --> 01:25:06,654
Good.

1676
01:25:06,654 --> 01:25:09,194
I pay for my airfare because they're paying for all the food and stuff.

1677
01:25:09,194 --> 01:25:11,254
Those folks are paying for all this.

1678
01:25:11,254 --> 01:25:12,754
I want to experience this.

1679
01:25:12,754 --> 01:25:12,914
All right.

1680
01:25:12,914 --> 01:25:13,454
I'm there.

1681
01:25:13,454 --> 01:25:17,076
I just got to be back for Houston November 13th.

1682
01:25:17,076 --> 01:25:17,581
He'll be back.

1683
01:25:17,581 --> 01:25:18,862
It'll be, it'll be in October.

1684
01:25:18,862 --> 01:25:21,562
Is this gonna be, I'm not gonna get lost am I?

1685
01:25:21,562 --> 01:25:23,462
Okay this isn't like Bangkok and all that.

1686
01:25:24,982 --> 01:25:27,098
I got the passport let's go man.

1687
01:25:27,098 --> 01:25:28,550
you'll need a visa though.

1688
01:25:29,049 --> 01:25:31,101
Um, what do need to do for that?

1689
01:25:35,032 --> 01:25:36,284
I've got all the stuff, man.

1690
01:25:36,284 --> 01:25:39,048
My real ID and my TSA doesn't do it.

1691
01:25:39,048 --> 01:25:40,474
I'd need the international.

1692
01:25:40,474 --> 01:25:42,466
Visa travel business visa.

1693
01:25:42,466 --> 01:25:44,427
Okay, 10 year visa.

1694
01:25:44,427 --> 01:25:47,870
give you okay you go for 10 years Yep.

1695
01:25:47,870 --> 01:25:48,997
Yeah, you'll have him plenty of time.

1696
01:25:48,997 --> 01:25:50,094
It takes like four weeks

1697
01:25:50,094 --> 01:25:52,197
Okay, I'm going to China guys.

1698
01:25:52,759 --> 01:25:55,068
Hey, we're going to do some content, we're going to do some stuff.

1699
01:25:55,068 --> 01:25:57,688
You're going have to teach me all the content things you know, Jack.

1700
01:25:59,011 --> 01:25:59,542
And let's go.

1701
01:25:59,542 --> 01:26:00,845
Is anybody else going?

1702
01:26:00,845 --> 01:26:03,127
Yeah, I always bring a buddy with me or somebody.

1703
01:26:03,127 --> 01:26:04,498
My brother goes a lot of times.

1704
01:26:04,498 --> 01:26:06,606
He works in the company, the flashlight company.

1705
01:26:06,606 --> 01:26:08,990
So what if like midway through you're like, don't like this fucking guy.

1706
01:26:08,990 --> 01:26:11,179
Like can we maybe you send me back?

1707
01:26:11,424 --> 01:26:13,975
No, we got people to take care of that.

1708
01:26:16,477 --> 01:26:22,941
You know, I'm going to be honest, I'm not really around anybody I don't really like.

1709
01:26:23,212 --> 01:26:25,756
So right now, right now I qualify in the moment.

1710
01:26:25,756 --> 01:26:28,909
Okay, We'll find out by the end of

1711
01:26:28,914 --> 01:26:29,994
Sure, for sure.

1712
01:26:29,994 --> 01:26:40,134
But like, you know, I was thinking about on the way here, I know we're trying to wrap this
up, but I was talking about like, you know, for me, like, I really only hang out with

1713
01:26:40,134 --> 01:26:41,734
people I enjoy anymore.

1714
01:26:41,734 --> 01:26:42,454
Right.

1715
01:26:42,454 --> 01:26:47,594
And there's people I enjoy that I don't even hang out with because I'm also like thinking
about like productivity as well.

1716
01:26:47,594 --> 01:26:49,614
And so it just depends on the circumstance.

1717
01:26:49,614 --> 01:26:54,554
But I was thinking like, how is it that I get like in so many different circles?

1718
01:26:54,554 --> 01:26:55,286
Right.

1719
01:26:55,286 --> 01:26:58,547
And so like, like I hang out with some pretty cool people that are way cooler than me.

1720
01:26:58,547 --> 01:27:00,628
Like, how did I get in their circle?

1721
01:27:00,628 --> 01:27:06,420
And when it comes down to it, like every time that I get around somebody, I'm always
trying to figure out like, how can I help them?

1722
01:27:06,420 --> 01:27:08,210
What value can I give them?

1723
01:27:08,330 --> 01:27:10,181
And so I was thinking about it today.

1724
01:27:10,181 --> 01:27:12,852
Like it's, it's kind of like the dam, the whale, right?

1725
01:27:12,852 --> 01:27:14,852
That has those little sucker fish on their back.

1726
01:27:14,852 --> 01:27:16,283
Like they're annoying, they're pesky.

1727
01:27:16,283 --> 01:27:17,133
Right.

1728
01:27:17,293 --> 01:27:21,024
And it comes to a certain point where it latches on.

1729
01:27:21,058 --> 01:27:24,760
But then eventually that whale figures out like this thing's eating parasites and doing
lots of other stuff.

1730
01:27:24,760 --> 01:27:27,002
So he lets them free load if you would.

1731
01:27:27,002 --> 01:27:27,802
Right.

1732
01:27:27,802 --> 01:27:31,825
And so I kind of feel like that's, that's how we all are in a certain aspect.

1733
01:27:31,825 --> 01:27:36,237
You're not free loading by the way, but this is getting to something.

1734
01:27:36,237 --> 01:27:36,948
Right.

1735
01:27:36,948 --> 01:27:45,173
And so whenever I'm trying to develop a relationship or a friendship, like that's really
that hard, like how can I help them out or what can I do to improve them?

1736
01:27:45,173 --> 01:27:47,918
And it's not always monetarial either.

1737
01:27:47,918 --> 01:27:48,518
Is that the word?

1738
01:27:48,518 --> 01:27:48,828
Monotary.

1739
01:27:48,828 --> 01:27:49,598
Monotary, right?

1740
01:27:49,598 --> 01:27:50,429
I like you meant new word.

1741
01:27:50,429 --> 01:27:51,779
Monotary, monotary.

1742
01:27:51,779 --> 01:28:03,312
ah But at the end of the day, I think that you don't always have to be around people that
like you necessarily like love or like, right?

1743
01:28:03,312 --> 01:28:05,963
Like you can learn a lot from everybody, right?

1744
01:28:07,003 --> 01:28:08,063
Yeah, a lot more, right?

1745
01:28:08,063 --> 01:28:13,065
And so at the end of the day, like ah there's not really a lot of people that I can say I
don't like.

1746
01:28:13,065 --> 01:28:13,525
Yeah.

1747
01:28:13,525 --> 01:28:13,835
Right.

1748
01:28:13,835 --> 01:28:17,716
I might not hang out with them or want to be best friends with them, but like

1749
01:28:17,728 --> 01:28:20,140
I get along with everybody, you know.

1750
01:28:20,140 --> 01:28:22,734
That's an evolution of that statement you just made though too.

1751
01:28:22,734 --> 01:28:28,142
Like you might always felt like that, but for you to articulate it, you haven't always
articulated it.

1752
01:28:28,142 --> 01:28:30,210
You might've thought it, but to say it.

1753
01:28:30,210 --> 01:28:30,654
Sure.

1754
01:28:30,654 --> 01:28:31,118
Right?

1755
01:28:31,118 --> 01:28:31,681
Out loud.

1756
01:28:31,681 --> 01:28:32,518
Yeah, yeah,

1757
01:28:32,518 --> 01:28:37,650
like that you're at a different place like when you start doing that I'm not saying you're
a Buddhist and stuff yet, right?

1758
01:28:37,650 --> 01:28:48,483
But yeah, one of the other guys you could have listened to back in days not listening more
but Wayne Dyer man, I used to watch him when I was when I didn't have any money um Well,

1759
01:28:48,483 --> 01:28:50,190
the 2008 housing crisis was difficult.

1760
01:28:50,190 --> 01:28:52,444
That was 18 months after I started this company.

1761
01:28:52,678 --> 01:28:59,586
it was not fun um but you fight and you find a way through and I turned off my cable

1762
01:28:59,630 --> 01:29:01,130
Just those places in life.

1763
01:29:01,130 --> 01:29:01,771
You have any money.

1764
01:29:01,771 --> 01:29:03,831
But you still had PBS.

1765
01:29:04,011 --> 01:29:09,393
And I'd work these long crazy hours and I'd get home at 11 or 12 o'clock and Charlie Rose
was on.

1766
01:29:09,393 --> 01:29:12,674
And that's the best engaging interview I've ever seen.

1767
01:29:12,674 --> 01:29:16,835
Like him and Larry King, but Charlie Rose, he would just pull the brilliance out of
everyone.

1768
01:29:16,835 --> 01:29:19,696
And then right after it, Wayne Dyer would consistently be on.

1769
01:29:19,696 --> 01:29:21,156
And he was a thought guy.

1770
01:29:21,176 --> 01:29:23,997
And he would talk about your Dharma and talking about all this stuff.

1771
01:29:23,997 --> 01:29:27,054
And that's when my evolution started.

1772
01:29:27,054 --> 01:29:27,392
Yeah.

1773
01:29:27,392 --> 01:29:29,726
started listening like there's a different way to think.

1774
01:29:29,827 --> 01:29:34,336
You listen to a Charlie Rose interviewing people and you get the best out of all of them
and then right after it.

1775
01:29:34,336 --> 01:29:39,000
um it's a little bit different experience than network marketing, but it's a similar
thing.

1776
01:29:39,000 --> 01:29:42,713
You know, it wasn't necessarily the network marketing that created the growth, right?

1777
01:29:42,713 --> 01:29:45,565
It was what they were instilling in me to do.

1778
01:29:45,565 --> 01:29:50,019
And then I went and got it from elsewhere, like from Jim Rohn's, Xiglar, all those things.

1779
01:29:52,031 --> 01:29:52,161
yeah.

1780
01:29:52,161 --> 01:29:53,161
I was in the rotary club too.

1781
01:29:53,161 --> 01:29:57,015
So he said that he did not have social skills, which you can even see it this day.

1782
01:29:57,015 --> 01:29:59,647
He said he had to go there to learn how to talk with people.

1783
01:29:59,687 --> 01:30:02,574
And he said without that, he wouldn't have been able to achieve what he has.

1784
01:30:02,574 --> 01:30:05,915
Yeah, that's why I think it's, it's, it's very valuable to be an employee.

1785
01:30:06,035 --> 01:30:06,476
Right.

1786
01:30:06,476 --> 01:30:07,866
You, learn a lot, right.

1787
01:30:07,866 --> 01:30:11,688
And, not only that, but you've learned against perspective, right?

1788
01:30:11,688 --> 01:30:18,310
It's like, you know, if your wife's having a baby and she's screaming in labor and you're
like, I know how you feel, you're going to get smacked.

1789
01:30:18,310 --> 01:30:19,487
There's no way you can know how you feel.

1790
01:30:19,487 --> 01:30:21,322
Cause that you've never been in that position.

1791
01:30:21,322 --> 01:30:28,704
And so as an employer, if you were never an employee, it's going to be really hard to have
that same perspective, right?

1792
01:30:29,065 --> 01:30:29,965
You won't be able to.

1793
01:30:29,965 --> 01:30:30,285
Right.

1794
01:30:30,285 --> 01:30:32,526
And so, I think that's, that's why.

1795
01:30:32,526 --> 01:30:40,006
I think that's why I work pretty good with the people around me because I was an employee
for a long time and not a long time actually.

1796
01:30:40,006 --> 01:30:44,386
I started my business at 24 years old but I have that perspective.

1797
01:30:44,966 --> 01:30:50,426
I can speak to certain ways and understand how someone feels.

1798
01:30:50,546 --> 01:30:52,706
I think that's super important.

1799
01:30:52,834 --> 01:30:57,442
because you know when as an employee they made you feel not good about yourself.

1800
01:30:57,442 --> 01:31:00,746
And then when they did, we all had bad managers and good managers.

1801
01:31:00,746 --> 01:31:02,970
I learned the most from my bad managers.

1802
01:31:03,404 --> 01:31:05,343
I think actually it's like business.

1803
01:31:05,343 --> 01:31:06,969
You learn from your failures and your mistakes.

1804
01:31:06,969 --> 01:31:08,130
Those are the catalysts.

1805
01:31:08,130 --> 01:31:09,412
moment pissed me off.

1806
01:31:09,412 --> 01:31:10,113
I hated it.

1807
01:31:10,113 --> 01:31:11,555
It felt disrespectful.

1808
01:31:11,555 --> 01:31:16,046
But then later in life, I was like, man, how beneficial is that to know not to do that
shit?

1809
01:31:16,046 --> 01:31:20,726
I'll close this with a really funny quick story because this is good.

1810
01:31:20,846 --> 01:31:22,966
And so I remember I told you I was 24 years old.

1811
01:31:22,966 --> 01:31:26,806
I left that company and it wasn't like something I was planning on doing.

1812
01:31:26,806 --> 01:31:28,926
I just got in a tizzy with somebody.

1813
01:31:28,926 --> 01:31:38,346
I got into a little bit of an argument and I basically called my boss and I said, hey, I'm
not working for you anymore, but I'm not quitting because I need unemployment.

1814
01:31:38,346 --> 01:31:38,746
Right.

1815
01:31:38,746 --> 01:31:40,126
And he said, I can't fire you.

1816
01:31:40,126 --> 01:31:41,486
You're too valuable.

1817
01:31:41,486 --> 01:31:43,960
And I said, I'm not coming back to work tomorrow.

1818
01:31:43,960 --> 01:31:45,411
but I'm not quitting just letting you know.

1819
01:31:45,411 --> 01:31:47,752
He's like, and he said, I can't fire you yet.

1820
01:31:48,233 --> 01:31:49,083
You're too valuable.

1821
01:31:49,083 --> 01:31:50,784
And I said, all right, well, I'm out the door.

1822
01:31:50,784 --> 01:31:51,815
So I left.

1823
01:31:51,815 --> 01:31:55,613
But the reason why all that happened was there was an employee there that was running the
company.

1824
01:31:55,613 --> 01:31:58,619
He was the president of the company that we just did not see eye to eye.

1825
01:31:58,619 --> 01:31:59,860
We butted heads.

1826
01:31:59,860 --> 01:32:01,050
And I think it was a matter.

1827
01:32:01,050 --> 01:32:01,801
There was two things.

1828
01:32:01,801 --> 01:32:03,161
One was my authority problem.

1829
01:32:03,161 --> 01:32:05,923
He was my boss and we're about the same age.

1830
01:32:05,963 --> 01:32:11,336
Two, I think he was a little bit jealous of my position in the company and the sales and
the purchasing.

1831
01:32:11,446 --> 01:32:18,150
And so we both had our faults, but long story short, that gentleman is now the CEO of my
company.

1832
01:32:18,911 --> 01:32:19,241
Right.

1833
01:32:19,241 --> 01:32:21,713
He's been there for 12 years, I think.

1834
01:32:21,713 --> 01:32:22,063
Right.

1835
01:32:22,063 --> 01:32:27,236
So, um, you know, it's just funny how that happened, right?

1836
01:32:27,496 --> 01:32:30,519
That the moral of the story is you got to your pride.

1837
01:32:30,519 --> 01:32:37,834
Sometimes you got to, you got to really look back and, uh, look at the situation from a
perspective situation.

1838
01:32:37,834 --> 01:32:38,154
Right.

1839
01:32:38,154 --> 01:32:40,726
Again, like I said, I can say now that.

1840
01:32:40,726 --> 01:32:42,248
It was a problem with authority.

1841
01:32:42,248 --> 01:32:43,771
I didn't want to be told what to do.

1842
01:32:43,771 --> 01:32:47,515
And I felt like I'm the head guy, I'm the top sales guy, right?

1843
01:32:48,017 --> 01:32:52,183
So now I can look at my salespeople and think like that's what they're thinking too.

1844
01:32:52,183 --> 01:32:53,303
The top.

1845
01:32:54,506 --> 01:32:54,896
Right?

1846
01:32:54,896 --> 01:32:57,400
And so I can, I can talk to them a certain way.

1847
01:32:57,400 --> 01:33:00,437
instead of losing them, let me make sure I can work with them.

1848
01:33:00,437 --> 01:33:02,261
them back down, right?

1849
01:33:02,261 --> 01:33:07,172
But the moral of the story is, ah what the hell was the moral of the

1850
01:33:07,172 --> 01:33:08,537
basically uh...

1851
01:33:08,537 --> 01:33:11,998
piss people off quit when you are amazing

1852
01:33:11,998 --> 01:33:14,218
learning, Yeah, learning, right?

1853
01:33:14,218 --> 01:33:24,298
And so, um, at the end of the day, you know, that was, that was a difficult thing for me
to do to call that call the guy that literally was a reason why I left the company and

1854
01:33:24,298 --> 01:33:26,498
like, Hey, you know what I realized?

1855
01:33:26,498 --> 01:33:29,158
You know, you weren't, you weren't an a-hole.

1856
01:33:29,158 --> 01:33:30,478
It was my fault.

1857
01:33:30,478 --> 01:33:30,758
Right.

1858
01:33:30,758 --> 01:33:39,778
So all my pride now, like I said, he's a CEO of my company and he's one of the guys that
is an entrepreneur doing big things and, uh, he's, he's, he's running the business.

1859
01:33:40,022 --> 01:33:41,066
or parts of

1860
01:33:41,464 --> 01:33:42,355
did it take for you to get there?

1861
01:33:42,355 --> 01:33:47,902
And we gotta get how long did it take for when you quit but you didn't quit from when you
called him?

1862
01:33:47,907 --> 01:33:48,268
uh...

1863
01:33:48,268 --> 01:33:53,130
year-and-a-half maybe those two years yet right two years kudos and

1864
01:33:53,130 --> 01:33:54,856
That's one of your defining moments.

1865
01:34:21,378 --> 01:34:22,978
We learned from the tough time.

1866
01:34:24,280 --> 01:34:25,881
It's awesome, man.

1867
01:34:25,881 --> 01:34:27,011
I'm glad I brought you this.

1868
01:34:27,011 --> 01:34:33,405
So if offspring ends up being like it takes you back to the moment when you first started
listening to them and had a CD and you're like, man, this is awesome.

1869
01:34:33,405 --> 01:34:35,006
I get credit for that shit.

1870
01:34:37,614 --> 01:34:39,094
This is the stuff we're talking about though.

1871
01:34:39,094 --> 01:34:40,754
Just go all in and say yeah.

1872
01:34:40,954 --> 01:34:48,454
It's harder to say yes now because we're so busy, but if you're strategic about it and try
to combine it with an experience and meet new people, because there's always something

1873
01:34:48,454 --> 01:34:49,014
intriguing.

1874
01:34:49,014 --> 01:34:50,434
It's like, I what this is going to be.

1875
01:34:50,434 --> 01:34:54,134
You've been on podcast, he had a title, he's had some, I wonder what this is.

1876
01:34:54,134 --> 01:34:55,674
And we always think the same thing with a guest.

1877
01:34:55,674 --> 01:34:57,474
I'm like, I how this conversation is going to be.

1878
01:34:57,474 --> 01:34:58,734
Are they going be an awesome human?

1879
01:34:58,734 --> 01:34:59,994
Are they going to piss me off?

1880
01:34:59,994 --> 01:35:03,314
Am I going to have to keep my shit together and act like I like them?

1881
01:35:03,314 --> 01:35:06,914
Even though I think we're vastly different.

1882
01:35:06,990 --> 01:35:12,199
uh It's such a connection on the thing that you're working on achieving and you're eight
years younger than me.

1883
01:35:12,199 --> 01:35:15,485
And so I'm kind of pissed at myself and I'm like, the fuck is wrong with you, man?

1884
01:35:15,485 --> 01:35:21,094
This guy is where it feels like mentally and emotionally we're the same place and you got
there eight years sooner.

1885
01:35:40,959 --> 01:35:41,918
Vegas.

1886
01:35:58,550 --> 01:35:59,371
the simulation.

1887
01:35:59,371 --> 01:36:00,032
Here we go.

1888
01:36:00,032 --> 01:36:01,455
We'll stay away from you.

1889
01:36:01,455 --> 01:36:03,408
We got to get you out here.

1890
01:36:03,408 --> 01:36:05,882
That's the next conversation, the simulation, if it is one.

1891
01:36:05,882 --> 01:36:08,186
um Thanks for coming in,

1892
01:36:10,080 --> 01:36:11,452
And we roped him in.

1893
01:36:11,452 --> 01:36:13,264
Asia, I gotta go get my visa.

1894
01:36:13,264 --> 01:36:15,636
So I get my visa, we'll reach out and say, I'm going.

1895
01:36:15,818 --> 01:36:16,819
All right, man, I'm there.

1896
01:36:16,819 --> 01:36:17,189
Thank you.

1897
01:36:17,189 --> 01:36:18,061
Have a great time tonight.

1898
01:36:18,061 --> 01:36:19,242
And then what's the place?

1899
01:36:19,242 --> 01:36:22,746
Like what's the website, the social media, the place?

1900
01:36:31,468 --> 01:36:33,661
Yeah, yeah, it's like WTF on that last name.

1901
01:36:33,661 --> 01:36:35,382
That's the next conversation.

1902
01:36:35,643 --> 01:36:36,294
Okay, man.

1903
01:36:36,294 --> 01:36:36,625
Thank you.