#138 - The Psychology of Marketing and Why Your Email List Is Gold with Jay Schwedelson

In this episode of The Necessary Entrepreneur, Mark Perkins sits down with email marketing powerhouse Jay Schwedelson to unpack the mindset and strategies behind today’s most effective marketing.

Jay shares why your email database is your company’s most valuable asset, how to craft subject lines that demand attention, and why perfectionism kills momentum in business. He dives into the psychology driving consumer behavior and explains how authenticity and consistency build lasting relationships with your audience.

From adapting to constantly changing platforms to leveraging AI in marketing, Jay offers practical, no-fluff advice for entrepreneurs and creators looking to scale their impact.

Key Takeaways:
✅ Don’t wait—start sharing valuable content now.
✅ Perfection is the enemy of progress.
✅ Your subject line’s first word can make or break open rates.
✅ Marketing success comes from understanding psychology, not chasing hacks.
✅ Give value first, ask later.

📌 Find Out More About Jay Schwedelson:
https://jayschwedelson.com/
https://www.linkedin.com/in/schwedelson/
https://www.instagram.com/jayschwedelson/reels/
https://x.com/worldata
https://www.youtube.com/@schwedelson

📌 Connect With Us:
Website: https://www.thenecessaryentrepreneur.com/
YouTube: https://www.youtube.com/@thenecessaryentrepreneur
Instagram: https://www.instagram.com/thenecessaryentrepreneur/
Facebook: https://www.facebook.com/TheNecessaryEntrepreneurPod
X (Formerly Twitter): https://twitter.com/MPerkinsTNE
LinkedIn: https://www.linkedin.com/company/tnepod/
TikTok: https://www.tiktok.com/@tneclips
Spotify: https://open.spotify.com/show/6xhGUE1yzy2N0AemUOlJPx?si=d1c5c316af404f15
Apple Podcasts: https://podcasts.apple.com/no/podcast/the-necessary-entrepreneur/id1547181167